Airbnb Market Analytics, Statistics and Data in Zapallar, Valparaiso Region, Chile
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Zapallar? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Zapallar:
How much do Airbnb hosts make on average per month in Zapallar?
The short-term rental market in Zapallar shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,553 per month
- Strong performing properties (top 25%) make $3,228 or more
- Best-in-class properties (top 10%) achieve $5,525+ monthly
- Entry-level properties (bottom 25%) typically earn around $708
Revenue Variations by Month
Occupancy Rates Throughout the Year in Zapallar
The market in Zapallar shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 22% occupancy rates
- Strong performing properties (top 25%) achieve 41% or higher
- Best-in-class properties (top 10%) reach 61%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Zapallar
Daily rates in Zapallar vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $219 per night
- Strong performing properties (top 25%) secure $310 or more
- Best-in-class properties (top 10%) pull in $406+ per night
- Entry-level properties (bottom 25%) earn around $145
Daily Rate Variations by Month
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Seasonality patterns in Zapallar
Peak Season (February, January, March)
- Revenue peaks at $4665.67 per month
- Occupancy rates reach 57.25%
- Daily rates average $256.71
Shoulder Season
- Revenue averages $2389.13 per month
- Occupancy maintains 28.63%
- Daily rates hold at $244.16
Low Season (October, July, August)
- Revenue drops to $1659.71 per month
- Occupancy decreases to 16.70%
- Daily rates adjust to $238.78
Is it still profitable to do Airbnb in Zapallar in 2025?
Yes! Zapallar demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 29% and solid monthly revenue averaging $2389 and As a mature market with 520 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Zapallar
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Zapallar Beach | A picturesque coastal town with stunning beaches, known for its beautiful scenery and relaxing atmosphere. Ideal for vacationers seeking a tranquil getaway by the sea. | Zapallar Beach, Zapallar Cove, Kempinski Hotel, Paseo de Zapallar, Surfers' Point |
| La Laguna | An exclusive residential area surrounded by nature, featuring beautiful lagoons and a peaceful environment. Perfect for those wanting a serene retreat close to the beach. | Laguna de Zapallar, Nature trails, Bird watching, Golf course, Picnic areas |
| Cerro La Cruz | A scenic hill providing breathtaking views of the coastline and surrounding areas. Great for outdoor enthusiasts and those wanting a unique hillside experience. | Mirador Cerro La Cruz, Hiking trails, Photography spots, Nature observation, Local flora and fauna |
| Centro Zapallar | The heart of Zapallar, filled with charming boutiques, cafes, and restaurants. Attractive to tourists wanting to experience local culture and cuisine. | Local shops, Restaurants, Art galleries, Cultural festivals, Community markets |
| Zapallar Historic District | Rich in history and culture, featuring colonial architecture and historical sites. Appeals to visitors interested in historical exploration. | Historical buildings, Local museums, Cultural heritage sites, Guided tours, Architecture walks |
| North Coastal Road | A scenic coastal route offering beautiful views and access to nearby beaches and recreational activities. Great for adventure seekers and travelers. | Coastal views, Beaches along the route, Wildlife watching, Bike trails, Surfing spots |
| Wineries of the Aconcagua Valley | Proximity to renowned wineries in the valley, popular with wine enthusiasts and those looking for culinary experiences. Perfect for day trips from Zapallar. | Wine tours, Wine tastings, Vineyard picnics, Culinary experiences, Scenic vineyard landscapes |
| Cabo de Hornos | A natural reserve area known for its biodiversity and stunning landscapes. Ideal for eco-tourists and nature lovers. | Hiking trails, Flora and fauna, Photography spots, Nature conservation, Guided tours in the reserve |
Do you need a license for Airbnb in Zapallar?
We recommend checking directly with Zapallar's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Zapallar
Casa Zapallar Norte with Padel
Entire Place • 6 bedrooms
Beautiful new home with unsurpassed ocean views!
Entire Place • 5 bedrooms
Spectacular Family Home with Sea View
Entire Place • 5 bedrooms
Costa Cachagua Dream house to live on the beach
Entire Place • 5 bedrooms
Casa Design & cozy in Cachagua with ocean views
Entire Place • 4 bedrooms
Exclusive house in Condominio Beranda
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Zapallar
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hom | 11 | $282,323 | 263 | 4.78/5.0 |
| Pablo | 1 | $206,641 | 109 | 4.97/5.0 |
| Martín | 10 | $179,277 | 73 | 3.87/5.0 |
| Cristián | 2 | $129,909 | 128 | 4.88/5.0 |
| Isabel | 1 | $91,704 | 54 | 4.94/5.0 |
| Mariana | 2 | $89,601 | 231 | 4.96/5.0 |
| Fran | 3 | $89,215 | 14 | 3.29/5.0 |
| Cristian | 1 | $88,958 | 24 | 4.96/5.0 |
| Sofia | 1 | $87,622 | 5 | 5.00/5.0 |
| Sandra | 1 | $83,340 | 54 | 4.89/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Zapallar
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.2%), with house and apartment & condo properties comprising 87.7% of inventory
- Untapped potential in boutique & hotels, unique stays, others segments (4.1% combined)
Room Capacity Distribution
Analysis of 520 properties in Zapallar shows that 4 bedrooms properties are most prevalent, making up 26.3% of the market. The market tends to favor larger properties, with 4 bedrooms and 5+ bedrooms together representing 52.3% of all listings.
Key Insights
- Most common: 4 bedrooms (26.3%)
- Least common: 1 bedroom (8.8%)
- Market concentration: 52.3% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 520 properties in Zapallar reveals that 8+ guests properties dominate the market, representing 58.3% of all listings. The average property accommodates 6.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 71.5% of the market.
Key Insights
- Most common capacity: 8+ guests (58.3% of market)
- Least common capacity: 3 guests (1.7% of market)
- Average guest capacity: 6.7 guests per property
- Market concentration: 71.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 520 properties in Zapallar, the most common availability pattern is 271-366 days (73.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (41.9% of properties).
Key Insights
- Most common availability window: 271-366 days (73.7%)
- Most common booking duration: 31-90 days (41.9%)
- Properties with high availability (180+ days): 94.4%
- Properties with long-term bookings (180+ days): 6.5%
Minimum Stay Distributions
1 Night
27 listings
5.6% of total
2 Nights
148 listings
30.6% of total
3 Nights
67 listings
13.8% of total
4-6 Nights
116 listings
24% of total
7-29 Nights
77 listings
15.9% of total
30+ Nights
49 listings
10.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 36.2%
- Mid-length stays (4-6 nights) represent 24% of listings
- Monthly+ stays (10.1%) suggest a stable extended-stay market
- High market flexibility with 50.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
10 listings
2.3% of total
Flexible
78 listings
18% of total
Moderate
114 listings
26.3% of total
Firm
73 listings
16.9% of total
Strict
158 listings
36.5% of total
Key Insights
- Strict is the preferred policy at 36.5% of listings
- The market shows a balanced distribution between guest-friendly (44.3%) and strict (53.4%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 2.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Jan, Dec, averaging 56 days
- Shortest booking windows are in Jul, Aug, Jun, averaging 21 days
- Winter shows the longest average booking window at 56 days, while Summer has the shortest at 21 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 56 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Jun when lead times are shortest
Popular Airbnb Amenities in Zapallar
Below is the distribution of amenities across listings in Zapallar:
Traveler Demographics
Key Insights
- Domestic travelers make up 82.4% of total guests, indicating a dominant local market share.
- Primary international markets: United States (4.6%) and Argentina (4.3%)
- Spanish is the top language at 47.9%, followed by English (39.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 1.6%
Recommendations
- Target marketing campaigns for Santiago and Santiago Metropolitan Region markets
- Develop localized content for United States and Argentina
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Zapallar. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lo Barnechea | 448 | $1,964 | $336.48 | 44% |
| Canela | 62 | $1,607 | $217.12 | 27% |
| El Monte | 11 | $1,493 | $156.84 | 39% |
| Casablanca | 195 | $1,361 | $155.70 | 32% |
| Peñaflor | 14 | $1,337 | $152.28 | 31% |
| Curacaví | 26 | $1,272 | $144.16 | 31% |
| Las Condes | 1,310 | $1,161 | $80.03 | 55% |
| Vitacura | 211 | $1,109 | $101.28 | 46% |
| San Esteban | 35 | $1,103 | $150.11 | 28% |
| Navidad | 600 | $1,095 | $132.55 | 29% |
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