Struer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Central Denmark Region, Denmark
Is Airbnb profitable in Struer in 2025? Explore comprehensive Airbnb analytics for Struer, Central Denmark Region, Denmark to uncover income potential. This 2025 STR market report for Struer, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Struer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Struer Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Struer Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Struer (2025)
Understanding the monthly revenue variations for Airbnb listings in Struer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Struer is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Struer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,867+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,168 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $539 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $234, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Struer
Struer Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Struer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Struer:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Struer
Average Daily Rate (ADR) Airbnb Trends in Struer (2025)
Effective short term rental pricing strategy in Struer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Struer typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $103+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $76 or more.
- Typical properties (Median) charge around $65 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Struer
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Airbnb Seasonality Analysis & Trends in Struer (2025)
Peak Season (July, August, February)
- Revenue averages $1,088 per month
- Occupancy rates average 41.7%
- Daily rates average $75
Shoulder Season
- Revenue averages $780 per month
- Occupancy maintains around 29.7%
- Daily rates hold near $76
Low Season (January, March, November)
- Revenue drops to average $520 per month
- Occupancy decreases to average 24.9%
- Daily rates adjust to average $67
Seasonality Insights for Struer
- The Airbnb seasonality in Struer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Struer's highest earning potential, with monthly revenues capable of climbing to $1,351, occupancy reaching a high of 49.2%, and ADRs peaking at $80.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $388, occupancy could drop to 18.4%, and ADRs may adjust down to $66.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Struer.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Struer seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Struer (2025)
Exploring the top neighborhoods for short-term rentals in Struer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
---|---|---|
Struer City Center | The heart of Struer, known for its charming streets, local shops, cafes, and proximity to the train station. Ideal for visitors looking for a local experience and easy access to transportation. | Struer Museum, Struer Harbor, Struer Train Station, Cafes and Restaurants, Shopping Streets |
Holstebrovej | A residential area that offers a quieter stay while still being close to Struer's main attractions. Good for families or longer stays. | Nature Parks, Local Schools, Family-friendly Amenities, Quiet Neighborhoods |
Sydsminde | A picturesque coastal area offering stunning views and access to nature. Great for those looking to escape into nature and enjoy the seaside. | Sydsminde Beach, Nature Trails, Scenic Views, Fishing Opportunities |
Husby | A nearby village with traditional Danish culture and hospitality. Perfect for those who want a more rural experience while still being close to Struer. | Local Farms, Countryside Trails, Cultural Events, Historic Buildings |
Struer Marina | A vibrant area with beautiful marina views, ideal for travelers interested in boating, fishing, and outdoor activities. | Struer Marina, Water Sports, Cycle Paths, Dining with Waterfront Views |
Løkken | A bit further away, but a popular beach destination renowned for its scenic beaches, ideal for attracting summer tourists. | Løkken Beach, Local Shops, Summer Markets, Family Activities |
Kærsgård Strand | An idyllic beach area that offers a serene atmosphere, perfect for relaxation and family holidays near the coast. | Kærsgård Strand Beach, Nature Reserves, Peaceful Environment, Camping Facilities |
Fur Island | Known for its unique culture and stunning natural beauty, Fur Island is an interesting location for adventurous travelers. | Fur Island Cliffs, Local Artisans, Cultural Heritage, Nature Walks |
Understanding Airbnb License Requirements & STR Laws in Struer (2025)
While Struer, Central Denmark Region, Denmark currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Struer to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Struer (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Struerbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa close to town, water and forest
Entire Place • 5 bedrooms

House with Struer's lovely view of the Limfjord.
Entire Place • 3 bedrooms

Wonderful house in Struer with great views
Entire Place • 2 bedrooms

Apartment in the city center
Entire Place • 1 bedroom

Ground floor apartment center of Struer
Entire Place • 1 bedroom

Lovely apartment in Struer, with its own rooftop terrace
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Struer (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Struer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
---|---|---|---|---|
Elke Marie | 1 | $14,422 | 11 | 5.00/5.0 |
Johan Christian | 1 | $13,724 | 223 | 4.88/5.0 |
Eskild | 1 | $13,690 | 54 | 4.91/5.0 |
Carsten | 1 | $12,771 | 423 | 5.00/5.0 |
Nis | 1 | $12,127 | 31 | 4.87/5.0 |
Vibekka Mey | 1 | $12,102 | 80 | 4.84/5.0 |
Kenneth | 1 | $11,065 | 3 | 5.00/5.0 |
Conni | 1 | $10,152 | 17 | 4.47/5.0 |
Anni | 1 | $10,030 | 40 | 4.90/5.0 |
Nini | 2 | $9,160 | 77 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Struer.
Dive Deeper: Advanced Struer STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Struer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStruer Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Struer
- The Struer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 40% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Struer, House properties are the most common (43.3%), reflecting the local real estate landscape.
- Houses represent a significant 43.3% portion, catering likely to families or larger groups.
- The presence of 13.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Struer Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Struer
- The dominant room capacity in Struer is 1 bedroom listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 50.0% of the active Airbnb listings in Struer, indicating a high concentration in these sizes.
Struer Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Struer
- The most common guest capacity trend in Struer vacation rentals is listings accommodating 4 guests (20%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Struer STR market, accounting for 40.0% of listings.
- On average, properties in Struer are equipped to host 2.2 guests.
Struer Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Struer
- The most common availability pattern in Struer falls within the 271-366 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Struer (30%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Struer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
60% of total
2 Nights
10 listings
33.3% of total
4-6 Nights
2 listings
6.7% of total
Key Insights
- The most prevalent minimum stay requirement in Struer is 1 Night, adopted by 60% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.3%) of the Struer Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60% of Struer hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Struer.
Struer Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
18 listings
64.3% of total
Moderate
5 listings
17.9% of total
Firm
1 listings
3.6% of total
Strict
4 listings
14.3% of total
Cancellation Policy Insights for Struer
- The prevailing Airbnb cancellation policy trend in Struer is Flexible, used by 64.3% of listings.
- The market strongly favors guest-friendly terms, with 82.2% of listings offering Flexible or Moderate policies. This suggests guests in Struer may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 64.3% market standard in Struer.
- Given the high prevalence of Flexible policies (64.3%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Struer.
Struer STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Struer
- The overall average booking lead time for vacation rentals in Struer is 39 days.
- Guests book furthest in advance for stays during May (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (64 days avg.) sees the longest lead times, while Fall (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Struer.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Struer averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Struer (2025)
Amenity Prevalence
Amenity Insights for Struer
- Essential amenities in Struer that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Heating, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Struer: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Free parking on premises or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Struer to stay competitive.
Struer Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Struer
- The typical guest profile for Airbnb in Struer consists of a mix of domestic (56%) and international guests, often arriving from nearby Copenhagen, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Danish.
- Domestic travelers account for 56.0% of guests.
- Key international markets include Denmark (56%) and Germany (13.3%).
- Top languages spoken are English (34.4%) followed by Danish (23.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Struer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
---|---|---|---|---|
Husum-Ballum | 17 | $2,888 | $450.60 | 40% |
Billund | 87 | $2,271 | $201.10 | 53% |
Sunds | 13 | $1,965 | $142.32 | 48% |
Fjaltring | 12 | $1,831 | $153.81 | 54% |
Vorbasse | 10 | $1,724 | $153.79 | 58% |
Virklund | 24 | $1,452 | $159.13 | 49% |
Høll | 56 | $1,418 | $221.95 | 36% |
Blokhus | 68 | $1,413 | $321.48 | 33% |
Strib | 18 | $1,412 | $173.65 | 40% |
Gjern | 10 | $1,402 | $228.56 | 38% |