Airbnb Market Analytics, Statistics and Data in Viñales, Pinar del Rio, Cuba
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Viñales? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Viñales:
How much do Airbnb hosts make on average per month in Viñales?
The short-term rental market in Viñales shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $166 per month
- Strong performing properties (top 25%) make $394 or more
- Best-in-class properties (top 10%) achieve $808+ monthly
- Entry-level properties (bottom 25%) typically earn around $70
Revenue Variations by Month
Occupancy Rates Throughout the Year in Viñales
The market in Viñales shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 22% occupancy rates
- Strong performing properties (top 25%) achieve 41% or higher
- Best-in-class properties (top 10%) reach 65%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Viñales
Daily rates in Viñales vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $19 per night
- Strong performing properties (top 25%) secure $30 or more
- Best-in-class properties (top 10%) pull in $51+ per night
- Entry-level properties (bottom 25%) earn around $13
Daily Rate Variations by Month
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Seasonality patterns in Viñales
Peak Season (April, March, May)
- Revenue peaks at $421.12 per month
- Occupancy rates reach 34.24%
- Daily rates average $29.58
Shoulder Season
- Revenue averages $342.53 per month
- Occupancy maintains 28.55%
- Daily rates hold at $28.00
Low Season (August, October, September)
- Revenue drops to $232.35 per month
- Occupancy decreases to 22.38%
- Daily rates adjust to $27.20
Is it still profitable to do Airbnb in Viñales in 2025?
Yes! Viñales demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 29% and monthly revenue averaging $343 and As a mature market with 583 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Viñales
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Viñales Valley | Known for its stunning natural landscapes, tobacco farms, and rich cultural heritage. A hotspot for tourists interested in outdoor activities like hiking and horseback riding, making it an ideal Airbnb location. | Viñales National Park, Mural de la Prehistoria, Cueva del Indio, Tobacco farms tours, Horseback riding, Local art galleries |
| Viñales Town | Charming small town with colorful colonial architecture and a laid-back atmosphere. Attracts tourists looking for authentic Cuban culture, local cuisine, and easy access to the valley's outdoor activities. | Viñales Church, Local markets, Cafes and restaurants, Casa de la Cultura, Nightlife and live music |
| Las Terrazas | Eco-village and community located near Viñales offering sustainable tourism experiences. Great for eco-conscious travelers looking to connect with nature and enjoy outdoor activities. | Las Terrazas waterfalls, Hiking trails, Birdwatching, Coffee plantations, Eco-friendly lodges |
| Cueva del Indio | Attracts tourists seeking adventure and the natural beauty of the caves. Ideal for those looking to explore Cuban underground formations and have guided cave tours. | Cueva del Indio cave, Underground river tours, Stalactite formations, Scenic boat ride |
| Mural de la Prehistoria | A massive mural that draws visitors due to its unique art and location. Ideal for photography enthusiasts and tourists looking to learn about local history and art. | Mural de la Prehistoria, Viewpoint overlooking Viñales Valley, Cultural tours |
| Tobacco Farms | Viñales is famous for its tobacco, and staying near the farms allows tourists to experience the cultivation process and learn about cigar making, appealing to those interested in local crafts and industries. | Tobacco farm tours, Cigar tasting, Local producers, Cultural experiences |
| El Palmarito | A quieter area with beautiful landscapes and fewer tourists. Ideal for a peaceful retreat while still being close to Viñales' main attractions. | Scenic views, Nature walks, Peaceful environment |
| Portal de Viñales | A welcoming area with various guesthouses and restaurants that provide easy access to essential services and local experiences for tourists. | Local dining options, Transportation access, Cultural experiences |
Do you need a license for Airbnb in Viñales?
We recommend checking directly with Viñales's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Viñales
Amazing view! Villa Vereda al Valle: room n°1
Private Room • 1 bedroom
Villa Papo y Mileidys (Hotel)
Entire Place • 5 bedrooms
Unlike anything else: Cabaña Mía
Entire Place • 1 bedroom
Amazing view! Villa Vereda al Valle Room n°2
Private Room • 1 bedroom
Reserve the entire estate! 100% solar
Entire Place • 2 bedrooms
Casa Oscar, Viñales.
Private Room • 5 bedrooms
Top Performing Professional Hosts in Viñales
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mileidys | 12 | $102,913 | 1321 | 4.45/5.0 |
| Alier | 3 | $83,288 | 262 | 4.94/5.0 |
| Yosbiel | 11 | $75,471 | 175 | 3.52/5.0 |
| Oscar | 13 | $66,805 | 27 | 1.15/5.0 |
| Rachel | 5 | $65,613 | 274 | 4.96/5.0 |
| Ariel | 6 | $55,863 | 432 | 4.97/5.0 |
| Marine & Susana | 4 | $50,799 | 1001 | 4.92/5.0 |
| Claudia & Iraldo | 13 | $35,412 | 81 | 1.10/5.0 |
| Jesus Obel | 5 | $32,085 | 254 | 4.80/5.0 |
| Rodrigo | 7 | $31,451 | 615 | 4.25/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Viñales
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (78.6%), with boutique & hotels and house properties comprising 91.4% of inventory
- Strong specialty sector (65.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in apartment & condo, others segments (3.1% combined)
Room Capacity Distribution
Analysis of 583 properties in Viñales shows that 1 bedroom properties are most prevalent, making up 26.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 45.3% of all listings.
Key Insights
- Most common: 1 bedroom (26.9%)
- Least common: 4 bedrooms (2.7%)
- Market concentration: 45.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 583 properties in Viñales reveals that 4 guests properties dominate the market, representing 19.2% of all listings. The average property accommodates 2.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 35.3% of the market.
Key Insights
- Most common capacity: 4 guests (19.2% of market)
- Least common capacity: 7 guests (1.4% of market)
- Average guest capacity: 2.6 guests per property
- Market concentration: 35.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 583 properties in Viñales, the most common availability pattern is 271-366 days (71.5% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (36.9% of properties).
Key Insights
- Most common availability window: 271-366 days (71.5%)
- Most common booking duration: 1-30 days (36.9%)
- Properties with high availability (180+ days): 89.9%
- Properties with long-term bookings (180+ days): 10.5%
Minimum Stay Distributions
1 Night
542 listings
96.8% of total
2 Nights
16 listings
2.9% of total
4-6 Nights
1 listings
0.2% of total
30+ Nights
1 listings
0.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 99.7%
- Mid-length stays (4-6 nights) represent 0.2% of listings
- Monthly+ stays (0.2%) suggest a stable extended-stay market
- High market flexibility with 99.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.2% of total
Flexible
342 listings
71% of total
Moderate
88 listings
18.3% of total
Firm
10 listings
2.1% of total
Strict
41 listings
8.5% of total
Key Insights
- Flexible is the preferred policy at 71.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 89.3% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.2% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Mar, Nov, averaging 50 days
- Shortest booking windows are in Dec, Jun, Sep, averaging 34 days
- Spring shows the longest average booking window at 50 days, while Summer has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 50 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Sep when lead times are shortest
Popular Airbnb Amenities in Viñales
Below is the distribution of amenities across listings in Viñales:
Traveler Demographics
Key Insights
- Domestic travelers make up 0.1% of total guests, indicating a mostly international-driven market.
- Primary international markets: France (25.6%) and Spain (17.6%)
- English is the top language at 43.9%, followed by Spanish (23.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.0%
Recommendations
- Target marketing campaigns for Paris and London markets
- Develop localized content for France and Spain
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Viñales. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Guanabo | 133 | $778 | $94.44 | 34% |
| Santa Fé | 17 | $762 | $144.59 | 30% |
| Havana | 1,744 | $667 | $83.24 | 35% |
| La Habana | 930 | $634 | $81.61 | 34% |
| Vedado | 56 | $598 | $62.26 | 37% |
| Plaza de la Revolución | 19 | $509 | $70.76 | 36% |
| Centro Habana | 1,190 | $355 | $47.17 | 35% |
| Boyeros | 49 | $226 | $67.41 | 19% |
| Candelaria | 32 | $190 | $33.91 | 19% |
| Pinar del Rio | 18 | $123 | $21.93 | 27% |
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