Santa Rosa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Cartago Province, Costa Rica
Is Airbnb profitable in Santa Rosa in 2025? Explore comprehensive Airbnb analytics for Santa Rosa, Cartago Province, Costa Rica to uncover income potential. This 2025 STR market report for Santa Rosa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Santa Rosa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Rosa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Rosa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Rosa (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Rosa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Rosa is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Rosa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,395+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,417 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $572 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $198, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Rosa
Santa Rosa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Rosa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Rosa:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Rosa
Average Daily Rate (ADR) Airbnb Trends in Santa Rosa (2025)
Effective short term rental pricing strategy in Santa Rosa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Rosa typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $175+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $97 or more.
- Typical properties (Median) charge around $71 per night.
- Entry-level properties (Bottom 25%) earn around $51 per night.
Average Daily Rate (ADR) Trend by Month in Santa Rosa
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Airbnb Seasonality Analysis & Trends in Santa Rosa (2025)
Peak Season (May, April, June)
- Revenue averages $1,583 per month
- Occupancy rates average 25.5%
- Daily rates average $104
Shoulder Season
- Revenue averages $1,084 per month
- Occupancy maintains around 33.9%
- Daily rates hold near $93
Low Season (August, September, November)
- Revenue drops to average $716 per month
- Occupancy decreases to average 23.3%
- Daily rates adjust to average $96
Seasonality Insights for Santa Rosa
- The Airbnb seasonality in Santa Rosa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Rosa's highest earning potential, with monthly revenues capable of climbing to $1,742, occupancy reaching a high of 43.7%, and ADRs peaking at $105.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $620, occupancy could drop to 18.4%, and ADRs may adjust down to $80.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Rosa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Rosa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Rosa (2025)
Exploring the top neighborhoods for short-term rentals in Santa Rosa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Santa Rosa | The bustling heart of the city filled with shops, restaurants, and cultural attractions. Ideal for travelers seeking a vibrant urban experience. | Santa Rosa Municipal Market, Cultural Center of Santa Rosa, Plaza de Deportes, Local Shops and Cafes |
| Turrialba | A picturesque town known for its stunning views and outdoor activities, including hiking and coffee tours. Great for eco-tourists and nature lovers. | Turrialba Volcano, Guayabo National Monument, Coffee Tours, Cerro de la Muerte |
| Orosi Valley | Known for its lush landscapes and historical significance, perfect for guests looking for tranquility and natural beauty. | Orosi River, Our Lady of the Angels Church, Lankester Gardens, Coffee Plantations |
| Calle Vieja | A charming area with a mix of traditional and modern elements, featuring vibrant street art and local culture, appealing to creative travelers. | Local Art Galleries, Street Art, Cafes and Bistros |
| La Suiza | This area offers a blend of rural charm and natural beauty, attracting visitors interested in a more rustic experience with access to nature. | Hiking Trails, Scenic Views, Cultural Events |
| Volcán Turrialba National Park | An adventure-lover's haven, ideal for guests interested in outdoor sports and exploring Costa Rica's natural landscapes. | Hiking and Biking Trails, Wildlife Watching, Volcano Tours |
| Pacayas | A lesser-known area with beautiful views and opportunities for experiencing local culture, perfect for travelers seeking off-the-beaten-path experiences. | Scenic Overlooks, Local Festivals, Community Events |
| Gardens of La Paz | A tranquil area famous for its rich biodiversity; it's excellent for families and tourists who enjoy nature and wildlife. | La Paz Waterfall Gardens, Wildlife Refuge, Nature Trails |
Understanding Airbnb License Requirements & STR Laws in Santa Rosa (2025)
While Santa Rosa, Cartago Province, Costa Rica currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Rosa to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santa Rosa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Rosabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mountain House Getaway for relaxing and nature!
Entire Place • 3 bedrooms
Volcano Views-close to hiking-waterfalls-kayaking
Entire Place • 4 bedrooms
House of Turri: Suite, Views & Jacuzzi
Private Room • N/A
El Ciprés Cabin: Amazing Views and Mirador
Entire Place • 2 bedrooms
Modern cottage close to volcano-hiking-kayaking
Entire Place • 2 bedrooms
Tranquility Point
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Rosa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Rosa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joseph | 3 | $82,821 | 66 | 4.81/5.0 |
| Maria Laura | 1 | $57,181 | 71 | 4.90/5.0 |
| Alejandro | 3 | $36,679 | 96 | 4.97/5.0 |
| Robert | 2 | $29,660 | 544 | 4.95/5.0 |
| Céline | 2 | $18,724 | 74 | 4.88/5.0 |
| Nathalie | 1 | $18,357 | 59 | 4.98/5.0 |
| Freddy | 1 | $14,518 | 22 | 4.95/5.0 |
| Rebecca | 1 | $12,766 | 35 | 4.80/5.0 |
| Sonia | 2 | $6,649 | 471 | 4.95/5.0 |
| Dani | 2 | $5,466 | 173 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Rosa.
Dive Deeper: Advanced Santa Rosa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Rosa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Rosa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Rosa
- The Santa Rosa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.8% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Rosa, House properties are the most common (44.8%), reflecting the local real estate landscape.
- Houses represent a significant 44.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.4%) offer potential for unique stay experiences.
Santa Rosa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Rosa
- The dominant room capacity in Santa Rosa is 1 bedroom listings, making up 41.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.5% of the active Airbnb listings in Santa Rosa, indicating a high concentration in these sizes.
Santa Rosa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Rosa
- The most common guest capacity trend in Santa Rosa vacation rentals is listings accommodating 2 guests (27.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Santa Rosa STR market, accounting for 55.2% of listings.
- 17.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Rosa.
- On average, properties in Santa Rosa are equipped to host 3.7 guests.
Santa Rosa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Rosa
- The most common availability pattern in Santa Rosa falls within the 271-366 days range, representing 55.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Santa Rosa (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Rosa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
75.9% of total
2 Nights
1 listings
3.4% of total
4-6 Nights
1 listings
3.4% of total
30+ Nights
5 listings
17.2% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Rosa is 1 Night, adopted by 75.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.3%) of the Santa Rosa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.2%) caters to monthly stays (30+ nights) in Santa Rosa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 75.9% of Santa Rosa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Rosa.
Santa Rosa Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
28% of total
Moderate
8 listings
32% of total
Firm
6 listings
24% of total
Strict
4 listings
16% of total
Cancellation Policy Insights for Santa Rosa
- The prevailing Airbnb cancellation policy trend in Santa Rosa is Moderate, used by 32% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32% market standard in Santa Rosa.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Rosa.
Santa Rosa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Rosa
- The overall average booking lead time for vacation rentals in Santa Rosa is 33 days.
- Guests book furthest in advance for stays during January (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (49 days avg.) sees the longest lead times, while Fall (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Santa Rosa.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Santa Rosa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Rosa (2025)
Amenity Prevalence
Amenity Insights for Santa Rosa
- Essential amenities in Santa Rosa that guests expect include: Hot water, Free parking on premises, Patio or balcony. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Dishes and silverware, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Rosa: Hot water, Free parking on premises, Patio or balcony.
- Prioritize adding missing essentials: Hot water, Free parking on premises, Patio or balcony.
- Consider adding popular differentiators like Kitchen or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Rosa to stay competitive.
Santa Rosa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Rosa
- The typical guest profile for Airbnb in Santa Rosa consists of a mix of domestic (54%) and international guests, often arriving from nearby San José, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 53.5% of guests.
- Key international markets include Costa Rica (53.5%) and United States (22%).
- Top languages spoken are English (43.8%) followed by Spanish (37.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Rosa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Caldera | 35 | $2,855 | $229.64 | 37% |
| Quepos | 1,067 | $2,837 | $250.94 | 41% |
| Savegre | 186 | $2,480 | $226.45 | 38% |
| Jacó | 1,991 | $2,392 | $285.98 | 34% |
| Bahía Ballena | 1,225 | $2,217 | $216.14 | 39% |
| Tárcoles | 294 | $2,197 | $246.31 | 33% |
| Salitral | 10 | $2,188 | $218.55 | 32% |
| Monterrey | 53 | $2,101 | $133.95 | 52% |
| Sierra | 76 | $1,829 | $127.83 | 43% |
| Peñas Blancas | 413 | $1,781 | $147.12 | 40% |