Airbnb Market Analytics, Statistics and Data in La Serena, Coquimbo Region, Chile
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in La Serena? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in La Serena:
How much do Airbnb hosts make on average per month in La Serena?
The short-term rental market in La Serena shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $627 per month
- Strong performing properties (top 25%) make $1,153 or more
- Best-in-class properties (top 10%) achieve $1,689+ monthly
- Entry-level properties (bottom 25%) typically earn around $285
Revenue Variations by Month
Occupancy Rates Throughout the Year in La Serena
The market in La Serena shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 51% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in La Serena
Daily rates in La Serena vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $64 per night
- Strong performing properties (top 25%) secure $84 or more
- Best-in-class properties (top 10%) pull in $114+ per night
- Entry-level properties (bottom 25%) earn around $50
Daily Rate Variations by Month
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Seasonality patterns in La Serena
Peak Season (February, January, March)
- Revenue peaks at $1436.04 per month
- Occupancy rates reach 58.62%
- Daily rates average $83.73
Shoulder Season
- Revenue averages $808.32 per month
- Occupancy maintains 34.23%
- Daily rates hold at $78.02
Low Season (September, July, August)
- Revenue drops to $474.31 per month
- Occupancy decreases to 25.78%
- Daily rates adjust to $69.59
Is it still profitable to do Airbnb in La Serena in 2025?
Yes! La Serena demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and monthly revenue averaging $808 and As a mature market with 2084 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in La Serena
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La Serena Centro | The heart of La Serena with historic architecture, plazas, and a vibrant atmosphere. Close to main attractions and perfect for those wanting to explore the city's culture. | Main Square, La Serena Cathedral, Museo Arqueológico, Gabriel González Videla Historical Museum, Japanese Garden, Archaeological Museum |
| El Faro | Famous for its iconic lighthouse and beautiful beach, a popular tourist area ideal for beach-goers and families. Offers easy access to restaurants and recreational activities. | La Serena Lighthouse, Playa La Serena, Coquimbo's Casino, Sea Adventure Park, Coastal Walkway |
| Las Compañías | A residential area with a local feel, known for its parks and access to natural attractions. Great for those who want a quieter stay while still being close to the city. | Plaza de Armas Las Compañías, Parque Pedro de Valdivia, Cerro Grande |
| Avenida del Mar | Distinct for its beachfront properties and proximity to the ocean. This area is popular among tourists looking for relaxation and sea activities. | Beachfront promenade, Water sports, Restaurants along the coast, Cultural centers |
| Peñuelas | A tranquil beach area that attracts families during the summer. Known for its calm waters and relaxing environment, which is perfect for family vacations. | Peñuelas Beach, Cerro Tololo Inter-American Observatory, Parque Trole, Coastal hiking trails |
| La Serena Golf Club | A premier location for golf enthusiasts, with beautiful gardens and a peaceful atmosphere. Attracts affluent travelers looking for leisure and recreation. | Golf Courses, Spa facilities, Clubhouse dining, Outdoor pools |
| Coquimbo | Nearby coastal city with a thriving nightlife and cultural scene. Offers investment opportunities for those looking to capture the local vibe and tourist traffic. | Coquimbo Harbor, Faro Monumental, Plaza Brasil, Cultural Center, Shopping centers |
| Pisco Elqui | Set in a beautiful valley known for its pisco production. Ideal for guests looking for an off-the-beaten-path experience with stunning scenery and local culture. | Pisco vineyards, Elqui Valley tours, Star-gazing opportunities, Local artisan shops |
Do you need a license for Airbnb in La Serena?
We recommend checking directly with La Serena's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in La Serena
Casa Valle Hermoso de AquaSerenza, Valle del Elqui
Entire Place • 4 bedrooms
Casa Mirador, great city and ocean view
Entire Place • 4 bedrooms
"Laguna del Mar" apartment La Serena
Entire Place • 4 bedrooms
Comfortable cabin in Valle del Elqui
Entire Place • 2 bedrooms
Apt 7 people on the sea
Entire Place • 4 bedrooms
Beachfront Vacation Apartment
Entire Place • 2 bedrooms
Top Performing Professional Hosts in La Serena
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Elqui Advisers | 37 | $153,411 | 283 | 4.09/5.0 |
| Víctor | 1 | $67,291 | 27 | 4.96/5.0 |
| Yanitza | 12 | $62,074 | 284 | 4.84/5.0 |
| Juanito | 6 | $61,372 | 118 | 3.14/5.0 |
| Nicole | 1 | $52,874 | 8 | 5.00/5.0 |
| Cristian | 7 | $43,336 | 140 | 4.76/5.0 |
| Katherine | 2 | $40,008 | 147 | 4.96/5.0 |
| Sergio | 2 | $35,974 | 155 | 4.93/5.0 |
| Fran | 3 | $35,892 | 204 | 4.73/5.0 |
| La | 8 | $34,665 | 17 | 2.17/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in La Serena
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.4%), with apartment & condo and house properties comprising 95.2% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, others, unique stays segments (4.8% combined)
Room Capacity Distribution
Analysis of 2,084 properties in La Serena shows that 2 bedrooms properties are most prevalent, making up 46.1% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 80.1% of all listings.
Key Insights
- Most common: 2 bedrooms (46.1%)
- Least common: 5+ bedrooms (0.6%)
- Market concentration: 80.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,084 properties in La Serena reveals that 4 guests properties dominate the market, representing 30.1% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 5 guests make up 58.1% of the market.
Key Insights
- Most common capacity: 4 guests (30.1% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 58.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,084 properties in La Serena, the most common availability pattern is 271-366 days (72.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (39.7% of properties).
Key Insights
- Most common availability window: 271-366 days (72.1%)
- Most common booking duration: 31-90 days (39.7%)
- Properties with high availability (180+ days): 91.1%
- Properties with long-term bookings (180+ days): 9.9%
Minimum Stay Distributions
1 Night
268 listings
14.2% of total
2 Nights
659 listings
34.8% of total
3 Nights
463 listings
24.5% of total
4-6 Nights
332 listings
17.5% of total
7-29 Nights
56 listings
3% of total
30+ Nights
114 listings
6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 49.0%
- Mid-length stays (4-6 nights) represent 17.5% of listings
- Monthly+ stays (6%) suggest a stable extended-stay market
- High market flexibility with 73.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
649 listings
39.2% of total
Moderate
550 listings
33.3% of total
Firm
171 listings
10.3% of total
Strict
284 listings
17.2% of total
Key Insights
- Flexible is the preferred policy at 39.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 72.5% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 10.3% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Jan, Feb, averaging 41 days
- Shortest booking windows are in May, Jul, Jun, averaging 19 days
- Winter shows the longest average booking window at 40 days, while Summer has the shortest at 20 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 40 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during May-Jun when lead times are shortest
Popular Airbnb Amenities in La Serena
Below is the distribution of amenities across listings in La Serena:
Traveler Demographics
Key Insights
- Domestic travelers make up 86.8% of total guests, indicating a dominant local market share.
- Primary international markets: Argentina (3.7%) and United States (1.9%)
- Spanish is the top language at 61.4%, followed by English (30.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.5%
Recommendations
- Target marketing campaigns for Santiago and Antofagasta markets
- Develop localized content for Argentina and United States
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding La Serena. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| La Higuera | 50 | $715 | $102.55 | 28% |
| Paihuano | 142 | $711 | $101.11 | 29% |
| Coquimbo | 1,652 | $549 | $93.24 | 35% |
| Ovalle | 28 | $532 | $56.50 | 32% |
| Vicuña | 180 | $521 | $80.13 | 26% |
| Freirina | 24 | $486 | $85.39 | 27% |
| Monte Patria | 10 | $163 | $63.01 | 25% |
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