Marići Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Istria County, Croatia

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Marići in 2025? Explore comprehensive Airbnb analytics for Marići, Istria County, Croatia to uncover income potential. This 2025 STR market report for Marići, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.

Whether you're considering an Airbnb investment in Marići, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marići Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Marići Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$277
The average rental revenue earned for an occupied room per day in Marići.
Occupancy Rate(?)
36.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$15,169
Typical annual income for an Airbnb listing in Marići. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-89.8%
Significant decrease (-89.8%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Marići.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Marići.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
20
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Marići (2025)

Understanding the monthly revenue variations for Airbnb listings in Marići is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marići is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marići across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $8,036+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $6,221 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,490 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,346, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Marići

Marići Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Marići STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marići:

  • Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Marići

Average Daily Rate (ADR) Airbnb Trends in Marići (2025)

Effective short term rental pricing strategy in Marići involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marići typically peaks in April and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $536+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $365 or more.
  • Typical properties (Median) charge around $228 per night.
  • Entry-level properties (Bottom 25%) earn around $173 per night.

Average Daily Rate (ADR) Trend by Month in Marići

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Airbnb Seasonality Analysis & Trends in Marići (2025)

Peak Season (August, November, June)
  • Revenue averages $5,230 per month
  • Occupancy rates average 45.4%
  • Daily rates average $357
Shoulder Season
  • Revenue averages $3,707 per month
  • Occupancy maintains around 30.4%
  • Daily rates hold near $349
Low Season (January, February, April)
  • Revenue drops to average $1,311 per month
  • Occupancy decreases to average 15.2%
  • Daily rates adjust to average $341

Seasonality Insights for Marići

  • The Airbnb seasonality in Marići shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Marići's highest earning potential, with monthly revenues capable of climbing to $5,575, occupancy reaching a high of 63.6%, and ADRs peaking at $444.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $269.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marići.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Marići seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Marići (2025)

Exploring the top neighborhoods for short-term rentals in Marići? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Pula
A historical city known for its Roman architecture and proximity to the sea. It attracts tourists interested in culture, history, and beautiful beaches.
Pula Arena, Temple of Augustus, Pula Cathedral, Brijuni National Park, Beaches of Pula
Rovinj
A picturesque coastal town renowned for its charming old town and vibrant arts scene. Popular among tourists seeking a mix of culture and natural beauty.
St. Euphemia's Church, Rovinj Old Town, Palazzo Comunale, Rovinj Harbour, Lone Bay
Novigrad
A small town with a rich history and beautiful beaches. It offers a peaceful retreat for families and couples.
Novigrad Marina, Lapidarium Museum, Novigrad Town Walls, Beaches of Novigrad, Bistro & wine bar
Umag
Known for its tennis and sports events, this town also offers beautiful coastline and wine tours, attracting tourists all year round.
Umag Town Museum, Katoro Beach, Savudrija Lighthouse, Stella Maris Tennis Stadium, Wine Tasting Tours
Motovun
A medieval hilltop town that offers stunning views of the Istrian countryside. It's known for its truffle hunting and wine tours.
Motovun Walls, Truffle Tours, Motovun Film Festival, St. Stephen's Church, Breathtaking views
Bale
A charming village that combines urban and rural life, with a focus on organic food and cultural events. Popular with eco-conscious travelers.
Castle of Soardo-Bembo, Bale's Old Town, Valle d'Istria, Natural Parks, Organic food events
Vrsar
A quaint town by the sea known for its stunning coastline and outdoor activities, perfect for families and nature lovers.
Vrsar Coastline, Marina Vrsar, Vrsar Old Town, Cycling Tours, Boat excursions
Labin
A historic mining town on a hill offering beautiful views of the surrounding area and a vibrant arts community. Attracts cultural enthusiasts.
Labin Old Town, Album Festival, Rabac Beach, Labin Arture, Cultural Events

Understanding Airbnb License Requirements & STR Laws in Marići (2025)

While Marići, Istria County, Croatia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marići to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Marići (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Marićibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Leccino, Labin, Istria, Croatia

Villa Leccino, Labin, Istria, Croatia

Entire Place • 4 bedrooms

$60,729
Revenue
63.2%
Occupancy
$305.18
Daily Rate
Villa Linnelle - Rovinj, heated pool

Villa Linnelle - Rovinj, heated pool

Entire Place • 4 bedrooms

$48,402
Revenue
67.0%
Occupancy
$327.66
Daily Rate
Villa Castella

Villa Castella

Entire Place • 3 bedrooms

$40,928
Revenue
28.1%
Occupancy
$841.92
Daily Rate
Villa Lemi

Villa Lemi

Entire Place • 3 bedrooms

$30,677
Revenue
39.4%
Occupancy
$378.38
Daily Rate
Levlante

Levlante

Entire Place • 6 bedrooms

$21,635
Revenue
83.9%
Occupancy
$454.56
Daily Rate
Rustic Villa Diana with pool near Rovinj

Rustic Villa Diana with pool near Rovinj

Entire Place • 5 bedrooms

$20,516
Revenue
63.9%
Occupancy
$207.14
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Marići (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Marići based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Dario1$60,729574.98/5.0
Anneli1$48,402105.00/5.0
Host #1415245091$40,92800.00/5.0
Host #1540433362$38,99400.00/5.0
Pol2$22,48462.25/5.0
Host #3911101951$21,63520.00/5.0
Novasol1$18,15045.00/5.0
Host #3850772351$14,25200.00/5.0
Oliviana1$6,45974.71/5.0
Host #1428297571$5,88600.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marići.

Dive Deeper: Advanced Marići STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marići. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Marići Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Marići

  • The Marići Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Marići, House properties are the most common (95%), reflecting the local real estate landscape.
  • Houses represent a significant 95% portion, catering likely to families or larger groups.

Marići Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Marići

  • The dominant room capacity in Marići is 3 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 65.0% of the active Airbnb listings in Marići, indicating a high concentration in these sizes.
  • A significant 75.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marići.

Marići Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Marići

  • The most common guest capacity trend in Marići vacation rentals is listings accommodating 6 guests (50%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 8+ guests dominate the Marići STR market, accounting for 95.0% of listings.
  • 95.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marići.
  • On average, properties in Marići are equipped to host 6.8 guests.

Marići Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Marići

  • The most common availability pattern in Marići falls within the 271-366 days range, representing 85% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Marići (50%), reflecting common guest stay durations or potential owner blocking patterns.

Marići Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (52.9%)

1 Night

9 listings

52.9% of total

3 Nights (5.9%)

3 Nights

1 listings

5.9% of total

4-6 Nights (29.4%)

4-6 Nights

5 listings

29.4% of total

7-29 Nights (5.9%)

7-29 Nights

1 listings

5.9% of total

30+ Nights (5.9%)

30+ Nights

1 listings

5.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Marići is 1 Night, adopted by 52.9% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 52.9% of Marići hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marići.

Marići Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days (22.2%)

Super Strict 30 Days

2 listings

22.2% of total

Super Strict 60 Days (33.3%)

Super Strict 60 Days

3 listings

33.3% of total

Flexible (11.1%)

Flexible

1 listings

11.1% of total

Firm (11.1%)

Firm

1 listings

11.1% of total

Strict (22.2%)

Strict

2 listings

22.2% of total

Cancellation Policy Insights for Marići

  • The prevailing Airbnb cancellation policy trend in Marići is Super Strict 60 Days, used by 33.3% of listings.
  • There's a relatively balanced mix between guest-friendly (11.1%) and stricter (33.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Super Strict 60 Days policy to align with the 33.3% market standard in Marići.
  • Regularly review your cancellation policy against competitors and market demand shifts in Marići.

Marići STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Marići

  • The overall average booking lead time for vacation rentals in Marići is 75 days.
  • Guests book furthest in advance for stays during July (average 158 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 0 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (132 days avg.) sees the longest lead times, while Winter (2 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (75 days) as a baseline for your pricing and availability strategy in Marići.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 158 days out to capitalize on advance planning.
  • During March, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 132 days) to capture early planners.
  • Monitor your own booking lead times against these Marići averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Marići (2025)

Amenity Prevalence

Amenity Insights for Marići

  • Essential amenities in Marići that guests expect include: TV, Kitchen, Air conditioning, Washer, Wifi, Essentials, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Coffee maker, Refrigerator, Pool are common but not universal. Offering these can provide a competitive edge.
  • A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Marići.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Marići: TV, Kitchen, Air conditioning, Washer, Wifi, Essentials, Heating.
  • Prioritize adding missing essentials: Essentials, Heating.
  • Consider adding popular differentiators like Coffee maker or Refrigerator to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Marići to stay competitive.

Marići Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Marići

  • The typical guest profile for Airbnb in Marići consists of predominantly international visitors (96%), with top international origins including Austria, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 4.3% of guests.
  • Key international markets include Germany (30.4%) and Austria (17.4%).
  • Top languages spoken are English (35.9%) followed by German (17.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Austria.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Marići Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Selina14$4,330$440.3347%
Cortina d'Ampezzo265$3,522$379.5343%
Venice6,405$3,454$238.8053%
Podhom10$2,849$196.3150%
Colle Santa Lucia16$2,841$187.5947%
Rojnići13$2,827$244.4248%
Welsberg-Taisten - Monguelfo-Tesido27$2,749$252.3248%
Bad Sankt Leonhard im Lavanttal27$2,745$266.4839%
Sveti Petar u Šumi42$2,737$316.9645%
Brajkovići17$2,712$408.8643%

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