Santa Maria Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sal, Cape Verde
Is Airbnb profitable in Santa Maria in 2025? Explore comprehensive Airbnb analytics for Santa Maria, Sal, Cape Verde to uncover income potential. This 2025 STR market report for Santa Maria, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 429 active listings.
Whether you're considering an Airbnb investment in Santa Maria, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Maria Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Maria Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Maria (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Maria is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Maria is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Maria across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,486+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,642 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $982 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $530, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Maria
Santa Maria Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Maria STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Maria:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Maria
Average Daily Rate (ADR) Airbnb Trends in Santa Maria (2025)
Effective short term rental pricing strategy in Santa Maria involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Maria typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $115+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $85 or more.
- Typical properties (Median) charge around $65 per night.
- Entry-level properties (Bottom 25%) earn around $47 per night.
Average Daily Rate (ADR) Trend by Month in Santa Maria
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Airbnb Seasonality Analysis & Trends in Santa Maria (2025)
Peak Season (January, December, February)
- Revenue averages $1,758 per month
- Occupancy rates average 70.0%
- Daily rates average $80
Shoulder Season
- Revenue averages $1,191 per month
- Occupancy maintains around 43.8%
- Daily rates hold near $72
Low Season (July, September, October)
- Revenue drops to average $847 per month
- Occupancy decreases to average 36.6%
- Daily rates adjust to average $70
Seasonality Insights for Santa Maria
- The Airbnb seasonality in Santa Maria shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Maria's highest earning potential, with monthly revenues capable of climbing to $1,924, occupancy reaching a high of 73.9%, and ADRs peaking at $81.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $731, occupancy could drop to 27.1%, and ADRs may adjust down to $69.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Maria.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Maria seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Maria (2025)
Exploring the top neighborhoods for short-term rentals in Santa Maria? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia de Santa Maria | The most popular beach area in Santa Maria, known for its stunning white sands and crystal-clear waters. It's a hub for tourists, offering a variety of activities and entertainment options. | Santa Maria Beach, Pier Santa Maria, Sandbanks, Kite Beach, local seafood restaurants |
| City Center | The bustling heart of Santa Maria, filled with shops, restaurants, and local markets. It attracts tourists who want to experience the local culture and nightlife. | Santa Maria Market, Cultural Centre, Barca Beach Bar, Avenida 5 Setembro, local arts and crafts shops |
| Suriname Beach | A quieter beach area ideal for visitors looking for a more serene environment, perfect for families and couples. It offers excellent views and a relaxing atmosphere. | Suriname Beach, natural rock pools, peaceful walks along the shore, snorkeling spots |
| Ponta Preta | Famous for its stunning beach and great conditions for water sports like windsurfing and kitesurfing. It's favored by adventure seekers. | Ponta Preta Beach, Kite Beach Festival, beachfront bars, water sports schools, scenic coastline |
| Terra Boa | A hidden gem with a more authentic Cape Verdean experience, featuring beautiful landscapes and local culture. | Terra Boa Valley, hiking trails, traditional markets, authentic local cuisine |
| Salinas de Pedra de Lume | A unique location famous for its salt flats and the natural saltwater pool. It's ideal for tourists interested in wellness and unique experiences. | Salt Mines, Pedra de Lume Salt Pool, guided tours, photography opportunities |
| Chã das Caldeiras | Known for its stunning volcanic landscapes and unique geological features. A great location for ecotourism and nature lovers. | Volcanic landscapes, hiking trails, local flora and fauna, scenic views of the island |
| Cova Figueira | An off-the-beaten-path area providing an authentic experience of rural Cape Verde life, showcasing beautiful natural scenery. | rural landscapes, local farms, traditional Cape Verdean houses, hiking trails |
Understanding Airbnb License Requirements & STR Laws in Santa Maria (2025)
While Santa Maria, Sal, Cape Verde currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Maria to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santa Maria (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Mariabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
On the beach apartment 2 with breathtaking views
Entire Place • 3 bedrooms
Beach Villa Santa Maria
Entire Place • 2 bedrooms
Beach penthouse (12p) + sea rooftopbar, Fiber WiFi
Entire Place • 4 bedrooms
Superb large private villa with pool
Entire Place • 4 bedrooms
Leme Bedje - Panoramic Sea View
Entire Place • 2 bedrooms
CABO VERDE PORTO ANTIGO I LUXUS BEACH BUNGALOW
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Maria (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Maria based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bobby-Esther | 42 | $638,454 | 324 | 3.94/5.0 |
| Fabrizio | 23 | $212,925 | 383 | 3.83/5.0 |
| Animoss Apartments | 10 | $134,581 | 407 | 4.85/5.0 |
| Villa Ao Mar | 5 | $130,045 | 230 | 4.77/5.0 |
| Germaine | 3 | $124,589 | 92 | 4.78/5.0 |
| Nina | 7 | $119,959 | 200 | 4.92/5.0 |
| Ann | 15 | $116,129 | 83 | 2.82/5.0 |
| Lorraine | 3 | $113,862 | 76 | 4.87/5.0 |
| Sylvie | 4 | $93,569 | 189 | 4.92/5.0 |
| Rod | 10 | $83,934 | 290 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Maria.
Dive Deeper: Advanced Santa Maria STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Maria. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Maria Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Maria
- The Santa Maria Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97% of the 429 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Maria, Apartment/Condo properties are the most common (90.7%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others (combined 1.6%) offer potential for unique stay experiences.
Santa Maria Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Maria
- The dominant room capacity in Santa Maria is 1 bedroom listings, making up 45% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 87.7% of the active Airbnb listings in Santa Maria, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Santa Maria.
Santa Maria Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Maria
- The most common guest capacity trend in Santa Maria vacation rentals is listings accommodating 4 guests (41.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Santa Maria STR market, accounting for 67.9% of listings.
- 16.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Maria.
- On average, properties in Santa Maria are equipped to host 3.8 guests.
Santa Maria Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Maria
- The most common availability pattern in Santa Maria falls within the 271-366 days range, representing 42.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Santa Maria (31.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Maria Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
50 listings
12.8% of total
2 Nights
30 listings
7.7% of total
3 Nights
100 listings
25.5% of total
4-6 Nights
139 listings
35.5% of total
7-29 Nights
18 listings
4.6% of total
30+ Nights
55 listings
14% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Maria is 4-6 Nights, adopted by 35.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (14%) caters to monthly stays (30+ nights) in Santa Maria, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 35.5% of Santa Maria hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Maria.
Santa Maria Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
10 listings
2.9% of total
Flexible
73 listings
21.2% of total
Moderate
106 listings
30.7% of total
Firm
54 listings
15.7% of total
Strict
102 listings
29.6% of total
Cancellation Policy Insights for Santa Maria
- The prevailing Airbnb cancellation policy trend in Santa Maria is Moderate, used by 30.7% of listings.
- There's a relatively balanced mix between guest-friendly (51.9%) and stricter (45.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.7% market standard in Santa Maria.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Maria.
Santa Maria STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Maria
- The overall average booking lead time for vacation rentals in Santa Maria is 61 days.
- Guests book furthest in advance for stays during January (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (78 days avg.) sees the longest lead times, while Summer (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Santa Maria.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Santa Maria averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Maria (2025)
Amenity Prevalence
Amenity Insights for Santa Maria
- Essential amenities in Santa Maria that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Wifi, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Maria: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Hot water or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Maria to stay competitive.
Santa Maria Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Maria
- The typical guest profile for Airbnb in Santa Maria consists of predominantly international visitors (100%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 0.2% of guests.
- Key international markets include France (20.9%) and United Kingdom (14.5%).
- Top languages spoken are English (35.6%) followed by French (16.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Maria Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Murdeira | 13 | $894 | $74.51 | 46% |
| Sal Rei | 186 | $596 | $79.37 | 37% |
| Tarrafal | 78 | $468 | $63.56 | 30% |
| Cidade do Maio | 43 | $428 | $58.24 | 28% |
| Assomada (Santa Catarina) | 12 | $242 | $49.72 | 31% |