Hørsholm Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Capital Region of Denmark, Denmark
Is Airbnb profitable in Hørsholm in 2025? Explore comprehensive Airbnb analytics for Hørsholm, Capital Region of Denmark, Denmark to uncover income potential. This 2025 STR market report for Hørsholm, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 48 active listings.
Whether you're considering an Airbnb investment in Hørsholm, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hørsholm Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hørsholm Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hørsholm (2025)
Understanding the monthly revenue variations for Airbnb listings in Hørsholm is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hørsholm is typically August, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hørsholm across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,769+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,813 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,697 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $570, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hørsholm
Hørsholm Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hørsholm STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hørsholm:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hørsholm
Average Daily Rate (ADR) Airbnb Trends in Hørsholm (2025)
Effective short term rental pricing strategy in Hørsholm involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hørsholm typically peaks in May and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $296+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $203 or more.
- Typical properties (Median) charge around $144 per night.
- Entry-level properties (Bottom 25%) earn around $101 per night.
Average Daily Rate (ADR) Trend by Month in Hørsholm
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Airbnb Seasonality Analysis & Trends in Hørsholm (2025)
Peak Season (August, July, June)
- Revenue averages $2,873 per month
- Occupancy rates average 51.4%
- Daily rates average $147
Shoulder Season
- Revenue averages $1,846 per month
- Occupancy maintains around 38.9%
- Daily rates hold near $170
Low Season (February, March, October)
- Revenue drops to average $1,352 per month
- Occupancy decreases to average 33.6%
- Daily rates adjust to average $177
Seasonality Insights for Hørsholm
- The Airbnb seasonality in Hørsholm shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hørsholm's highest earning potential, with monthly revenues capable of climbing to $3,229, occupancy reaching a high of 60.1%, and ADRs peaking at $199.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,143, occupancy could drop to 28.9%, and ADRs may adjust down to $147.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hørsholm.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hørsholm seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hørsholm (2025)
Exploring the top neighborhoods for short-term rentals in Hørsholm? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hørsholm Town Center | The heart of Hørsholm with shops, restaurants, and access to public transport. It attracts both tourists and business travelers due to its convenience and amenities. | Hørsholm Botanical Garden, Hørsholm Town Square, Local shops and cafes, Cafés and restaurants, Hørsholm Museum |
| Sophienlund | A tranquil suburban area known for its beautiful homes and green spaces. It appeals to families and visitors seeking a quiet retreat close to nature. | Sophienlund Park, Hørsholm Golf Club, Walking and biking paths, Nature reserves |
| Rungsted | Famous for its beautiful coastline and harbors, Rungsted is popular for those looking to enjoy beach activities and maritime attractions. | Rungsted Harbor, Karen Blixen Museum, Beach access, Marina activities, Rungstedlund |
| Kokkedal | An emerging area with access to golf courses and scenic views. Attracts visitors looking for leisure activities and peaceful surroundings. | Kokkedal Castle, Golf courses, Nature walks, Coastal views |
| Hørsholm Strand | A coastal area with picturesque beaches and recreational opportunities. Great for those who want a seaside experience close to Hørsholm. | Hørsholm Beach, Water sports, Scenic coastal paths, Picnic areas |
| Brahim | A mixed-use area with residential and commercial spaces, attracting both short-term and long-term rentals for its accessibility and local amenities. | Local parks, Shopping facilities, Community events, Public transport access |
| Vindinge | A peaceful town nearby Hørsholm, offering a rural experience. It appeals to visitors seeking serenity in a natural setting. | Countryside trails, Local farming, Charming landscapes, Wildlife watching |
| Hørsholm Events Center | Ideal for hosting guests attending events, this area hosts various exhibitions and gatherings, attracting event-goers and visitors alike. | Hørsholm Events venue, Cultural exhibits, Community events, Business conferences |
Understanding Airbnb License Requirements & STR Laws in Hørsholm (2025)
While Hørsholm, Capital Region of Denmark, Denmark currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hørsholm to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Hørsholm (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hørsholmbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern scandinavian house with pool, 20 min to CHP
Entire Place • 5 bedrooms
Family-friendly house near forest and beach
Entire Place • 4 bedrooms
Beautiful wooden house located in quiet area near the water
Entire Place • 1 bedroom
Charming house with a great location.
Entire Place • 3 bedrooms
Small house with terrace / Lake view / 15 min CPH
Entire Place • 2 bedrooms
Centrally located apartment
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hørsholm (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hørsholm based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Susanna | 1 | $39,253 | 24 | 4.71/5.0 |
| Host #725737 | 1 | $35,223 | 1 | N/A/5.0 |
| Elizabeth | 1 | $29,203 | 30 | 4.93/5.0 |
| Laust | 1 | $27,847 | 243 | 4.93/5.0 |
| Thomas | 1 | $27,714 | 43 | 4.86/5.0 |
| Stine | 1 | $26,961 | 19 | 5.00/5.0 |
| Charlotte | 1 | $25,946 | 70 | 4.90/5.0 |
| Ditte | 1 | $24,624 | 9 | 4.78/5.0 |
| Carsten | 1 | $24,448 | 10 | 5.00/5.0 |
| Alexander | 1 | $21,155 | 11 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hørsholm.
Dive Deeper: Advanced Hørsholm STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hørsholm. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHørsholm Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hørsholm
- The Hørsholm Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.6% of the 48 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hørsholm, House properties are the most common (70.8%), reflecting the local real estate landscape.
- Houses represent a significant 70.8% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique (combined 4.2%) offer potential for unique stay experiences.
Hørsholm Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hørsholm
- The dominant room capacity in Hørsholm is 2 bedrooms listings, making up 31.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 56.3% of the active Airbnb listings in Hørsholm, indicating a high concentration in these sizes.
- A significant 35.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hørsholm.
Hørsholm Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hørsholm
- The most common guest capacity trend in Hørsholm vacation rentals is listings accommodating 4 guests (25%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Hørsholm STR market, accounting for 41.7% of listings.
- 22.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hørsholm.
- On average, properties in Hørsholm are equipped to host 4.0 guests.
Hørsholm Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hørsholm
- The most common availability pattern in Hørsholm falls within the 271-366 days range, representing 70.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Hørsholm (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hørsholm Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
15.6% of total
2 Nights
8 listings
17.8% of total
3 Nights
5 listings
11.1% of total
4-6 Nights
16 listings
35.6% of total
7-29 Nights
4 listings
8.9% of total
30+ Nights
5 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Hørsholm is 4-6 Nights, adopted by 35.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Hørsholm, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 35.6% of Hørsholm hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hørsholm.
Hørsholm Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
36.8% of total
Moderate
10 listings
26.3% of total
Firm
6 listings
15.8% of total
Strict
8 listings
21.1% of total
Cancellation Policy Insights for Hørsholm
- The prevailing Airbnb cancellation policy trend in Hørsholm is Flexible, used by 36.8% of listings.
- There's a relatively balanced mix between guest-friendly (63.1%) and stricter (36.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.8% market standard in Hørsholm.
- Regularly review your cancellation policy against competitors and market demand shifts in Hørsholm.
Hørsholm STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hørsholm
- The overall average booking lead time for vacation rentals in Hørsholm is 48 days.
- Guests book furthest in advance for stays during June (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Hørsholm.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Hørsholm averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hørsholm (2025)
Amenity Prevalence
Amenity Insights for Hørsholm
- Essential amenities in Hørsholm that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hørsholm: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hørsholm to stay competitive.
Hørsholm Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hørsholm
- The typical guest profile for Airbnb in Hørsholm consists of predominantly international visitors (85%), with top international origins including Denmark, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 14.8% of guests.
- Key international markets include Germany (21.8%) and Denmark (14.8%).
- Top languages spoken are English (38.4%) followed by German (15.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Denmark.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hørsholm Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Skovshoved | 48 | $1,906 | $312.28 | 44% |
| Perstorps kommun | 11 | $1,895 | $160.31 | 51% |
| Copenhagen | 9,686 | $1,864 | $202.29 | 50% |
| Klagshamn | 18 | $1,854 | $249.69 | 48% |
| Wittenbeck | 15 | $1,828 | $201.98 | 35% |
| Råbylille Strand | 35 | $1,726 | $226.93 | 41% |
| Frederiksberg | 1,078 | $1,702 | $199.46 | 50% |
| Taarbæk | 21 | $1,661 | $360.28 | 41% |
| Solrød Strand | 45 | $1,602 | $209.83 | 49% |
| Greve Strand | 57 | $1,578 | $194.74 | 52% |