Merced Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in San Jose Province, Costa Rica
Is Airbnb profitable in Merced in 2025? Explore comprehensive Airbnb analytics for Merced, San Jose Province, Costa Rica to uncover income potential. This 2025 STR market report for Merced, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 135 active listings.
Whether you're considering an Airbnb investment in Merced, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Merced Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Merced Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Merced (2025)
Understanding the monthly revenue variations for Airbnb listings in Merced is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Merced is typically May, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Merced across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,095+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,584 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $849 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $322, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Merced
Merced Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Merced STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Merced:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Merced
Average Daily Rate (ADR) Airbnb Trends in Merced (2025)
Effective short term rental pricing strategy in Merced involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Merced typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $87+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $70 or more.
- Typical properties (Median) charge around $50 per night.
- Entry-level properties (Bottom 25%) earn around $32 per night.
Average Daily Rate (ADR) Trend by Month in Merced
Get Live Merced Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Merced (2025)
Peak Season (May, April, June)
- Revenue averages $1,285 per month
- Occupancy rates average 42.1%
- Daily rates average $51
Shoulder Season
- Revenue averages $981 per month
- Occupancy maintains around 49.8%
- Daily rates hold near $57
Low Season (August, September, October)
- Revenue drops to average $788 per month
- Occupancy decreases to average 46.3%
- Daily rates adjust to average $50
Seasonality Insights for Merced
- The Airbnb seasonality in Merced shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Merced's highest earning potential, with monthly revenues capable of climbing to $1,389, occupancy reaching a high of 55.0%, and ADRs peaking at $59.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $743, occupancy could drop to 35.7%, and ADRs may adjust down to $50.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Merced.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Merced seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Merced (2025)
Exploring the top neighborhoods for short-term rentals in Merced? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Merced Centro | The heart of Merced, offering a vibrant atmosphere with markets, shops, and local eateries. Ideal for guests wanting to experience the local culture and hospitality of Costa Rica. | Parque Central, Merced Park, Cathedral of Merced, Local markets, Street food vendors |
| Los Batos | A peaceful residential area known for its proximity to natural attractions and local farms. Attractive to travelers looking for a retreat in the countryside while still being a short drive to Merced. | Lake of Los Batos, Local tours of coffee plantations, Scenic hiking trails, Nature reserves |
| La Isla | A popular area among tourists who enjoy nature and proximity to the river. Offers a range of outdoor activities and a blend of comfort and adventure. | Rio Merced, Kayaking and rafting opportunities, Nature walks, Birdwatching, Picnic spots |
| San Juan | A quiet neighborhood ideal for family stays, with parks and recreational areas. Perfect for families or larger groups looking for spacious accommodations. | Parks and playgrounds, Community events, Local dining options, Cultural activities |
| San José | The vibrant cultural capital of Costa Rica, known for its museums, shops, and restaurants. A prime location for travelers wanting to explore Costa Rican culture. | National Museum of Costa Rica, Central Market, Precolumbian Gold Museum, Theater Nacional, Art galleries |
| Turrialba | Not far from Merced, known for its adventure tourism, especially white-water rafting. Attracts thrill-seekers and nature enthusiasts. | Turrialba Volcano, Rafting on the Pacuare River, Cultural tours, Coffee plantation tours |
| Chirripo | Famous for the highest mountain in Costa Rica, offering stunning views and hiking opportunities. Perfect for eco-tourism and adventure travel. | Chirripo National Park, Hiking trails to the summit, Wildlife viewing, Camping spots |
| Carmen | A charming neighborhood close to various amenities and local attractions. Great for those looking for convenience while enjoying a residential feel. | Local shops and cafes, Artisan markets, Community parks, Easy access to main roads |
Understanding Airbnb License Requirements & STR Laws in Merced (2025)
While Merced, San Jose Province, Costa Rica currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Merced to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Merced (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mercedbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Exquisite Penthouse: Unmatched View near Airport
Entire Place • 2 bedrooms
w/AC Stylish Lux in San Jose La Sabana Pool/Gym
Entire Place • 2 bedrooms
Best View, Luxury, Full Amenities, Nearby Airport
Entire Place • 2 bedrooms
Casa361-15 Guest-Near Everithing-New-Equipped
Entire Place • 5 bedrooms
Bright & calm Morpho apt.Downtown F16th/AC+parking
Entire Place • 1 bedroom
Boho-Chic Oasis A/C Luxe Amenities Great Location
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Merced (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Merced based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kevin | 5 | $91,606 | 162 | 4.92/5.0 |
| Salvador | 3 | $56,587 | 119 | 4.88/5.0 |
| Maria | 4 | $54,547 | 1758 | 4.83/5.0 |
| Tatiana | 2 | $51,180 | 71 | 4.93/5.0 |
| Ronald | 2 | $44,433 | 166 | 4.95/5.0 |
| Rob | 1 | $27,422 | 66 | 4.95/5.0 |
| Gerardo | 2 | $27,392 | 25 | 4.97/5.0 |
| Leidy | 1 | $25,766 | 74 | 5.00/5.0 |
| Esteban | 1 | $24,026 | 78 | 4.95/5.0 |
| Danii Cordoba | 1 | $22,125 | 18 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Merced.
Dive Deeper: Advanced Merced STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Merced. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMerced Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Merced
- The Merced Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 58.5% of the 135 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 40% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Merced, Apartment/Condo properties are the most common (72.6%), reflecting the local real estate landscape.
- The presence of 14.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Merced Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Merced
- The dominant room capacity in Merced is 1 bedroom listings, making up 56.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 81.5% of the active Airbnb listings in Merced, indicating a high concentration in these sizes.
- With over half the market (56.3%) consisting of studios or 1-bedroom units, Merced is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Merced.
Merced Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Merced
- The most common guest capacity trend in Merced vacation rentals is listings accommodating 4 guests (30.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Merced STR market, accounting for 55.6% of listings.
- 13.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Merced.
- On average, properties in Merced are equipped to host 3.1 guests.
Merced Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Merced
- The most common availability pattern in Merced falls within the 271-366 days range, representing 41.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Merced (30.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Merced Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
62 listings
53.9% of total
2 Nights
33 listings
28.7% of total
3 Nights
5 listings
4.3% of total
4-6 Nights
1 listings
0.9% of total
7-29 Nights
1 listings
0.9% of total
30+ Nights
13 listings
11.3% of total
Key Insights
- The most prevalent minimum stay requirement in Merced is 1 Night, adopted by 53.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.6%) of the Merced Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.3%) caters to monthly stays (30+ nights) in Merced, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 53.9% of Merced hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Merced.
Merced Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
55 listings
47.8% of total
Moderate
38 listings
33% of total
Firm
14 listings
12.2% of total
Strict
8 listings
7% of total
Cancellation Policy Insights for Merced
- The prevailing Airbnb cancellation policy trend in Merced is Flexible, used by 47.8% of listings.
- The market strongly favors guest-friendly terms, with 80.8% of listings offering Flexible or Moderate policies. This suggests guests in Merced may expect booking flexibility.
- Strict cancellation policies are quite rare (7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.8% market standard in Merced.
- Using a Strict policy might deter some guests, as only 7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Merced.
Merced STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Merced
- The overall average booking lead time for vacation rentals in Merced is 29 days.
- Guests book furthest in advance for stays during January (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (36 days avg.) sees the longest lead times, while Summer (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Merced.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 42 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Merced averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Merced (2025)
Amenity Prevalence
Amenity Insights for Merced
- Essential amenities in Merced that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, TV, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Merced: Wifi.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Merced to stay competitive.
Merced Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Merced
- The typical guest profile for Airbnb in Merced consists of predominantly international visitors (77%), with top international origins including Costa Rica, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 22.7% of guests.
- Key international markets include United States (33.6%) and Costa Rica (22.7%).
- Top languages spoken are English (42.6%) followed by Spanish (35.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Costa Rica.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Merced Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pinilla | 49 | $6,647 | $580.89 | 37% |
| Tamarindo | 136 | $5,073 | $462.37 | 41% |
| Punta Islita | 30 | $4,595 | $537.15 | 36% |
| Nacascolo | 34 | $4,475 | $1256.07 | 30% |
| Playa Langosta | 154 | $4,432 | $472.13 | 43% |
| Playa Tamarindo | 23 | $4,370 | $365.55 | 44% |
| Tamarindo | 1,021 | $4,120 | $345.13 | 44% |
| Cabo Velas | 852 | $3,462 | $356.16 | 41% |
| Nosara | 851 | $3,112 | $380.78 | 40% |
| Tempate | 638 | $3,086 | $377.44 | 37% |