Santa Marianita Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Manabí, Ecuador
Is Airbnb profitable in Santa Marianita in 2025? Explore comprehensive Airbnb analytics for Santa Marianita, Manabí, Ecuador to uncover income potential. This 2025 STR market report for Santa Marianita, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Santa Marianita, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Marianita Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Marianita Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Marianita (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Marianita is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Marianita is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Marianita across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,709+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $898 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $406 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $181, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Marianita
Santa Marianita Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Marianita STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Marianita:
- Best-in-class properties (Top 10%) achieve 38%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 25% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 14%.
- Entry-level properties (Bottom 25%) average 6% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Marianita
Average Daily Rate (ADR) Airbnb Trends in Santa Marianita (2025)
Effective short term rental pricing strategy in Santa Marianita involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Marianita typically peaks in October and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $197+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $126 or more.
- Typical properties (Median) charge around $78 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Santa Marianita
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Airbnb Seasonality Analysis & Trends in Santa Marianita (2025)
Peak Season (July, September, August)
- Revenue averages $909 per month
- Occupancy rates average 24.2%
- Daily rates average $109
Shoulder Season
- Revenue averages $697 per month
- Occupancy maintains around 18.1%
- Daily rates hold near $109
Low Season (January, February, November)
- Revenue drops to average $469 per month
- Occupancy decreases to average 15.7%
- Daily rates adjust to average $107
Seasonality Insights for Santa Marianita
- The Airbnb seasonality in Santa Marianita shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Marianita's highest earning potential, with monthly revenues capable of climbing to $973, occupancy reaching a high of 31.6%, and ADRs peaking at $110.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $444, occupancy could drop to 14.3%, and ADRs may adjust down to $106.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Marianita.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Marianita seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Marianita (2025)
Exploring the top neighborhoods for short-term rentals in Santa Marianita? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Santa Marianita Beach | A beautiful beach town known for its stunning sunsets and surfing opportunities. Great for tourists looking for a relaxing beach getaway with local charm. | Santa Marianita Beach, Surfing activities, Beachfront restaurants, Whale watching tours, Local artisan shops |
| San Lorenzo | A nearby coastal area ideal for those seeking quieter beach experiences and nature walks. Perfect for ecotourism and visitors looking for a tranquil environment. | San Lorenzo Beach, Nature trails, Fishing opportunities, Local wildlife observing, Peaceful environment |
| El Murcielago | A popular beach destination within easy reach of Santa Marianita, El Murcielago offers vibrant beach life and an array of dining options. | El Murcielago Beach, Restaurants and bars, Water sports, Nightlife options, Live music venues |
| Manta | Close to Santa Marianita, Manta is a bustling city that combines urban conveniences with beach access. Ideal for travelers looking for city amenities. | Manta Beach, Shopping centers, Cultural sites, Fresh seafood markets, Art galleries |
| Cerro de Hojas | Known for its breathtaking views of the coastline, Cerro de Hojas is a great spot for nature lovers and hikers. It attracts those seeking adventure and scenic beauty. | Cerro de Hojas viewpoint, Hiking trails, Photography spots, Flora and fauna, Sunset views |
| Pueblo Nuevo | A charming village atmosphere close to Santa Marianita that provides a glimpse into local life and culture, appealing to tourists interested in authenticity. | Local markets, Traditional cuisine, Cultural experiences, Crafts and souvenirs, Friendly community |
| Mall de los Samanes | A shopping center that offers a variety of entertainment options, restaurants, and shops, important for guests seeking convenience. | Shopping options, Cafes and restaurants, Movie theaters, Entertainment areas, Family-friendly activities |
| Parque de la Paz | A park that serves as a recreational area for families and visitors, providing green space and activities for both relaxation and social gatherings. | Parks and gardens, Walking paths, Children's play areas, Cultural events, Community activities |
Understanding Airbnb License Requirements & STR Laws in Santa Marianita (2025)
While Santa Marianita, Manabí, Ecuador currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Marianita to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santa Marianita (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Marianitabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Travesía - Sta. Marianita Beach - Manta.
Entire Place • 8 bedrooms
Casa de Playa / Beach House Santa Marianita
Entire Place • 4 bedrooms
Beachfront Apartment Rivera Suites
Entire Place • 2 bedrooms
Suite Dpto. Brisamar Playa Santa Marianita Manta
Entire Place • 2 bedrooms
Ocean view apartment, RiveraSuites pool
Entire Place • 2 bedrooms
Beautiful house in front of the beach.
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Marianita (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Marianita based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Johana | 4 | $30,875 | 109 | 4.99/5.0 |
| Salvatore | 1 | $23,289 | 11 | 5.00/5.0 |
| Vladimir | 4 | $22,396 | 24 | 3.75/5.0 |
| Maria Isabel | 1 | $18,599 | 16 | 4.88/5.0 |
| Albina | 3 | $9,763 | 147 | 4.87/5.0 |
| Casa Las Mantas | 3 | $7,278 | 68 | 4.91/5.0 |
| Brent | 3 | $6,806 | 49 | 1.63/5.0 |
| Sandra | 1 | $6,712 | 52 | 4.87/5.0 |
| Maria | 1 | $6,701 | 7 | 5.00/5.0 |
| Host #367082212 | 1 | $5,995 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Marianita.
Dive Deeper: Advanced Santa Marianita STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Marianita. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Marianita Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Marianita
- The Santa Marianita Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Marianita, Apartment/Condo properties are the most common (55%), reflecting the local real estate landscape.
- Houses represent a significant 17.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.5%) offer potential for unique stay experiences.
Santa Marianita Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Marianita
- The dominant room capacity in Santa Marianita is 2 bedrooms listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 70.0% of the active Airbnb listings in Santa Marianita, indicating a high concentration in these sizes.
Santa Marianita Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Marianita
- The most common guest capacity trend in Santa Marianita vacation rentals is listings accommodating 2 guests (27.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 5 guests dominate the Santa Marianita STR market, accounting for 52.5% of listings.
- 17.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Marianita.
- On average, properties in Santa Marianita are equipped to host 4.0 guests.
Santa Marianita Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Marianita
- The most common availability pattern in Santa Marianita falls within the 271-366 days range, representing 92.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Santa Marianita (47.5%), reflecting common guest stay durations or potential owner blocking patterns.
Santa Marianita Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
54.1% of total
2 Nights
14 listings
37.8% of total
3 Nights
1 listings
2.7% of total
4-6 Nights
1 listings
2.7% of total
30+ Nights
1 listings
2.7% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Marianita is 1 Night, adopted by 54.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.9%) of the Santa Marianita Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.7%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 54.1% of Santa Marianita hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Marianita.
Santa Marianita Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
29% of total
Moderate
11 listings
35.5% of total
Firm
1 listings
3.2% of total
Strict
10 listings
32.3% of total
Cancellation Policy Insights for Santa Marianita
- The prevailing Airbnb cancellation policy trend in Santa Marianita is Moderate, used by 35.5% of listings.
- There's a relatively balanced mix between guest-friendly (64.5%) and stricter (35.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.5% market standard in Santa Marianita.
- With 32.3% using Strict terms, this is a viable option in Santa Marianita, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Marianita.
Santa Marianita STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Marianita
- The overall average booking lead time for vacation rentals in Santa Marianita is 24 days.
- Guests book furthest in advance for stays during August (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (40 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (24 days) as a baseline for your pricing and availability strategy in Santa Marianita.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Santa Marianita averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Marianita (2025)
Amenity Prevalence
Amenity Insights for Santa Marianita
- Essential amenities in Santa Marianita that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Patio or balcony, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Marianita: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Essentials or Patio or balcony to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Marianita to stay competitive.
Santa Marianita Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Marianita
- The typical guest profile for Airbnb in Santa Marianita consists of primarily domestic travelers (77%), often arriving from nearby Quito, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 76.5% of guests.
- Key international markets include Ecuador (76.5%) and United States (13.2%).
- Top languages spoken are Spanish (48%) followed by English (40%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Quito and Guayaquil.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Marianita Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Curia | 26 | $1,392 | $226.14 | 22% |
| Jama | 49 | $1,265 | $172.87 | 27% |
| La Entrada | 38 | $1,184 | $180.37 | 25% |
| Parroquia Manglaralto | 32 | $1,109 | $227.91 | 21% |
| Cojimíes | 67 | $1,024 | $187.64 | 22% |
| Olón | 174 | $799 | $169.63 | 24% |
| Pedernales | 33 | $789 | $137.43 | 21% |
| Puerto Quito | 18 | $742 | $124.73 | 22% |
| Ayangue | 56 | $670 | $131.64 | 19% |
| Tonchigüe | 224 | $644 | $146.64 | 20% |