Airbnb Market Analytics, Statistics and Data in Tallinn, Harju County, Estonia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tallinn? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tallinn:
How much do Airbnb hosts make on average per month in Tallinn?
The short-term rental market in Tallinn shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,248 per month
- Strong performing properties (top 25%) make $2,007 or more
- Best-in-class properties (top 10%) achieve $3,028+ monthly
- Entry-level properties (bottom 25%) typically earn around $659
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tallinn
The market in Tallinn shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tallinn
Daily rates in Tallinn vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $72 per night
- Strong performing properties (top 25%) secure $106 or more
- Best-in-class properties (top 10%) pull in $170+ per night
- Entry-level properties (bottom 25%) earn around $52
Daily Rate Variations by Month
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Seasonality patterns in Tallinn
Peak Season (July, August, June)
- Revenue peaks at $2179.87 per month
- Occupancy rates reach 67.28%
- Daily rates average $105.98
Shoulder Season
- Revenue averages $1543.66 per month
- Occupancy maintains 47.22%
- Daily rates hold at $98.15
Low Season (November, February, January)
- Revenue drops to $1004.85 per month
- Occupancy decreases to 33.90%
- Daily rates adjust to $90.84
Is it still profitable to do Airbnb in Tallinn in 2025?
Yes! Tallinn demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and monthly revenue averaging $1544 and As a mature market with 1883 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tallinn
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town | Historic and picturesque area known for its well-preserved medieval architecture. A UNESCO World Heritage site, it attracts tourists seeking culture, dining, and history. | Tallinn Town Hall, Alexander Nevsky Cathedral, Toompea Hill, Raekoja Plats, Kiek in de Kök, St. Olaf's Church |
| Kalamaja | Trendy neighborhood with a bohemian vibe, known for its wooden houses and creative community. Popular among young professionals and artists, offering a mix of culture and charm. | Telliskivi Creative City, Kalamaja Cemetery, Sea Fortress Prison, Tallinn Maritime Museum, Saarmas, Rocca al Mare |
| Rotermann Quarter | Modern and dynamic area that combines historical industrial architecture with contemporary design. Ideal for visitors looking for shopping, dining, and cultural experiences. | Rotermann City, Linnahall, Tallinn Art Hall, Danish King’s Garden, Tallinn Creative Hub |
| Pirita | Popular seaside district known for its beautiful beaches and scenic views along the coast. Great for those who appreciate nature and outdoor activities while remaining close to the city. | Pirita Beach, Tallinn Botanic Garden, Tallinna TV Tower, Kalev Spa, Botanical Garden |
| Lasnamäe | Largest district in Tallinn, a mix of residential and commercial spaces. An up-and-coming area with affordable lodging options and good transport links to downtown. | Kehra Park, Lasnamäe Shopping Center, Puhalepa Park, Tallinn Viimsi Spa, Tondi Military Area |
| Tartu Road | Strategic area with easy access to public transport and major roads. Close to the city center and a growing interest from business travelers and tourists. | Tallinn Central Library, Tammsaare Park, Tallinn Song Festival Grounds, Tallinn Zoo, KUMU Art Museum |
| Nomme | Charming suburban district known for its green parks and family-friendly atmosphere. Attracts those who prefer a quieter environment while being connected to the city. | Nõmme Market, Hiiu Park, Tallinn Nõmme Golf Course, Nõmme Train Station, Kohvik Kirsipuu |
| Kursi Village | A peaceful rural area near Tallinn that offers a unique escape from urban life. Ideal for guests seeking tranquility and natural surroundings, with proximity to the city. | Kursi Manor, Kursi Lake, Estonian National Museum, Local wineries, Traditional Estonian farms |
Do you need a license for Airbnb in Tallinn?
We recommend checking directly with Tallinn's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Tallinn
Penthouse in Tallinn: Luxurious Skyline Retreat
Entire Place • 3 bedrooms
5 bedroom 3 bathroom luxury apartment in Old Town
Entire Place • 5 bedrooms
Huge 185 m2 Old Town Luxury with sauna and terrace
Entire Place • 4 bedrooms
Exclusive luxury apartment in Old Town
Entire Place • 4 bedrooms
2023 Luxury Sunset Sea view
Entire Place • 3 bedrooms
4 bedroom + 2 Bth + sauna + Parking in Old Town
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Tallinn
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tallinn City Apartments | 52 | $1,490,075 | 3626 | 4.61/5.0 |
| Danny | 40 | $1,173,490 | 1634 | 4.32/5.0 |
| Kristjan | 95 | $912,680 | 1610 | 3.93/5.0 |
| Karina | 32 | $792,765 | 4339 | 4.74/5.0 |
| Aleksei | 16 | $632,069 | 1862 | 4.80/5.0 |
| Tallinn City Apartments | 24 | $631,186 | 1193 | 4.79/5.0 |
| EasyRentals | 33 | $354,075 | 368 | 4.72/5.0 |
| Liis | 12 | $312,905 | 827 | 4.79/5.0 |
| Hilltop Apartments | 19 | $305,220 | 279 | 3.43/5.0 |
| Inga | 19 | $226,022 | 630 | 4.61/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tallinn
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92.6%), with apartment & condo and boutique & hotels properties comprising 96.4% of inventory
- Untapped potential in boutique & hotels, house, others, outdoor & mobile, unique stays segments (7.2% combined)
Room Capacity Distribution
Analysis of 1,883 properties in Tallinn shows that 1 bedroom properties are most prevalent, making up 60.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 78.4% of all listings.
Key Insights
- Most common: 1 bedroom (60.9%)
- Least common: 5+ bedrooms (0.5%)
- Market concentration: 78.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,883 properties in Tallinn reveals that 2 guests properties dominate the market, representing 32.3% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 61.1% of the market.
Key Insights
- Most common capacity: 2 guests (32.3% of market)
- Least common capacity: 7 guests (1.9% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 61.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,883 properties in Tallinn, the most common availability pattern is 271-366 days (33.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31% of properties).
Key Insights
- Most common availability window: 271-366 days (33.7%)
- Most common booking duration: 91-180 days (31%)
- Properties with high availability (180+ days): 64.9%
- Properties with long-term bookings (180+ days): 37.2%
Minimum Stay Distributions
1 Night
664 listings
39.1% of total
2 Nights
632 listings
37.2% of total
3 Nights
139 listings
8.2% of total
4-6 Nights
91 listings
5.4% of total
7-29 Nights
71 listings
4.2% of total
30+ Nights
103 listings
6.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.3%
- Mid-length stays (4-6 nights) represent 5.4% of listings
- Monthly+ stays (6.1%) suggest a stable extended-stay market
- High market flexibility with 84.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
10 listings
0.6% of total
Flexible
389 listings
23.7% of total
Moderate
624 listings
38.1% of total
Firm
267 listings
16.3% of total
Strict
348 listings
21.2% of total
Key Insights
- Moderate is the preferred policy at 38.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.8% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.6% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 59 days
- Shortest booking windows are in Feb, Oct, Nov, averaging 35 days
- Summer shows the longest average booking window at 58 days, while Fall has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 58 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Nov when lead times are shortest
Popular Airbnb Amenities in Tallinn
Below is the distribution of amenities across listings in Tallinn:
Traveler Demographics
Key Insights
- Domestic travelers make up 9.7% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (18.4%) and United States (16.7%)
- English is the top language at 58.8%, followed by Finnish (12.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%
Recommendations
- Target marketing campaigns for Helsinki and Tallinn markets
- Develop localized content for United Kingdom and United States
- Prioritize English and Finnish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tallinn. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Salo | 115 | $2,324 | $205.76 | 41% |
| Janakkala | 15 | $2,099 | $178.87 | 36% |
| Vihti | 27 | $2,097 | $223.14 | 37% |
| Lääne-Harju vald | 43 | $1,997 | $251.54 | 37% |
| Kirkkonummi | 56 | $1,955 | $172.02 | 40% |
| Lohja | 79 | $1,874 | $219.21 | 37% |
| Lääne-Nigula vald | 53 | $1,662 | $189.39 | 31% |
| Sipoo | 29 | $1,640 | $195.06 | 36% |
| Ingå | 19 | $1,630 | $159.19 | 47% |
| Porvoo | 126 | $1,584 | $146.64 | 43% |
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