Airbnb Market Analytics, Statistics and Data in Santa Ana, Departamento de Santa Ana, El Salvador
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santa Ana? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santa Ana:
How much do Airbnb hosts make on average per month in Santa Ana?
The short-term rental market in Santa Ana shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $773 per month
- Strong performing properties (top 25%) make $1,311 or more
- Best-in-class properties (top 10%) achieve $2,752+ monthly
- Entry-level properties (bottom 25%) typically earn around $319
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santa Ana
The market in Santa Ana shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santa Ana
Daily rates in Santa Ana vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $42 per night
- Strong performing properties (top 25%) secure $67 or more
- Best-in-class properties (top 10%) pull in $147+ per night
- Entry-level properties (bottom 25%) earn around $32
Daily Rate Variations by Month
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Seasonality patterns in Santa Ana
Peak Season (June, March, February)
- Revenue peaks at $1801.58 per month
- Occupancy rates reach 48.58%
- Daily rates average $74.41
Shoulder Season
- Revenue averages $1248.38 per month
- Occupancy maintains 40.23%
- Daily rates hold at $70.09
Low Season (October, January, September)
- Revenue drops to $812.28 per month
- Occupancy decreases to 34.45%
- Daily rates adjust to $66.38
Is it still profitable to do Airbnb in Santa Ana in 2025?
Yes! Santa Ana demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and monthly revenue averaging $1248 and With 250 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santa Ana
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Santa Ana Centro | The heart of Santa Ana with historical landmarks and local culture. This area attracts tourists interested in exploring the city’s history and architecture. | Santa Ana Cathedral, National Theatre of Santa Ana, Parque Libertad, Dulces de Santa Ana, Museo de la Revolución |
| Las Delicias | A residential neighborhood with a growing number of amenities. Ideal for families and longer stays, offering a peaceful environment close to the city center. | El Mirador Restaurant, Cinemark Santa Ana, Parque Los ACP, Super Selectos, Local markets |
| El Congo | A charming rural area known for its natural beauty and outdoor activities. Great for tourists looking to experience the nature and agriculture of El Salvador. | Cerro Verde National Park, Lago de Coatepeque, Coffee plantations, Hiking trails, Local cafes |
| Metapán | A picturesque town famous for its colonial architecture and local artisan shops. A good spot for travelers wanting a more authentic Salvadoran experience. | Metapán's Main Square, Historic church of San Sebastian, Arts and crafts market, Museo de Arqueología |
| San Vicente | An up-and-coming area with affordable options and local attractions. Great for budget travelers seeking a local experience. | Parque San Vicente, Local food markets, Cultural community events, Nearby lakes and parks |
| Ahuachapan | A historic town known for its hot springs and beautiful landscapes. Attracts visitors looking to relax and enjoy nature. | Ahuachapan Hot Springs, Los Ausoles thermal waters, Ruins of San Salvador, Local dining options |
| Santa Teresa | A coastal area gaining popularity for its beaches and surf culture. Perfect for tourists looking to enjoy the beach life. | Playa Santa Teresa, Surf schools, Beachfront dining, Local nightlife |
| El Sunzal | A prime surf destination known for its consistent waves and laid-back vibe. Attracts surfers and beach enthusiasts from all over. | Surfing El Sunzal, Beachfront bars, Relaxed beach atmosphere, Surf competitions |
Do you need a license for Airbnb in Santa Ana?
We recommend checking directly with Santa Ana's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Santa Ana
Turquoise View, Coatepeque Lake
Entire Place • 4 bedrooms
Lake De Coatepeque
Entire Place • 8 bedrooms
Casa Vista Veneto Coatepeque
Entire Place • 4 bedrooms
LEAVE BEHIND THE STRESS
Entire Place • 4 bedrooms
Sueño Verde, Cerro Verde
Entire Place • 4 bedrooms
Rancho Chanel, Lago de Coatepeque
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Santa Ana
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Verónica | 3 | $162,280 | 644 | 4.49/5.0 |
| David | 9 | $133,491 | 121 | 4.68/5.0 |
| Estela | 1 | $131,617 | 144 | 4.84/5.0 |
| Sandra | 1 | $124,902 | 80 | 4.78/5.0 |
| Douglas | 2 | $116,561 | 456 | 4.58/5.0 |
| Benjamin Eduardo | 1 | $63,080 | 436 | 4.87/5.0 |
| Rafael | 3 | $56,932 | 16 | 4.36/5.0 |
| Sueño Verde | 1 | $56,009 | 22 | 4.68/5.0 |
| Karla | 1 | $51,122 | 41 | 4.90/5.0 |
| Eduardo | 1 | $50,868 | 26 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Santa Ana
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (72.8%), with house and apartment & condo properties comprising 86.0% of inventory
- Untapped potential in outdoor & mobile, others, unique stays segments (3.2% combined)
Room Capacity Distribution
Analysis of 250 properties in Santa Ana shows that 2 bedrooms properties are most prevalent, making up 39.6% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 63.6% of all listings.
Key Insights
- Most common: 2 bedrooms (39.6%)
- Least common: 5+ bedrooms (2.4%)
- Market concentration: 63.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 250 properties in Santa Ana reveals that 4 guests properties dominate the market, representing 28.8% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 44.8% of the market.
Key Insights
- Most common capacity: 4 guests (28.8% of market)
- Least common capacity: 1 guest (2% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 44.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 250 properties in Santa Ana, the most common availability pattern is 271-366 days (43.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.8% of properties).
Key Insights
- Most common availability window: 271-366 days (43.6%)
- Most common booking duration: 91-180 days (30.8%)
- Properties with high availability (180+ days): 73.6%
- Properties with long-term bookings (180+ days): 29.2%
Minimum Stay Distributions
1 Night
152 listings
66.4% of total
2 Nights
53 listings
23.1% of total
3 Nights
11 listings
4.8% of total
4-6 Nights
4 listings
1.7% of total
30+ Nights
9 listings
3.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 89.5%
- Mid-length stays (4-6 nights) represent 1.7% of listings
- Monthly+ stays (3.9%) suggest a stable extended-stay market
- High market flexibility with 94.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
98 listings
47.1% of total
Moderate
56 listings
26.9% of total
Firm
21 listings
10.1% of total
Strict
33 listings
15.9% of total
Key Insights
- Flexible is the preferred policy at 47.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 74.0% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 10.1% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jul, Jun, averaging 42 days
- Shortest booking windows are in Apr, Aug, Sep, averaging 27 days
- Summer shows the longest average booking window at 36 days, while Spring has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 36 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Sep when lead times are shortest
Popular Airbnb Amenities in Santa Ana
Below is the distribution of amenities across listings in Santa Ana:
Traveler Demographics
Key Insights
- Domestic travelers make up 18.9% of total guests, indicating a mostly international-driven market.
- Primary international markets: El Salvador (23.2%) and Guatemala (8.4%)
- Spanish is the top language at 46.1%, followed by English (44.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for San Salvador and Los Angeles markets
- Develop localized content for El Salvador and Guatemala
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santa Ana. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Municipio de Intipucá | 10 | $5,197 | $307.96 | 44% |
| Municipio de Jicalapa | 14 | $4,158 | $339.04 | 38% |
| Municipio de San Luis Talpa | 37 | $3,651 | $260.04 | 44% |
| Municipio de El Congo | 46 | $3,611 | $290.44 | 42% |
| Municipio de San Luis La Herradura | 228 | $3,499 | $284.54 | 38% |
| Municipio de Santa Isabel Ishuatán | 15 | $3,452 | $274.21 | 35% |
| Cantón Planes de la Laguna | 14 | $3,370 | $273.32 | 35% |
| Monzón | 36 | $2,903 | $276.09 | 31% |
| Xanadu | 135 | $2,884 | $227.33 | 41% |
| San Luis Talpa | 33 | $2,672 | $226.49 | 34% |
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