Airbnb Market Analytics, Statistics and Data in Puerto Natales, Magallanes and Chilean Antarctica Region, Chile
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Puerto Natales? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Puerto Natales:
How much do Airbnb hosts make on average per month in Puerto Natales?
The short-term rental market in Puerto Natales shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $791 per month
- Strong performing properties (top 25%) make $1,320 or more
- Best-in-class properties (top 10%) achieve $2,069+ monthly
- Entry-level properties (bottom 25%) typically earn around $405
Revenue Variations by Month
Occupancy Rates Throughout the Year in Puerto Natales
The market in Puerto Natales shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Puerto Natales
Daily rates in Puerto Natales vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $57 per night
- Strong performing properties (top 25%) secure $79 or more
- Best-in-class properties (top 10%) pull in $127+ per night
- Entry-level properties (bottom 25%) earn around $43
Daily Rate Variations by Month
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Seasonality patterns in Puerto Natales
Peak Season (February, January, December)
- Revenue peaks at $1498.31 per month
- Occupancy rates reach 61.56%
- Daily rates average $80.27
Shoulder Season
- Revenue averages $1053.78 per month
- Occupancy maintains 42.81%
- Daily rates hold at $76.37
Low Season (September, July, August)
- Revenue drops to $561.27 per month
- Occupancy decreases to 26.78%
- Daily rates adjust to $71.71
Is it still profitable to do Airbnb in Puerto Natales in 2025?
Yes! Puerto Natales demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and monthly revenue averaging $1054 and With 453 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Puerto Natales
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Puerto Natales City Center | The heart of Puerto Natales, offering easy access to restaurants, shops, and tour operators. Ideal for travelers looking for a convenient base to explore Torres del Paine and the surrounding nature. | Plaza de Armas, Historical Museum, Artisans' Market, Local restaurants, Tour operator offices |
| Torres del Paine National Park | A breathtaking national park known for its stunning landscapes, hiking trails, and diverse wildlife. Popular with adventure seekers and nature lovers, making it a prime spot for Airbnb accommodation. | Torres del Paine towers, Grey Glacier, Lakes Pehoé and Nordenskjöld, Hiking trails, Wildlife viewing |
| Paine Grande | Located near the northern entry of Torres del Paine, this area offers spectacular views and is close to many popular hiking trails. Travelers often seek accommodations here for easy access to outdoor activities. | Paine Grande Lodge, Lago Pehoé, Hiking routes, Mountain views, Scenic landscapes |
| Seno de Última Esperanza | This stunning fjord is a beautiful natural area that attracts travelers looking for scenic adventures. Hosting here provides guests access to unique boat tours and breathtaking views. | Navigating the fjord, Milodon Cave, Boat tours, Wildlife watching, Historical sites |
| Estancia La Peninsula | A working ranch that offers unique lodging experiences, attracting visitors interested in authenticity and experiencing the Patagonian culture and lifestyle. | Ranch activities, Horseback riding, Traditional Patagonian food, Wildlife tours, Cultural experiences |
| Bahía Aguirre | A scenic bay area close to Puerto Natales, perfect for those looking for a quiet getaway with beautiful water views, attracting relaxation seekers and nature lovers. | Beach access, Kayaking, Bird watching, Scenic walks, Fishing opportunities |
| Cerro Castillo | A picturesque village known for its stunning mountain backdrop and access to hiking trails. It's an emerging location for eco-tourism and outdoor adventures. | Cerro Castillo hiking trails, Scenery, Local cuisine, Community events, Nature exploration |
| El Calafate | Though in Argentina, it’s a short trip from Puerto Natales and is known for the Perito Moreno Glacier. Many visitors to Chile also seek to stay here for a combined trip experience. | Perito Moreno Glacier, Laguna Nimez, Local arts and crafts, Gourmet dining, Wildlife tours |
Do you need a license for Airbnb in Puerto Natales?
We recommend checking directly with Puerto Natales's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (2% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Puerto Natales
Casa Las Lengas
Entire Place • 3 bedrooms
Water House
Entire Place • 3 bedrooms
Mi Casa Frente al Mar
Entire Place • 3 bedrooms
La Casa del Fiordo
Entire Place • 4 bedrooms
House with an unsurpassed view "Mirador del Viento"
Entire Place • 4 bedrooms
Casa Aoni
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Puerto Natales
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Javier | 5 | $112,812 | 64 | 4.95/5.0 |
| Hector | 5 | $97,904 | 252 | 4.88/5.0 |
| Veronica | 2 | $87,922 | 72 | 4.86/5.0 |
| Puerto Bories House | 3 | $86,987 | 78 | 4.81/5.0 |
| Luz | 2 | $86,339 | 234 | 4.92/5.0 |
| Jose | 2 | $78,119 | 52 | 5.00/5.0 |
| Carla | 6 | $75,691 | 240 | 4.90/5.0 |
| María Pilar | 2 | $73,175 | 135 | 4.88/5.0 |
| Erwin | 4 | $73,138 | 526 | 4.93/5.0 |
| Lili | 6 | $69,105 | 731 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Puerto Natales
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (70.6%), with house and apartment & condo properties comprising 62.3% of inventory
- Strong specialty sector (34.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (5.5% combined)
Room Capacity Distribution
Analysis of 453 properties in Puerto Natales shows that 1 bedroom properties are most prevalent, making up 44.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 74.4% of all listings.
Key Insights
- Most common: 1 bedroom (44.4%)
- Least common: 5+ bedrooms (1.1%)
- Market concentration: 74.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 453 properties in Puerto Natales reveals that 2 guests properties dominate the market, representing 34.4% of all listings. The average property accommodates 2.9 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 53.9% of the market.
Key Insights
- Most common capacity: 2 guests (34.4% of market)
- Least common capacity: 7 guests (1.5% of market)
- Average guest capacity: 2.9 guests per property
- Market concentration: 53.9% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 453 properties in Puerto Natales, the most common availability pattern is 271-366 days (44.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.7% of properties).
Key Insights
- Most common availability window: 271-366 days (44.8%)
- Most common booking duration: 91-180 days (32.7%)
- Properties with high availability (180+ days): 76.8%
- Properties with long-term bookings (180+ days): 24.1%
Minimum Stay Distributions
1 Night
235 listings
54.9% of total
2 Nights
171 listings
40% of total
3 Nights
4 listings
0.9% of total
4-6 Nights
3 listings
0.7% of total
30+ Nights
15 listings
3.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 94.9%
- Mid-length stays (4-6 nights) represent 0.7% of listings
- Monthly+ stays (3.5%) suggest a stable extended-stay market
- High market flexibility with 95.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
182 listings
43.9% of total
Moderate
116 listings
28% of total
Firm
43 listings
10.4% of total
Strict
74 listings
17.8% of total
Key Insights
- Flexible is the preferred policy at 43.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 71.9% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 10.4% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Nov, Mar, averaging 50 days
- Shortest booking windows are in Apr, Jun, Jul, averaging 33 days
- Winter shows the longest average booking window at 47 days, while Summer has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 47 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Jul when lead times are shortest
Popular Airbnb Amenities in Puerto Natales
Below is the distribution of amenities across listings in Puerto Natales:
Traveler Demographics
Key Insights
- Domestic travelers make up 20.5% of total guests, indicating a moderate local market presence.
- Primary international markets: Chile (33.2%) and Germany (11.7%)
- English is the top language at 47.8%, followed by Spanish (30.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.2%
Recommendations
- Target marketing campaigns for Santiago and Punta Arenas markets
- Develop localized content for Chile and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Puerto Natales. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Torres del Paine | 13 | $2,720 | $245.05 | 55% |
| El Calafate | 610 | $751 | $72.10 | 43% |
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