Airbnb Market Analytics, Statistics and Data in Cuenca, Azuay, Ecuador

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Cuenca? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Cuenca:

Average Daily Rate

$50

Occupancy Rate

31.11%

Annual Revenue

$5,605

Revenue Growth YoY

15.65%

Best Month

June

Worst Month

September

Regulation

Low

Active Listings

1468

How much do Airbnb hosts make on average per month in Cuenca?

The short-term rental market in Cuenca shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $569 per month
Strong performing properties (top 25%) make $959 or more
Best-in-class properties (top 10%) achieve $1,497+ monthly
Entry-level properties (bottom 25%) typically earn around $214

Revenue Variations by Month

Occupancy Rates Throughout the Year in Cuenca

The market in Cuenca shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 27% occupancy rates
Strong performing properties (top 25%) achieve 50% or higher
Best-in-class properties (top 10%) reach 74%+occupancy
Entry-level properties (bottom 25%) average around 13%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Cuenca

Daily rates in Cuenca vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $41 per night
Strong performing properties (top 25%) secure $60 or more
Best-in-class properties (top 10%) pull in $92+ per night
Entry-level properties (bottom 25%) earn around $29

Daily Rate Variations by Month

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Seasonality patterns in Cuenca

Peak Season (June, April, May)

Revenue peaks at $1049.84 per month
Occupancy rates reach 40.02%
Daily rates average $59.28

Shoulder Season

Revenue averages $737.52 per month
Occupancy maintains 33.82%
Daily rates hold at $56.38

Low Season (August, January, September)

Revenue drops to $483.89 per month
Occupancy decreases to 26.50%
Daily rates adjust to $51.93

Is it still profitable to do Airbnb in Cuenca in 2025?

Yes! Cuenca demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and monthly revenue averaging $738 and As a mature market with 1468 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Cuenca

Area	Why Choose This Area	Key Attractions
Centro Histórico	The historic center of Cuenca, known for its colonial architecture and rich cultural heritage. An attractive spot for tourists wanting to explore museums, cathedrals, and local markets.	Catedral Nueva, Catedral Vieja, Parque Calderón, Museo Pumapungo, El Barranco, Plaza de las Flores
El Cajas National Park	A stunning national park near Cuenca, popular for nature tourism, hiking, and its breathtaking landscapes. Ideal for eco-tourists and outdoor enthusiasts.	Laguna Toreadora, Hiking Trails, Wildlife Watching, Scenic Views, Cultural Tours
Hermano Miguel	A vibrant neighborhood known for its local culture and proximity to the city center. It offers a more authentic experience with local eateries and markets.	Mercado 10 de Agosto, Local Eateries, Artisan Shops, Cultural Events
Barrio San Sebastián	A traditional neighborhood with a bohemian vibe. Great for visitors looking to experience local life, crafts, and art.	San Sebastián Market, Artisan Workshops, Local Cafés, Street Art
Yanuncay	A residential area that has seen growth in tourism investment. Offers scenic views and proximity to nature, suitable for those looking for tranquility.	Canyon Views, Nature Trails, Local Parks
Challuabamba	A suburban area that is becoming more popular with tourists looking for a quieter stay while remaining close to Cuenca's attractions.	Local Temples, Nature Parks, Cultural Activities
Río Tomebamba	The area by the Tomebamba River, known for beautiful views and walking paths. A picturesque place for visitors who enjoy nature and relaxation.	River Walk, Café Culture, Art Exhibitions, Scenic Spots
Cuenca Cathedral	Famous for its iconic blue domes, this area draws many tourists and locals alike, providing a vibrant atmosphere filled with activities and sightseeing.	Catedral de la Inmaculada Concepción, City Tours, Cultural Events

Do you need a license for Airbnb in Cuenca?

$241.03

Daily Rate

Top Performing Professional Hosts in Cuenca

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Valeria Lisbeth	12	$430,001	925	4.83/5.0
Pedrito	23	$174,370	5443	4.78/5.0
David Santiago	20	$115,201	1050	4.57/5.0
Andrés	3	$81,970	193	4.86/5.0
Juan Manuel	6	$76,937	202	4.64/5.0
Diana	10	$76,291	336	4.54/5.0
Jhonnathan	7	$71,397	772	4.16/5.0
Fernando	9	$68,516	980	4.94/5.0
Juan Francisco	8	$68,284	979	4.77/5.0
Cuenca Housing	10	$66,937	193	4.95/5.0

Additional analytics on vacation rental, real estate, short term rental data in Cuenca

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (79.2%), with apartment & condo and house properties comprising 85.9% of inventory
Untapped potential in others, outdoor & mobile, unique stays segments (1.7% combined)

Room Capacity Distribution

Analysis of 1,468 properties in Cuenca shows that 1 bedroom properties are most prevalent, making up 40.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.2% of all listings.

Key Insights

Most common: 1 bedroom (40.5%)
Least common: 5+ bedrooms (3.1%)
Market concentration: 68.2% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 1,468 properties in Cuenca reveals that 4 guests properties dominate the market, representing 21.9% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 41.6% of the market.

Key Insights

Most common capacity: 4 guests (21.9% of market)
Least common capacity: 1 guest (1.6% of market)
Average guest capacity: 4.1 guests per property
Market concentration: 41.6% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 1,468 properties in Cuenca, the most common availability pattern is 271-366 days (49.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27% of properties).

Key Insights

Most common availability window: 271-366 days (49.5%)
Most common booking duration: 91-180 days (27%)
Properties with high availability (180+ days): 76.8%
Properties with long-term bookings (180+ days): 24.9%

Minimum Stay Distributions

1 Night (63.3%)

1 Night

824 listings

63.3% of total

2 Nights (27%)

2 Nights

352 listings

27% of total

3 Nights (3.6%)

3 Nights

47 listings

3.6% of total

4-6 Nights (1.8%)

4-6 Nights

24 listings

1.8% of total

7-29 Nights (1.1%)

7-29 Nights

14 listings

1.1% of total

30+ Nights (3.1%)

30+ Nights

41 listings

3.1% of total

Key Insights

Short stays (1-2 nights) dominate the market at 90.3%
Mid-length stays (4-6 nights) represent 1.8% of listings
Monthly+ stays (3.1%) suggest a stable extended-stay market
High market flexibility with 93.9% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (38.1%)

Flexible

449 listings

38.1% of total

Moderate (30.8%)

Moderate

362 listings

30.8% of total

Firm (14.8%)

Firm

174 listings

14.8% of total

Strict (16.3%)

Strict

192 listings

16.3% of total

Key Insights

Flexible is the preferred policy at 38.1% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 68.9% of the market
Strong market consensus around Flexible policies
Firm policies are least common at 14.8% of listings

Recommendations

Consider starting with a Flexible policy to align with market preferences
Strong market preference for Flexible policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Nov, Oct, Jun, averaging 32 days
Shortest booking windows are in Dec, Aug, Sep, averaging 22 days
Fall shows the longest average booking window at 29 days, while Spring has the shortest at 25 days

Recommendations

Implement dynamic pricing strategies for Fall bookings at least 29 days in advance
Consider early bird discounts during Spring to encourage longer lead times
Focus on last-minute booking promotions during Dec-Sep when lead times are shortest

Popular Airbnb Amenities in Cuenca

Below is the distribution of amenities across listings in Cuenca:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 78.3% of total guests, indicating a dominant local market share.
Primary international markets: United States (12.4%) and Canada (1.5%)
Spanish is the top language at 57.5%, followed by English (35.4%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%

Recommendations

Target marketing campaigns for Guayaquil and Quito markets
Develop localized content for United States and Canada
Prioritize Spanish and English language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Cuenca. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Curia	28	$1,213	$212.80	21%
La Entrada	39	$1,146	$169.56	25%
District of Canoas de Punta Sal	196	$1,110	$179.01	25%
Parroquia Manglaralto	34	$1,025	$219.62	19%
Sayausi	13	$1,004	$136.32	21%
Baños	20	$901	$94.56	29%
La Unión	19	$852	$118.16	25%
Santa Isabel	20	$822	$183.59	22%
Olón	176	$775	$164.59	24%
District of Zorritos	255	$774	$133.25	24%

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