Horsens Municipality Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Central Denmark Region, Denmark
Is Airbnb profitable in Horsens Municipality in 2025? Explore comprehensive Airbnb analytics for Horsens Municipality, Central Denmark Region, Denmark to uncover income potential. This 2025 STR market report for Horsens Municipality, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Horsens Municipality, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Horsens Municipality Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Horsens Municipality Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Horsens Municipality (2025)
Understanding the monthly revenue variations for Airbnb listings in Horsens Municipality is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Horsens Municipality is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Horsens Municipality across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,610+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,334 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $682 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $340, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Horsens Municipality
Horsens Municipality Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Horsens Municipality STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Horsens Municipality:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Horsens Municipality
Average Daily Rate (ADR) Airbnb Trends in Horsens Municipality (2025)
Effective short term rental pricing strategy in Horsens Municipality involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Horsens Municipality typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $157+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $130 or more.
- Typical properties (Median) charge around $88 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Horsens Municipality
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Airbnb Seasonality Analysis & Trends in Horsens Municipality (2025)
Peak Season (July, August, June)
- Revenue averages $2,112 per month
- Occupancy rates average 49.6%
- Daily rates average $127
Shoulder Season
- Revenue averages $888 per month
- Occupancy maintains around 28.2%
- Daily rates hold near $121
Low Season (February, March, May)
- Revenue drops to average $499 per month
- Occupancy decreases to average 17.1%
- Daily rates adjust to average $113
Seasonality Insights for Horsens Municipality
- The Airbnb seasonality in Horsens Municipality shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Horsens Municipality's highest earning potential, with monthly revenues capable of climbing to $2,589, occupancy reaching a high of 65.9%, and ADRs peaking at $127.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $328, occupancy could drop to 12.4%, and ADRs may adjust down to $111.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Horsens Municipality.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Horsens Municipality seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Horsens Municipality (2025)
Exploring the top neighborhoods for short-term rentals in Horsens Municipality? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Horsens City Center | The vibrant heart of Horsens, filled with shops, restaurants, and cultural attractions. Ideal for tourists looking to explore the city's historical sites and enjoy local dining experiences. | Castle of Anholt, Horsens Art Museum, FÆNGSLET, Carl Nielsen House, Horsens Badeland, Horsens Harbour |
| Juelsminde | A picturesque coastal town known for its beautiful beaches and maritime charm. Popular among families and beachgoers looking for a relaxing getaway by the sea. | Juelsminde Beach, The Marina, Juelsminde Golf Club, The Naturpark, Local seafood restaurants |
| Brædstrup | A small town with a close-knit community, offering a peaceful retreat. Attractive for those seeking tranquility and natural beauty. | Brædstrup Church, Local parks, Nature walks, Brædstrup Museum, Nearby forests |
| Gedser | A quaint village near the coast, attracting visitors for its natural scenery and rural charm. Perfect for nature lovers and those wishing to escape city life. | Gedser Beach, Gedser Odde, Local farms, Cycling trails, Fishing spots |
| Snaptun | A small village known for its ferry connections to the islands of Endelave, making it a gateway for island seekers and nature enthusiasts. | Snaptun Harbour, Endelave Island, Ferry rides, Local seafood, Scenic views |
| Tørring | A charming old town with a rich cultural history and picturesque surroundings, conducive to a quiet stay. Great for culture and history buffs. | Tørring Church, Local museums, Scenic walks, Cafés, Historic buildings |
| Østbirk | Conveniently located near major transport links, making it a strategic spot for travelers. Would appeal to those looking for a suburban experience near larger towns. | Local parks, Cycling paths, Sports facilities, Nearby shopping areas |
| Skyggebjerg | A beautiful area with scenic nature and outdoor activities, attracting those who enjoy hiking and countryside exploration. Ideal for nature enthusiasts and families. | Hiking trails, Nature reserves, Campgrounds, Fishing areas |
Understanding Airbnb License Requirements & STR Laws in Horsens Municipality (2025)
While Horsens Municipality, Central Denmark Region, Denmark currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Horsens Municipality to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 10% licensed listings)
Top Performing Airbnb Properties in Horsens Municipality (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Horsens Municipalitybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Architects' Nordic hideaway
Entire Place • 4 bedrooms
Lake House in the Forest
Entire Place • 4 bedrooms
Exclusive apartment in the Lake area.
Entire Place • 1 bedroom
Voervadsbro: Stay with access to Gudenåen / fire pit
Entire Place • 1 bedroom
Heavenly Glamping by the lake
Entire Place • 1 bedroom
Cottage in the woods
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Horsens Municipality (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Horsens Municipality based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Peter | 1 | $28,311 | 5 | 5.00/5.0 |
| Louise | 1 | $26,269 | 20 | 4.75/5.0 |
| Jørgen | 1 | $15,419 | 60 | 5.00/5.0 |
| Anni | 2 | $11,292 | 73 | 4.79/5.0 |
| Sharon | 2 | $10,727 | 3 | N/A/5.0 |
| Karin | 1 | $8,355 | 22 | 5.00/5.0 |
| Host #6517228 | 1 | $7,955 | 35 | 4.89/5.0 |
| Jan | 1 | $7,660 | 9 | 4.89/5.0 |
| Pernille | 1 | $7,586 | 57 | 4.98/5.0 |
| Torben | 1 | $6,386 | 15 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Horsens Municipality.
Dive Deeper: Advanced Horsens Municipality STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Horsens Municipality. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHorsens Municipality Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Horsens Municipality
- The Horsens Municipality Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.4% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Horsens Municipality, House properties are the most common (33.3%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
- The presence of 33.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Horsens Municipality Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Horsens Municipality
- The dominant room capacity in Horsens Municipality is 1 bedroom listings, making up 47.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 61.9% of the active Airbnb listings in Horsens Municipality, indicating a high concentration in these sizes.
- A significant 28.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Horsens Municipality.
Horsens Municipality Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Horsens Municipality
- The most common guest capacity trend in Horsens Municipality vacation rentals is listings accommodating 4 guests (23.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Horsens Municipality STR market, accounting for 38.1% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Horsens Municipality.
- On average, properties in Horsens Municipality are equipped to host 3.8 guests.
Horsens Municipality Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Horsens Municipality
- The most common availability pattern in Horsens Municipality falls within the 271-366 days range, representing 90.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Horsens Municipality (76.2%), reflecting common guest stay durations or potential owner blocking patterns.
Horsens Municipality Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
45% of total
2 Nights
3 listings
15% of total
3 Nights
3 listings
15% of total
4-6 Nights
2 listings
10% of total
7-29 Nights
1 listings
5% of total
30+ Nights
2 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Horsens Municipality is 1 Night, adopted by 45% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45% of Horsens Municipality hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Horsens Municipality.
Horsens Municipality Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
60% of total
Moderate
5 listings
25% of total
Firm
1 listings
5% of total
Strict
2 listings
10% of total
Cancellation Policy Insights for Horsens Municipality
- The prevailing Airbnb cancellation policy trend in Horsens Municipality is Flexible, used by 60% of listings.
- The market strongly favors guest-friendly terms, with 85.0% of listings offering Flexible or Moderate policies. This suggests guests in Horsens Municipality may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 60% market standard in Horsens Municipality.
- Given the high prevalence of Flexible policies (60%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Horsens Municipality.
Horsens Municipality STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Horsens Municipality
- The overall average booking lead time for vacation rentals in Horsens Municipality is 51 days.
- Guests book furthest in advance for stays during June (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (70 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Horsens Municipality.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Horsens Municipality averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Horsens Municipality (2025)
Amenity Prevalence
Amenity Insights for Horsens Municipality
- Essential amenities in Horsens Municipality that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Horsens Municipality: Free parking on premises.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Horsens Municipality to stay competitive.
Horsens Municipality Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Horsens Municipality
- The typical guest profile for Airbnb in Horsens Municipality consists of a mix of domestic (55%) and international guests, often arriving from nearby Copenhagen, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Danish.
- Domestic travelers account for 54.5% of guests.
- Key international markets include Denmark (54.5%) and Germany (16.4%).
- Top languages spoken are English (37.9%) followed by Danish (25%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Horsens Municipality Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Husum-Ballum | 18 | $3,657 | $499.10 | 42% |
| Lohals | 25 | $2,588 | $335.22 | 35% |
| Snøde | 15 | $2,145 | $266.69 | 40% |
| Stapel | 10 | $2,144 | $290.14 | 40% |
| Ærøskøbing | 32 | $1,908 | $170.47 | 49% |
| Billund | 94 | $1,835 | $181.31 | 49% |
| Tetenbüll | 29 | $1,766 | $235.43 | 31% |
| Tørresø Strand | 23 | $1,741 | $239.52 | 42% |
| Korshavn | 15 | $1,663 | $276.34 | 36% |
| Højer | 33 | $1,631 | $214.18 | 37% |