Airbnb Market Analytics, Statistics and Data in Viña del Mar, Valparaiso Region, Chile
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Viña del Mar? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Viña del Mar:
How much do Airbnb hosts make on average per month in Viña del Mar?
The short-term rental market in Viña del Mar shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $812 per month
- Strong performing properties (top 25%) make $1,456 or more
- Best-in-class properties (top 10%) achieve $2,148+ monthly
- Entry-level properties (bottom 25%) typically earn around $345
Revenue Variations by Month
Occupancy Rates Throughout the Year in Viña del Mar
The market in Viña del Mar shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Viña del Mar
Daily rates in Viña del Mar vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $71 per night
- Strong performing properties (top 25%) secure $96 or more
- Best-in-class properties (top 10%) pull in $136+ per night
- Entry-level properties (bottom 25%) earn around $53
Daily Rate Variations by Month
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Seasonality patterns in Viña del Mar
Peak Season (January, February, March)
- Revenue peaks at $1478.98 per month
- Occupancy rates reach 51.60%
- Daily rates average $91.09
Shoulder Season
- Revenue averages $1047.19 per month
- Occupancy maintains 36.33%
- Daily rates hold at $85.77
Low Season (September, July, August)
- Revenue drops to $660.86 per month
- Occupancy decreases to 28.53%
- Daily rates adjust to $79.38
Is it still profitable to do Airbnb in Viña del Mar in 2025?
Yes! Viña del Mar demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and monthly revenue averaging $1047 and As a mature market with 2562 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Viña del Mar
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Reñaca | Famous for its beautiful beach, Reñaca is a vibrant area that attracts both local and international tourists. The beach is renowned for its lively atmosphere with restaurants, bars, and nightlife, making it a prime location for Airbnb hosting. | Reñaca Beach, Cerro La Cruz, Aquarium of Renaca, Local seafood restaurants, Nightclubs and bars |
| Valparaíso Historic Quarter | A UNESCO World Heritage Site, the colorful hills and artistic vibe of Valparaíso attract tourists seeking culture and history. Its unique architecture and rich history provide a compelling reason for visitors to stay in this area. | Pablo Neruda's House, Valparaíso's Ascensores, Street Art, La Sebastiana Museum, Plaza Sotomayor |
| Viña del Mar Centro | The center of Viña del Mar is bustling with activity, featuring shops, restaurants, and parks. It is conveniently located near public transport and is ideal for travelers wanting to explore both Viña del Mar and Valparaíso. | Avenida Perú, Parque Quinta Vergara, Fifth Vergara Palace, Casino Viña del Mar, Flower Clock |
| Los Cañones | A tranquil and scenic area, Los Cañones is popular with nature lovers. It offers a quieter alternative while still being close to the beach, ideal for families and couples. | Cañon de la Virgen, Scenic hiking trails, Natural parks |
| Concon | Known for its stunning beaches and seafood, Concon attracts beach-goers and food enthusiasts. It's a less crowded alternative to Reñaca but still offers beautiful coastal views. | Concon Dunes, Cerro La Virgen, Seafood restaurants, Natural reserve of the Dunes |
| Valparaíso Waterfront | The waterfront area is lively with markets, dining, and beautiful ocean views. It's a favored spot for tourists looking to explore the picturesque harbor. | Artisan Markets, Paseo 21 de Mayo, Valparaíso's beaches |
| Jardín del Mar | A residential area with a beach, it provides a peaceful escape and is great for families. Its proximity to Viña del Mar makes it accessible yet serene. | Jardín del Mar Beach, Local parks, Family-friendly restaurants |
| Playa del Deporte | A popular beach among locals and tourists alike, it's ideal for water sports and relaxation. The vibrant atmosphere and facilities make it a great Airbnb location. | Sporting activities, Beach volleyball, Nearby restaurants and cafes |
Do you need a license for Airbnb in Viña del Mar?
We recommend checking directly with Viña del Mar's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Viña del Mar
1607 parking lot center vineyard
Entire Place • 1 bedroom
center vineyard with parking 30522
Entire Place • 1 bedroom
Casa Miramar Reñaca
Entire Place • 6 bedrooms
Beachfront mansion! A Luxury!
Entire Place • 4 bedrooms
Departamento frente al mar
Entire Place • 1 bedroom
Unbeatable view and location!
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Viña del Mar
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fernanda | 15 | $500,033 | 2255 | 4.56/5.0 |
| Redibuk | 38 | $376,484 | 531 | 3.77/5.0 |
| Valentina | 9 | $183,324 | 251 | 4.93/5.0 |
| Gers | 14 | $141,410 | 1966 | 4.65/5.0 |
| Carolina Andrea | 19 | $113,640 | 102 | 2.97/5.0 |
| HappyHost | 8 | $109,915 | 121 | 3.42/5.0 |
| Inmobiliaria | 4 | $88,496 | 133 | 4.85/5.0 |
| Ornella | 5 | $83,463 | 1527 | 4.87/5.0 |
| Aloja Fácil | 6 | $80,987 | 513 | 4.74/5.0 |
| Patricio | 1 | $79,117 | 105 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Viña del Mar
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.8%), with apartment & condo and house properties comprising 94.9% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (5.1% combined)
Room Capacity Distribution
Analysis of 2,562 properties in Viña del Mar shows that 2 bedrooms properties are most prevalent, making up 38.4% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 68.9% of all listings.
Key Insights
- Most common: 2 bedrooms (38.4%)
- Least common: 5+ bedrooms (1%)
- Market concentration: 68.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,562 properties in Viña del Mar reveals that 4 guests properties dominate the market, representing 28.6% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 46.7% of the market.
Key Insights
- Most common capacity: 4 guests (28.6% of market)
- Least common capacity: 1 guest (1.2% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 46.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,562 properties in Viña del Mar, the most common availability pattern is 271-366 days (61% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.8% of properties).
Key Insights
- Most common availability window: 271-366 days (61%)
- Most common booking duration: 31-90 days (33.8%)
- Properties with high availability (180+ days): 83.5%
- Properties with long-term bookings (180+ days): 17.4%
Minimum Stay Distributions
1 Night
464 listings
20.1% of total
2 Nights
985 listings
42.7% of total
3 Nights
376 listings
16.3% of total
4-6 Nights
225 listings
9.7% of total
7-29 Nights
55 listings
2.4% of total
30+ Nights
204 listings
8.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 62.8%
- Mid-length stays (4-6 nights) represent 9.7% of listings
- Monthly+ stays (8.8%) suggest a stable extended-stay market
- High market flexibility with 79.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0% of total
Super Strict 30 Days
1 listings
0% of total
Flexible
768 listings
36.3% of total
Moderate
784 listings
37.1% of total
Firm
211 listings
10% of total
Strict
351 listings
16.6% of total
Key Insights
- Moderate is the preferred policy at 37.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 73.4% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.0% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Dec, Jan, averaging 42 days
- Shortest booking windows are in Jul, Jun, May, averaging 22 days
- Winter shows the longest average booking window at 40 days, while Summer has the shortest at 23 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 40 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-May when lead times are shortest
Popular Airbnb Amenities in Viña del Mar
Below is the distribution of amenities across listings in Viña del Mar:
Traveler Demographics
Key Insights
- Domestic travelers make up 69.5% of total guests, indicating a significant local market share.
- Primary international markets: Argentina (16.4%) and United States (3.9%)
- Spanish is the top language at 57%, followed by English (33.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.7%
Recommendations
- Target marketing campaigns for Santiago and Mendoza markets
- Develop localized content for Argentina and United States
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Viña del Mar. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lo Barnechea | 448 | $1,964 | $336.48 | 44% |
| Canela | 62 | $1,607 | $217.12 | 27% |
| El Monte | 11 | $1,493 | $156.84 | 39% |
| Zapallar | 520 | $1,382 | $237.29 | 30% |
| Casablanca | 195 | $1,361 | $155.70 | 32% |
| Peñaflor | 14 | $1,337 | $152.28 | 31% |
| Curacaví | 26 | $1,272 | $144.16 | 31% |
| Las Condes | 1,310 | $1,161 | $80.03 | 55% |
| Vitacura | 211 | $1,109 | $101.28 | 46% |
| San Esteban | 35 | $1,103 | $150.11 | 28% |
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