Baños Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Azuay, Ecuador

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Baños in 2025? Explore comprehensive Airbnb analytics for Baños, Azuay, Ecuador to uncover income potential. This 2025 STR market report for Baños, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 24 active listings.

Whether you're considering an Airbnb investment in Baños, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Baños Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Baños Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$93
The average rental revenue earned for an occupied room per day in Baños.
Occupancy Rate(?)
23.3%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$6,868
Typical annual income for an Airbnb listing in Baños. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-52.0%
Significant decrease (-52.0%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Baños.
Lowest Revenue Month(?)
May
The month with the lowest average earnings, indicating the low season in Baños.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
24
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Baños (2025)

Understanding the monthly revenue variations for Airbnb listings in Baños is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Baños is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Baños across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,581+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $878 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $387 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $163, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Baños

Baños Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Baños STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Baños:

  • Best-in-class properties (Top 10%) achieve 49%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 18%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Baños

Average Daily Rate (ADR) Airbnb Trends in Baños (2025)

Effective short term rental pricing strategy in Baños involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Baños typically peaks in January and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $184+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $85 or more.
  • Typical properties (Median) charge around $51 per night.
  • Entry-level properties (Bottom 25%) earn around $31 per night.

Average Daily Rate (ADR) Trend by Month in Baños

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Airbnb Seasonality Analysis & Trends in Baños (2025)

Peak Season (August, September, July)
  • Revenue averages $1,121 per month
  • Occupancy rates average 33.6%
  • Daily rates average $67
Shoulder Season
  • Revenue averages $879 per month
  • Occupancy maintains around 23.2%
  • Daily rates hold near $77
Low Season (March, April, May)
  • Revenue drops to average $586 per month
  • Occupancy decreases to average 17.0%
  • Daily rates adjust to average $93

Seasonality Insights for Baños

  • The Airbnb seasonality in Baños shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Baños's highest earning potential, with monthly revenues capable of climbing to $1,198, occupancy reaching a high of 43.1%, and ADRs peaking at $99.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $364, occupancy could drop to 13.3%, and ADRs may adjust down to $66.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Baños.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Baños seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Baños (2025)

Exploring the top neighborhoods for short-term rentals in Baños? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro Histórico
The historical center of Baños is a charming area with colonial architecture, vibrant streets, and a variety of shops and restaurants. It's perfect for tourists looking to explore the culture and history of Baños.
Basilica del Voltio, La Virgen de Agua Santa, Local markets, Cafes and restaurants
Cascada de el Pailón del Diablo
Located near the famous Devil's Cauldron waterfall, this area attracts adventure tourists and nature lovers. It's known for its stunning views and thrilling activities such as hiking and canyoning.
Pailón del Diablo Waterfall, Hiking trails, Rappelling and canyoning tours
Tungurahua Volcano
With its proximity to the Tungurahua volcano, this location is ideal for tourists who are interested in adventure, hiking, and natural hot springs. It offers breathtaking views and thrilling experiences.
Tungurahua Volcano, Hot springs, Hiking trails
Ruta de las Cascadas
This scenic route is famous for its waterfalls and is a popular spot for tourists looking to explore outdoor activities, such as biking and hiking, while enjoying picturesque landscapes.
Cascada El Manto, Cascada Agoyán, Cascada El Pailón
Baños de Agua Santa
Known for its thermal baths and wellness retreats, this area attracts visitors seeking relaxation and rejuvenation. The hot springs and spa services are a major draw.
Thermal baths, Spa services, Relaxation retreats
Parque Nacional Sangay
This national park is a UNESCO World Heritage Site, rich in biodiversity and natural beauty, appealing to eco-tourists and hikers. It's ideal for outdoor adventures and wildlife watching.
Hiking trails, Diverse wildlife, Scenic views
Termas de la Virgen
This area hosts the famous thermal baths and is well-known among visitors for its relaxing environments. It attracts tourists looking for health and wellness experiences.
Thermal baths, Wellness experiences, Local cuisine
Mirador de Bellavista
This viewpoint offers stunning panoramic views of Baños and the surrounding mountains, making it a perfect spot for tourists who love photography and nature.
Scenic views, Photography opportunities, Nearby hiking trails

Understanding Airbnb License Requirements & STR Laws in Baños (2025)

While Baños, Azuay, Ecuador currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Baños to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 8% licensed listings)

Top Performing Airbnb Properties in Baños (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Bañosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Exceptional Residence with Mirador a Cuenca

Exceptional Residence with Mirador a Cuenca

Entire Place • 5 bedrooms

$54,250
Revenue
39.9%
Occupancy
$361.22
Daily Rate
Furnished house with privileged views in Cuenca

Furnished house with privileged views in Cuenca

Entire Place • 5 bedrooms

$27,196
Revenue
29.0%
Occupancy
$277.18
Daily Rate
Sophisticated residence with views of Cuenca

Sophisticated residence with views of Cuenca

Entire Place • 3 bedrooms

$20,596
Revenue
35.2%
Occupancy
$250.85
Daily Rate
Casa Tradicional Remodelada

Casa Tradicional Remodelada

Entire Place • 2 bedrooms

$9,487
Revenue
40.4%
Occupancy
$61.00
Daily Rate
Cozy Suite overlooking Cuenca, natural environment

Cozy Suite overlooking Cuenca, natural environment

Entire Place • 1 bedroom

$5,854
Revenue
28.2%
Occupancy
$69.03
Daily Rate
Luxury Suite with City View

Luxury Suite with City View

Entire Place • 1 bedroom

$5,274
Revenue
34.1%
Occupancy
$29.92
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Baños (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Baños based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Constantino4$85,1111334.93/5.0
Felipe1$27,19635.00/5.0
Esteban1$9,487395.00/5.0
Doménica2$8,583394.92/5.0
Pablo1$5,274144.50/5.0
Mateo1$3,772734.92/5.0
Tania Catalina1$3,653494.78/5.0
Host #2417806541$3,5080N/A/5.0
Carmen Luisa1$3,414394.62/5.0
Gloria1$3,194144.93/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Baños.

Dive Deeper: Advanced Baños STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Baños. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Baños Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Baños

  • The Baños Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 24 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Baños, House properties are the most common (50%), reflecting the local real estate landscape.
  • Houses represent a significant 50% portion, catering likely to families or larger groups.
  • Smaller segments like unique stays (combined 4.2%) offer potential for unique stay experiences.

Baños Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Baños

  • The dominant room capacity in Baños is 3 bedrooms listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 62.5% of the active Airbnb listings in Baños, indicating a high concentration in these sizes.
  • A significant 58.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Baños.

Baños Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Baños

  • The most common guest capacity trend in Baños vacation rentals is listings accommodating 8+ guests (33.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Baños STR market, accounting for 54.1% of listings.
  • 58.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Baños.
  • On average, properties in Baños are equipped to host 5.8 guests.

Baños Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Baños

  • The most common availability pattern in Baños falls within the 271-366 days range, representing 70.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Baños (37.5%), reflecting common guest stay durations or potential owner blocking patterns.

Baños Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (70.8%)

1 Night

17 listings

70.8% of total

2 Nights (20.8%)

2 Nights

5 listings

20.8% of total

3 Nights (4.2%)

3 Nights

1 listings

4.2% of total

30+ Nights (4.2%)

30+ Nights

1 listings

4.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Baños is 1 Night, adopted by 70.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (91.6%) of the Baños Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 70.8% of Baños hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Baños.

Baños Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (47.8%)

Flexible

11 listings

47.8% of total

Moderate (13%)

Moderate

3 listings

13% of total

Firm (21.7%)

Firm

5 listings

21.7% of total

Strict (17.4%)

Strict

4 listings

17.4% of total

Cancellation Policy Insights for Baños

  • The prevailing Airbnb cancellation policy trend in Baños is Flexible, used by 47.8% of listings.
  • There's a relatively balanced mix between guest-friendly (60.8%) and stricter (39.1%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 47.8% market standard in Baños.
  • Regularly review your cancellation policy against competitors and market demand shifts in Baños.

Baños STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Baños

  • The overall average booking lead time for vacation rentals in Baños is 31 days.
  • Guests book furthest in advance for stays during April (average 58 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 19 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (42 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Baños.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 42 days) to capture early planners.
  • Monitor your own booking lead times against these Baños averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Baños (2025)

Amenity Prevalence

Amenity Insights for Baños

  • Essential amenities in Baños that guests expect include: Wifi, Hot water, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, TV, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Baños: Wifi, Hot water, Kitchen.
  • Prioritize adding missing essentials: Kitchen.
  • Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Baños to stay competitive.

Baños Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Baños

  • The typical guest profile for Airbnb in Baños consists of primarily domestic travelers (87%), often arriving from nearby Guayaquil, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 86.5% of guests.
  • Key international markets include Ecuador (86.5%) and United States (9.9%).
  • Top languages spoken are Spanish (63%) followed by English (25.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Guayaquil and Quito.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Baños Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Curia28$1,524$236.9522%
La Entrada39$1,093$179.2625%
Parroquia Manglaralto30$983$228.4320%
District of Canoas de Punta Sal230$943$184.4225%
Sayausi13$917$181.2219%
Ayangue66$736$154.3619%
Santa Isabel26$715$194.4621%
Abdon Calderon (La Union)13$705$163.9219%
District of Zorritos278$655$143.5022%
Olón211$618$157.8422%

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