Viñales Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pinar del Rio, Cuba
Is Airbnb profitable in Viñales in 2025? Explore comprehensive Airbnb analytics for Viñales, Pinar del Rio, Cuba to uncover income potential. This 2025 STR market report for Viñales, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 551 active listings.
Whether you're considering an Airbnb investment in Viñales, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Viñales Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Viñales Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Viñales (2025)
Understanding the monthly revenue variations for Airbnb listings in Viñales is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Viñales is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Viñales across different performance tiers:
- Best-in-class properties (Top 10%) achieve $763+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $328 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $151 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $67, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Viñales
Viñales Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Viñales STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Viñales:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Viñales
Average Daily Rate (ADR) Airbnb Trends in Viñales (2025)
Effective short term rental pricing strategy in Viñales involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Viñales typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $51+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $28 or more.
- Typical properties (Median) charge around $16 per night.
- Entry-level properties (Bottom 25%) earn around $11 per night.
Average Daily Rate (ADR) Trend by Month in Viñales
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Airbnb Seasonality Analysis & Trends in Viñales (2025)
Peak Season (April, May, June)
- Revenue averages $385 per month
- Occupancy rates average 27.1%
- Daily rates average $27
Shoulder Season
- Revenue averages $315 per month
- Occupancy maintains around 30.0%
- Daily rates hold near $27
Low Season (February, September, October)
- Revenue drops to average $252 per month
- Occupancy decreases to average 25.3%
- Daily rates adjust to average $26
Seasonality Insights for Viñales
- The Airbnb seasonality in Viñales shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Viñales's highest earning potential, with monthly revenues capable of climbing to $407, occupancy reaching a high of 33.7%, and ADRs peaking at $27.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $216, occupancy could drop to 21.8%, and ADRs may adjust down to $26.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Viñales.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Viñales seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Viñales (2025)
Exploring the top neighborhoods for short-term rentals in Viñales? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Viñales Valley | A UNESCO World Heritage site known for its stunning landscapes and traditional tobacco farming. Attracts tourists looking for nature, hiking, and cultural experiences. | Viñales National Park, Tobacco farms, Mural de la Prehistoria, Cueva del Indio, Horseback riding tours, Local restaurants |
| La Plaza | The central square of Viñales, surrounded by historical buildings and local shops. It's a vibrant area that draws tourists for its accessibility and local culture. | La Plaza de Viñales, Cultural events, Local markets, Casa de la Cultura, Restaurants and bars |
| Los Jazmines | A viewpoint area with stunning views of the valley and surrounding mountains, popular for travelers looking for breathtaking scenery. | Mirador de Los Jazmines, Hotel Los Jazmines, Photography opportunities, Sunsets, Nature trails |
| Mural de la Prehistoria | Famous for its gigantic mural painted on a rock face, it attracts visitors for its unique art and educational tours about the area's history. | The mural itself, Guided tours, Nature walks, Surrounding hills, Cultural significance |
| Cueva del Indio | A large cave that offers boat tours and an immersive natural experience. It's popular among adventure seekers and families. | Boat tours inside the cave, Stalactite formations, Nearby hiking trails, Educational tours, Photography opportunities |
| Palacio de los Viñales | A historical site representing the area's rich history and culture. Draws in history enthusiasts and cultural tourists. | Historical architecture, Cultural exhibits, Art galleries, Local performances, Traditional music |
| Tobacco Farms | Widespread tobacco farms where visitors can learn about the tobacco-making process. Very popular with tourists interested in agriculture and local crafts. | Farm tours, Cigar making demonstrations, Local crafts, Cultural learning experiences, Tasting sessions |
| Farmstay Experiences | Offering visitors a chance to stay on working farms, providing a unique perspective on local life and agriculture. Attracts tourists looking for immersive experiences. | Farm tours, Cuba's rural life, Cuisine from the farm, Personalized experiences, Workshops on traditional farming |
Understanding Airbnb License Requirements & STR Laws in Viñales (2025)
While Viñales, Pinar del Rio, Cuba currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Viñales to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Viñales (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Viñalesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Amazing view! Villa Vereda al Valle: room n°1
Private Room • 1 bedroom
Unlike anything else: Cabaña Mía
Entire Place • 1 bedroom
Villa Papo y Mileidys (Hotel)
Entire Place • 5 bedrooms
Amazing view! Villa Vereda al Valle Room n°2
Private Room • 1 bedroom
Reserve the entire estate! 100% solar
Entire Place • 2 bedrooms
Amazing view! Villa Vereda al Valle: Room n°3
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Viñales (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Viñales based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mileidys | 12 | $92,529 | 1321 | 4.45/5.0 |
| Alier | 3 | $81,502 | 262 | 4.94/5.0 |
| Yosbiel | 11 | $72,390 | 175 | 3.52/5.0 |
| Rachel | 5 | $66,651 | 274 | 4.96/5.0 |
| Oscar | 13 | $62,099 | 27 | 1.15/5.0 |
| Ariel | 6 | $53,650 | 432 | 4.97/5.0 |
| Marine & Susana | 4 | $47,814 | 1001 | 4.92/5.0 |
| Claudia & Iraldo | 13 | $37,284 | 81 | 1.10/5.0 |
| Marine | 1 | $32,078 | 147 | 4.93/5.0 |
| Jesus Obel | 5 | $29,936 | 254 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Viñales.
Dive Deeper: Advanced Viñales STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Viñales. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsViñales Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Viñales
- The Viñales Airbnb market composition is heavily skewed towards Private Room listings, which make up 79.1% of the 551 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Viñales, Hotel/Boutique properties are the most common (59%), reflecting the local real estate landscape.
- Houses represent a significant 32.8% portion, catering likely to families or larger groups.
- The presence of 59% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, others (combined 3.1%) offer potential for unique stay experiences.
Viñales Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Viñales
- The dominant room capacity in Viñales is 1 bedroom listings, making up 25.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 44.1% of the active Airbnb listings in Viñales, indicating a high concentration in these sizes.
Viñales Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Viñales
- The most common guest capacity trend in Viñales vacation rentals is listings accommodating 4 guests (18.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Viñales STR market, accounting for 34.6% of listings.
- 20.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Viñales.
- On average, properties in Viñales are equipped to host 2.6 guests.
Viñales Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Viñales
- The most common availability pattern in Viñales falls within the 271-366 days range, representing 74% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Viñales (39.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Viñales Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
524 listings
97.2% of total
2 Nights
14 listings
2.6% of total
30+ Nights
1 listings
0.2% of total
Key Insights
- The most prevalent minimum stay requirement in Viñales is 1 Night, adopted by 97.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (99.8%) of the Viñales Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (0.2%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 97.2% of Viñales hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Viñales.
Viñales Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.2% of total
Flexible
324 listings
71.4% of total
Moderate
82 listings
18.1% of total
Firm
8 listings
1.8% of total
Strict
39 listings
8.6% of total
Cancellation Policy Insights for Viñales
- The prevailing Airbnb cancellation policy trend in Viñales is Flexible, used by 71.4% of listings.
- The market strongly favors guest-friendly terms, with 89.5% of listings offering Flexible or Moderate policies. This suggests guests in Viñales may expect booking flexibility.
- Strict cancellation policies are quite rare (8.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 71.4% market standard in Viñales.
- Given the high prevalence of Flexible policies (71.4%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 8.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Viñales.
Viñales STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Viñales
- The overall average booking lead time for vacation rentals in Viñales is 40 days.
- Guests book furthest in advance for stays during May (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (49 days avg.) sees the longest lead times, while Summer (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Viñales.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Viñales averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Viñales (2025)
Amenity Prevalence
Amenity Insights for Viñales
- Essential amenities in Viñales that guests expect include: Air conditioning, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Free parking on premises, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Viñales: Air conditioning, Essentials.
- Prioritize adding missing essentials: Air conditioning, Essentials.
- Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Viñales to stay competitive.
Viñales Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Viñales
- The typical guest profile for Airbnb in Viñales consists of predominantly international visitors (100%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 0.1% of guests.
- Key international markets include France (14.7%) and United States (14.3%).
- Top languages spoken are English (37.6%) followed by Spanish (20.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Viñales Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Guanabo | 131 | $754 | $96.56 | 34% |
| Santa Fé | 17 | $730 | $145.21 | 29% |
| Havana | 1,681 | $635 | $82.60 | 35% |
| La Habana | 893 | $596 | $81.50 | 32% |
| Plaza de la Revolución | 18 | $575 | $72.46 | 35% |
| Vedado | 56 | $542 | $63.32 | 35% |
| Centro Habana | 1,143 | $330 | $46.03 | 34% |
| Boyeros | 51 | $213 | $66.70 | 18% |
| Candelaria | 34 | $157 | $34.03 | 17% |
| Pinar del Rio | 16 | $111 | $21.37 | 24% |