Herning Municipality Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Central Denmark Region, Denmark
Is Airbnb profitable in Herning Municipality in 2025? Explore comprehensive Airbnb analytics for Herning Municipality, Central Denmark Region, Denmark to uncover income potential. This 2025 STR market report for Herning Municipality, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 97 active listings.
Whether you're considering an Airbnb investment in Herning Municipality, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Herning Municipality Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Herning Municipality Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Herning Municipality (2025)
Understanding the monthly revenue variations for Airbnb listings in Herning Municipality is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Herning Municipality is typically April, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Herning Municipality across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,209+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,848 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $900 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $442, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Herning Municipality
Herning Municipality Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Herning Municipality STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Herning Municipality:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Herning Municipality
Average Daily Rate (ADR) Airbnb Trends in Herning Municipality (2025)
Effective short term rental pricing strategy in Herning Municipality involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Herning Municipality typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $442+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $226 or more.
- Typical properties (Median) charge around $105 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Herning Municipality
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Airbnb Seasonality Analysis & Trends in Herning Municipality (2025)
Peak Season (April, May, July)
- Revenue averages $2,123 per month
- Occupancy rates average 43.9%
- Daily rates average $186
Shoulder Season
- Revenue averages $1,292 per month
- Occupancy maintains around 37.6%
- Daily rates hold near $177
Low Season (September, October, November)
- Revenue drops to average $1,003 per month
- Occupancy decreases to average 31.0%
- Daily rates adjust to average $184
Seasonality Insights for Herning Municipality
- The Airbnb seasonality in Herning Municipality shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Herning Municipality's highest earning potential, with monthly revenues capable of climbing to $2,356, occupancy reaching a high of 47.2%, and ADRs peaking at $193.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $947, occupancy could drop to 29.3%, and ADRs may adjust down to $158.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Herning Municipality.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Herning Municipality seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Herning Municipality (2025)
Exploring the top neighborhoods for short-term rentals in Herning Municipality? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Herning City Center | The vibrant heart of Herning with shopping, dining, and cultural attractions. Ideal for tourists who want convenience and access to local events and amenities. | MCH Messecenter Herning, Herning Museum of Contemporary Art, Shopping in Herning City, Cultural events, Restaurants and cafes |
| Aulum | A charming small town in Herning Municipality known for its local atmosphere and history. Offers a quieter retreat for guests looking to explore the Danish countryside. | Aulum Church, Local parks, Nearby nature trails, Historical buildings |
| Skjern | A scenic town located near the Ikast-Brande region, known for its beautiful landscapes and a family-friendly atmosphere, appealing to those looking for a peaceful stay. | Skjern River, Bork Vikingehavn, Local museums, Parks and recreation areas |
| Ikast | A town with a mix of history and modern amenities, Ikast is perfect for those wanting to enjoy a balance of local culture and commerce, attracting both families and business travelers. | Ikast Museum, Shopping streets, Cafes, Cultural events |
| Brande | A small, cozy town in Herning Municipality that offers a local Danish experience with friendly residents and charming surroundings, perfect for short stays. | Brande Church, Natural parks, Local markets, Quiet neighborhoods |
| Claro | Ideal for nature lovers, Claro offers outdoor activities and a serene atmosphere, attracting guests who want to experience the beauty of Danish landscapes. | Nature reserves, Hiking trails, Fishing spots |
| Lind | A quaint suburban area in Herning, Lind combines proximity to the city with a peaceful residential feel, great for family vacations or business travelers seeking quiet. | Nearby parks, Lind Church, Community events |
| Sinding | A small village offering a rural escape within Herning Municipality. Perfect for visitors looking to explore the Danish countryside and traditional village life. | Sinding Church, Local farms, Countryside walks |
Understanding Airbnb License Requirements & STR Laws in Herning Municipality (2025)
While Herning Municipality, Central Denmark Region, Denmark currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Herning Municipality to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Herning Municipality (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Herning Municipalitybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Townhouse close to MCH, hospital Gødstrup and Herning
Entire Place • 3 bedrooms
Rummeligt familie hus
Entire Place • 4 bedrooms
Lovely house at Sunds lake.
Entire Place • 4 bedrooms
Quiet apartment
Entire Place • 2 bedrooms
Villa i Tjørring - tæt på alt.
Entire Place • 4 bedrooms
Den lille oase
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Herning Municipality (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Herning Municipality based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daniel | 1 | $39,808 | 11 | 4.45/5.0 |
| Host #224426800 | 1 | $36,102 | 0 | N/A/5.0 |
| Karin Og Søren | 1 | $36,014 | 13 | 5.00/5.0 |
| Lars | 1 | $35,897 | 5 | 4.80/5.0 |
| Host #55867365 | 1 | $31,834 | 0 | N/A/5.0 |
| Host #464360403 | 1 | $30,266 | 0 | N/A/5.0 |
| Mads | 1 | $27,882 | 3 | 4.33/5.0 |
| Host #98615178 | 1 | $24,926 | 0 | N/A/5.0 |
| Julia | 2 | $23,125 | 9 | 5.00/5.0 |
| Gunhild | 1 | $21,105 | 47 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Herning Municipality.
Dive Deeper: Advanced Herning Municipality STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Herning Municipality. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHerning Municipality Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Herning Municipality
- The Herning Municipality Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60.8% of the 97 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 39.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Herning Municipality, House properties are the most common (55.7%), reflecting the local real estate landscape.
- Houses represent a significant 55.7% portion, catering likely to families or larger groups.
- The presence of 12.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.0%) offer potential for unique stay experiences.
Herning Municipality Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Herning Municipality
- The dominant room capacity in Herning Municipality is 3 bedrooms listings, making up 24.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 46.3% of the active Airbnb listings in Herning Municipality, indicating a high concentration in these sizes.
- A significant 41.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Herning Municipality.
Herning Municipality Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Herning Municipality
- The most common guest capacity trend in Herning Municipality vacation rentals is listings accommodating 4 guests (17.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Herning Municipality STR market, accounting for 34.0% of listings.
- 33.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Herning Municipality.
- On average, properties in Herning Municipality are equipped to host 3.6 guests.
Herning Municipality Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Herning Municipality
- The most common availability pattern in Herning Municipality falls within the 271-366 days range, representing 66% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Herning Municipality (35.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Herning Municipality Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
56 listings
62.2% of total
2 Nights
18 listings
20% of total
3 Nights
6 listings
6.7% of total
4-6 Nights
1 listings
1.1% of total
7-29 Nights
1 listings
1.1% of total
30+ Nights
8 listings
8.9% of total
Key Insights
- The most prevalent minimum stay requirement in Herning Municipality is 1 Night, adopted by 62.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.2%) of the Herning Municipality Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 62.2% of Herning Municipality hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Herning Municipality.
Herning Municipality Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
41 listings
56.9% of total
Moderate
25 listings
34.7% of total
Firm
3 listings
4.2% of total
Strict
3 listings
4.2% of total
Cancellation Policy Insights for Herning Municipality
- The prevailing Airbnb cancellation policy trend in Herning Municipality is Flexible, used by 56.9% of listings.
- The market strongly favors guest-friendly terms, with 91.6% of listings offering Flexible or Moderate policies. This suggests guests in Herning Municipality may expect booking flexibility.
- Strict cancellation policies are quite rare (4.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 56.9% market standard in Herning Municipality.
- Given the high prevalence of Flexible policies (56.9%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 4.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Herning Municipality.
Herning Municipality STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Herning Municipality
- The overall average booking lead time for vacation rentals in Herning Municipality is 66 days.
- Guests book furthest in advance for stays during May (average 132 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (87 days avg.) sees the longest lead times, while Fall (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Herning Municipality.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 132 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Herning Municipality averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Herning Municipality (2025)
Amenity Prevalence
Amenity Insights for Herning Municipality
- Essential amenities in Herning Municipality that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Smoke alarm, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Herning Municipality: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Wifi or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Herning Municipality to stay competitive.
Herning Municipality Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Herning Municipality
- The typical guest profile for Airbnb in Herning Municipality consists of a mix of domestic (60%) and international guests, often arriving from nearby Copenhagen, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Danish.
- Domestic travelers account for 60.4% of guests.
- Key international markets include Denmark (60.4%) and Germany (10.1%).
- Top languages spoken are English (37.1%) followed by Danish (24.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Copenhagen and Aarhus.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Herning Municipality Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Husum-Ballum | 18 | $3,657 | $499.10 | 42% |
| Billund | 94 | $1,835 | $181.31 | 49% |
| Sunds | 16 | $1,571 | $159.90 | 45% |
| Fjaltring | 13 | $1,497 | $173.41 | 50% |
| Søndervig | 75 | $1,410 | $316.61 | 29% |
| Nederby | 15 | $1,397 | $251.96 | 29% |
| Blokhus | 77 | $1,383 | $343.63 | 31% |
| Vejle Municipality | 16 | $1,335 | $176.87 | 44% |
| Kelstrup Strand | 28 | $1,324 | $235.52 | 35% |
| Løkken | 213 | $1,310 | $276.99 | 33% |