San Juan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in San Jose Province, Costa Rica
Is Airbnb profitable in San Juan in 2025? Explore comprehensive Airbnb analytics for San Juan, San Jose Province, Costa Rica to uncover income potential. This 2025 STR market report for San Juan, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in San Juan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Juan Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Juan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Juan (2025)
Understanding the monthly revenue variations for Airbnb listings in San Juan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Juan is typically December, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Juan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,344+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $923 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $458 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $215, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Juan
San Juan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Juan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Juan:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Juan
Average Daily Rate (ADR) Airbnb Trends in San Juan (2025)
Effective short term rental pricing strategy in San Juan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Juan typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $67+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $48 or more.
- Typical properties (Median) charge around $38 per night.
- Entry-level properties (Bottom 25%) earn around $24 per night.
Average Daily Rate (ADR) Trend by Month in San Juan
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Airbnb Seasonality Analysis & Trends in San Juan (2025)
Peak Season (December, April, May)
- Revenue averages $782 per month
- Occupancy rates average 34.1%
- Daily rates average $41
Shoulder Season
- Revenue averages $593 per month
- Occupancy maintains around 35.1%
- Daily rates hold near $42
Low Season (February, July, November)
- Revenue drops to average $515 per month
- Occupancy decreases to average 37.2%
- Daily rates adjust to average $46
Seasonality Insights for San Juan
- The Airbnb seasonality in San Juan shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Juan's highest earning potential, with monthly revenues capable of climbing to $813, occupancy reaching a high of 47.6%, and ADRs peaking at $51.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $504, occupancy could drop to 18.8%, and ADRs may adjust down to $37.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Juan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Juan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Juan (2025)
Exploring the top neighborhoods for short-term rentals in San Juan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Escazu | An affluent suburb known for its upscale shopping, dining, and proximity to San Jose. Great for attracting families and business travelers looking for comfort and luxury. | Multiplaza Escazu, Pueblo Antiguo, Centro Comercial Real Cariari, La Paz Waterfall Gardens, Artisan Market of Escazú |
| Santa Teresa | A small beach town renowned for its surfing and laid-back atmosphere. Attracts tourists seeking relaxation and an active lifestyle, making it ideal for beach lovers. | Santa Teresa Beach, Montezuma Waterfalls, Cabo Blanco Nature Reserve, Playa Hermosa, Tamarindo |
| La Fortuna | Famous for its stunning views of Arenal Volcano and rich biodiversity. Perfect for nature lovers and adventure seekers looking for activities such as hiking and hot springs. | Arenal Volcano National Park, La Fortuna Waterfall, Tabacon Hot Springs, Mistico Arenal Hanging Bridges Park, Lake Arenal |
| Jaco | A popular beach destination known for its nightlife and surf culture. Attracts a younger crowd and those looking to enjoy the beach and city life. | Jaco Beach, Rainforest Adventures, Jaco Walk, Carara National Park, Los Sueños Marina |
| Tamarindo | A vibrant beach town famous for its surfing, nightlife and international community. Ideal for tourists looking for a lively beach experience. | Tamarindo Beach, Langosta Beach, Las Baulas National Marine Park, Tamarindo Estuary, Nikki Beach |
| Monteverde | Known for its cloud forests and biodiversity, Monteverde attracts eco-tourists and nature aficionados. Ideal for those seeking a unique natural retreat. | Monteverde Cloud Forest Reserve, Sky Adventures Park, Curi Cancha Reserve, Monteverde Butterfly Gardens, Santa Elena Cloud Forest Reserve |
| Puerto Viejo | A laid-back Caribbean town with beautiful beaches and rich Afro-Caribbean culture. Great for visitors looking for a chilled atmosphere and cultural experiences. | Cahuita National Park, Punta Uva Beach, Bribri Waterfalls, Gandoca-Manzanillo National Wildlife Refuge, Puerto Viejo Beach |
| San Jose City Center | The capital city with a blend of culture, history, and nightlife. Ideal for business travelers and tourists seeking urban experiences and cultural sites. | National Museum of Costa Rica, Teatro Nacional de Costa Rica, Mercado Central, Parque La Sabana, Museo de Oro Precolombino |
Understanding Airbnb License Requirements & STR Laws in San Juan (2025)
While San Juan, San Jose Province, Costa Rica currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Juan to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in San Juan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Juanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
HOT TUB, Queen Bed, Central Area, Calm Place.
Entire Place • 2 bedrooms
Casa San Juan
Entire Place • 2 bedrooms
Charming, quiet home near city & nature
Entire Place • 3 bedrooms
3 bed 2 bath 15 min from airport
Entire Place • 3 bedrooms
Cozy guest house, with parking
Entire Place • 1 bedroom
Studio Apartment
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Juan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Juan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pamela | 1 | $13,515 | 13 | 5.00/5.0 |
| Heidy | 1 | $12,479 | 16 | 4.94/5.0 |
| Marcela | 1 | $12,002 | 6 | 4.83/5.0 |
| Oscar | 2 | $9,804 | 640 | 4.82/5.0 |
| Xinia | 1 | $9,562 | 17 | 4.76/5.0 |
| Hilda María | 1 | $7,219 | 44 | 4.95/5.0 |
| Brandon | 1 | $6,075 | 76 | 4.93/5.0 |
| Gloriana | 1 | $5,649 | 24 | 4.96/5.0 |
| Marco | 2 | $4,849 | 58 | 4.64/5.0 |
| Ikigairentals | 4 | $4,177 | 48 | 3.56/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Juan.
Dive Deeper: Advanced San Juan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Juan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Juan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Juan
- The San Juan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.1% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in San Juan, House properties are the most common (46.2%), reflecting the local real estate landscape.
- Houses represent a significant 46.2% portion, catering likely to families or larger groups.
- The presence of 7.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.8%) offer potential for unique stay experiences.
San Juan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Juan
- The dominant room capacity in San Juan is 2 bedrooms listings, making up 42.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 76.9% of the active Airbnb listings in San Juan, indicating a high concentration in these sizes.
San Juan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Juan
- The most common guest capacity trend in San Juan vacation rentals is listings accommodating 2 guests (26.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the San Juan STR market, accounting for 50.0% of listings.
- 11.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Juan.
- On average, properties in San Juan are equipped to host 3.0 guests.
San Juan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Juan
- The most common availability pattern in San Juan falls within the 271-366 days range, representing 69.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in San Juan (42.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Juan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
54.5% of total
2 Nights
7 listings
31.8% of total
3 Nights
1 listings
4.5% of total
4-6 Nights
1 listings
4.5% of total
30+ Nights
1 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in San Juan is 1 Night, adopted by 54.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.3%) of the San Juan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 54.5% of San Juan hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Juan.
San Juan Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
45.5% of total
Moderate
5 listings
22.7% of total
Firm
4 listings
18.2% of total
Strict
3 listings
13.6% of total
Cancellation Policy Insights for San Juan
- The prevailing Airbnb cancellation policy trend in San Juan is Flexible, used by 45.5% of listings.
- There's a relatively balanced mix between guest-friendly (68.2%) and stricter (31.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45.5% market standard in San Juan.
- Using a Strict policy might deter some guests, as only 13.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in San Juan.
San Juan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Juan
- The overall average booking lead time for vacation rentals in San Juan is 21 days.
- Guests book furthest in advance for stays during October (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (33 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in San Juan.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these San Juan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Juan (2025)
Amenity Prevalence
Amenity Insights for San Juan
- Essential amenities in San Juan that guests expect include: Wifi, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Juan: Wifi, Washer.
- Prioritize adding missing essentials: Washer.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Juan to stay competitive.
San Juan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Juan
- The typical guest profile for Airbnb in San Juan consists of a mix of domestic (54%) and international guests, often arriving from nearby Alajuela, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 53.5% of guests.
- Key international markets include Costa Rica (53.5%) and United States (26.3%).
- Top languages spoken are Spanish (45.7%) followed by English (38.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Juan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pinilla | 49 | $6,647 | $580.89 | 37% |
| Tamarindo | 136 | $5,073 | $462.37 | 41% |
| Punta Islita | 30 | $4,595 | $537.15 | 36% |
| Nacascolo | 34 | $4,475 | $1256.07 | 30% |
| Playa Langosta | 154 | $4,432 | $472.13 | 43% |
| Playa Tamarindo | 23 | $4,370 | $365.55 | 44% |
| Tamarindo | 1,021 | $4,120 | $345.13 | 44% |
| Cabo Velas | 852 | $3,462 | $356.16 | 41% |
| Nosara | 851 | $3,112 | $380.78 | 40% |
| Tempate | 638 | $3,086 | $377.44 | 37% |