Zapallar Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Valparaiso Region, Chile
Is Airbnb profitable in Zapallar in 2025? Explore comprehensive Airbnb analytics for Zapallar, Valparaiso Region, Chile to uncover income potential. This 2025 STR market report for Zapallar, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 570 active listings.
Whether you're considering an Airbnb investment in Zapallar, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Zapallar Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Zapallar Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Zapallar (2025)
Understanding the monthly revenue variations for Airbnb listings in Zapallar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zapallar is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zapallar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,133+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,093 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,597 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $735, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Zapallar
Zapallar Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Zapallar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zapallar:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Zapallar
Average Daily Rate (ADR) Airbnb Trends in Zapallar (2025)
Effective short term rental pricing strategy in Zapallar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zapallar typically peaks in June and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $429+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $330 or more.
- Typical properties (Median) charge around $231 per night.
- Entry-level properties (Bottom 25%) earn around $150 per night.
Average Daily Rate (ADR) Trend by Month in Zapallar
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Airbnb Seasonality Analysis & Trends in Zapallar (2025)
Peak Season (January, February, December)
- Revenue averages $4,137 per month
- Occupancy rates average 51.0%
- Daily rates average $257
Shoulder Season
- Revenue averages $1,899 per month
- Occupancy maintains around 24.1%
- Daily rates hold near $254
Low Season (May, June, July)
- Revenue drops to average $1,453 per month
- Occupancy decreases to average 17.4%
- Daily rates adjust to average $264
Seasonality Insights for Zapallar
- The Airbnb seasonality in Zapallar shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Zapallar's highest earning potential, with monthly revenues capable of climbing to $5,049, occupancy reaching a high of 63.8%, and ADRs peaking at $266.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,252, occupancy could drop to 15.3%, and ADRs may adjust down to $252.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zapallar.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Zapallar seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Zapallar (2025)
Exploring the top neighborhoods for short-term rentals in Zapallar? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Zapallar Beach | A beautiful coastal area known for its stunning beaches and exclusive atmosphere. Attracts visitors seeking relaxation and luxury along with picturesque views. | Zapallar Beach, Zapallar Bay, Tincunacó Hills, Roca de Zapallar, Gastronomy Delights |
| Pichidangui | A quieter beach area with incredible scenic beauty, ideal for family vacations and nature lovers. Offers a laid-back vibe away from the hustle and bustle. | Pichidangui Beach, Cabo de Hornos, Natural Reserves, Outdoor Activities, Local Seafood Restaurants |
| Huentelauquén | Famous for its natural hot springs and serene environment, making it perfect for wellness retreats and nature escapes. | Huentelauquén Beach, Natural Hot Springs, Surfing Spots, Scenic Trails, Local Craft Shops |
| Papudo | A coastal town with charming architecture and a friendly atmosphere. It's perfect for summer getaways and water sports enthusiasts. | Papudo Beach, Los Caballos Beach, Marina de Papudo, Cultural Events, Local Markets |
| Los Molles | A lesser-known beach that offers privacy and a tranquil experience for nature lovers and couples seeking a romantic getaway. | Los Molles Beach, Coastal Trails, Wildlife Watching, Local Restaurants |
| Quintero | A beautiful fishing village that provides a unique cultural experience along with beautiful coastlines, popular for short stays. | Quintero Beach, Local Fishermen's Market, Boating Activities, Coastal Parks |
| Renaca | A vibrant beach area known for its lively atmosphere and nightlife. A popular choice for younger travelers looking for fun. | Renaca Beach, Nightclubs and Bars, Shopping Areas, Surfing Opportunities, Local Cafes |
| Valparaiso (nearby) | A UNESCO World Heritage Site renowned for its colorful hilltop homes and historic architecture, perfect for cultural and artistic experiences. | Cerro Concepcion, Valparaiso Ascensor, Museums and Art Galleries, Street Art, Local Cuisine |
Understanding Airbnb License Requirements & STR Laws in Zapallar (2025)
While Zapallar, Valparaiso Region, Chile currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Zapallar to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Zapallar (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Zapallarbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Zapallar Norte with a paddle tennis court
Entire Place • 6 bedrooms
Spectacular Family House with Ocean View
Entire Place • 5 bedrooms
Cozy in the Pangue
Entire Place • 5 bedrooms
Ocean view, grill, soccer, wifi, security 24/7
Entire Place • 5 bedrooms
Summer in Zapallar: house 16p, 5 bedrooms and service
Entire Place • 6 bedrooms
Designer & cozy house in Cachagua with ocean view
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Zapallar (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Zapallar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hom | 11 | $313,351 | 301 | 4.80/5.0 |
| Pablo | 1 | $253,854 | 114 | 4.97/5.0 |
| Cristián | 2 | $119,725 | 128 | 4.88/5.0 |
| Juan | 2 | $119,441 | 56 | 5.00/5.0 |
| Francisco | 2 | $119,402 | 59 | 4.95/5.0 |
| Martín | 11 | $107,803 | 105 | 4.82/5.0 |
| Mariana | 2 | $104,022 | 254 | 4.96/5.0 |
| Cristian | 1 | $101,384 | 32 | 4.97/5.0 |
| Günther | 2 | $100,096 | 131 | 4.98/5.0 |
| Sundes | 2 | $99,740 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zapallar.
Dive Deeper: Advanced Zapallar STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zapallar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsZapallar Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Zapallar
- The Zapallar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.8% of the 570 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Zapallar, House properties are the most common (70%), reflecting the local real estate landscape.
- Houses represent a significant 70% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 3.0%) offer potential for unique stay experiences.
Zapallar Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Zapallar
- The dominant room capacity in Zapallar is 4 bedrooms listings, making up 26.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 52.9% of the active Airbnb listings in Zapallar, indicating a high concentration in these sizes.
- A significant 77.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Zapallar.
Zapallar Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Zapallar
- The most common guest capacity trend in Zapallar vacation rentals is listings accommodating 8+ guests (59.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Zapallar STR market, accounting for 71.7% of listings.
- 79.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zapallar.
- On average, properties in Zapallar are equipped to host 6.7 guests.
Zapallar Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Zapallar
- The most common availability pattern in Zapallar falls within the 271-366 days range, representing 73% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Zapallar (44.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Zapallar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
4.4% of total
2 Nights
130 listings
23% of total
3 Nights
73 listings
12.9% of total
4-6 Nights
116 listings
20.5% of total
7-29 Nights
51 listings
9% of total
30+ Nights
171 listings
30.2% of total
Key Insights
- The most prevalent minimum stay requirement in Zapallar is 30+ Nights, adopted by 30.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (30.2%) caters to monthly stays (30+ nights) in Zapallar, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 30.2% of Zapallar hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zapallar.
Zapallar Airbnb Cancellation Policy Trends Analysis (2025)
Limited
18 listings
3.2% of total
Flexible
130 listings
23.1% of total
Moderate
149 listings
26.5% of total
Firm
210 listings
37.3% of total
Strict
56 listings
9.9% of total
Cancellation Policy Insights for Zapallar
- The prevailing Airbnb cancellation policy trend in Zapallar is Firm, used by 37.3% of listings.
- There's a relatively balanced mix between guest-friendly (49.6%) and stricter (47.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.3% market standard in Zapallar.
- Using a Strict policy might deter some guests, as only 9.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Zapallar.
Zapallar STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Zapallar
- The overall average booking lead time for vacation rentals in Zapallar is 29 days.
- Guests book furthest in advance for stays during February (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (45 days avg.) sees the longest lead times, while Summer (10 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Zapallar.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Zapallar averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Zapallar (2025)
Amenity Prevalence
Amenity Insights for Zapallar
- Essential amenities in Zapallar that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, BBQ grill are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Zapallar: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Zapallar to stay competitive.
Zapallar Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Zapallar
- The typical guest profile for Airbnb in Zapallar consists of primarily domestic travelers (77%), often arriving from nearby Santiago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 77.4% of guests.
- Key international markets include Chile (77.4%) and Argentina (7.8%).
- Top languages spoken are Spanish (45.4%) followed by English (39.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Santiago and Santiago Metropolitan Region.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Zapallar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Canela | 56 | $1,524 | $223.37 | 28% |
| Lo Barnechea | 479 | $1,452 | $351.60 | 36% |
| Peñaflor | 13 | $1,271 | $154.37 | 30% |
| Casablanca | 240 | $1,192 | $161.99 | 33% |
| Vitacura | 250 | $1,064 | $117.07 | 45% |
| Santo Domingo | 245 | $1,020 | $184.11 | 29% |
| Puchuncaví | 1,148 | $1,014 | $162.74 | 32% |
| Las Condes | 1,555 | $1,000 | $82.79 | 52% |
| Curacaví | 31 | $970 | $145.75 | 27% |
| Navidad | 687 | $951 | $138.24 | 29% |