Hjørring Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Denmark Region, Denmark
Is Airbnb profitable in Hjørring in 2025? Explore comprehensive Airbnb analytics for Hjørring, North Denmark Region, Denmark to uncover income potential. This 2025 STR market report for Hjørring, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 103 active listings.
Whether you're considering an Airbnb investment in Hjørring, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hjørring Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hjørring Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hjørring (2025)
Understanding the monthly revenue variations for Airbnb listings in Hjørring is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hjørring is typically July, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hjørring across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,903+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,623 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,368 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $578, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hjørring
Hjørring Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hjørring STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hjørring:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hjørring
Average Daily Rate (ADR) Airbnb Trends in Hjørring (2025)
Effective short term rental pricing strategy in Hjørring involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hjørring typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $409+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $325 or more.
- Typical properties (Median) charge around $214 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Hjørring
Get Live Hjørring Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Hjørring (2025)
Peak Season (July, June, August)
- Revenue averages $2,904 per month
- Occupancy rates average 46.1%
- Daily rates average $222
Shoulder Season
- Revenue averages $1,553 per month
- Occupancy maintains around 27.2%
- Daily rates hold near $221
Low Season (February, September, November)
- Revenue drops to average $1,168 per month
- Occupancy decreases to average 26.7%
- Daily rates adjust to average $222
Seasonality Insights for Hjørring
- The Airbnb seasonality in Hjørring shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hjørring's highest earning potential, with monthly revenues capable of climbing to $3,017, occupancy reaching a high of 48.7%, and ADRs peaking at $227.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,140, occupancy could drop to 24.3%, and ADRs may adjust down to $218.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hjørring.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hjørring seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hjørring (2025)
Exploring the top neighborhoods for short-term rentals in Hjørring? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hjørring City Center | The vibrant core of Hjørring, filled with shops, restaurants, and cultural sites. Perfect for guests looking to experience local life and attractions. | Vendsyssel Historical Museum, Sct. Olai Church, Hjørring Town Hall, Shopping Streets, Local Cafes |
| Løkkens Strand | A beautiful beach area popular in the summer, offering a relaxing atmosphere and beach activities. Great for families and beach lovers. | Løkken Beach, Fiskefarm, Løkken's Old Town, Water sports, Local restaurants |
| Skallerup Klit | Known for its stunning coastline and family-friendly resorts, attracts vacationers looking for relaxation and outdoor activities. | Skallerup Seaside Resort, Skallerup Klit Beach, Nature walks, Water park, Minigolf |
| Tversted | Charming coastal village popular for its beautiful beaches and nature. A serene getaway for tourists. | Tversted Beach, Tversted Klitplantage, Art galleries, Local boutiques, Cafes |
| Hirtshals | A lively port town with ferry connections to Norway, making it a strategic location for travelers. | Hirtshals Lighthouse, The North Sea Oceanarium, Local fish restaurants, Hirtshals Harbour, Beach walks |
| Vendsyssel | The broader region of Vendsyssel offers stunning landscapes and various attractions appealing to nature lovers. | Vendsyssel's countryside, Biking trails, Nature reserves, Historical sites, Local festivals |
| Bindslev | A quaint town that embodies Danish countryside charm, attracting guests interested in culture and local life. | Bindslev Church, Local arts and crafts, Nature walks, Cafes and eateries, Community events |
| Fanø | An island off the coast known for its beautiful nature and art scene, popular for short-term rentals and unique experiences. | Fanø Beaches, Art galleries, Kitesurfing, Nature tours, Local markets |
Understanding Airbnb License Requirements & STR Laws in Hjørring (2025)
While Hjørring, North Denmark Region, Denmark currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hjørring to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Hjørring (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hjørringbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large family house on the edge of the forest
Entire Place • 5 bedrooms
Cheerful house in quiet surroundings
Entire Place • 3 bedrooms
Hus tæt på Danacup
Entire Place • 4 bedrooms
A house with soul, centrally located in Hjørring
Entire Place • 4 bedrooms
Danacaup big house w/prepa & dream garden for kids
Entire Place • 4 bedrooms
Central and close to the sports center.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hjørring (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hjørring based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aday- | 4 | $44,405 | 58 | 3.21/5.0 |
| Thomas | 1 | $42,395 | 8 | 5.00/5.0 |
| Host Help | 5 | $42,152 | 7 | 1.65/5.0 |
| Maria | 1 | $28,980 | 3 | 5.00/5.0 |
| Host #278210632 | 2 | $28,515 | 0 | 0.00/5.0 |
| Host #116237312 | 1 | $28,406 | 0 | 0.00/5.0 |
| Jesper Kjærgaard | 1 | $27,605 | 12 | 5.00/5.0 |
| Anita | 2 | $26,251 | 40 | 4.84/5.0 |
| Dorte | 1 | $22,434 | 6 | 4.67/5.0 |
| Host #368105406 | 1 | $21,668 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hjørring.
Dive Deeper: Advanced Hjørring STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hjørring. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHjørring Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hjørring
- The Hjørring Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.6% of the 103 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hjørring, House properties are the most common (69.9%), reflecting the local real estate landscape.
- Houses represent a significant 69.9% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 9.8%) offer potential for unique stay experiences.
Hjørring Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hjørring
- The dominant room capacity in Hjørring is 3 bedrooms listings, making up 27.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 51.5% of the active Airbnb listings in Hjørring, indicating a high concentration in these sizes.
- A significant 53.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hjørring.
Hjørring Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hjørring
- The most common guest capacity trend in Hjørring vacation rentals is listings accommodating 8+ guests (26.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Hjørring STR market, accounting for 43.7% of listings.
- 45.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hjørring.
- On average, properties in Hjørring are equipped to host 4.8 guests.
Hjørring Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hjørring
- The most common availability pattern in Hjørring falls within the 271-366 days range, representing 82.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Hjørring (46.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hjørring Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
34.4% of total
2 Nights
15 listings
16.7% of total
3 Nights
9 listings
10% of total
4-6 Nights
27 listings
30% of total
7-29 Nights
6 listings
6.7% of total
30+ Nights
2 listings
2.2% of total
Key Insights
- The most prevalent minimum stay requirement in Hjørring is 1 Night, adopted by 34.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.2%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.4% of Hjørring hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hjørring.
Hjørring Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
24 listings
43.6% of total
Moderate
13 listings
23.6% of total
Firm
5 listings
9.1% of total
Strict
13 listings
23.6% of total
Cancellation Policy Insights for Hjørring
- The prevailing Airbnb cancellation policy trend in Hjørring is Flexible, used by 43.6% of listings.
- There's a relatively balanced mix between guest-friendly (67.2%) and stricter (32.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 43.6% market standard in Hjørring.
- Regularly review your cancellation policy against competitors and market demand shifts in Hjørring.
Hjørring STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hjørring
- The overall average booking lead time for vacation rentals in Hjørring is 75 days.
- Guests book furthest in advance for stays during July (average 128 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (99 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (75 days) as a baseline for your pricing and availability strategy in Hjørring.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 128 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 99 days) to capture early planners.
- Monitor your own booking lead times against these Hjørring averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hjørring (2025)
Amenity Prevalence
Amenity Insights for Hjørring
- Essential amenities in Hjørring that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hjørring: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hjørring to stay competitive.
Hjørring Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hjørring
- The typical guest profile for Airbnb in Hjørring consists of predominantly international visitors (78%), with top international origins including Norway, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 22.3% of guests.
- Key international markets include Denmark (22.3%) and Norway (20.5%).
- Top languages spoken are English (37.2%) followed by German (13%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Norway.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hjørring Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sunds | 13 | $1,965 | $142.32 | 48% |
| Fjaltring | 12 | $1,831 | $153.81 | 54% |
| Øster Knasborg | 15 | $1,715 | $428.33 | 33% |
| Rønde | 11 | $1,545 | $184.84 | 54% |
| Skagen | 307 | $1,454 | $262.78 | 37% |
| Virklund | 24 | $1,452 | $159.13 | 49% |
| Blokhus | 68 | $1,413 | $321.48 | 33% |
| Gjern | 10 | $1,402 | $228.56 | 38% |
| Flekkerøy | 43 | $1,375 | $185.29 | 46% |
| Løkken | 192 | $1,372 | $273.27 | 35% |