Airbnb Market Analytics, Statistics and Data in Municipio de Santa Tecla, Departamento de La Libertad, El Salvador
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Municipio de Santa Tecla? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Municipio de Santa Tecla:
How much do Airbnb hosts make on average per month in Municipio de Santa Tecla?
The short-term rental market in Municipio de Santa Tecla shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,068 per month
- Strong performing properties (top 25%) make $1,732 or more
- Best-in-class properties (top 10%) achieve $2,404+ monthly
- Entry-level properties (bottom 25%) typically earn around $564
Revenue Variations by Month
Occupancy Rates Throughout the Year in Municipio de Santa Tecla
The market in Municipio de Santa Tecla shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Municipio de Santa Tecla
Daily rates in Municipio de Santa Tecla vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $62 per night
- Strong performing properties (top 25%) secure $82 or more
- Best-in-class properties (top 10%) pull in $109+ per night
- Entry-level properties (bottom 25%) earn around $34
Daily Rate Variations by Month
Get Live Municipio de Santa Tecla Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Municipio de Santa Tecla
Peak Season (June, March, May)
- Revenue peaks at $1695.95 per month
- Occupancy rates reach 54.71%
- Daily rates average $72.55
Shoulder Season
- Revenue averages $1298.29 per month
- Occupancy maintains 48.84%
- Daily rates hold at $69.48
Low Season (October, September, January)
- Revenue drops to $936.35 per month
- Occupancy decreases to 43.08%
- Daily rates adjust to $67.51
Is it still profitable to do Airbnb in Municipio de Santa Tecla in 2025?
Yes! Municipio de Santa Tecla demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 49% and monthly revenue averaging $1298 and With 239 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Municipio de Santa Tecla
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | A vibrant area that showcases the rich cultural heritage of Santa Tecla with colonial architecture and local markets. It is a hub for tourists interested in history and local crafts. | Parque Daniel Hernández, Iglesia Santa Lucía, Mercado Municipal, Plaza del Centro Histórico, Museo de la Palabra y la Imagen, Cafés y tiendas locales |
| La Libertad Beach | Popular for its beautiful beaches and surf culture, this area attracts both local and international tourists looking for sun, sea, and surf. | Playa La Libertad, Surf El Tunco, Restaurants along the beachfront, Marinas and water sports, Cliffs and scenic views |
| San Salvador | Although a bit further, the capital city offers numerous attractions and amenities that cater to business travelers and tourists alike, making it a strategic spot for Airbnb hosting. | Catedral Metropolitana, Teatro Nacional, Parque Bicentenario, Museo de Arte de El Salvador, Zona Rosa nightlife, Shopping centers |
| Santa Tecla Green Parks | This area is known for its green spaces, making it a perfect location for families and those looking to relax amidst nature while being close to city amenities. | Parque Balboa, Parque La Flor, Parque Arbol de Dios, Walking paths, Playgrounds |
| El Cafetalón | A popular destination for those wanting to experience the coffee culture of El Salvador, featuring coffee farms and scenic views, perfect for tourists looking for unique experiences. | Coffee tours, Breathtaking landscapes, Local restaurants, Cultural experiences |
| Residential Santa Tecla | A safe and quiet residential area popular with families and long-term visitors, suitable for those who prefer a homely atmosphere while still being close to urban amenities. | Local markets, Proximity to schools and hospitals, Community parks, Neighborhood cafes |
| Amanecer | An up-and-coming area with modern amenities, attracting younger crowds and professionals, ideal for hosting short-term stays for business and leisure guests. | New restaurants and cafes, Nightlife options, Community events and markets |
| Laguna de Alegría | Known for its stunning natural beauty and fresh water lakes, this area is perfect for eco-tourism and attracting guests interested in nature and relaxation. | Laguna de Alegría, Hiking trails, Ecological tours, Bird watching opportunities |
Do you need a license for Airbnb in Municipio de Santa Tecla?
We recommend checking directly with Municipio de Santa Tecla's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Municipio de Santa Tecla
Casa en volcán de San Salvador.
Entire Place • 3 bedrooms
Anceluz Volcano House
Entire Place • 4 bedrooms
La Guanábana - Cozy retreat w/ city view
Entire Place • 3 bedrooms
Casa Martha
Entire Place • 4 bedrooms
Cabaña Vistas del Volcán
Entire Place • 2 bedrooms
Home in Santa Tecla
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Municipio de Santa Tecla
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carmen | 12 | $160,124 | 1222 | 4.74/5.0 |
| Gerardo | 1 | $98,300 | 22 | 4.86/5.0 |
| Liz | 1 | $92,040 | 189 | 4.77/5.0 |
| Fernando | 7 | $84,288 | 258 | 4.83/5.0 |
| Zedrick | 4 | $54,367 | 228 | 4.78/5.0 |
| Carmen Elena | 1 | $53,966 | 22 | 4.86/5.0 |
| Tuly | 1 | $48,164 | 100 | 4.82/5.0 |
| Silvia | 1 | $48,148 | 41 | 5.00/5.0 |
| Juan | 2 | $44,635 | 117 | 4.91/5.0 |
| Fernando | 6 | $40,771 | 131 | 4.85/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Municipio de Santa Tecla
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (75.3%), with apartment & condo and house properties comprising 87.8% of inventory
- Untapped potential in outdoor & mobile, others, unique stays segments (6.7% combined)
Room Capacity Distribution
Analysis of 239 properties in Municipio de Santa Tecla shows that 2 bedrooms properties are most prevalent, making up 28.5% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 55.6% of all listings.
Key Insights
- Most common: 2 bedrooms (28.5%)
- Least common: 5+ bedrooms (0.8%)
- Market concentration: 55.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 239 properties in Municipio de Santa Tecla reveals that 4 guests properties dominate the market, representing 23% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 36.8% of the market.
Key Insights
- Most common capacity: 4 guests (23% of market)
- Least common capacity: 1 guest (0.8% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 36.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 239 properties in Municipio de Santa Tecla, the most common availability pattern is 91-180 days (31% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (31.8% of properties).
Key Insights
- Most common availability window: 91-180 days (31%)
- Most common booking duration: 181-270 days (31.8%)
- Properties with high availability (180+ days): 54.4%
- Properties with long-term bookings (180+ days): 46.9%
Minimum Stay Distributions
1 Night
131 listings
60.9% of total
2 Nights
59 listings
27.4% of total
3 Nights
15 listings
7% of total
4-6 Nights
3 listings
1.4% of total
7-29 Nights
2 listings
0.9% of total
30+ Nights
5 listings
2.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 88.3%
- Mid-length stays (4-6 nights) represent 1.4% of listings
- Monthly+ stays (2.3%) suggest a stable extended-stay market
- High market flexibility with 95.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
64 listings
29.5% of total
Moderate
91 listings
41.9% of total
Firm
26 listings
12% of total
Strict
36 listings
16.6% of total
Key Insights
- Moderate is the preferred policy at 41.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 71.4% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 12.0% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jul, Nov, averaging 45 days
- Shortest booking windows are in Oct, Feb, Sep, averaging 25 days
- Winter shows the longest average booking window at 37 days, while Spring has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 37 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Municipio de Santa Tecla
Below is the distribution of amenities across listings in Municipio de Santa Tecla:
Traveler Demographics
Key Insights
- Domestic travelers make up 27.7% of total guests, indicating a moderate local market presence.
- Primary international markets: El Salvador (31.4%) and Guatemala (13.4%)
- Spanish is the top language at 52.2%, followed by English (41.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.5%
Recommendations
- Target marketing campaigns for San Salvador and Guatemala City markets
- Develop localized content for El Salvador and Guatemala
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Municipio de Santa Tecla. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Municipio de Intipucá | 10 | $5,197 | $307.96 | 44% |
| Municipio de Jicalapa | 14 | $4,158 | $339.04 | 38% |
| Municipio de San Luis Talpa | 37 | $3,651 | $260.04 | 44% |
| Municipio de El Congo | 46 | $3,611 | $290.44 | 42% |
| Municipio de San Luis La Herradura | 228 | $3,499 | $284.54 | 38% |
| Municipio de Santa Isabel Ishuatán | 15 | $3,452 | $274.21 | 35% |
| Cantón Planes de la Laguna | 14 | $3,370 | $273.32 | 35% |
| Monzón | 36 | $2,903 | $276.09 | 31% |
| Xanadu | 135 | $2,884 | $227.33 | 41% |
| San Luis Talpa | 33 | $2,672 | $226.49 | 34% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights