Airbnb Market Analytics, Statistics and Data in Horsens, Central Denmark Region, Denmark
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Horsens? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Horsens:
How much do Airbnb hosts make on average per month in Horsens?
The short-term rental market in Horsens shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $903 per month
- Strong performing properties (top 25%) make $1,747 or more
- Best-in-class properties (top 10%) achieve $2,870+ monthly
- Entry-level properties (bottom 25%) typically earn around $397
Revenue Variations by Month
Occupancy Rates Throughout the Year in Horsens
The market in Horsens shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 54% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Horsens
Daily rates in Horsens vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $90 per night
- Strong performing properties (top 25%) secure $127 or more
- Best-in-class properties (top 10%) pull in $183+ per night
- Entry-level properties (bottom 25%) earn around $61
Daily Rate Variations by Month
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Seasonality patterns in Horsens
Peak Season (June, July, August)
- Revenue peaks at $1810.17 per month
- Occupancy rates reach 46.06%
- Daily rates average $110.31
Shoulder Season
- Revenue averages $1234.38 per month
- Occupancy maintains 35.83%
- Daily rates hold at $104.84
Low Season (November, December, January)
- Revenue drops to $662.94 per month
- Occupancy decreases to 24.62%
- Daily rates adjust to $100.68
Is it still profitable to do Airbnb in Horsens in 2025?
Yes! Horsens demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and monthly revenue averaging $1234 and With 97 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Horsens
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Horsens | The heart of Horsens, offering a mix of cultural attractions, shopping, and dining. Ideal for business travelers and tourists wanting easy access to the city's amenities. | Horsens Art Museum, The Jail Museum, Cultural Center, Horsens State Museum, Shopping street, Restaurants and cafes |
| Horsens Marina | A scenic area by the waterfront that attracts visitors looking for leisure activities such as boat trips and waterside dining. Popular for those wanting a relaxed atmosphere. | Horsens Marina, Restaurant by the Marina, Walking paths, Harbour events, Fishing opportunities |
| Gylling N | A tranquil area located just outside of Horsens, perfect for nature lovers. Ideal for families or travelers seeking a peaceful retreat close to the city. | Gylling N Beach, Nature trails, Picnic areas, Local parks, Nearby forests |
| Boller Castle | A historical site with picturesque views of the surrounding landscape. Attracts tourists interested in history and architecture. | Boller Castle, Castle Gardens, Guided tours, Photography spots, Local history exhibits |
| Sonderby | A charming village close to Horsens, great for guests seeking a quaint and authentic Danish experience, with easy access to the city. | Local shops, Nature walks, Community events, Camping sites, Traditional Danish houses |
| Horsens Fjord | Beautiful coastal area offering activities such as sailing and fishing. A preferred choice for those looking for outdoor adventures. | Beach areas, Sailing opportunities, Fishing spots, Nature parks, Picnic areas |
| Østerhåb | A family-friendly neighborhood with parks and good schools, attracting long-term rentals and families visiting for local events. | Parks, Family activities, Sports facilities, Local festivals, Community centers |
| Tøpholm | A quiet suburb with great access to Horsens' city center, suitable for those seeking affordability and convenience in their accommodations. | Local shops, Community parks, Public transport links, Quiet residential areas, Friendly neighborhood atmosphere |
Do you need a license for Airbnb in Horsens?
We recommend checking directly with Horsens's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Horsens
Luksus lejlighed med havudsigt
Entire Place • 3 bedrooms
Town house with pool and deck
Entire Place • 5 bedrooms
Villa 150m from beach close to town center
Entire Place • 5 bedrooms
Hyggeligt hus i grønt område
Entire Place • 4 bedrooms
Uniquely located villa by the forest and beach
Entire Place • 3 bedrooms
Charming house centrally located in Horsens
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Horsens
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Helene | 6 | $48,640 | 68 | 4.01/5.0 |
| Pia Nørregaard | 3 | $33,611 | 200 | 4.94/5.0 |
| 142672909 | 1 | $31,380 | 8 | 5.00/5.0 |
| Anja | 1 | $29,959 | 8 | 4.88/5.0 |
| Sune | 1 | $29,894 | 8 | 4.50/5.0 |
| 113843240 | 1 | $23,249 | 14 | 5.00/5.0 |
| Kirsten | 1 | $23,117 | 7 | 5.00/5.0 |
| Kasper | 1 | $22,985 | 46 | 4.76/5.0 |
| Jannik | 1 | $22,329 | 18 | 4.67/5.0 |
| Søren | 1 | $21,563 | 15 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Horsens
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (66%), with house and apartment & condo properties comprising 89.7% of inventory
- Untapped potential in others segments (3.1% combined)
Room Capacity Distribution
Analysis of 97 properties in Horsens shows that 1 bedroom properties are most prevalent, making up 43.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.8% of all listings.
Key Insights
- Most common: 1 bedroom (43.3%)
- Least common: 5+ bedrooms (3.1%)
- Market concentration: 60.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 97 properties in Horsens reveals that 4 guests properties dominate the market, representing 25.8% of all listings. The average property accommodates 2.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 46.4% of the market.
Key Insights
- Most common capacity: 4 guests (25.8% of market)
- Least common capacity: 7 guests (1% of market)
- Average guest capacity: 2.9 guests per property
- Market concentration: 46.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 97 properties in Horsens, the most common availability pattern is 271-366 days (47.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (40.2% of properties).
Key Insights
- Most common availability window: 271-366 days (47.4%)
- Most common booking duration: 91-180 days (40.2%)
- Properties with high availability (180+ days): 89.7%
- Properties with long-term bookings (180+ days): 13.4%
Minimum Stay Distributions
1 Night
55 listings
62.5% of total
2 Nights
19 listings
21.6% of total
3 Nights
5 listings
5.7% of total
4-6 Nights
7 listings
8% of total
7-29 Nights
1 listings
1.1% of total
30+ Nights
1 listings
1.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 84.1%
- Mid-length stays (4-6 nights) represent 8% of listings
- Monthly+ stays (1.1%) suggest a stable extended-stay market
- High market flexibility with 89.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
50 listings
59.5% of total
Moderate
22 listings
26.2% of total
Firm
5 listings
6% of total
Strict
7 listings
8.3% of total
Key Insights
- Flexible is the preferred policy at 59.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 85.7% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 6.0% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 65 days
- Shortest booking windows are in Jan, Oct, Feb, averaging 41 days
- Summer shows the longest average booking window at 61 days, while Winter has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 61 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Horsens
Below is the distribution of amenities across listings in Horsens:
Traveler Demographics
Key Insights
- Domestic travelers make up 49% of total guests, indicating a significant local market share.
- Primary international markets: Germany (19.3%) and Netherlands (8.2%)
- English is the top language at 46.7%, followed by Danish (24.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Copenhagen and Aarhus markets
- Develop localized content for Germany and Netherlands
- Prioritize English and Danish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Horsens. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Husum-Ballum | 17 | $2,812 | $478.81 | 40% |
| Tørresø Strand | 19 | $2,688 | $207.52 | 49% |
| Kampen (Sylt) | 15 | $2,582 | $554.03 | 27% |
| Billund | 83 | $2,532 | $204.25 | 55% |
| Tetenbüll | 27 | $2,480 | $236.44 | 35% |
| Osterhever | 15 | $2,307 | $276.61 | 37% |
| Snøde | 14 | $2,301 | $249.84 | 42% |
| Lohals | 23 | $2,159 | $315.40 | 36% |
| Sunds | 13 | $1,878 | $142.40 | 44% |
| Poppenbüll | 13 | $1,769 | $143.45 | 38% |
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