Santa Ana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Departamento de Santa Ana, El Salvador
Is Airbnb profitable in Santa Ana in 2025? Explore comprehensive Airbnb analytics for Santa Ana, Departamento de Santa Ana, El Salvador to uncover income potential. This 2025 STR market report for Santa Ana, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 250 active listings.
Whether you're considering an Airbnb investment in Santa Ana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Ana Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Ana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Ana (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Ana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Ana is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Ana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,413+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,108 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $568 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $265, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Ana
Santa Ana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Ana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Ana:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Ana
Average Daily Rate (ADR) Airbnb Trends in Santa Ana (2025)
Effective short term rental pricing strategy in Santa Ana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Ana typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $142+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $65 or more.
- Typical properties (Median) charge around $39 per night.
- Entry-level properties (Bottom 25%) earn around $28 per night.
Average Daily Rate (ADR) Trend by Month in Santa Ana
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Airbnb Seasonality Analysis & Trends in Santa Ana (2025)
Peak Season (June, May, April)
- Revenue averages $1,554 per month
- Occupancy rates average 43.6%
- Daily rates average $69
Shoulder Season
- Revenue averages $983 per month
- Occupancy maintains around 37.5%
- Daily rates hold near $67
Low Season (February, September, October)
- Revenue drops to average $812 per month
- Occupancy decreases to average 35.7%
- Daily rates adjust to average $67
Seasonality Insights for Santa Ana
- The Airbnb seasonality in Santa Ana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Ana's highest earning potential, with monthly revenues capable of climbing to $1,667, occupancy reaching a high of 49.1%, and ADRs peaking at $70.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $769, occupancy could drop to 32.4%, and ADRs may adjust down to $64.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Ana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Ana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Ana (2025)
Exploring the top neighborhoods for short-term rentals in Santa Ana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The heart of Santa Ana, offering cultural landmarks, restaurants, and local markets. It's a prime location for tourists who want to explore the city's history and architecture. | Teatro de Santa Ana, Iglesia El Calvario, Parque Libertad, Plaza Las Flores, Museo de Arte de El Salvador |
| Parque Libertad | A vibrant area known for its parks and local life. Great for families and travelers looking to relax in a pleasant environment with various amenities. | Parque Libertad, Cafes and restaurants nearby, Local markets, Artisan shops |
| La Libertad Beach | Though slightly outside of Santa Ana, La Libertad offers stunning beaches and surf spots, making it a popular getaway for both locals and tourists seeking sun and relaxation. | Playa La Libertad, Surfing spots, Seafood restaurants, Coastal boardwalk |
| Ahuachapán | A neighboring area known for its hot springs and natural beauty. Attracts tourists looking for a relaxing escape in nature and wellness retreats. | Ahuachapán hot springs, Cerro Verde National Park, Los Ausoles, Local cafes |
| El Solar | A developing neighborhood that is becoming popular due to its modern housing and amenities. Ideal for young professionals and families. | Local shopping centers, Parks, Restaurants, Community events |
| San Salvador | The capital is just a short drive away, offering access to urban amenities, business opportunities, and various tourist attractions and activities. | Historic downtown San Salvador, Museo de Arte de El Salvador, Multi Plaza, Cascadas de los Tercios |
| Santa Ana Volcano | A natural attraction that draws in adventure seekers and nature lovers. Provides options for hiking and exploring the beautiful landscapes of El Salvador. | Volcán de Santa Ana, Hiking trails, Natural parks, Scenic viewpoints |
| Cerro Verde | A national park area that attracts eco-tourists and those looking for outdoor activities. Offers breathtaking views and numerous trails. | Cerro Verde National Park, Hiking routes, Scenic viewpoints, Biodiverse flora and fauna |
Understanding Airbnb License Requirements & STR Laws in Santa Ana (2025)
While Santa Ana, Departamento de Santa Ana, El Salvador currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Ana to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santa Ana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Anabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lake De Coatepeque
Entire Place • 8 bedrooms
Turquoise View, Coatepeque Lake
Entire Place • 4 bedrooms
Casa Vista Veneto Coatepeque
Entire Place • 4 bedrooms
LEAVE BEHIND THE STRESS
Entire Place • 4 bedrooms
Rocca Montaña, Lago de Coatepeque
Entire Place • 4 bedrooms
Sueño Verde, Cerro Verde
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Ana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Ana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Verónica | 3 | $139,892 | 644 | 4.49/5.0 |
| Sandra | 1 | $136,849 | 80 | 4.78/5.0 |
| Estela | 1 | $129,327 | 144 | 4.84/5.0 |
| David | 9 | $105,705 | 121 | 4.68/5.0 |
| Douglas | 2 | $105,329 | 456 | 4.58/5.0 |
| Benjamin Eduardo | 1 | $64,393 | 436 | 4.87/5.0 |
| Eduardo | 1 | $62,363 | 26 | 5.00/5.0 |
| Sueño Verde | 1 | $55,630 | 22 | 4.68/5.0 |
| Rene | 1 | $55,381 | 42 | 4.98/5.0 |
| Rafael | 3 | $54,416 | 16 | 4.36/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Ana.
Dive Deeper: Advanced Santa Ana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Ana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Ana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Ana
- The Santa Ana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.4% of the 250 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Ana, House properties are the most common (72.4%), reflecting the local real estate landscape.
- Houses represent a significant 72.4% portion, catering likely to families or larger groups.
- The presence of 11.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 3.2%) offer potential for unique stay experiences.
Santa Ana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Ana
- The dominant room capacity in Santa Ana is 2 bedrooms listings, making up 40.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 64.8% of the active Airbnb listings in Santa Ana, indicating a high concentration in these sizes.
- A significant 26.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Ana.
Santa Ana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Ana
- The most common guest capacity trend in Santa Ana vacation rentals is listings accommodating 4 guests (30%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Santa Ana STR market, accounting for 45.6% of listings.
- 27.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Ana.
- On average, properties in Santa Ana are equipped to host 4.2 guests.
Santa Ana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Ana
- The most common availability pattern in Santa Ana falls within the 271-366 days range, representing 47.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Santa Ana (30%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Ana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
156 listings
67% of total
2 Nights
46 listings
19.7% of total
3 Nights
10 listings
4.3% of total
4-6 Nights
5 listings
2.1% of total
30+ Nights
16 listings
6.9% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Ana is 1 Night, adopted by 67% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.7%) of the Santa Ana Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 67% of Santa Ana hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Ana.
Santa Ana Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
100 listings
47.4% of total
Moderate
56 listings
26.5% of total
Firm
22 listings
10.4% of total
Strict
33 listings
15.6% of total
Cancellation Policy Insights for Santa Ana
- The prevailing Airbnb cancellation policy trend in Santa Ana is Flexible, used by 47.4% of listings.
- The market strongly favors guest-friendly terms, with 73.9% of listings offering Flexible or Moderate policies. This suggests guests in Santa Ana may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.4% market standard in Santa Ana.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Ana.
Santa Ana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Ana
- The overall average booking lead time for vacation rentals in Santa Ana is 28 days.
- Guests book furthest in advance for stays during July (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (36 days avg.) sees the longest lead times, while Spring (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Santa Ana.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Santa Ana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Ana (2025)
Amenity Prevalence
Amenity Insights for Santa Ana
- Essential amenities in Santa Ana that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Ana: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Ana to stay competitive.
Santa Ana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Ana
- The typical guest profile for Airbnb in Santa Ana consists of predominantly international visitors (80%), with top international origins including El Salvador, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 20.4% of guests.
- Key international markets include United States (48.2%) and El Salvador (20.4%).
- Top languages spoken are Spanish (43.9%) followed by English (41.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from El Salvador.
- Offer listing details and communication support in Spanish.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Ana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Municipio de Intipucá | 10 | $4,432 | $299.07 | 43% |
| Municipio de Jicalapa | 13 | $4,234 | $352.06 | 37% |
| Municipio de Santa Isabel Ishuatán | 17 | $3,408 | $255.86 | 39% |
| Municipio de El Congo | 46 | $3,384 | $289.64 | 41% |
| Municipio de San Luis Talpa | 38 | $3,196 | $254.02 | 42% |
| Municipio de San Luis La Herradura | 223 | $3,160 | $276.41 | 38% |
| Cantón Planes de la Laguna | 13 | $3,075 | $268.60 | 36% |
| Xanadu | 130 | $2,738 | $227.35 | 41% |
| Monzón | 36 | $2,626 | $276.36 | 31% |
| Canton Metalio | 57 | $2,450 | $276.41 | 34% |