Marstal Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Region of Southern Denmark, Denmark
Is Airbnb profitable in Marstal in 2025? Explore comprehensive Airbnb analytics for Marstal, Region of Southern Denmark, Denmark to uncover income potential. This 2025 STR market report for Marstal, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 57 active listings.
Whether you're considering an Airbnb investment in Marstal, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marstal Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marstal Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marstal (2025)
Understanding the monthly revenue variations for Airbnb listings in Marstal is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marstal is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marstal across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,517+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,299 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,475 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $884, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marstal
Marstal Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marstal STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marstal:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marstal
Average Daily Rate (ADR) Airbnb Trends in Marstal (2025)
Effective short term rental pricing strategy in Marstal involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marstal typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $217+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $159 or more.
- Typical properties (Median) charge around $132 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Marstal
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Airbnb Seasonality Analysis & Trends in Marstal (2025)
Peak Season (July, August, May)
- Revenue averages $2,787 per month
- Occupancy rates average 57.8%
- Daily rates average $141
Shoulder Season
- Revenue averages $1,716 per month
- Occupancy maintains around 34.9%
- Daily rates hold near $141
Low Season (January, February, March)
- Revenue drops to average $913 per month
- Occupancy decreases to average 24.1%
- Daily rates adjust to average $146
Seasonality Insights for Marstal
- The Airbnb seasonality in Marstal shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marstal's highest earning potential, with monthly revenues capable of climbing to $3,326, occupancy reaching a high of 70.4%, and ADRs peaking at $151.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $818, occupancy could drop to 20.7%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marstal.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marstal seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marstal (2025)
Exploring the top neighborhoods for short-term rentals in Marstal? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Marstal Harbor | A picturesque harbor destination, Marstal Harbor is known for its beautiful coastal views and maritime activities. It’s ideal for guests looking to explore the sea and enjoy water sports. | Marstal Maritime Museum, Marstal Beach, Blue Rock Beach, Local Fishing Tours, Marina with various boats |
| Ærøskøbing | A well-preserved historic town with charming streets and vibrant community life. Guests are drawn to its unique architecture and cultural heritage, making it a great spot for tourism. | Ærøskøbing Church, The Old Market Square, Ærøskøbing Harbour, Local Art Galleries, Historical Buildings |
| Voderup Klint | Famed for its stunning cliffs and natural beauty, this area attracts nature lovers and hikers looking to explore the scenic landscapes and enjoy outdoor activities. | Voderup Klint Cliffs, Walking Trails, Birdwatching Opportunities, Picnic Areas, Beach Access |
| Sydvestpynten | Located at the southern tip of Ærø, this area offers secluded beaches and tranquility, appealing to guests seeking peace and nature experience. | Secluded Beaches, Nature Reserves, Cycling Paths, Scenic Views, Wildlife Watching |
| Bork Havn | Popular among families, this area has a family-friendly beach and various recreational activities. Ideal for vacationers looking for a fun getaway with kids. | Bork Havn Beach, Water Sports Rentals, Playgrounds, Camping Sites, Mini Golf |
| Skjoldnæs | An area known for its historic lighthouse and natural beauty, great for guests interested in maritime history and stunning ocean views. | Skjoldnæs Lighthouse, Coastal Walks, Local History Exhibits, Photography Spots, Beach Exploration |
| Søby | A quaint village ideal for relaxation and enjoying local cuisine, attracting visitors who appreciate local culture and community. | Søby Harbour, Cafés and Restaurants, Local Markets, Biking Routes, Community Events |
| Netterup | A hidden gem known for its peaceful environment, perfect for guests looking to escape the hustle and bustle and enjoy nature. | Nature Trails, Fishing Spots, Quiet Beaches, Family-friendly Environment, Secluded Picnic Areas |
Understanding Airbnb License Requirements & STR Laws in Marstal (2025)
While Marstal, Region of Southern Denmark, Denmark currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marstal to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marstal (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marstalbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Unique location close to the ocean
Entire Place • 6 bedrooms
Ærø - Large house, close to beach, town & harbor
Entire Place • 4 bedrooms
The circus carriage on Ærø
Entire Place • 1 bedroom
Large family house on Ærø
Entire Place • 5 bedrooms
Holiday house Nostalgia
Entire Place • 3 bedrooms
Timberframe house near Marstal Harbour
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marstal (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marstal based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ingela Och Jan | 1 | $54,572 | 79 | 4.94/5.0 |
| David | 2 | $52,187 | 74 | 4.91/5.0 |
| Morten | 1 | $42,559 | 44 | 4.86/5.0 |
| Andrea | 3 | $34,983 | 38 | 4.89/5.0 |
| Malthe | 1 | $33,447 | 23 | 4.87/5.0 |
| Anne-Marie | 1 | $31,761 | 38 | 4.68/5.0 |
| Bror | 1 | $28,455 | 38 | 4.74/5.0 |
| Mille - DANCENTER | 3 | $27,339 | 6 | 3.22/5.0 |
| Jesper Hirtsgaard | 1 | $25,293 | 35 | 5.00/5.0 |
| Suzanne | 1 | $24,572 | 35 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marstal.
Dive Deeper: Advanced Marstal STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marstal. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarstal Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marstal
- The Marstal Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 57 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marstal, House properties are the most common (86%), reflecting the local real estate landscape.
- Houses represent a significant 86% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.8%) offer potential for unique stay experiences.
Marstal Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marstal
- The dominant room capacity in Marstal is 3 bedrooms listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 70.1% of the active Airbnb listings in Marstal, indicating a high concentration in these sizes.
- A significant 47.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marstal.
Marstal Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marstal
- The most common guest capacity trend in Marstal vacation rentals is listings accommodating 6 guests (24.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 5 guests dominate the Marstal STR market, accounting for 45.7% of listings.
- 47.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marstal.
- On average, properties in Marstal are equipped to host 5.3 guests.
Marstal Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marstal
- The most common availability pattern in Marstal falls within the 181-270 days range, representing 56.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marstal (57.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marstal Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
19.6% of total
2 Nights
21 listings
41.2% of total
3 Nights
11 listings
21.6% of total
4-6 Nights
5 listings
9.8% of total
7-29 Nights
1 listings
2% of total
30+ Nights
3 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Marstal is 2 Nights, adopted by 41.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.8%) of the Marstal Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.2% of Marstal hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.6% currently do.
- A 2-night minimum appears standard (41.2%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marstal.
Marstal Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
20 listings
39.2% of total
Moderate
11 listings
21.6% of total
Firm
12 listings
23.5% of total
Strict
8 listings
15.7% of total
Cancellation Policy Insights for Marstal
- The prevailing Airbnb cancellation policy trend in Marstal is Flexible, used by 39.2% of listings.
- There's a relatively balanced mix between guest-friendly (60.8%) and stricter (39.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.2% market standard in Marstal.
- Regularly review your cancellation policy against competitors and market demand shifts in Marstal.
Marstal STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marstal
- The overall average booking lead time for vacation rentals in Marstal is 70 days.
- Guests book furthest in advance for stays during July (average 139 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (111 days avg.) sees the longest lead times, while Fall (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Marstal.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 139 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 111 days) to capture early planners.
- Monitor your own booking lead times against these Marstal averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marstal (2025)
Amenity Prevalence
Amenity Insights for Marstal
- Popular amenities like Wifi, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marstal to stay competitive.
Marstal Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marstal
- The typical guest profile for Airbnb in Marstal consists of primarily domestic travelers (65%), often arriving from nearby Copenhagen, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Danish.
- Domestic travelers account for 65.1% of guests.
- Key international markets include Denmark (65.1%) and Germany (19.6%).
- Top languages spoken are English (35.4%) followed by Danish (24.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Copenhagen and Aarhus.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marstal Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Damshagen | 12 | $2,333 | $393.51 | 35% |
| Tørresø Strand | 20 | $2,273 | $204.18 | 49% |
| Billund | 87 | $2,271 | $201.10 | 53% |
| Snøde | 14 | $2,178 | $248.71 | 42% |
| Lohals | 25 | $2,148 | $326.18 | 35% |
| Wittenbeck | 13 | $2,056 | $215.41 | 38% |
| Ærøskøbing | 32 | $1,927 | $165.53 | 47% |
| Frederiksberg | 13 | $1,906 | $178.91 | 51% |
| Korshavn | 12 | $1,876 | $248.31 | 35% |
| Hamburg | 2,354 | $1,857 | $143.95 | 52% |