Airbnb Market Analytics, Statistics and Data in Puerto Varas, Los Lagos Region, Chile
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Puerto Varas? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Puerto Varas:
How much do Airbnb hosts make on average per month in Puerto Varas?
The short-term rental market in Puerto Varas shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $996 per month
- Strong performing properties (top 25%) make $1,692 or more
- Best-in-class properties (top 10%) achieve $2,579+ monthly
- Entry-level properties (bottom 25%) typically earn around $469
Revenue Variations by Month
Occupancy Rates Throughout the Year in Puerto Varas
The market in Puerto Varas shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Puerto Varas
Daily rates in Puerto Varas vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $81 per night
- Strong performing properties (top 25%) secure $117 or more
- Best-in-class properties (top 10%) pull in $191+ per night
- Entry-level properties (bottom 25%) earn around $58
Daily Rate Variations by Month
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Seasonality patterns in Puerto Varas
Peak Season (February, January, March)
- Revenue peaks at $2083.10 per month
- Occupancy rates reach 59.56%
- Daily rates average $108.22
Shoulder Season
- Revenue averages $1287.31 per month
- Occupancy maintains 39.44%
- Daily rates hold at $101.41
Low Season (September, July, August)
- Revenue drops to $821.55 per month
- Occupancy decreases to 29.61%
- Daily rates adjust to $94.87
Is it still profitable to do Airbnb in Puerto Varas in 2025?
Yes! Puerto Varas demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and monthly revenue averaging $1287 and As a mature market with 1079 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Puerto Varas
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Lago Llanquihue | Breathtaking views of the lake and the surrounding mountains. Popular for water sports, hiking, and nature activities, making it a prime location for outdoor enthusiasts and eco-tourism. | Lago Llanquihue, Osorno Volcano, Petrohué Falls, Saltos del Petrohué, Cerro Tronador |
| Downtown Puerto Varas | The cultural heart of Puerto Varas with charming architecture and lively streets. Ideal for tourists wanting to experience local cuisine, markets, and shops. | Puerto Varas Plaza, Sacred Heart Church, Muelle de Puerto Varas, Casa Kuschel, Museo Pablo Fierro |
| Sagrado Corazón | A picturesque neighborhood known for its beautiful gardens and stunning views of the lake. Attracts visitors looking for tranquility and nature. | Parque Philippi, Costanera de Puerto Varas, Church of Sagrado Corazón, Cajón del Río Blanco |
| Bahía de Puerto Varas | A peaceful bay area perfect for relaxing by the water. Popular for fishing, kayaking, and enjoying scenic sunsets. | Bahía de Puerto Varas, Chocolatería Delice, Los Ríos, Plaza de Las Flores |
| Ensenada | A charming area just outside of Puerto Varas, known for its natural beauty and close proximity to nature reserves. | Ensenada Beach, Los Alerces National Park, Hiking trails, Thermal baths |
| Río Maullín | Located slightly north of Puerto Varas, offering a quieter rural experience with river and forest activities, catering to nature lovers. | Río Maullín, Birdwatching, Fishing spots, Canoeing |
| Cerro Calvario | A scenic hill offering panoramic views of the city and the lake. Great for visitors who enjoy hiking and nature photography. | Cerro Calvario viewpoint, Hiking trails, Nature walks |
| Puerto Varas Lakefront | The scenic lakefront area is great for leisurely strolls, cycling, and enjoying local coffee shops and restaurants by the waterfront. | Lakefront promenade, Cafes and restaurants, Water sports activities |
Do you need a license for Airbnb in Puerto Varas?
We recommend checking directly with Puerto Varas's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (2% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Puerto Varas
Stunning House with Lake View & Volcanoes
Entire Place • 10 bedrooms
Oven Cabins #4 (7 people)
Entire Place • 3 bedrooms
Relax and enjoy the magic of the South
Entire Place • 5 bedrooms
Magnificent new house in condominium, lake access
Entire Place • 5 bedrooms
Cala Melí - Boutique Beachfront Cabin (6 guests)
Entire Place • 3 bedrooms
Cabin Arrayán between Lago and Volcan Grandes Vistas
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Puerto Varas
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hom | 34 | $618,453 | 1172 | 4.66/5.0 |
| Joanna | 13 | $270,710 | 562 | 4.94/5.0 |
| Pamela | 6 | $238,621 | 561 | 4.97/5.0 |
| Bianca | 5 | $195,717 | 215 | 4.97/5.0 |
| Sam | 3 | $169,272 | 58 | 4.92/5.0 |
| Cristian | 13 | $159,717 | 160 | 4.03/5.0 |
| Mariela Rosana | 7 | $154,518 | 586 | 4.98/5.0 |
| Pauline | 2 | $112,604 | 32 | 4.91/5.0 |
| Hernan | 1 | $88,867 | 11 | 4.82/5.0 |
| Alexis | 4 | $87,299 | 247 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Puerto Varas
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88%), with house and apartment & condo properties comprising 67.3% of inventory
- Strong specialty sector (31.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, others segments (2.9% combined)
Room Capacity Distribution
Analysis of 1,079 properties in Puerto Varas shows that 2 bedrooms properties are most prevalent, making up 36.8% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 64.5% of all listings.
Key Insights
- Most common: 2 bedrooms (36.8%)
- Least common: 5+ bedrooms (5.6%)
- Market concentration: 64.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,079 properties in Puerto Varas reveals that 4 guests properties dominate the market, representing 27.3% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 44.8% of the market.
Key Insights
- Most common capacity: 4 guests (27.3% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 44.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,079 properties in Puerto Varas, the most common availability pattern is 271-366 days (58.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.5% of properties).
Key Insights
- Most common availability window: 271-366 days (58.1%)
- Most common booking duration: 31-90 days (32.5%)
- Properties with high availability (180+ days): 79.2%
- Properties with long-term bookings (180+ days): 21.8%
Minimum Stay Distributions
1 Night
276 listings
27.4% of total
2 Nights
427 listings
42.4% of total
3 Nights
127 listings
12.6% of total
4-6 Nights
86 listings
8.5% of total
7-29 Nights
22 listings
2.2% of total
30+ Nights
68 listings
6.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 69.8%
- Mid-length stays (4-6 nights) represent 8.5% of listings
- Monthly+ stays (6.8%) suggest a stable extended-stay market
- High market flexibility with 82.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
349 listings
39.3% of total
Moderate
329 listings
37% of total
Firm
96 listings
10.8% of total
Strict
115 listings
12.9% of total
Key Insights
- Flexible is the preferred policy at 39.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 76.3% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 10.8% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Nov, Jan, averaging 41 days
- Shortest booking windows are in Jun, Aug, May, averaging 25 days
- Winter shows the longest average booking window at 39 days, while Summer has the shortest at 25 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 39 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-May when lead times are shortest
Popular Airbnb Amenities in Puerto Varas
Below is the distribution of amenities across listings in Puerto Varas:
Traveler Demographics
Key Insights
- Domestic travelers make up 68.4% of total guests, indicating a significant local market share.
- Primary international markets: United States (6.5%) and Brazil (6.1%)
- Spanish is the top language at 50.2%, followed by English (36%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.8%
Recommendations
- Target marketing campaigns for Santiago and Concepción markets
- Develop localized content for United States and Brazil
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Puerto Varas. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lácar Department | 10 | $1,771 | $130.90 | 45% |
| Municipio de San Martín de los Andes | 60 | $1,382 | $240.95 | 34% |
| San Carlos de Bariloche | 4,041 | $1,084 | $121.82 | 43% |
| San Martin de los Andes | 33 | $1,002 | $194.96 | 38% |
| Municipio de Villa La Angostura | 523 | $944 | $132.99 | 34% |
| San Martín de los Andes | 800 | $841 | $112.86 | 37% |
| Puerto Octay | 97 | $611 | $109.59 | 30% |
| Frutillar | 214 | $600 | $97.10 | 33% |
| Cochamó | 96 | $593 | $87.29 | 30% |
| Municipio de Junín de los Andes | 26 | $580 | $144.68 | 36% |
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