Billund Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Region of Southern Denmark, Denmark
Is Airbnb profitable in Billund in 2025? Explore comprehensive Airbnb analytics for Billund, Region of Southern Denmark, Denmark to uncover income potential. This 2025 STR market report for Billund, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 96 active listings.
Whether you're considering an Airbnb investment in Billund, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Billund Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Billund Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Billund (2025)
Understanding the monthly revenue variations for Airbnb listings in Billund is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Billund is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Billund across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,547+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,074 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,555 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,372, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Billund
Billund Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Billund STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Billund:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Billund
Average Daily Rate (ADR) Airbnb Trends in Billund (2025)
Effective short term rental pricing strategy in Billund involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Billund typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $322+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $260 or more.
- Typical properties (Median) charge around $181 per night.
- Entry-level properties (Bottom 25%) earn around $133 per night.
Average Daily Rate (ADR) Trend by Month in Billund
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Airbnb Seasonality Analysis & Trends in Billund (2025)
Peak Season (July, August, June)
- Revenue averages $4,734 per month
- Occupancy rates average 66.8%
- Daily rates average $226
Shoulder Season
- Revenue averages $2,633 per month
- Occupancy maintains around 45.7%
- Daily rates hold near $193
Low Season (January, February, October)
- Revenue drops to average $1,753 per month
- Occupancy decreases to average 34.9%
- Daily rates adjust to average $193
Seasonality Insights for Billund
- The Airbnb seasonality in Billund shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Billund's highest earning potential, with monthly revenues capable of climbing to $5,089, occupancy reaching a high of 70.1%, and ADRs peaking at $231.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,485, occupancy could drop to 32.1%, and ADRs may adjust down to $180.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Billund.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Billund seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Billund (2025)
Exploring the top neighborhoods for short-term rentals in Billund? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Legoland Billund | A family-friendly theme park attracting millions of visitors each year. Ideal for hosting families and tourists looking for nearby accommodations to enjoy the park. | Legoland Billund, Billund Aquadome, Lalandia, LEGO House, Billund Airport |
| Billund Town Center | The main shopping and dining area of Billund, providing easy access to local restaurants and cafes. Great for guests who want a vibrant community atmosphere. | Billund Church, Local shops and boutiques, Restaurants, Cafes, Billund Sculpture Park |
| Givskud Zoo | Nearby Givskud Zoo is a popular attraction, especially for families interested in wildlife. Hosting here appeals to visitors of the zoo. | Givskud Zoo, Safari Park, Zoo events, Wildlife experiences, Family-friendly activities |
| Billund Airport Area | A strategic location for travelers arriving and departing from Billund Airport. Convenient for business travelers and tourists. | Billund Airport, Airport lounges, Car rental services, Nearby hotels, Airport dining options |
| Ikast | Close to Billund, Ikast offers a quieter experience while still providing access to Billund's attractions. Good for those wanting a peaceful stay. | Ikast Museum, Shopping streets, Cafes, Parks, Local events |
| Sønder Omme | This quaint village near Billund offers a more rural experience, ideal for guests wanting tranquility and nature. | Nature trails, Local farms, Sønder Omme Church, Scenic views, Outdoor recreation |
| Give | A nearby town with historical significance and local charm, attracting visitors interested in Danish culture and history. | Give Church, Local historical sites, Give Museum, Parks, Cultural events |
| Vejle Fjord | Stunning natural scenery and access to outdoor activities, appealing to guests enjoying nature and water sports. | Vejle Fjord views, Hiking trails, Cycling routes, Water sports activities, Nature parks |
Understanding Airbnb License Requirements & STR Laws in Billund (2025)
While Billund, Region of Southern Denmark, Denmark currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Billund to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Billund (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Billundbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Large house near Legoland Billund.
Entire Place • 7 bedrooms

BIG Family Holiday Home, garden, free parking.
Entire Place • 5 bedrooms

6 Room Family Villa, Parking, close to Lego House.
Entire Place • 4 bedrooms

The Architects Home
Entire Place • 3 bedrooms

Casa Home of Bricks - Downtown Holidays
Entire Place • 2 bedrooms

The Heart of Billund apartments
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Billund (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Billund based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Peter | 13 | $305,660 | 149 | 4.68/5.0 |
| Lisbeth | 5 | $253,688 | 353 | 4.91/5.0 |
| Kristina | 5 | $209,512 | 1027 | 4.81/5.0 |
| Jari | 4 | $152,719 | 292 | 4.82/5.0 |
| Mathias | 3 | $144,128 | 478 | 4.75/5.0 |
| Steffan | 6 | $80,021 | 180 | 4.49/5.0 |
| Lasse | 2 | $66,917 | 305 | 4.54/5.0 |
| Rikke | 1 | $57,353 | 40 | 4.95/5.0 |
| Nataļja | 1 | $52,789 | 33 | 4.88/5.0 |
| Maimiti | 1 | $51,522 | 54 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Billund.
Dive Deeper: Advanced Billund STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Billund. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBillund Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Billund
- The Billund Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76% of the 96 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Billund, House properties are the most common (58.3%), reflecting the local real estate landscape.
- Houses represent a significant 58.3% portion, catering likely to families or larger groups.
- The presence of 9.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.0%) offer potential for unique stay experiences.
Billund Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Billund
- The dominant room capacity in Billund is 1 bedroom listings, making up 30.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 52.1% of the active Airbnb listings in Billund, indicating a high concentration in these sizes.
- A significant 32.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Billund.
Billund Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Billund
- The most common guest capacity trend in Billund vacation rentals is listings accommodating 4 guests (31.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Billund STR market, accounting for 51.1% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Billund.
- On average, properties in Billund are equipped to host 4.1 guests.
Billund Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Billund
- The most common availability pattern in Billund falls within the 181-270 days range, representing 46.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Billund (45.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Billund Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
47 listings
49% of total
2 Nights
13 listings
13.5% of total
3 Nights
6 listings
6.3% of total
4-6 Nights
2 listings
2.1% of total
7-29 Nights
1 listings
1% of total
30+ Nights
27 listings
28.1% of total
Key Insights
- The most prevalent minimum stay requirement in Billund is 1 Night, adopted by 49% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.5%) of the Billund Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (28.1%) caters to monthly stays (30+ nights) in Billund, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 49% of Billund hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 28.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Billund.
Billund Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
42 listings
43.8% of total
Moderate
27 listings
28.1% of total
Firm
21 listings
21.9% of total
Strict
6 listings
6.3% of total
Cancellation Policy Insights for Billund
- The prevailing Airbnb cancellation policy trend in Billund is Flexible, used by 43.8% of listings.
- The market strongly favors guest-friendly terms, with 71.9% of listings offering Flexible or Moderate policies. This suggests guests in Billund may expect booking flexibility.
- Strict cancellation policies are quite rare (6.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43.8% market standard in Billund.
- Using a Strict policy might deter some guests, as only 6.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Billund.
Billund STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Billund
- The overall average booking lead time for vacation rentals in Billund is 63 days.
- Guests book furthest in advance for stays during August (average 88 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Billund.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Billund averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Billund (2025)
Amenity Prevalence
Amenity Insights for Billund
- Popular amenities like Dishes and silverware, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Dishes and silverware or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Billund to stay competitive.
Billund Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Billund
- The typical guest profile for Airbnb in Billund consists of predominantly international visitors (92%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 8.3% of guests.
- Key international markets include United States (16.2%) and United Kingdom (15.9%).
- Top languages spoken are English (46.8%) followed by German (7.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Billund Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Husum-Ballum | 14 | $5,098 | $503.65 | 44% |
| Lohals | 20 | $3,098 | $343.22 | 38% |
| Blåvand | 15 | $2,454 | $327.22 | 39% |
| Tørresø Strand | 26 | $2,293 | $241.38 | 43% |
| Rude Strand | 28 | $2,229 | $256.20 | 38% |
| Korshavn | 15 | $2,227 | $262.44 | 41% |
| Ærøskøbing | 30 | $2,226 | $185.51 | 47% |
| Stapel | 10 | $2,149 | $291.45 | 33% |
| Søndervig | 45 | $2,097 | $346.31 | 31% |
| Sunds | 16 | $2,097 | $209.93 | 46% |