La Palma Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Departamento de Chalatenango, El Salvador
Is Airbnb profitable in La Palma in 2025? Explore comprehensive Airbnb analytics for La Palma, Departamento de Chalatenango, El Salvador to uncover income potential. This 2025 STR market report for La Palma, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in La Palma, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Palma Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key La Palma Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in La Palma (2025)
Understanding the monthly revenue variations for Airbnb listings in La Palma is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Palma is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Palma across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,186+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,323 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $457 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $208, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Palma
La Palma Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the La Palma STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Palma:
- Best-in-class properties (Top 10%) achieve 36%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 28% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 14%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Palma
Average Daily Rate (ADR) Airbnb Trends in La Palma (2025)
Effective short term rental pricing strategy in La Palma involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Palma typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $217+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $186 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in La Palma
Get Live La Palma Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in La Palma (2025)
Peak Season (December, November, October)
- Revenue averages $1,203 per month
- Occupancy rates average 22.0%
- Daily rates average $138
Shoulder Season
- Revenue averages $799 per month
- Occupancy maintains around 18.7%
- Daily rates hold near $131
Low Season (January, May, June)
- Revenue drops to average $640 per month
- Occupancy decreases to average 14.0%
- Daily rates adjust to average $130
Seasonality Insights for La Palma
- The Airbnb seasonality in La Palma shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Palma's highest earning potential, with monthly revenues capable of climbing to $1,517, occupancy reaching a high of 26.3%, and ADRs peaking at $139.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $603, occupancy could drop to 12.7%, and ADRs may adjust down to $122.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Palma.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these La Palma seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in La Palma (2025)
Exploring the top neighborhoods for short-term rentals in La Palma? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Santa Rosa | A charming village known for its stunning natural beauty and proximity to hiking trails. Ideal for nature enthusiasts and those seeking a tranquil getaway. | Río Sumpul, Cerro Verde National Park, Local coffee farms, Natural hot springs, Hiking trails |
| La Palma Town Center | The cultural heart of La Palma, featuring artisan shops and a vibrant market scene. Attracts visitors looking for authentic local experiences and crafts. | Artisan markets, Local galleries, Cultural festivals, Cafes and eateries, Local handicrafts shops |
| Laguna de las Ninfas | A picturesque lagoon surrounded by lush vegetation, perfect for relaxation and birdwatching. Great for eco-tourism and outdoor activities. | Lagoon kayaking, Birdwatching tours, Nature photography spots, Hiking paths, Nearby waterfalls |
| Cerro Verde | Famous for its national park offering stunning views and rich biodiversity. Popular among tourists for hiking and nature exploration. | Cerro Verde National Park, Hiking trails, Scenic viewpoints, Volcano tours, Flora and fauna exploration |
| San Ignacio | A rural area with beautiful landscapes and a calm atmosphere, suitable for travelers seeking peace and connection with nature. | Nature trails, Scenic overlooks, Local farms, Traditional cuisine, Cultural interactions with locals |
| El Congo | Known for its rich agricultural land and coffee plantations, it's ideal for visitors wanting to experience rural life and local coffee culture. | Coffee tours, Organic farms, Rural community experiences, Plantation visits, Local markets |
| Pueblo Viejo | An old quaint village that reflects the traditional architecture and lifestyle of the region. Great for cultural tourism. | Historical buildings, Cultural heritage sites, Local artisan workshops, Traditional cuisine, Festivals and ceremonies |
| Las Toninas | A beach area that attracts those interested in water activities and beach relaxation, offering a different vibe from the interior regions. | Beach activities, Water sports, Local seafood restaurants, Relaxing beach spots, Sunset viewing locations |
Understanding Airbnb License Requirements & STR Laws in La Palma (2025)
While La Palma, Departamento de Chalatenango, El Salvador currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Palma to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in La Palma (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Palmabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Victoria. Comfortable and Unique in Miramundo
Entire Place • 4 bedrooms
Domo Diamante Blanco. An unforgettable experience.
Entire Place • 1 bedroom
Casa Montana. A paradise in the middle of the forest.
Entire Place • 2 bedrooms
Villa Montana Red Diamond Dome
Entire Place • 1 bedroom
A magical spot in the middle of the forest.
Entire Place • 1 bedroom
Las Piñuelas, Country House.
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in La Palma (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in La Palma based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hanna | 5 | $94,984 | 427 | 4.72/5.0 |
| Pamela | 1 | $7,074 | 10 | 4.90/5.0 |
| Elizabeth | 1 | $6,015 | 25 | 4.92/5.0 |
| Blanca | 2 | $5,603 | 110 | 4.86/5.0 |
| Lila | 1 | $4,737 | 18 | 4.94/5.0 |
| Elizabeth | 2 | $4,172 | 23 | 4.82/5.0 |
| Amy | 1 | $3,192 | 2 | Not Rated |
| Lucas | 1 | $2,623 | 18 | 5.00/5.0 |
| Leticia | 1 | $2,161 | 103 | 4.82/5.0 |
| Jacky | 1 | $1,745 | 37 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Palma.
Dive Deeper: Advanced La Palma STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Palma. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Palma Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Palma
- The La Palma Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.2% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Palma, House properties are the most common (42.1%), reflecting the local real estate landscape.
- Houses represent a significant 42.1% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
La Palma Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Palma
- The dominant room capacity in La Palma is 2 bedrooms listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 63.1% of the active Airbnb listings in La Palma, indicating a high concentration in these sizes.
- A significant 26.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Palma.
La Palma Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Palma
- The most common guest capacity trend in La Palma vacation rentals is listings accommodating 8+ guests (36.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the La Palma STR market, accounting for 68.4% of listings.
- 52.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Palma.
- On average, properties in La Palma are equipped to host 5.4 guests.
La Palma Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Palma
- The most common availability pattern in La Palma falls within the 271-366 days range, representing 84.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in La Palma (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
La Palma Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
89.5% of total
30+ Nights
2 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in La Palma is 1 Night, adopted by 89.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.5%) of the La Palma Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in La Palma, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 89.5% of La Palma hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Palma.
La Palma Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
31.6% of total
Moderate
8 listings
42.1% of total
Firm
4 listings
21.1% of total
Strict
1 listings
5.3% of total
Cancellation Policy Insights for La Palma
- The prevailing Airbnb cancellation policy trend in La Palma is Moderate, used by 42.1% of listings.
- The market strongly favors guest-friendly terms, with 73.7% of listings offering Flexible or Moderate policies. This suggests guests in La Palma may expect booking flexibility.
- Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.1% market standard in La Palma.
- Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in La Palma.
La Palma STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for La Palma
- The overall average booking lead time for vacation rentals in La Palma is 16 days.
- Guests book furthest in advance for stays during December (average 27 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (19 days avg.) sees the longest lead times, while Fall (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (16 days) as a baseline for your pricing and availability strategy in La Palma.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 27 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 19 days) to capture early planners.
- Monitor your own booking lead times against these La Palma averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in La Palma (2025)
Amenity Prevalence
Amenity Insights for La Palma
- Popular amenities like Outdoor dining area, BBQ grill, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Consider adding popular differentiators like Outdoor dining area or BBQ grill to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Palma to stay competitive.
La Palma Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for La Palma
- The typical guest profile for Airbnb in La Palma consists of primarily domestic travelers (68%), often arriving from nearby San Salvador, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 67.5% of guests.
- Key international markets include El Salvador (67.5%) and United States (24.6%).
- Top languages spoken are Spanish (49.4%) followed by English (41.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from San Salvador and Santa Tecla.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the La Palma Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Municipio de Jicalapa | 12 | $4,161 | $392.02 | 31% |
| Municipio de El Congo | 43 | $3,407 | $318.59 | 37% |
| Municipio de Intipucá | 10 | $3,055 | $298.07 | 36% |
| Municipio de San Luis La Herradura | 185 | $3,054 | $300.02 | 36% |
| Municipio de Santa Isabel Ishuatán | 16 | $2,860 | $254.41 | 36% |
| Municipio de San Luis Talpa | 33 | $2,637 | $254.69 | 37% |
| Xanadu | 147 | $2,559 | $236.18 | 41% |
| Cantón Planes de la Laguna | 13 | $2,523 | $281.47 | 35% |
| La Arenera | 17 | $2,522 | $299.52 | 26% |
| Monzón | 35 | $2,346 | $287.24 | 26% |