Airbnb Market Analytics, Statistics and Data in Esbjerg, Region of Southern Denmark, Denmark
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Esbjerg? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Esbjerg:
How much do Airbnb hosts make on average per month in Esbjerg?
The short-term rental market in Esbjerg shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,312 per month
- Strong performing properties (top 25%) make $2,289 or more
- Best-in-class properties (top 10%) achieve $3,421+ monthly
- Entry-level properties (bottom 25%) typically earn around $688
Revenue Variations by Month
Occupancy Rates Throughout the Year in Esbjerg
The market in Esbjerg shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Esbjerg
Daily rates in Esbjerg vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $92 per night
- Strong performing properties (top 25%) secure $147 or more
- Best-in-class properties (top 10%) pull in $214+ per night
- Entry-level properties (bottom 25%) earn around $60
Daily Rate Variations by Month
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Seasonality patterns in Esbjerg
Peak Season (July, August, June)
- Revenue peaks at $2495.81 per month
- Occupancy rates reach 66.75%
- Daily rates average $124.80
Shoulder Season
- Revenue averages $1710.08 per month
- Occupancy maintains 47.62%
- Daily rates hold at $116.38
Low Season (December, February, January)
- Revenue drops to $1179.79 per month
- Occupancy decreases to 34.21%
- Daily rates adjust to $106.13
Is it still profitable to do Airbnb in Esbjerg in 2025?
Yes! Esbjerg demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 48% and solid monthly revenue averaging $1710 and The market's 166 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Esbjerg
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Esbjerg City Center | The vibrant heart of Esbjerg with shops, restaurants, and cultural attractions. Ideal for travelers wanting to explore the city and enjoy local events. | Esbjerg Art Museum, Esbjerg Museum, The Men at Sea, Esbjerg Harbor, Shopping streets |
| South Beach Esbjerg | A beautiful beach area popular for sunbathing and outdoor activities. Great for tourists looking for relaxation by the sea and water sports. | South Beach, Water sports activities, Beach promenade, Parks nearby, Seaside cafes |
| Bramming | A charming town close to Esbjerg, known for its historical sites and beautiful landscapes. Attracts visitors looking for a quieter experience outside the city. | Bramming Museum, Bramming Church, Nature walks, Local cafes, Historic buildings |
| Fano Island | A picturesque island known for its beaches and nature. A perfect getaway for families and nature lovers. | Fano Beach, Fano Lighthouse, Bicycle rentals, Local seafood restaurants, Nature reserves |
| Vejers Strand | A popular coastal area with beautiful sandy beaches. Good for tourism focusing on relaxation and outdoor activities. | Vejers Strand Beach, Dune hikes, Local shops, Water sports, Family-friendly activities |
| Ho Bay | A scenic bay area offering stunning views and outdoor experiences, perfect for nature lovers and those seeking tranquility. | Ho Beach, Nature trails, Local wildlife, Fishing opportunities, Cafes by the water |
| Henne Strand | A stunning beach destination known for its wide sandy beaches and family-friendly atmosphere. Excellent for summer visitors. | Henne Strand Beach, Biking paths, Local dining, Water activities, Nature exploration |
| Nymindegab | A charming village known for its proximity to the beach and nature parks. Great for family vacations and nature excursions. | Nymindegab Beach, Nature parks, Art galleries, Local markets, Cafes and shops |
Do you need a license for Airbnb in Esbjerg?
We recommend checking directly with Esbjerg's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Esbjerg
"Holmwith" - 50m from the sea by Interhome
Entire Place • 2 bedrooms
Panorama, Luxury cottage in lovely nature near beach
Entire Place • 4 bedrooms
Bright and friendly room “upstairs” with terrace
Private Room • N/A
House close to forest and water for the whole family
Entire Place • 4 bedrooms
Big townhouse in the center of Esbjerg, 180m2
Entire Place • 5 bedrooms
Charming old house with a hot tub in the garden.
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Esbjerg
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daniela - Interhome Group | 1 | $76,421 | 5 | 4.80/5.0 |
| Familien L Nielsen | 3 | $65,088 | 56 | 4.85/5.0 |
| Emma - DANCENTER | 10 | $55,513 | 72 | 2.96/5.0 |
| Thomas | 1 | $53,870 | 37 | 4.95/5.0 |
| Mikkel | 4 | $49,090 | 495 | 4.85/5.0 |
| Thomas | 2 | $48,430 | 410 | 4.91/5.0 |
| 364794988 | 3 | $42,203 | 199 | 4.46/5.0 |
| Mette | 1 | $40,364 | 63 | 4.98/5.0 |
| Rikke Uhre | 1 | $37,406 | 22 | 5.00/5.0 |
| Chris | 1 | $36,466 | 7 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Esbjerg
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (79.5%), with house and apartment & condo properties comprising 89.8% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, others segments (10.2% combined)
Room Capacity Distribution
Analysis of 166 properties in Esbjerg shows that 1 bedroom properties are most prevalent, making up 43.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.5% of all listings.
Key Insights
- Most common: 1 bedroom (43.4%)
- Least common: 5+ bedrooms (1.8%)
- Market concentration: 64.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 166 properties in Esbjerg reveals that 2 guests properties dominate the market, representing 27.7% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 47.6% of the market.
Key Insights
- Most common capacity: 2 guests (27.7% of market)
- Least common capacity: 1 guest (3.6% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 47.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 166 properties in Esbjerg, the most common availability pattern is 271-366 days (42.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.3% of properties).
Key Insights
- Most common availability window: 271-366 days (42.2%)
- Most common booking duration: 91-180 days (31.3%)
- Properties with high availability (180+ days): 71.7%
- Properties with long-term bookings (180+ days): 28.9%
Minimum Stay Distributions
1 Night
60 listings
40.8% of total
2 Nights
36 listings
24.5% of total
3 Nights
22 listings
15% of total
4-6 Nights
16 listings
10.9% of total
7-29 Nights
7 listings
4.8% of total
30+ Nights
6 listings
4.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 65.3%
- Mid-length stays (4-6 nights) represent 10.9% of listings
- Monthly+ stays (4.1%) suggest a stable extended-stay market
- High market flexibility with 80.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
56 listings
38.1% of total
Moderate
32 listings
21.8% of total
Firm
34 listings
23.1% of total
Strict
25 listings
17% of total
Key Insights
- Flexible is the preferred policy at 38.1% of listings
- The market shows a balanced distribution between guest-friendly (59.9%) and strict (40.1%) policies
- Strict policies are least common at 17.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Apr, averaging 77 days
- Shortest booking windows are in Mar, Oct, Feb, averaging 38 days
- Summer shows the longest average booking window at 75 days, while Winter has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 75 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Esbjerg
Below is the distribution of amenities across listings in Esbjerg:
Traveler Demographics
Key Insights
- Domestic travelers make up 33.2% of total guests, indicating a moderate local market presence.
- Primary international markets: Germany (36.5%) and Netherlands (6.5%)
- English is the top language at 48.1%, followed by German (24%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%
Recommendations
- Target marketing campaigns for Copenhagen and Hamburg markets
- Develop localized content for Germany and Netherlands
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Esbjerg. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Husum-Ballum | 17 | $2,812 | $478.81 | 40% |
| Kampen (Sylt) | 15 | $2,582 | $554.03 | 27% |
| Billund | 83 | $2,532 | $204.25 | 55% |
| Tetenbüll | 27 | $2,480 | $236.44 | 35% |
| Osterhever | 15 | $2,307 | $276.61 | 37% |
| Sunds | 13 | $1,878 | $142.40 | 44% |
| Poppenbüll | 13 | $1,769 | $143.45 | 38% |
| Mildstedt | 10 | $1,677 | $149.90 | 46% |
| Schülp | 17 | $1,629 | $157.78 | 49% |
| Fjaltring | 13 | $1,622 | $142.59 | 52% |
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