Airbnb Market Analytics, Statistics and Data in San Salvador, Departamento de San Salvador, El Salvador
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in San Salvador? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in San Salvador:
How much do Airbnb hosts make on average per month in San Salvador?
The short-term rental market in San Salvador shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,134 per month
- Strong performing properties (top 25%) make $1,958 or more
- Best-in-class properties (top 10%) achieve $2,587+ monthly
- Entry-level properties (bottom 25%) typically earn around $533
Revenue Variations by Month
Occupancy Rates Throughout the Year in San Salvador
The market in San Salvador shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in San Salvador
Daily rates in San Salvador vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $64 per night
- Strong performing properties (top 25%) secure $87 or more
- Best-in-class properties (top 10%) pull in $108+ per night
- Entry-level properties (bottom 25%) earn around $37
Daily Rate Variations by Month
Get Live San Salvador Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in San Salvador
Peak Season (June, April, March)
- Revenue peaks at $1728.87 per month
- Occupancy rates reach 53.50%
- Daily rates average $71.82
Shoulder Season
- Revenue averages $1352.79 per month
- Occupancy maintains 48.36%
- Daily rates hold at $68.60
Low Season (October, January, September)
- Revenue drops to $1039.02 per month
- Occupancy decreases to 43.28%
- Daily rates adjust to $65.66
Is it still profitable to do Airbnb in San Salvador in 2025?
Yes! San Salvador demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 48% and monthly revenue averaging $1353 and As a mature market with 1177 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in San Salvador
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Zona Rosa | Vibrant area known for its nightlife, restaurants, and cultural attractions. It attracts both locals and tourists looking for entertainment and dining options. | Museo de Arte de El Salvador (MARTE), Catedral Metropolitana, Parque Italia, Teatro Nacional de El Salvador, La Gran Vía |
| Santa Elena | Upscale residential area with beautiful views, close to shopping centers and amenities. Popular with families and business travelers seeking a quieter environment. | Centro Comercial La Gran Vía, Centro Comercial Multiplaza, Parque El Boquerón, Cerro Verde National Park |
| San Benito | Cultural hub with a mix of galleries, museums, and local shops. Attractive for tourists interested in art, culture, and the local lifestyle. | Museo Nacional de Antropología, Palacio Nacional, Museo de Arte Popular, Parque de los Perros |
| Antiguo Cuscatlán | Trendy suburb that has a mix of modern amenities and historic sites. Ideal for tourists and business travelers alike. | Iglesia San Juan Bautista, Parque de los Deseos, Centro Comercial Galerías, Parque Bicentenario |
| La Libertad | Coastal district known for its beaches and surf spots. Excellent for travelers looking for sun, sea, and surf. | El Tunco Beach, Punta Roca, La Puntilla, Los Cobanos Beach |
| Centro Histórico | The historical center of San Salvador filled with beautiful buildings, museums, and local markets. Great for cultural tourism. | Palacio Nacional, Parque Libertad, Catedral Metropolitana, Teatro Nacional |
| Colonia Escalón | Modern residential area with a mix of local shops and dining. Family-friendly and close to attractions. | Parque de la Paz, Centro Comercial La Gran Vía, Parque El Cafetalón |
| La Piedad | Emerging neighborhood known for its local vibe and close proximity to attractions. Perfect for travelers looking for an authentic experience. | Parque de la Piedad, Catedral de San Salvador |
Do you need a license for Airbnb in San Salvador?
We recommend checking directly with San Salvador's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in San Salvador
The Charm Condo71
Entire Place • 3 bedrooms
LEBEN, Country House
Entire Place • 4 bedrooms
Modern volcano house with spectacular views
Entire Place • 3 bedrooms
Krissany House
Entire Place • 5 bedrooms
Big house in San Benito! Up to 20 guests & 10 beds
Entire Place • 5 bedrooms
Stunning luxury house with pool 7 bedrooms in town
Entire Place • 7 bedrooms
Top Performing Professional Hosts in San Salvador
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Roberto | 20 | $431,846 | 1084 | 4.63/5.0 |
| Anabel | 11 | $235,411 | 752 | 4.93/5.0 |
| Gabriela | 9 | $209,884 | 1040 | 4.74/5.0 |
| Marta | 6 | $206,354 | 188 | 4.91/5.0 |
| Sebastian | 7 | $198,566 | 620 | 4.76/5.0 |
| Cecilia | 5 | $197,389 | 238 | 4.85/5.0 |
| René | 8 | $164,280 | 607 | 4.83/5.0 |
| Kevin | 10 | $158,137 | 661 | 4.82/5.0 |
| Juan | 8 | $150,982 | 499 | 4.89/5.0 |
| Natalia | 6 | $140,447 | 387 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in San Salvador
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (72.5%), with apartment & condo and house properties comprising 87.0% of inventory
- Untapped potential in others, outdoor & mobile segments (3.8% combined)
Room Capacity Distribution
Analysis of 1,177 properties in San Salvador shows that 3 bedrooms properties are most prevalent, making up 31.4% of the market. The market tends to favor smaller properties, with 3 bedrooms and 1 bedroom together representing 58.6% of all listings.
Key Insights
- Most common: 3 bedrooms (31.4%)
- Least common: 5+ bedrooms (0.8%)
- Market concentration: 58.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,177 properties in San Salvador reveals that 6 guests properties dominate the market, representing 23.2% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 2 guests make up 41.5% of the market.
Key Insights
- Most common capacity: 6 guests (23.2% of market)
- Least common capacity: 1 guest (2% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 41.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,177 properties in San Salvador, the most common availability pattern is 91-180 days (29.8% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (30.2% of properties).
Key Insights
- Most common availability window: 91-180 days (29.8%)
- Most common booking duration: 181-270 days (30.2%)
- Properties with high availability (180+ days): 54.5%
- Properties with long-term bookings (180+ days): 47.2%
Minimum Stay Distributions
1 Night
557 listings
53.3% of total
2 Nights
343 listings
32.8% of total
3 Nights
70 listings
6.7% of total
4-6 Nights
26 listings
2.5% of total
7-29 Nights
8 listings
0.8% of total
30+ Nights
42 listings
4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 86.1%
- Mid-length stays (4-6 nights) represent 2.5% of listings
- Monthly+ stays (4%) suggest a stable extended-stay market
- High market flexibility with 92.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
5 listings
0.5% of total
Flexible
376 listings
36.6% of total
Moderate
353 listings
34.4% of total
Firm
140 listings
13.6% of total
Strict
152 listings
14.8% of total
Key Insights
- Flexible is the preferred policy at 36.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 71.0% of the market
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 0.5% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jun, Jan, averaging 36 days
- Shortest booking windows are in Oct, Aug, Sep, averaging 24 days
- Winter shows the longest average booking window at 33 days, while Fall has the shortest at 27 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 33 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in San Salvador
Below is the distribution of amenities across listings in San Salvador:
Traveler Demographics
Key Insights
- Domestic travelers make up 18.4% of total guests, indicating a mostly international-driven market.
- Primary international markets: El Salvador (21.9%) and Guatemala (13.1%)
- Spanish is the top language at 50.8%, followed by English (42.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.1%
Recommendations
- Target marketing campaigns for San Salvador and Guatemala City markets
- Develop localized content for El Salvador and Guatemala
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding San Salvador. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Municipio de Intipucá | 10 | $5,197 | $307.96 | 44% |
| Municipio de Jicalapa | 14 | $4,158 | $339.04 | 38% |
| Municipio de San Luis Talpa | 37 | $3,651 | $260.04 | 44% |
| Municipio de El Congo | 46 | $3,611 | $290.44 | 42% |
| Municipio de San Luis La Herradura | 228 | $3,499 | $284.54 | 38% |
| Municipio de Santa Isabel Ishuatán | 15 | $3,452 | $274.21 | 35% |
| Cantón Planes de la Laguna | 14 | $3,370 | $273.32 | 35% |
| Monzón | 36 | $2,903 | $276.09 | 31% |
| Xanadu | 135 | $2,884 | $227.33 | 41% |
| San Luis Talpa | 33 | $2,672 | $226.49 | 34% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights