Santa Clara Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Villa Clara, Cuba
Is Airbnb profitable in Santa Clara in 2025? Explore comprehensive Airbnb analytics for Santa Clara, Villa Clara, Cuba to uncover income potential. This 2025 STR market report for Santa Clara, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 179 active listings.
Whether you're considering an Airbnb investment in Santa Clara, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Clara Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Clara Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Clara (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Clara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Clara is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Clara across different performance tiers:
- Best-in-class properties (Top 10%) achieve $674+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $394 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $192 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $93, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Clara
Santa Clara Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Clara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Clara:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Clara
Average Daily Rate (ADR) Airbnb Trends in Santa Clara (2025)
Effective short term rental pricing strategy in Santa Clara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Clara typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $66+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $43 or more.
- Typical properties (Median) charge around $28 per night.
- Entry-level properties (Bottom 25%) earn around $20 per night.
Average Daily Rate (ADR) Trend by Month in Santa Clara
Get Live Santa Clara Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Santa Clara (2025)
Peak Season (June, April, July)
- Revenue averages $352 per month
- Occupancy rates average 28.2%
- Daily rates average $46
Shoulder Season
- Revenue averages $310 per month
- Occupancy maintains around 29.8%
- Daily rates hold near $39
Low Season (September, October, November)
- Revenue drops to average $244 per month
- Occupancy decreases to average 24.4%
- Daily rates adjust to average $43
Seasonality Insights for Santa Clara
- The Airbnb seasonality in Santa Clara shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Clara's highest earning potential, with monthly revenues capable of climbing to $368, occupancy reaching a high of 32.5%, and ADRs peaking at $47.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $205, occupancy could drop to 22.0%, and ADRs may adjust down to $35.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Clara.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Clara seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Clara (2025)
Exploring the top neighborhoods for short-term rentals in Santa Clara? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Santa Clara Downtown | The vibrant heart of Santa Clara, close to cultural sites, parks, and local restaurants. Ideal for visitors seeking easy access to city amenities and attractions. | Santa Clara Central Park, Museo de Arte de Villa Clara, Plaza de la Revolución, local cafes and restaurants, historic sites |
| Cienfuegos | A charming coastal city known for its French architecture and botanical gardens. Offers a unique experience for tourists looking for both history and nature. | Cienfuegos Botanical Garden, Parque José Martí, Palacio de Valle, Delfinario de Cienfuegos, Torre de Aguas |
| Remedios | One of the oldest towns in Cuba, known for its colonial architecture and vibrant local festivals. A great location for cultural tourism and historical experiences. | Iglesia Mayor de Remedios, Parque de las Mercedes, Festival de la Novena, local artisan shops, traditional music performances |
| Santa Clara Beach | Beautiful beaches and clear waters, perfect for relaxation and water sports. Attracts tourists seeking a beach getaway. | Playa Santa Clara, water sports activities, beachfront restaurants, sunset views, snorkeling spots |
| Varadero | A top tourist destination in Cuba famous for its stunning beaches and resorts. Strong demand for vacation rentals from international tourists. | Varadero Beach, Delfinario Varadero, Parque Josone, local markets, nightlife |
| Trinidad | A UNESCO World Heritage Site, known for its well-preserved colonial architecture and cobblestone streets. Popular with tourists for its historical charm. | Plaza Mayor, Museo Romántico, valley of the sugar mills, Trinidad's nightlife, local artisans |
| Villa Clara's Nature Reserves | Rich in biodiversity and natural beauty, attracts eco-tourists and nature lovers looking for adventure and exploration. | Topes de Collantes, El Nicho Waterfall, natural trails, wildlife observation, eco-lodges |
| Cayo Santa María | An island paradise known for its resorts and pristine beaches. High appeal to vacationers looking for luxurious stays. | Cayo Santa María beach, resort amenities, snorkeling and scuba diving, island excursions, protected nature reserves |
Understanding Airbnb License Requirements & STR Laws in Santa Clara (2025)
While Santa Clara, Villa Clara, Cuba currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Clara to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santa Clara (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Clarabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
★ÍTACA: Minimalist Hostal with Library & Garden★
Private Room • 3 bedrooms
Horizontes view
Entire Place • 2 bedrooms
★ÍTACA: Minimalist Hostal with Library & Garden★
Private Room • 2 bedrooms
La Terraza Independent Apartment on Boulevard
Entire Place • 2 bedrooms
Hostal Cumbre Verde - Full Department & Breakfast
Entire Place • 3 bedrooms
Hostal BendiSion (Complete House)
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Clara (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Clara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Casa Ítaca | 5 | $48,565 | 809 | 4.83/5.0 |
| Yasiel | 8 | $35,112 | 150 | 2.44/5.0 |
| Giselle | 7 | $27,884 | 1125 | 4.89/5.0 |
| William | 5 | $17,363 | 253 | 3.93/5.0 |
| Gloria | 4 | $17,298 | 197 | 3.63/5.0 |
| Luis Manuel | 7 | $16,756 | 378 | 4.91/5.0 |
| Susel | 4 | $15,476 | 47 | 5.00/5.0 |
| Host #30904190 | 5 | $14,791 | 718 | 4.79/5.0 |
| Olga Margarita | 5 | $13,585 | 232 | 4.79/5.0 |
| Miguel | 5 | $13,566 | 178 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Clara.
Dive Deeper: Advanced Santa Clara STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Clara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Clara Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Clara
- The Santa Clara Airbnb market composition is heavily skewed towards Private Room listings, which make up 64.8% of the 179 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Clara, Hotel/Boutique properties are the most common (71.5%), reflecting the local real estate landscape.
- Houses represent a significant 15.1% portion, catering likely to families or larger groups.
- The presence of 71.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.7%) offer potential for unique stay experiences.
Santa Clara Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Clara
- The dominant room capacity in Santa Clara is 1 bedroom listings, making up 34.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 51.9% of the active Airbnb listings in Santa Clara, indicating a high concentration in these sizes.
Santa Clara Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Clara
- The most common guest capacity trend in Santa Clara vacation rentals is listings accommodating 3 guests (20.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 8+ guests dominate the Santa Clara STR market, accounting for 29.1% of listings.
- 15.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Clara.
- On average, properties in Santa Clara are equipped to host 2.3 guests.
Santa Clara Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Clara
- The most common availability pattern in Santa Clara falls within the 271-366 days range, representing 67.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santa Clara (48%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Clara Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
173 listings
99.4% of total
2 Nights
1 listings
0.6% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Clara is 1 Night, adopted by 99.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Santa Clara Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 99.4% of Santa Clara hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Clara.
Santa Clara Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
65 listings
40.4% of total
Moderate
71 listings
44.1% of total
Firm
14 listings
8.7% of total
Strict
11 listings
6.8% of total
Cancellation Policy Insights for Santa Clara
- The prevailing Airbnb cancellation policy trend in Santa Clara is Moderate, used by 44.1% of listings.
- The market strongly favors guest-friendly terms, with 84.5% of listings offering Flexible or Moderate policies. This suggests guests in Santa Clara may expect booking flexibility.
- Strict cancellation policies are quite rare (6.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.1% market standard in Santa Clara.
- Using a Strict policy might deter some guests, as only 6.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Clara.
Santa Clara STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Clara
- The overall average booking lead time for vacation rentals in Santa Clara is 31 days.
- Guests book furthest in advance for stays during April (average 48 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (44 days avg.) sees the longest lead times, while Summer (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Santa Clara.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 48 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Santa Clara averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Clara (2025)
Amenity Prevalence
Amenity Insights for Santa Clara
- Essential amenities in Santa Clara that guests expect include: Air conditioning, Hot water, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hangers, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Clara: Air conditioning, Hot water, Essentials.
- Prioritize adding missing essentials: Air conditioning, Hot water, Essentials.
- Consider adding popular differentiators like Wifi or Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Clara to stay competitive.
Santa Clara Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Clara
- The typical guest profile for Airbnb in Santa Clara consists of predominantly international visitors (100%), with top international origins including Italy, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 0.0% of guests.
- Key international markets include France (12%) and Italy (10.8%).
- Top languages spoken are English (34.7%) followed by Spanish (21.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Italy.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Clara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cienfuegos | 345 | $271 | $41.25 | 26% |
| Ciudad de Trinidad | 204 | $226 | $37.42 | 26% |
| Trinidad | 638 | $203 | $36.75 | 24% |
| Trinidad | 128 | $165 | $40.90 | 22% |
| Caibarién | 27 | $144 | $41.39 | 18% |
| Morón | 36 | $101 | $37.40 | 21% |
| Ciudad de Sancti Spíritus | 14 | $100 | $19.17 | 23% |
| Remedios | 43 | $78 | $31.37 | 18% |