Airbnb Market Analytics, Statistics and Data in Pucón, Araucania Region, Chile
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pucón? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pucón:
How much do Airbnb hosts make on average per month in Pucón?
The short-term rental market in Pucón shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $673 per month
- Strong performing properties (top 25%) make $1,305 or more
- Best-in-class properties (top 10%) achieve $2,086+ monthly
- Entry-level properties (bottom 25%) typically earn around $316
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pucón
The market in Pucón shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 27% occupancy rates
- Strong performing properties (top 25%) achieve 47% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pucón
Daily rates in Pucón vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $78 per night
- Strong performing properties (top 25%) secure $121 or more
- Best-in-class properties (top 10%) pull in $193+ per night
- Entry-level properties (bottom 25%) earn around $54
Daily Rate Variations by Month
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Seasonality patterns in Pucón
Peak Season (February, January, March)
- Revenue peaks at $1916.85 per month
- Occupancy rates reach 57.65%
- Daily rates average $109.88
Shoulder Season
- Revenue averages $965.42 per month
- Occupancy maintains 32.36%
- Daily rates hold at $101.16
Low Season (October, September, August)
- Revenue drops to $631.85 per month
- Occupancy decreases to 22.51%
- Daily rates adjust to $91.33
Is it still profitable to do Airbnb in Pucón in 2025?
Yes! Pucón demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 32% and monthly revenue averaging $965 and As a mature market with 1575 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pucón
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Lago Pucón | A picturesque lake area renowned for its beautiful scenery and outdoor activities. Ideal for tourists looking to enjoy water sports, hiking, and nature retreats. | Lago Pucón, Huerquehue National Park, Ojos del Caburgua, Termas Geométricas, Cascadas de los Caburgua |
| Villarrica | A charming town located next to Lake Villarrica, famous for its hot springs and stunning views of the Villarrica Volcano. Offers year-round tourism activities. | Villarrica Volcano, Villarrica Hot Springs, Lake Villarrica, Museo Mapuche, Parque Natural Huilo Huilo |
| Caburgua | A serene area known for its beautiful beaches and natural reserves. A perfect getaway for high-demand summer vacations. | Playa Blanca, Cascadas de los Caburgua, Parque Nacional Huerquehue, Saltos del Caburgua, Caburgua River |
| Pucón Centro | The heart of Pucón featuring lively markets, restaurants, and vibrant nightlife. Attracts tourists wanting to experience local culture and amenities close by. | Pucón Main Square, Local Artisan Markets, Restaurants and Cafes, Pucón Casino, Adventure Tours |
| Termas de Huife | Famous for its hot springs resorts, attracting wellness seekers and families looking for relaxation and rejuvenation. | Hot Springs, Spa Services, Nature Trails, Riverside Relaxation, Gastronomy |
| Huilo Huilo Biological Reserve | A unique ecological reserve committed to conservation and sustainable tourism, perfect for nature lovers and adventure seekers. | Ecological Trails, Waterfalls, Wildlife Watching, Lodges and Cabins, Cultural Experiences |
| Cerro Kayak | Known for its adventure sports, particularly kayaking, attracting thrill-seekers and nature enthusiasts. | Kayaking, Rafting, Hiking Trails, Scenic Views, Camping |
| Torreones del Cañi | A less crowded area ideal for hiking and exploring nature, providing tranquility and beauty away from the tourist spots. | Cañi Natural Reserve, Hiking Trails, Viewpoints, Wildlife Regions, Nature Photography Spots |
Do you need a license for Airbnb in Pucón?
We recommend checking directly with Pucón's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Pucón
New and cozy apartment, in exclusive sector
Entire Place • 1 bedroom
Spectacular Town House with Lake Access
Entire Place • 5 bedrooms
EXCEPTIONAL HOUSE IN PUCÓN FACING THE LAKE
Entire Place • 9 bedrooms
Apartment with Exclusive Beach in Native Park
Entire Place • 4 bedrooms
Un tesoro frente al lago
Entire Place • 3 bedrooms
Large house in private park minutes from downtown
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Pucón
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rommy | 3 | $100,259 | 139 | 4.94/5.0 |
| French | 13 | $80,535 | 466 | 4.64/5.0 |
| Maria | 17 | $80,481 | 411 | 3.50/5.0 |
| Kathy | 13 | $67,430 | 77 | 2.57/5.0 |
| AustralSuite | 4 | $66,707 | 8 | 1.19/5.0 |
| Benjamin | 3 | $64,445 | 146 | 4.74/5.0 |
| Cristian | 1 | $60,546 | 11 | 5.00/5.0 |
| María Teresa | 5 | $59,631 | 566 | 4.75/5.0 |
| Susana | 1 | $58,820 | 21 | 4.76/5.0 |
| Cristián | 1 | $47,981 | 104 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Pucón
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.7%), with apartment & condo and house properties comprising 83.7% of inventory
- Strong specialty sector (15.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, others, unique stays segments (5.5% combined)
Room Capacity Distribution
Analysis of 1,575 properties in Pucón shows that 1 bedroom properties are most prevalent, making up 31% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 59.6% of all listings.
Key Insights
- Most common: 1 bedroom (31%)
- Least common: 5+ bedrooms (2.5%)
- Market concentration: 59.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,575 properties in Pucón reveals that 4 guests properties dominate the market, representing 23.6% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 41.8% of the market.
Key Insights
- Most common capacity: 4 guests (23.6% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 41.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,575 properties in Pucón, the most common availability pattern is 271-366 days (75.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (40.7% of properties).
Key Insights
- Most common availability window: 271-366 days (75.2%)
- Most common booking duration: 31-90 days (40.7%)
- Properties with high availability (180+ days): 90.6%
- Properties with long-term bookings (180+ days): 9.5%
Minimum Stay Distributions
1 Night
260 listings
17.6% of total
2 Nights
590 listings
39.9% of total
3 Nights
276 listings
18.7% of total
4-6 Nights
218 listings
14.7% of total
7-29 Nights
40 listings
2.7% of total
30+ Nights
94 listings
6.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 57.5%
- Mid-length stays (4-6 nights) represent 14.7% of listings
- Monthly+ stays (6.4%) suggest a stable extended-stay market
- High market flexibility with 76.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
470 listings
37% of total
Moderate
417 listings
32.9% of total
Firm
139 listings
11% of total
Strict
243 listings
19.1% of total
Key Insights
- Flexible is the preferred policy at 37.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 69.9% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 11.0% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Jan, Nov, averaging 37 days
- Shortest booking windows are in Jul, May, Jun, averaging 23 days
- Winter shows the longest average booking window at 37 days, while Summer has the shortest at 25 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 37 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Jun when lead times are shortest
Popular Airbnb Amenities in Pucón
Below is the distribution of amenities across listings in Pucón:
Traveler Demographics
Key Insights
- Domestic travelers make up 73.4% of total guests, indicating a dominant local market share.
- Primary international markets: Brazil (6.5%) and Argentina (5.8%)
- Spanish is the top language at 52.5%, followed by English (33.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.9%
Recommendations
- Target marketing campaigns for Santiago and Concepción markets
- Develop localized content for Brazil and Argentina
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pucón. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Lácar Department | 10 | $1,771 | $130.90 | 45% |
| Municipio de San Martín de los Andes | 60 | $1,382 | $240.95 | 34% |
| San Martin de los Andes | 33 | $1,002 | $194.96 | 38% |
| Candelaria | 11 | $990 | $122.32 | 39% |
| Municipio de Villa La Angostura | 523 | $944 | $132.99 | 34% |
| San Martín de los Andes | 800 | $841 | $112.86 | 37% |
| Curacautín | 328 | $838 | $152.53 | 28% |
| Villa Pehuenia | 17 | $714 | $101.63 | 34% |
| Puerto Octay | 97 | $611 | $109.59 | 30% |
| Pucón | 472 | $593 | $114.15 | 34% |
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