Airbnb Market Analytics, Statistics and Data in San Miguel, Departamento de San Miguel, El Salvador
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in San Miguel? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in San Miguel:
How much do Airbnb hosts make on average per month in San Miguel?
The short-term rental market in San Miguel shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $933 per month
- Strong performing properties (top 25%) make $1,490 or more
- Best-in-class properties (top 10%) achieve $2,045+ monthly
- Entry-level properties (bottom 25%) typically earn around $417
Revenue Variations by Month
Occupancy Rates Throughout the Year in San Miguel
The market in San Miguel shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in San Miguel
Daily rates in San Miguel vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $59 per night
- Strong performing properties (top 25%) secure $79 or more
- Best-in-class properties (top 10%) pull in $110+ per night
- Entry-level properties (bottom 25%) earn around $46
Daily Rate Variations by Month
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Seasonality patterns in San Miguel
Peak Season (June, March, May)
- Revenue peaks at $1451.80 per month
- Occupancy rates reach 45.06%
- Daily rates average $71.33
Shoulder Season
- Revenue averages $1058.57 per month
- Occupancy maintains 39.24%
- Daily rates hold at $68.51
Low Season (December, January, September)
- Revenue drops to $658.99 per month
- Occupancy decreases to 33.81%
- Daily rates adjust to $64.33
Is it still profitable to do Airbnb in San Miguel in 2025?
Yes! San Miguel demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and monthly revenue averaging $1059 and The market's 200 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in San Miguel
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown San Miguel | The vibrant heart of San Miguel, filled with shops, restaurants, and cultural sites. Ideal for tourists who want to experience the local life and access amenities easily. | San Miguel Cathedral, Parque San Miguel, Municipal Market, Artisan market, Teatro de San Miguel |
| La Union | A coastal region close to San Miguel known for its beautiful beaches and surf spots. Great for beach lovers and those looking to enjoy water sports and nature. | El Cuco Beach, Las Flores Beach, Sunzal Beach, Surfing spots, Natural reserves |
| San Jorge | A picturesque town known for its tranquility and beautiful views. It’s perfect for those seeking a quiet retreat close to the city. | San Jorge Lagoon, Nature trails, Local markets, Hiking spots |
| Chinameca | A charming town with access to several natural attractions and a calm atmosphere. Good for eco-tourism and exploring rural El Salvador. | El Imposible National Park, Waterfalls, Local coffee farms, Cultural experiences |
| El Chaval | An up-and-coming area with potential for growth and development. Suitable for long-term investments and attracting domestic tourists. | Cultural festivals, Local cuisine, Artisan shops |
| Santa Rosa de Lima | A growing town with a strong community feel. Offers guests a unique Salvadoran experience away from more touristy spots. | Historical sites, Natural parks, Cultural events |
| San Miguelito | A developing area with modern amenities and a local vibe. Perfect for urban explorers looking to engage with local culture. | Community events, Local eateries, Parks and recreation areas |
| Tecapa | Known for its hot springs and wellness tourism, it attracts visitors looking to relax and rejuvenate in a natural setting. | Hot springs, Nature reserves, Spa services, Local craft markets |
Do you need a license for Airbnb in San Miguel?
We recommend checking directly with San Miguel's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in San Miguel
San Miguel Villa Style home with private pool
Entire Place • 3 bedrooms
E&D House
Entire Place • 5 bedrooms
Casa Renel Park
Entire Place • 3 bedrooms
Full equipped house, full A/C, private pool, private pool
Entire Place • 3 bedrooms
Villa el Encanto Luxury, comfort and rest. PS5
Entire Place • 3 bedrooms
Exclusive House in a Private Zone
Entire Place • 3 bedrooms
Top Performing Professional Hosts in San Miguel
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Chris | 2 | $52,206 | 176 | 4.84/5.0 |
| Carolina | 3 | $43,541 | 234 | 4.95/5.0 |
| Rene | 3 | $40,213 | 313 | 4.88/5.0 |
| Jose | 4 | $39,848 | 89 | 4.89/5.0 |
| Cindy | 2 | $34,852 | 134 | 4.89/5.0 |
| Alexander | 4 | $30,417 | 90 | 3.71/5.0 |
| Erick | 4 | $30,063 | 51 | 3.68/5.0 |
| Darwin Enrique | 1 | $29,356 | 93 | 4.81/5.0 |
| Nelson | 1 | $28,855 | 17 | 5.00/5.0 |
| Gilda | 2 | $28,847 | 35 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in San Miguel
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86%), with house and boutique & hotels properties comprising 95.5% of inventory
- Untapped potential in boutique & hotels, apartment & condo, outdoor & mobile segments (9.0% combined)
Room Capacity Distribution
Analysis of 200 properties in San Miguel shows that 2 bedrooms properties are most prevalent, making up 39% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 74.5% of all listings.
Key Insights
- Most common: 2 bedrooms (39%)
- Least common: 5+ bedrooms (3%)
- Market concentration: 74.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 200 properties in San Miguel reveals that 6 guests properties dominate the market, representing 27% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 52.5% of the market.
Key Insights
- Most common capacity: 6 guests (27% of market)
- Least common capacity: 1 guest (1% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 52.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 200 properties in San Miguel, the most common availability pattern is 271-366 days (50% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (31.5% of properties).
Key Insights
- Most common availability window: 271-366 days (50%)
- Most common booking duration: 31-90 days (31.5%)
- Properties with high availability (180+ days): 79.5%
- Properties with long-term bookings (180+ days): 21.0%
Minimum Stay Distributions
1 Night
134 listings
71.7% of total
2 Nights
34 listings
18.2% of total
3 Nights
9 listings
4.8% of total
4-6 Nights
7 listings
3.7% of total
7-29 Nights
2 listings
1.1% of total
30+ Nights
1 listings
0.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 89.9%
- Mid-length stays (4-6 nights) represent 3.7% of listings
- Monthly+ stays (0.5%) suggest a stable extended-stay market
- High market flexibility with 94.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
72 listings
46.8% of total
Moderate
48 listings
31.2% of total
Firm
19 listings
12.3% of total
Strict
15 listings
9.7% of total
Key Insights
- Flexible is the preferred policy at 46.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 78.0% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 9.7% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Dec, Mar, averaging 39 days
- Shortest booking windows are in Apr, Aug, Sep, averaging 23 days
- Winter shows the longest average booking window at 31 days, while Summer has the shortest at 28 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 31 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Sep when lead times are shortest
Popular Airbnb Amenities in San Miguel
Below is the distribution of amenities across listings in San Miguel:
Traveler Demographics
Key Insights
- Domestic travelers make up 35.1% of total guests, indicating a moderate local market presence.
- Primary international markets: El Salvador (37.3%) and Honduras (4.3%)
- Spanish is the top language at 54.5%, followed by English (42.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.7%
Recommendations
- Target marketing campaigns for San Salvador and Houston markets
- Develop localized content for El Salvador and Honduras
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding San Miguel. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Municipio de Intipucá | 10 | $5,197 | $307.96 | 44% |
| Municipio de Jicalapa | 14 | $4,158 | $339.04 | 38% |
| Municipio de San Luis Talpa | 37 | $3,651 | $260.04 | 44% |
| Municipio de El Congo | 46 | $3,611 | $290.44 | 42% |
| Municipio de San Luis La Herradura | 228 | $3,499 | $284.54 | 38% |
| Municipio de Santa Isabel Ishuatán | 15 | $3,452 | $274.21 | 35% |
| Cantón Planes de la Laguna | 14 | $3,370 | $273.32 | 35% |
| Monzón | 36 | $2,903 | $276.09 | 31% |
| El Tamarindo | 13 | $2,902 | $226.59 | 38% |
| Xanadu | 135 | $2,884 | $227.33 | 41% |
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