Airbnb Market Analytics, Statistics and Data in Haapsalu, Lääne County, Estonia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Haapsalu? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Haapsalu:
How much do Airbnb hosts make on average per month in Haapsalu?
The short-term rental market in Haapsalu shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $805 per month
- Strong performing properties (top 25%) make $1,599 or more
- Best-in-class properties (top 10%) achieve $2,511+ monthly
- Entry-level properties (bottom 25%) typically earn around $360
Revenue Variations by Month
Occupancy Rates Throughout the Year in Haapsalu
The market in Haapsalu shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 22% occupancy rates
- Strong performing properties (top 25%) achieve 43% or higher
- Best-in-class properties (top 10%) reach 64%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Haapsalu
Daily rates in Haapsalu vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $86 per night
- Strong performing properties (top 25%) secure $132 or more
- Best-in-class properties (top 10%) pull in $183+ per night
- Entry-level properties (bottom 25%) earn around $63
Daily Rate Variations by Month
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Seasonality patterns in Haapsalu
Peak Season (June, July, February)
- Revenue peaks at $2009.39 per month
- Occupancy rates reach 53.78%
- Daily rates average $119.43
Shoulder Season
- Revenue averages $1177.50 per month
- Occupancy maintains 29.78%
- Daily rates hold at $106.22
Low Season (October, November, January)
- Revenue drops to $763.67 per month
- Occupancy decreases to 21.13%
- Daily rates adjust to $94.74
Is it still profitable to do Airbnb in Haapsalu in 2025?
Yes! Haapsalu demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 30% and monthly revenue averaging $1177 and With 97 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Haapsalu
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town | Haapsalu's historic center filled with charming cobblestone streets, wooden architecture, and rich history. Attracts tourists interested in culture and heritage, offering a picturesque setting. | Haapsalu Castle, Haapsalu Promenade, Museum of the Coastal Swedes, Lihula Castle Ruins, Matsalu National Park |
| Beach Area | Known for its beautiful sandy beaches and seaside activities. This area is perfect for families and vacationers looking for summer fun in the sun. | Haapsalu Beach, Tuhkana Lighthouse, Palmse Manor, Hommiku Tiik, Lopsu Nature Reserve |
| Kuursaal | The iconic resort area featuring a historic spa house and numerous events throughout the summer. A hotspot for those seeking relaxation and entertainment. | Haapsalu Kuursaal, Haapsalu Spa, Läänemere Chess Tournament, Concerts and Cultural Events, Walking Paths along the Promenade |
| Kooli Street | A vibrant street filled with cafes, shops, and local artisans. Great for tourists wanting to experience the local lifestyle and cuisine. | Cafes and restaurants, Local artisan shops, Haapsalu Market, Gallery of Haapsalu Art, Events throughout the year |
| Ranna Road | Scenic road lined with beach resorts and picturesque views of the sea. Ideal for guests looking for a relaxing stay with easy beach access. | Ranna Park, Beachside Cafes, Children's Playground, Cycle and Walking Paths, Sauna and Wellness Facilities |
| Tagalaht | A tranquil area surrounding the bay, perfect for nature lovers and those seeking peace away from the city. Offers beautiful views and wildlife watching opportunities. | Tagalaht Bay, Nature Trails, Birdwatching, Fishing Spots, Scenic Picnic Areas |
| Läänemere Park | A beautiful park area providing outdoor activities and relaxation. Popular among families and those who enjoy nature. | Walking and cycling paths, Playgrounds, Picnic Spots, Nature Observations, Seasonal Events |
| Cultural Events Venues | A collection of venues hosting concerts, festivals, and community events, drawing visitors of all interests throughout the year. | Haapsalu Castle Events, Cultural Festivals, Concerts at Kuursaal, Theater Performances, Art Exhibitions |
Do you need a license for Airbnb in Haapsalu?
We recommend checking directly with Haapsalu's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Haapsalu
Coziest Haapsalu
Entire Place • 2 bedrooms
Seaside Mini Villa LUX with a Sauna
Entire Place • 1 bedroom
Roosi Apartment in Haapsalu City Center
Entire Place • 1 bedroom
Seaside Mini Villa Rannaniit
Entire Place • 1 bedroom
Supeluse Guest Apartment
Entire Place • 1 bedroom
Private house with small garden and terrace area
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Haapsalu
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Scandium Living | 3 | $60,406 | 21 | 4.96/5.0 |
| Anneli | 1 | $47,229 | 12 | 5.00/5.0 |
| Kristiina | 4 | $40,128 | 106 | 4.84/5.0 |
| Liis | 1 | $29,289 | 56 | 4.95/5.0 |
| Terje | 2 | $27,216 | 11 | 5.00/5.0 |
| 58656410 | 4 | $25,447 | 72 | 4.96/5.0 |
| Anne | 2 | $23,943 | 50 | 4.89/5.0 |
| Maret | 1 | $22,403 | 12 | 5.00/5.0 |
| Liis | 6 | $20,456 | 146 | 4.78/5.0 |
| Doris-Kristina | 1 | $18,204 | 3 | 4.67/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Haapsalu
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.8%), with apartment & condo and house properties comprising 92.8% of inventory
- Untapped potential in others segments (2.1% combined)
Room Capacity Distribution
Analysis of 97 properties in Haapsalu shows that 1 bedroom properties are most prevalent, making up 55.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 74.2% of all listings.
Key Insights
- Most common: 1 bedroom (55.7%)
- Least common: 4 bedrooms (1%)
- Market concentration: 74.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 97 properties in Haapsalu reveals that 4 guests properties dominate the market, representing 43.3% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 63.9% of the market.
Key Insights
- Most common capacity: 4 guests (43.3% of market)
- Least common capacity: 8+ guests (5.2% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 63.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 97 properties in Haapsalu, the most common availability pattern is 271-366 days (68% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (46.4% of properties).
Key Insights
- Most common availability window: 271-366 days (68%)
- Most common booking duration: 31-90 days (46.4%)
- Properties with high availability (180+ days): 92.8%
- Properties with long-term bookings (180+ days): 7.2%
Minimum Stay Distributions
1 Night
52 listings
59.1% of total
2 Nights
31 listings
35.2% of total
3 Nights
3 listings
3.4% of total
4-6 Nights
1 listings
1.1% of total
7-29 Nights
1 listings
1.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 94.3%
- Mid-length stays (4-6 nights) represent 1.1% of listings
- Monthly+ stays (0%) suggest a stable extended-stay market
- High market flexibility with 97.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
30 listings
34.9% of total
Moderate
26 listings
30.2% of total
Firm
16 listings
18.6% of total
Strict
14 listings
16.3% of total
Key Insights
- Flexible is the preferred policy at 34.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 65.1% of the market
- Strict policies are least common at 16.3% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Jun, averaging 90 days
- Shortest booking windows are in Dec, Jan, Oct, averaging 27 days
- Summer shows the longest average booking window at 76 days, while Winter has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 76 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Oct when lead times are shortest
Popular Airbnb Amenities in Haapsalu
Below is the distribution of amenities across listings in Haapsalu:
Traveler Demographics
Key Insights
- Domestic travelers make up 43.3% of total guests, indicating a significant local market share.
- Primary international markets: Finland (33.8%) and Germany (6.7%)
- English is the top language at 47.6%, followed by Finnish (18.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for Tallinn and Helsinki markets
- Develop localized content for Finland and Germany
- Prioritize English and Finnish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Haapsalu. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Garkalnes pagasts | 11 | $2,159 | $185.22 | 40% |
| Lääne-Harju vald | 43 | $1,997 | $251.54 | 37% |
| Vārzas | 10 | $1,982 | $133.72 | 52% |
| Lääne-Nigula vald | 53 | $1,662 | $189.39 | 31% |
| Hanko | 127 | $1,556 | $179.01 | 37% |
| Häädemeeste vald | 17 | $1,479 | $130.99 | 40% |
| Harku vald | 32 | $1,243 | $132.80 | 35% |
| Lääneranna vald | 26 | $1,243 | $168.29 | 26% |
| Tallinn | 1,883 | $1,144 | $96.13 | 47% |
| Krimuldas pagasts | 14 | $1,040 | $134.17 | 34% |
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