Macas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Morona Santiago, Ecuador
Is Airbnb profitable in Macas in 2025? Explore comprehensive Airbnb analytics for Macas, Morona Santiago, Ecuador to uncover income potential. This 2025 STR market report for Macas, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Macas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Macas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Macas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Macas (2025)
Understanding the monthly revenue variations for Airbnb listings in Macas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Macas is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Macas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $939+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $605 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $275 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $119, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Macas
Macas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Macas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Macas:
- Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 17%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Macas
Average Daily Rate (ADR) Airbnb Trends in Macas (2025)
Effective short term rental pricing strategy in Macas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Macas typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $74+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $47 or more.
- Typical properties (Median) charge around $30 per night.
- Entry-level properties (Bottom 25%) earn around $20 per night.
Average Daily Rate (ADR) Trend by Month in Macas
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Airbnb Seasonality Analysis & Trends in Macas (2025)
Peak Season (May, April, March)
- Revenue averages $590 per month
- Occupancy rates average 20.6%
- Daily rates average $45
Shoulder Season
- Revenue averages $354 per month
- Occupancy maintains around 25.2%
- Daily rates hold near $47
Low Season (September, October, December)
- Revenue drops to average $239 per month
- Occupancy decreases to average 22.7%
- Daily rates adjust to average $46
Seasonality Insights for Macas
- The Airbnb seasonality in Macas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Macas's highest earning potential, with monthly revenues capable of climbing to $695, occupancy reaching a high of 37.7%, and ADRs peaking at $49.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $172, occupancy could drop to 14.4%, and ADRs may adjust down to $43.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Macas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Macas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Macas (2025)
Exploring the top neighborhoods for short-term rentals in Macas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic center of Macas with rich cultural heritage, local markets, and vibrant community life, attracting visitors interested in local history and traditions. | Plaza Central, Church of Macas, Cultural Center, Local artisan markets, Nearby nature trails |
| Parque Nacional Sangay | A UNESCO World Heritage site known for its biodiversity and stunning landscapes. Ideal for nature lovers and those seeking adventure tourism. | Trekking routes, Wildlife observation, Hot springs, Stunning viewpoints, Ecotourism activities |
| La Paz | A quiet residential area with local charm, close to amenities and natural beauty. Perfect for travelers seeking a peaceful retreat with access to local attractions. | Local parks, Traditional markets, Cultural events, Scenic viewpoints, Hiking trails |
| Avenue 15 de Noviembre | A central avenue full of shops, cafes, and restaurants, making it a lively spot for visitors who want to experience local life. | Restaurants, Shopping areas, Cafes, Public transportation access, Artistic murals |
| Cañar River | Offering beautiful river views and outdoor activities, this area attracts visitors interested in kayaking, fishing, and relaxation by the water. | Kayaking, Fishing spots, Scenic picnic areas, Nature walks, Wildlife |
| Mirador de Macas | A viewpoint area that offers breathtaking views of the countryside and is popular for photography and local sightseeing. | Scenic views, Walking paths, Picnic spots, Sunset views, Cultural significance |
| Ecovia de Macas | A community-focused area that promotes eco-tourism and sustainable practices, attracting environmentally conscious travelers. | Eco-friendly lodges, Sustainable tours, Cultural workshops, Natural scenery, Local wildlife |
| Black River (Río Negro) | Known for its unique black-water river and diverse ecosystems, this area is ideal for eco-tourists and adventure seekers. | Canoeing, Wildlife watching, Natural beauty, Cultural interactions with local tribes, Photography opportunities |
Understanding Airbnb License Requirements & STR Laws in Macas (2025)
While Macas, Morona Santiago, Ecuador currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Macas to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Macas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Macasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Markinkia - Amazonic Stay
Entire Place • 2 bedrooms
Tu Departamento en Macas
Entire Place • 3 bedrooms
Casa Bela - Unforgettable experience in Macas
Entire Place • 5 bedrooms
The Casita Verde Hospedaje in Macas, Ecuador.
Entire Place • 3 bedrooms
Limit Lodge - Macas
Entire Place • 1 bedroom
Beautiful view suite /Beautiful View Suite
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Macas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Macas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lina | 1 | $8,933 | 19 | 5.00/5.0 |
| Valeria | 2 | $5,557 | 41 | 4.95/5.0 |
| Silvana | 2 | $5,543 | 113 | 4.96/5.0 |
| Host #325656830 | 1 | $5,038 | 15 | 4.87/5.0 |
| Villman | 4 | $4,831 | 21 | 4.61/5.0 |
| Rosa | 1 | $4,708 | 19 | 5.00/5.0 |
| Host #490393254 | 1 | $3,725 | 6 | 4.67/5.0 |
| Jhoffre Andres | 1 | $3,101 | 43 | 4.95/5.0 |
| Solimar | 1 | $2,886 | 14 | 4.64/5.0 |
| Rosa | 4 | $2,378 | 22 | 3.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Macas.
Dive Deeper: Advanced Macas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Macas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMacas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Macas
- The Macas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Macas, House properties are the most common (55%), reflecting the local real estate landscape.
- Houses represent a significant 55% portion, catering likely to families or larger groups.
Macas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Macas
- The dominant room capacity in Macas is 1 bedroom listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.0% of the active Airbnb listings in Macas, indicating a high concentration in these sizes.
- A significant 35.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Macas.
Macas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Macas
- The most common guest capacity trend in Macas vacation rentals is listings accommodating 8+ guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Macas STR market, accounting for 40.0% of listings.
- 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Macas.
- On average, properties in Macas are equipped to host 4.7 guests.
Macas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Macas
- The most common availability pattern in Macas falls within the 271-366 days range, representing 70% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Macas (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Macas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
63.2% of total
2 Nights
5 listings
26.3% of total
30+ Nights
2 listings
10.5% of total
Key Insights
- The most prevalent minimum stay requirement in Macas is 1 Night, adopted by 63.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.5%) of the Macas Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.5%) caters to monthly stays (30+ nights) in Macas, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 63.2% of Macas hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Macas.
Macas Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
58.8% of total
Moderate
5 listings
29.4% of total
Strict
2 listings
11.8% of total
Cancellation Policy Insights for Macas
- The prevailing Airbnb cancellation policy trend in Macas is Flexible, used by 58.8% of listings.
- The market strongly favors guest-friendly terms, with 88.2% of listings offering Flexible or Moderate policies. This suggests guests in Macas may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 58.8% market standard in Macas.
- Given the high prevalence of Flexible policies (58.8%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 11.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Macas.
Macas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Macas
- The overall average booking lead time for vacation rentals in Macas is 19 days.
- Guests book furthest in advance for stays during November (average 32 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (18 days avg.) sees the longest lead times, while Spring (9 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in Macas.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 32 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (4 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 18 days) to capture early planners.
- Monitor your own booking lead times against these Macas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Macas (2025)
Amenity Prevalence
Amenity Insights for Macas
- Essential amenities in Macas that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Macas: Wifi.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Macas to stay competitive.
Macas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Macas
- The typical guest profile for Airbnb in Macas consists of primarily domestic travelers (75%), often arriving from nearby Cuenca, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 74.6% of guests.
- Key international markets include Ecuador (74.6%) and United States (11.1%).
- Top languages spoken are Spanish (50%) followed by English (37.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cuenca and Quito.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Macas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Abdon Calderon (La Union) | 10 | $1,543 | $170.36 | 24% |
| Sayausi | 11 | $1,190 | $163.80 | 21% |
| Baños | 20 | $788 | $94.08 | 27% |
| Santa Isabel | 20 | $751 | $186.48 | 20% |
| La Unión | 19 | $741 | $121.67 | 22% |
| Samborondón | 70 | $584 | $65.12 | 35% |
| Ulba | 39 | $576 | $97.91 | 20% |
| Paccha | 13 | $568 | $80.47 | 30% |
| Patate | 28 | $547 | $165.15 | 17% |
| Baños de Agua Santa | 474 | $423 | $67.35 | 21% |