Horsens Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Central Denmark Region, Denmark
Is Airbnb profitable in Horsens in 2025? Explore comprehensive Airbnb analytics for Horsens, Central Denmark Region, Denmark to uncover income potential. This 2025 STR market report for Horsens, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 102 active listings.
Whether you're considering an Airbnb investment in Horsens, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Horsens Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Horsens Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Horsens (2025)
Understanding the monthly revenue variations for Airbnb listings in Horsens is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Horsens is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Horsens across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,615+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,596 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $884 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $392, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Horsens
Horsens Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Horsens STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Horsens:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Horsens
Average Daily Rate (ADR) Airbnb Trends in Horsens (2025)
Effective short term rental pricing strategy in Horsens involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Horsens typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $186+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $134 or more.
- Typical properties (Median) charge around $95 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Horsens
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Airbnb Seasonality Analysis & Trends in Horsens (2025)
Peak Season (June, July, August)
- Revenue averages $1,645 per month
- Occupancy rates average 41.4%
- Daily rates average $111
Shoulder Season
- Revenue averages $1,161 per month
- Occupancy maintains around 36.3%
- Daily rates hold near $109
Low Season (January, February, March)
- Revenue drops to average $675 per month
- Occupancy decreases to average 25.1%
- Daily rates adjust to average $107
Seasonality Insights for Horsens
- The Airbnb seasonality in Horsens shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Horsens's highest earning potential, with monthly revenues capable of climbing to $1,709, occupancy reaching a high of 47.8%, and ADRs peaking at $111.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $649, occupancy could drop to 22.8%, and ADRs may adjust down to $106.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Horsens.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Horsens seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Horsens (2025)
Exploring the top neighborhoods for short-term rentals in Horsens? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Horsens City Center | The vibrant heart of Horsens, filled with historical landmarks, shops, cafes, and restaurants. Perfect for tourists wanting to experience the local culture and convenience. | Horsens Art Museum, The Old Town Hall, FÆNGSLET, Horsens Museum, Skt. Lukas Church |
| Horsens Marina | A picturesque area by the water that offers beautiful views and recreational activities. Ideal for guests who enjoy nature and outdoor adventures. | Horsens Marina, Sønderballe Beach, Horsens Nature Park, Kayaking opportunities, Fishing spots |
| Horsens Golf Club | Ideal for golf enthusiasts and those seeking a peaceful retreat. Guests can enjoy sporting activities and the beautiful surrounding countryside. | Horsens Golf Club, Scenic countryside, Clubhouse dining, Nature walks |
| Sundparken | A family-friendly neighborhood with parks and playgrounds, making it great for visitors traveling with children. Close to schools and community spaces. | Sundparken Park, Children's playgrounds, Local community events, Walking trails |
| Boller Castle | An area with historical significance and beautiful architecture that attracts visitors interested in Danish history and culture. A scenic location for photography. | Boller Castle, Scenic gardens, Historical exhibitions, Walking trails around the castle |
| Gredstedbro | A quiet and tranquil area perfect for families or those seeking a peaceful stay. Close to the countryside and small local attractions. | Nature reserves, Local farm shops, Tranquil countryside walks, Nearby lakes |
| Sydbyen | Known for its cultural diversity and mix of residential and commercial spaces. Great for young professionals and tourists looking for a local experience. | Local markets, Cafes and eateries, Community events, Street art |
| Vejle Fjord | A beautiful coastal area located near Horsens, ideal for nature lovers and those looking to enjoy water activities. A scenic getaway from city life. | Beach access, Walking and biking trails, Fishing and boating, Scenic fjord views |
Understanding Airbnb License Requirements & STR Laws in Horsens (2025)
While Horsens, Central Denmark Region, Denmark currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Horsens to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Horsens (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Horsensbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Town house with pool and deck
Entire Place • 5 bedrooms
Luksus lejlighed med havudsigt
Entire Place • 3 bedrooms
Skylight Lodge
Entire Place • 1 bedroom
White House
Private Room • 2 bedrooms
Villa 150m from beach close to town center
Entire Place • 5 bedrooms
Cozy 3 level house
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Horsens (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Horsens based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Helene | 5 | $43,238 | 66 | 4.81/5.0 |
| Pia Nørregaard | 3 | $29,417 | 200 | 4.94/5.0 |
| Anja | 1 | $28,498 | 8 | 4.88/5.0 |
| Host #142672909 | 1 | $26,596 | 8 | 5.00/5.0 |
| Jonas | 1 | $23,901 | 36 | 4.94/5.0 |
| Claus Bøgh | 1 | $22,450 | 15 | 4.93/5.0 |
| Sune | 1 | $21,373 | 8 | 4.50/5.0 |
| Søren | 1 | $21,285 | 15 | 4.93/5.0 |
| Erling | 1 | $20,747 | 10 | 4.90/5.0 |
| Kasper | 1 | $20,036 | 46 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Horsens.
Dive Deeper: Advanced Horsens STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Horsens. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHorsens Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Horsens
- The Horsens Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.6% of the 102 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Horsens, House properties are the most common (53.9%), reflecting the local real estate landscape.
- Houses represent a significant 53.9% portion, catering likely to families or larger groups.
- The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.9%) offer potential for unique stay experiences.
Horsens Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Horsens
- The dominant room capacity in Horsens is 1 bedroom listings, making up 42.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.9% of the active Airbnb listings in Horsens, indicating a high concentration in these sizes.
- A significant 21.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Horsens.
Horsens Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Horsens
- The most common guest capacity trend in Horsens vacation rentals is listings accommodating 4 guests (24.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Horsens STR market, accounting for 44.1% of listings.
- 18.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Horsens.
- On average, properties in Horsens are equipped to host 3.1 guests.
Horsens Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Horsens
- The most common availability pattern in Horsens falls within the 271-366 days range, representing 52.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Horsens (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Horsens Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
55 listings
59.1% of total
2 Nights
22 listings
23.7% of total
3 Nights
5 listings
5.4% of total
4-6 Nights
10 listings
10.8% of total
30+ Nights
1 listings
1.1% of total
Key Insights
- The most prevalent minimum stay requirement in Horsens is 1 Night, adopted by 59.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.8%) of the Horsens Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.1%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 59.1% of Horsens hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Horsens.
Horsens Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
49 listings
59% of total
Moderate
22 listings
26.5% of total
Firm
6 listings
7.2% of total
Strict
6 listings
7.2% of total
Cancellation Policy Insights for Horsens
- The prevailing Airbnb cancellation policy trend in Horsens is Flexible, used by 59% of listings.
- The market strongly favors guest-friendly terms, with 85.5% of listings offering Flexible or Moderate policies. This suggests guests in Horsens may expect booking flexibility.
- Strict cancellation policies are quite rare (7.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 59% market standard in Horsens.
- Given the high prevalence of Flexible policies (59%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 7.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Horsens.
Horsens STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Horsens
- The overall average booking lead time for vacation rentals in Horsens is 41 days.
- Guests book furthest in advance for stays during June (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Horsens.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Horsens averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Horsens (2025)
Amenity Prevalence
Amenity Insights for Horsens
- Popular amenities like Wifi, Heating, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Horsens to stay competitive.
Horsens Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Horsens
- The typical guest profile for Airbnb in Horsens consists of a mix of domestic (48%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Danish.
- Domestic travelers account for 48.3% of guests.
- Key international markets include Denmark (48.3%) and Germany (14.6%).
- Top languages spoken are English (36.2%) followed by Danish (19.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Horsens Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Husum-Ballum | 17 | $2,888 | $450.60 | 40% |
| Kampen (Sylt) | 13 | $2,629 | $491.38 | 25% |
| Tetenbüll | 24 | $2,337 | $250.64 | 35% |
| Tørresø Strand | 20 | $2,273 | $204.18 | 49% |
| Billund | 87 | $2,271 | $201.10 | 53% |
| Snøde | 14 | $2,178 | $248.71 | 42% |
| Lohals | 25 | $2,148 | $326.18 | 35% |
| Osterhever | 15 | $2,023 | $263.43 | 36% |
| Sunds | 13 | $1,965 | $142.32 | 48% |
| Ærøskøbing | 32 | $1,927 | $165.53 | 47% |