Airbnb Market Analytics, Statistics and Data in Herning, Central Denmark Region, Denmark
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Herning? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Herning:
How much do Airbnb hosts make on average per month in Herning?
The short-term rental market in Herning shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,219 per month
- Strong performing properties (top 25%) make $2,203 or more
- Best-in-class properties (top 10%) achieve $3,746+ monthly
- Entry-level properties (bottom 25%) typically earn around $611
Revenue Variations by Month
Occupancy Rates Throughout the Year in Herning
The market in Herning shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 54% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Herning
Daily rates in Herning vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $103 per night
- Strong performing properties (top 25%) secure $168 or more
- Best-in-class properties (top 10%) pull in $295+ per night
- Entry-level properties (bottom 25%) earn around $68
Daily Rate Variations by Month
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Seasonality patterns in Herning
Peak Season (June, July, May)
- Revenue peaks at $2395.53 per month
- Occupancy rates reach 52.67%
- Daily rates average $152.13
Shoulder Season
- Revenue averages $1712.54 per month
- Occupancy maintains 38.23%
- Daily rates hold at $141.89
Low Season (August, September, January)
- Revenue drops to $1241.03 per month
- Occupancy decreases to 32.29%
- Daily rates adjust to $135.30
Is it still profitable to do Airbnb in Herning in 2025?
Yes! Herning demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and solid monthly revenue averaging $1713 and The market's 111 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Herning
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Herning City Center | The vibrant heart of Herning, known for its shopping, dining, and cultural attractions. Ideal for tourists wanting to explore local life and events, close to public transportation. | Herning Museum of Contemporary Art, MCH Arena, MCH Messecenter Herning, Slotssøen Park, Viborg Cathedral |
| Birk Centerpark | A dynamic area known for its business facilities and conference centers. Perfect for business travelers and people attending events or conventions in Herning. | Birk Centerpark Business Area, MCH Messecenter Herning, Folkebiblioteket i Herning, Birk Park |
| Aulum | A charming small town near Herning, offering a quaint experience with local charm. Attractive for families looking for a relaxing getaway close to nature. | Aulum Church, Aulum Bæk, Local cafes and shops, Nearby nature trails |
| Sondrup Strand | A picturesque beach area ideal for vacation rentals in summer. Great for tourists looking to relax by the sea and enjoy outdoor activities. | Sondrup Beach, Nature trails, Surfing spots, Fishing areas |
| Ikast | Just a short drive from Herning, Ikast offers a local town feel with access to shops, restaurants and community events. Good for visitors wanting a quieter experience. | Ikast Sports Center, Ikast Church, Local parks, Cafes and restaurants |
| Guldsmedgade | A trendy street in Herning filled with boutique shops and cafes, popular for visitors looking for a unique shopping and dining experience. | Guldsmedgade shopping street, Local restaurants, Art galleries |
| Bredgade | A notable street known for its historical buildings and close proximity to the Herning city life, attracting tourists interested in the local culture. | Herning Cultural Center, Parks and gardens, Local theaters |
| Stjernholm | A residential area with charm, offers a peaceful environment away from the city hub. Suitable for guests seeking tranquillity and local flavors. | Stjernholm Park, Residential cafes, Nature walks |
Do you need a license for Airbnb in Herning?
We recommend checking directly with Herning's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Herning
Centrally located villa 2 km from MCH & Boxen.
Entire Place • 4 bedrooms
Lovely house in Herning
Entire Place • 3 bedrooms
cozy house close to MCH and the city
Entire Place • 3 bedrooms
Close to Centrum & MCH/Boxen - The house no. 11
Entire Place • 6 bedrooms
Family house close to swimming lake and city
Entire Place • 4 bedrooms
Central villa i Herning
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Herning
Additional analytics on vacation rental, real estate, short term rental data in Herning
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (70.3%), with house and apartment & condo properties comprising 94.6% of inventory
- Untapped potential in boutique & hotels, others segments (5.4% combined)
Room Capacity Distribution
Analysis of 111 properties in Herning shows that 2 bedrooms properties are most prevalent, making up 34.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 57.7% of all listings.
Key Insights
- Most common: 2 bedrooms (34.2%)
- Least common: 5+ bedrooms (3.6%)
- Market concentration: 57.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 111 properties in Herning reveals that 4 guests properties dominate the market, representing 20.7% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 37.8% of the market.
Key Insights
- Most common capacity: 4 guests (20.7% of market)
- Least common capacity: 7 guests (0.9% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 37.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 111 properties in Herning, the most common availability pattern is 271-366 days (42.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.6% of properties).
Key Insights
- Most common availability window: 271-366 days (42.3%)
- Most common booking duration: 91-180 days (30.6%)
- Properties with high availability (180+ days): 72.1%
- Properties with long-term bookings (180+ days): 30.6%
Minimum Stay Distributions
1 Night
60 listings
60% of total
2 Nights
32 listings
32% of total
3 Nights
5 listings
5% of total
4-6 Nights
1 listings
1% of total
7-29 Nights
2 listings
2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 92.0%
- Mid-length stays (4-6 nights) represent 1% of listings
- Monthly+ stays (0%) suggest a stable extended-stay market
- High market flexibility with 97.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
49 listings
51.6% of total
Moderate
27 listings
28.4% of total
Firm
7 listings
7.4% of total
Strict
12 listings
12.6% of total
Key Insights
- Flexible is the preferred policy at 51.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 80.0% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 7.4% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jan, Jun, averaging 105 days
- Shortest booking windows are in Nov, Oct, Sep, averaging 43 days
- Summer shows the longest average booking window at 99 days, while Fall has the shortest at 43 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 99 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Sep when lead times are shortest
Popular Airbnb Amenities in Herning
Below is the distribution of amenities across listings in Herning:
Traveler Demographics
Key Insights
- Domestic travelers make up 70.1% of total guests, indicating a dominant local market share.
- Primary international markets: Germany (8%) and Norway (3.8%)
- English is the top language at 43.3%, followed by Danish (33.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.8%
Recommendations
- Target marketing campaigns for Copenhagen and Aalborg markets
- Develop localized content for Germany and Norway
- Prioritize English and Danish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Herning. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Husum-Ballum | 17 | $2,812 | $478.81 | 40% |
| Billund | 83 | $2,532 | $204.25 | 55% |
| Sunds | 13 | $1,878 | $142.40 | 44% |
| Fjaltring | 13 | $1,622 | $142.59 | 52% |
| Vandel | 21 | $1,536 | $134.94 | 45% |
| Virklund | 22 | $1,519 | $145.01 | 52% |
| Fredericia | 31 | $1,439 | $108.47 | 51% |
| Vejlby Fed | 14 | $1,399 | $157.38 | 44% |
| Sejs-Svejbæk | 17 | $1,346 | $178.29 | 44% |
| Løkken | 173 | $1,341 | $286.86 | 35% |
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