Airbnb Market Analytics, Statistics and Data in Hjørring, North Denmark Region, Denmark

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Hjørring? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Hjørring:

Average Daily Rate

$210

Occupancy Rate

40.26%

Annual Revenue

$9,857

Revenue Growth YoY

-12.04%

Best Month

June

Worst Month

September

Regulation

Low

Active Listings

101

How much do Airbnb hosts make on average per month in Hjørring?

The short-term rental market in Hjørring shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,542 per month
Strong performing properties (top 25%) make $2,772 or more
Best-in-class properties (top 10%) achieve $4,187+ monthly
Entry-level properties (bottom 25%) typically earn around $653

Revenue Variations by Month

Occupancy Rates Throughout the Year in Hjørring

The market in Hjørring shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 30% occupancy rates
Strong performing properties (top 25%) achieve 46% or higher
Best-in-class properties (top 10%) reach 67%+occupancy
Entry-level properties (bottom 25%) average around 16%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Hjørring

Daily rates in Hjørring vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $208 per night
Strong performing properties (top 25%) secure $306 or more
Best-in-class properties (top 10%) pull in $414+ per night
Entry-level properties (bottom 25%) earn around $91

Daily Rate Variations by Month

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Seasonality patterns in Hjørring

Peak Season (June, July, August)

Revenue peaks at $3098.92 per month
Occupancy rates reach 47.19%
Daily rates average $225.79

Shoulder Season

Revenue averages $1942.48 per month
Occupancy maintains 33.56%
Daily rates hold at $216.58

Low Season (November, February, September)

Revenue drops to $1266.21 per month
Occupancy decreases to 24.05%
Daily rates adjust to $206.42

Is it still profitable to do Airbnb in Hjørring in 2025?

Yes! Hjørring demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and solid monthly revenue averaging $1942 and The market's 101 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Hjørring

Area	Why Choose This Area	Key Attractions
Hjørring City Center	The vibrant heart of Hjørring, with shops, cafes, and restaurants. It's a great location for guests who want to explore local culture and amenities.	Hjørring Museum, Hjørring City Park, Vendsyssel Teater, Hjørring Cathedral
Løkken Beach	A popular beach town known for its beautiful beach, charming atmosphere, and summer events. Ideal for families and beach lovers.	Løkken Beach, Løkken Seaside Festival, Fårup Sommerland amusement park, Kystcentret Løkken
Skallerup Klit	A tranquil area famous for its stunning dune landscapes and beach, perfect for nature lovers and those seeking peace.	Skallerup Klit Beach, Skallerup Klit Holiday Center, Danish coastline
Vrå	A small town with a cozy vibe, it attracts visitors looking for a unique local experience and easy access to nature.	Vrå Museum, Local nature trails, Vrå Town Park
Sindal	A charming village known for its rural character and proximity to beautiful landscapes, ideal for quiet getaways.	Sindal Windmill, Sindal Golf Club, Local countryside
Hirtshals	A coastal town known for its ferry connections to Norway and beautiful beaches. Popular with travelers and those visiting nearby attractions.	Hirtshals Lighthouse, Nordsøen Oceanarium, Hirtshals Beach
Tversted	A picturesque village known for its stunning natural surroundings, great for outdoor enthusiasts and artistic retreats.	Tversted Beach, Tversted Plantage, Art galleries and studios
Bindslev	A small, peaceful village with a strong sense of community, attracting guests seeking tranquility and local flair.	Bindslev Church, Local farms, Nature walks

Do you need a license for Airbnb in Hjørring?

$291.88

Daily Rate

Top Performing Professional Hosts in Hjørring

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Aday-	5	$69,029	66	3.30/5.0
Host Help	5	$45,600	7	1.65/5.0
Thomas	1	$41,234	8	5.00/5.0
Jesper Kjærgaard	1	$29,897	12	5.00/5.0
Anita	2	$26,145	40	4.84/5.0
Line	1	$24,889	7	4.86/5.0
Maria	1	$24,825	3	5.00/5.0
Frederik	1	$24,520	5	4.80/5.0
Dorte	1	$24,197	6	4.67/5.0
278210632	2	$23,562	0	0.00/5.0

Additional analytics on vacation rental, real estate, short term rental data in Hjørring

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (80.2%), with house and apartment & condo properties comprising 90.1% of inventory

Room Capacity Distribution

Analysis of 101 properties in Hjørring shows that 3 bedrooms properties are most prevalent, making up 27.7% of the market. The market tends to favor larger properties, with 3 bedrooms and 1 bedroom together representing 51.5% of all listings.

Key Insights

Most common: 3 bedrooms (27.7%)
Least common: 5+ bedrooms (5%)
Market concentration: 51.5% in top 2 sizes
Market skew: Favors larger properties

Guest Capacity Distribution

Analysis of 101 properties in Hjørring reveals that 8+ guests properties dominate the market, representing 23.8% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 43.6% of the market.

Key Insights

Most common capacity: 8+ guests (23.8% of market)
Least common capacity: 3 guests (4% of market)
Average guest capacity: 4.7 guests per property
Market concentration: 43.6% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 101 properties in Hjørring, the most common availability pattern is 271-366 days (82.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (47.5% of properties).

Key Insights

Most common availability window: 271-366 days (82.2%)
Most common booking duration: 31-90 days (47.5%)
Properties with high availability (180+ days): 95.0%
Properties with long-term bookings (180+ days): 5.0%

Minimum Stay Distributions

1 Night (36.3%)

1 Night

29 listings

36.3% of total

2 Nights (18.8%)

2 Nights

15 listings

18.8% of total

3 Nights (10%)

3 Nights

8 listings

10% of total

4-6 Nights (27.5%)

4-6 Nights

22 listings

27.5% of total

7-29 Nights (6.3%)

7-29 Nights

5 listings

6.3% of total

30+ Nights (1.3%)

30+ Nights

1 listings

1.3% of total

Key Insights

Short stays (1-2 nights) dominate the market at 55.1%
Mid-length stays (4-6 nights) represent 27.5% of listings
Monthly+ stays (1.3%) suggest a stable extended-stay market
High market flexibility with 65.1% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (43.9%)

Flexible

25 listings

43.9% of total

Moderate (21.1%)

Moderate

12 listings

21.1% of total

Firm (8.8%)

Firm

5 listings

8.8% of total

Strict (26.3%)

Strict

15 listings

26.3% of total

Key Insights

Flexible is the preferred policy at 43.9% of listings
Guest-friendly policies (Flexible & Moderate) dominate at 65.0% of the market
Strong market consensus around Flexible policies
Firm policies are least common at 8.8% of listings

Recommendations

Consider starting with a Flexible policy to align with market preferences
Strong market preference for Flexible policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, Jun, Aug, averaging 101 days
Shortest booking windows are in Feb, Apr, Jan, averaging 22 days
Summer shows the longest average booking window at 101 days, while Winter has the shortest at 27 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 101 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Feb-Jan when lead times are shortest

Popular Airbnb Amenities in Hjørring

Below is the distribution of amenities across listings in Hjørring:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 22.7% of total guests, indicating a moderate local market presence.
Primary international markets: Norway (27.9%) and Germany (21.2%)
German is the top language at 16.1%, followed by Norwegian (14.2%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.5%

Recommendations

Target marketing campaigns for Bergen and Copenhagen markets
Develop localized content for Norway and Germany
Prioritize German and Norwegian language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Hjørring. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Sunds	13	$1,878	$142.40	44%
Fjaltring	13	$1,622	$142.59	52%
Rønde	12	$1,579	$192.58	54%
Flekkerøy	43	$1,560	$179.23	47%
Thorsager	10	$1,544	$166.19	38%
Virklund	22	$1,519	$145.01	52%
Skagen	301	$1,489	$286.23	38%
Kandestederne	21	$1,399	$208.79	38%
Øster Knasborg	17	$1,395	$355.78	32%
Sejs-Svejbæk	17	$1,346	$178.29	44%

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