Airbnb Market Analytics, Statistics and Data in Saint John's, Newfoundland and Labrador, Canada
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Saint John's? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Saint John's:
How much do Airbnb hosts make on average per month in Saint John's?
The short-term rental market in Saint John's shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,070 per month
- Strong performing properties (top 25%) make $3,386 or more
- Best-in-class properties (top 10%) achieve $4,966+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,150
Revenue Variations by Month
Occupancy Rates Throughout the Year in Saint John's
The market in Saint John's shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Saint John's
Daily rates in Saint John's vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $116 per night
- Strong performing properties (top 25%) secure $168 or more
- Best-in-class properties (top 10%) pull in $231+ per night
- Entry-level properties (bottom 25%) earn around $81
Daily Rate Variations by Month
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Seasonality patterns in Saint John's
Peak Season (August, July, June)
- Revenue peaks at $3871.92 per month
- Occupancy rates reach 75.43%
- Daily rates average $147.91
Shoulder Season
- Revenue averages $2509.52 per month
- Occupancy maintains 49.62%
- Daily rates hold at $136.48
Low Season (November, December, January)
- Revenue drops to $1125.48 per month
- Occupancy decreases to 33.22%
- Daily rates adjust to $124.15
Is it still profitable to do Airbnb in Saint John's in 2025?
Yes! Saint John's demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 50% and strong monthly revenue averaging $2510 and As a mature market with 668 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Saint John's
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown St. John's | The heart of the city, rich in history and culture. Prime for tourists looking to explore local shops, restaurants, and historic sites. | Signal Hill, The Rooms, George Street, Quidi Vidi Village, Cabot Tower, St. John's Basilica |
| Signal Hill | Famous for its historic significance and stunning views of the city and harbor. Ideal for nature lovers and history buffs. | Signal Hill National Historic Site, Cabot Tower, Basilica of St. John the Baptist, Cape Spear Lighthouse, Hiking Trails |
| Quidi Vidi | A picturesque fishing village that feels like a step back in time. Perfect for tourists seeking a quaint, scenic experience by the water. | Quidi Vidi Lake, Quidi Vidi Brewery, The Village Heritage Walk, Fishing Boat Tours, Artist Studios |
| George Street | Known for its nightlife and entertainment, great for both tourists and locals seeking vibrant bars, clubs, and live music. | George Street Festival, Live music venues, Pubs and bars, Dining options, Local eateries |
| St. John's Harbour | Offers stunning waterfront views and access to various maritime activities. Attracts tourists looking for boating, fishing, and scenic strolls. | Harbour Front Walkway, Boat Tours, Fishing Charters, Marina, Craft Markets |
| Mile One Centre | A center for events and sports, drawing visitors for concerts, sports games, and conventions. Attractive to business travelers and event-goers. | Mile One Centre Events, St. John's IceCaps, Sports Events, Concerts, Food and Drink Venues |
| Cape Spear | The easternmost point in North America with breathtaking scenery and trails. Attractive for nature enthusiasts and adventure seekers. | Cape Spear Lighthouse, Historic Sites, Hiking Trails, Whale Watching, Photography Spots |
| The Battery | A historic neighborhood known for its colorful row houses and steep cliffs overlooking the harbor. Great for travelers wanting to explore local architecture and beauty. | Walking Trails, Historic Structures, Scenic Views, Local Artifacts, Cafés and Shops |
Do you need a license for Airbnb in Saint John's?
Most likely, Saint John's requires a license for Airbnb operations. With 36% of current listings showing licensing information, we recommend checking Saint John's's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Saint John's
The Battery Harbour Home, Ocean&City View,Parking
Entire Place • 4 bedrooms
Family reunion-Sleep 20 in this 8 suite mini hotel
Entire Place • 8 bedrooms
Amazing ocean views enjoyed from all three floors
Entire Place • 3 bedrooms
Pet-Friendly Paradise with Hot Tub & More!
Entire Place • 5 bedrooms
The Battery Harbour Home, Ocean&City View,Parking
Entire Place • 3 bedrooms
Stunning 3BR Executive Home with Scenic Views
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Saint John's
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Richard | 49 | $1,883,354 | 2099 | 4.83/5.0 |
| We Host | 38 | $1,622,963 | 826 | 4.44/5.0 |
| Just Rent | 22 | $534,889 | 914 | 4.46/5.0 |
| Gordon | 11 | $296,516 | 340 | 4.42/5.0 |
| Mike | 8 | $201,105 | 668 | 4.80/5.0 |
| Stacey | 4 | $161,835 | 172 | 4.96/5.0 |
| Julia And Dion | 3 | $154,192 | 60 | 4.82/5.0 |
| Rochelle | 5 | $152,232 | 191 | 4.88/5.0 |
| Steve | 3 | $141,879 | 476 | 4.75/5.0 |
| Home Base | 5 | $139,944 | 173 | 4.74/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Saint John's
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.2%), with house and apartment & condo properties comprising 91.5% of inventory
- Untapped potential in others, outdoor & mobile segments (2.1% combined)
Room Capacity Distribution
Analysis of 668 properties in Saint John's shows that 1 bedroom properties are most prevalent, making up 32.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.6% of all listings.
Key Insights
- Most common: 1 bedroom (32.9%)
- Least common: 5+ bedrooms (3%)
- Market concentration: 60.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 668 properties in Saint John's reveals that 4 guests properties dominate the market, representing 27.8% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 53.0% of the market.
Key Insights
- Most common capacity: 4 guests (27.8% of market)
- Least common capacity: 7 guests (1% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 53.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 668 properties in Saint John's, the most common availability pattern is 181-270 days (38% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (38.8% of properties).
Key Insights
- Most common availability window: 181-270 days (38%)
- Most common booking duration: 91-180 days (38.8%)
- Properties with high availability (180+ days): 62.3%
- Properties with long-term bookings (180+ days): 39.1%
Minimum Stay Distributions
1 Night
156 listings
26.9% of total
2 Nights
268 listings
46.3% of total
3 Nights
64 listings
11.1% of total
4-6 Nights
40 listings
6.9% of total
7-29 Nights
5 listings
0.9% of total
30+ Nights
46 listings
7.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 73.2%
- Mid-length stays (4-6 nights) represent 6.9% of listings
- Monthly+ stays (7.9%) suggest a stable extended-stay market
- High market flexibility with 84.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.2% of total
Flexible
134 listings
22.2% of total
Moderate
175 listings
29% of total
Firm
218 listings
36.1% of total
Strict
76 listings
12.6% of total
Key Insights
- Firm is the preferred policy at 36.1% of listings
- The market shows a balanced distribution between guest-friendly (51.2%) and strict (48.7%) policies
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 96 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 37 days
- Summer shows the longest average booking window at 92 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 92 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Saint John's
Below is the distribution of amenities across listings in Saint John's:
Traveler Demographics
Key Insights
- Domestic travelers make up 85.9% of total guests, indicating a dominant local market share.
- Primary international markets: United States (8.5%) and United Kingdom (1.3%)
- English is the top language at 77.5%, followed by French (14.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.1%
Recommendations
- Target marketing campaigns for Toronto and St. John's markets
- Develop localized content for United States and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Saint John's. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Tors Cove | 25 | $3,499 | $217.60 | 47% |
| Bay Roberts | 11 | $2,440 | $136.13 | 50% |
| Pouch Cove | 11 | $2,315 | $172.18 | 58% |
| Conception Bay South | 26 | $2,230 | $142.34 | 59% |
| Portugal Cove - St. Philips | 22 | $2,202 | $160.58 | 57% |
| Holyrood | 11 | $2,126 | $169.59 | 39% |
| Port Rexton | 28 | $2,063 | $175.22 | 50% |
| Placentia | 17 | $2,018 | $200.88 | 46% |
| Dildo | 27 | $1,988 | $175.54 | 42% |
| Trinity Bay North | 19 | $1,905 | $152.64 | 52% |
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