Airbnb Market Analytics, Statistics and Data in Santiago, Santiago Metropolitan Region, Chile
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santiago? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santiago:
How much do Airbnb hosts make on average per month in Santiago?
The short-term rental market in Santiago shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $819 per month
- Strong performing properties (top 25%) make $1,119 or more
- Best-in-class properties (top 10%) achieve $1,422+ monthly
- Entry-level properties (bottom 25%) typically earn around $422
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santiago
The market in Santiago shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 54% occupancy rates
- Strong performing properties (top 25%) achieve 77% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santiago
Daily rates in Santiago vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $40 per night
- Strong performing properties (top 25%) secure $50 or more
- Best-in-class properties (top 10%) pull in $65+ per night
- Entry-level properties (bottom 25%) earn around $32
Daily Rate Variations by Month
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Seasonality patterns in Santiago
Peak Season (June, July, March)
- Revenue peaks at $960.09 per month
- Occupancy rates reach 65.69%
- Daily rates average $48.61
Shoulder Season
- Revenue averages $824.48 per month
- Occupancy maintains 51.84%
- Daily rates hold at $45.82
Low Season (September, December, January)
- Revenue drops to $620.89 per month
- Occupancy decreases to 45.58%
- Daily rates adjust to $42.60
Is it still profitable to do Airbnb in Santiago in 2025?
Yes! Santiago demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 52% and monthly revenue averaging $824 and As a mature market with 2728 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santiago
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Providencia | A vibrant neighborhood with a mix of residential and commercial areas, known for its parks, shopping, and restaurants. It attracts both locals and tourists looking for a central location with easy access to public transport and amenities. | Parque Balmaceda, Costanera Center, Plaza Italia, Los Leones Golf Club, Cerro San Cristóbal |
| Las Condes | An upscale neighborhood known for its modern architecture, luxury shopping, and business centers. Popular with travelers seeking comfort and convenience, as well as corporate clients. | Parque Araucano, Cascada de las Ánimas, Shopping CasaCostanera, Centro de eventos CasaPiedra, Golf Club |
| Santiago Centro | The heart of Santiago, full of historical sites, museums, and cultural experiences. It is highly attractive for tourists wanting to explore the city's history and urban vibe. | Plaza de Armas, La Moneda, Metropolitan Cathedral, Museo Bellas Artes, Barrio Lastarria |
| Bellavista | Known for its bohemian atmosphere, vibrant nightlife, and street art. Attracts younger crowds and artistic types, making it popular for short-term rentals. | Pablo Neruda's La Chascona, Cerro San Cristóbal, Plaza de Bellavista, Barrio Bellavista cafes and bars, Museo Chileno de Arte Precolombino |
| Vitacura | A family-friendly neighborhood with parks, upscale shopping, and good dining options. It’s attractive for longer stays for families and professionals. | Parque Bicentenario, Shopping Center Parques, Sky Costanera, Museo Ralli, Borde Río |
| Ñuñoa | A charming residential neighborhood known for its cultural events and parks, ideal for families and those looking for a quieter stay while still being close to city amenities. | Estadio Nacional, Parque Juan XXIII, Plaza Ñuñoa, Centro Cultural La Moneda, Museo de la Memoria |
| La Florida | A suburban area known for its family-friendly atmosphere, large shopping malls, and parks. Attractive for longer-term rentals for families visiting Santiago. | Mall Plaza Vespucio, Parque Mahuida, Cerro La Montana, Parque O'Higgins, Cineplanet La Florida |
| Colina | A growing suburban area located a bit outside of Santiago, known for its residential communities and nature offerings. Ideal for those wanting a more rural experience while being close to the city. | Chacabuco Historical Park, Winery tours, Outdoor adventures, Cerro Chacabuco, Shopping in Colina |
Do you need a license for Airbnb in Santiago?
We recommend checking directly with Santiago's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Santiago
Luxury apartment, newly renovated, ski in-out
Entire Place • 3 bedrooms
Luxury Penthouse Parque Forestal
Entire Place • 4 bedrooms
6 rooms, heritage house
Entire Place • 6 bedrooms
Two apartments in the same building. Free parking
Entire Place • 4 bedrooms
4 Bedroom, 3 bath 170 m2 Luxury Apt
Entire Place • 4 bedrooms
5 Star Lastarria with Secret Garden
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Santiago
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hom | 53 | $758,833 | 1460 | 4.40/5.0 |
| Andes STR | 33 | $245,835 | 468 | 3.63/5.0 |
| HomeTravellers | 29 | $207,643 | 609 | 4.32/5.0 |
| Brian | 15 | $174,702 | 3688 | 4.89/5.0 |
| By Hom | 13 | $163,959 | 357 | 4.37/5.0 |
| La Conciergerie | 11 | $157,398 | 409 | 4.78/5.0 |
| America | 21 | $151,339 | 5964 | 4.75/5.0 |
| Felipe | 11 | $125,641 | 1599 | 4.63/5.0 |
| Nicolas | 12 | $113,217 | 1515 | 4.63/5.0 |
| Mariana | 15 | $108,362 | 2995 | 4.75/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Santiago
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.3%), with apartment & condo and boutique & hotels properties comprising 96.9% of inventory
- Untapped potential in boutique & hotels, house, others, unique stays, outdoor & mobile segments (6.3% combined)
Room Capacity Distribution
Analysis of 2,728 properties in Santiago shows that 1 bedroom properties are most prevalent, making up 65.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 86.8% of all listings.
Key Insights
- Most common: 1 bedroom (65.4%)
- Least common: 4 bedrooms (0.3%)
- Market concentration: 86.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,728 properties in Santiago reveals that 2 guests properties dominate the market, representing 44.9% of all listings. The average property accommodates 2.7 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 3 guests make up 65.1% of the market.
Key Insights
- Most common capacity: 2 guests (44.9% of market)
- Least common capacity: 8+ guests (0.5% of market)
- Average guest capacity: 2.7 guests per property
- Market concentration: 65.1% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,728 properties in Santiago, the most common availability pattern is 271-366 days (29.1% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (25.9% of properties).
Key Insights
- Most common availability window: 271-366 days (29.1%)
- Most common booking duration: 181-270 days (25.9%)
- Properties with high availability (180+ days): 52.5%
- Properties with long-term bookings (180+ days): 49.0%
Minimum Stay Distributions
1 Night
908 listings
36.9% of total
2 Nights
803 listings
32.6% of total
3 Nights
312 listings
12.7% of total
4-6 Nights
170 listings
6.9% of total
7-29 Nights
109 listings
4.4% of total
30+ Nights
159 listings
6.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 69.5%
- Mid-length stays (4-6 nights) represent 6.9% of listings
- Monthly+ stays (6.5%) suggest a stable extended-stay market
- High market flexibility with 82.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0% of total
Flexible
925 listings
39.2% of total
Moderate
814 listings
34.5% of total
Firm
289 listings
12.2% of total
Strict
331 listings
14% of total
Key Insights
- Flexible is the preferred policy at 39.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 73.7% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.0% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Feb, averaging 36 days
- Shortest booking windows are in Dec, Sep, Oct, averaging 30 days
- Summer shows the longest average booking window at 36 days, while Winter has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 36 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Oct when lead times are shortest
Popular Airbnb Amenities in Santiago
Below is the distribution of amenities across listings in Santiago:
Traveler Demographics
Key Insights
- Domestic travelers make up 42.4% of total guests, indicating a significant local market share.
- Primary international markets: Brazil (32.1%) and United States (6.5%)
- Spanish is the top language at 43.3%, followed by English (33.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.3%
Recommendations
- Target marketing campaigns for Santiago and São Paulo markets
- Develop localized content for Brazil and United States
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santiago. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Potrerillos | 10 | $2,341 | $151.21 | 41% |
| Lo Barnechea | 448 | $1,964 | $336.48 | 44% |
| Estancia Atamisque | 14 | $1,545 | $287.87 | 31% |
| El Monte | 11 | $1,493 | $156.84 | 39% |
| Litueche | 66 | $1,466 | $214.09 | 29% |
| Zapallar | 520 | $1,382 | $237.29 | 30% |
| Casablanca | 195 | $1,361 | $155.70 | 32% |
| Peñaflor | 14 | $1,337 | $152.28 | 31% |
| Curacaví | 26 | $1,272 | $144.16 | 31% |
| La Estrella | 18 | $1,263 | $248.06 | 30% |
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