Airbnb Market Analytics, Statistics and Data in Road Town, Tortola, British Virgin Islands
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Road Town? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Road Town:
How much do Airbnb hosts make on average per month in Road Town?
The short-term rental market in Road Town shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,983 per month
- Strong performing properties (top 25%) make $7,871 or more
- Best-in-class properties (top 10%) achieve $13,271+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,738
Revenue Variations by Month
Occupancy Rates Throughout the Year in Road Town
The market in Road Town shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 62% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Road Town
Daily rates in Road Town vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $274 per night
- Strong performing properties (top 25%) secure $599 or more
- Best-in-class properties (top 10%) pull in $888+ per night
- Entry-level properties (bottom 25%) earn around $170
Daily Rate Variations by Month
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Seasonality patterns in Road Town
Peak Season (March, January, April)
- Revenue peaks at $7336.66 per month
- Occupancy rates reach 47.78%
- Daily rates average $495.53
Shoulder Season
- Revenue averages $5784.68 per month
- Occupancy maintains 40.51%
- Daily rates hold at $442.12
Low Season (August, September, October)
- Revenue drops to $3666.14 per month
- Occupancy decreases to 31.71%
- Daily rates adjust to $424.03
Is it still profitable to do Airbnb in Road Town in 2025?
Yes! Road Town demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and strong monthly revenue averaging $5785 and With 211 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Road Town
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Crown Bay | A picturesque waterfront area with easy access to local shops and restaurants. It's popular among tourists looking for a relaxing beach atmosphere and vibrant nightlife. | Crown Bay Marina, Pusser's Marina Cay, Local shops and restaurants, Water sports, Beach access |
| Road Town Harbor | The capital of the British Virgin Islands and a hub for activities, dining, and cultural experiences. It's ideal for tourists who want to explore the local history and scenery. | Tortola Pier Park, The Queen Elizabeth II Botanic Gardens, Historic sites, Local markets, Restaurant row |
| Bellamy Cay | A small and charming island easily accessible by boat, known for its stunning views and intimate atmosphere. Perfect for romantic getaways and private experiences. | Bellamy Cay beach, Water sports, Scenic views, Private dining, Snorkeling |
| Jost Van Dyke | Famous for its beautiful beaches and laid-back vibe, this area attracts travelers looking for a Caribbean escape. It's great for water activities and relaxation. | White Bay, The Soggy Dollar Bar, Snorkeling and diving, Beach parties, Natural beauty |
| Tortola Beaches | Home to some of the most beautiful beaches in the Caribbean, this area is sought after by those looking to enjoy sun, sand, and sea activities. | Smuggler's Cove, Long Bay Beach, Apple Bay, Cane Garden Bay, Rugged Point |
| Soper's Hole | A charming harbor village with colorful buildings and a relaxed vibe. It's favored by those seeking a picturesque and friendly atmosphere. | Yacht chartering, Soper's Hole Marina, Dining on the waterfront, Shopping, Local art galleries |
| London Bridge | A unique natural formation that brings tourists who appreciate stunning geological features and adventurous activities such as hiking. | Hiking trails, Scenic overlooks, Wildlife watching, Photography, Beach access |
| Road Town Cultural District | This area is rich in history and culture, perfect for tourists who want to experience the local traditions and customs of the British Virgin Islands. | The Old Government House Museum, Local festivals, Art galleries, Cultural activities, Historical landmarks |
Do you need a license for Airbnb in Road Town?
We recommend checking directly with Road Town's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Road Town
House of Rogues
Entire Place • 5 bedrooms
Seaside Villa: Private Beach, Pool, Dock, SUV
Entire Place • 4 bedrooms
Cooper Bay, 5 Bedrooms, Pool, Ocean Views, Offers
Entire Place • 5 bedrooms
My All, 6 bds, Hot Tub, Pool, January Discounts
Entire Place • 6 bedrooms
Villa Naku, escape and relax.
Entire Place • 3 bedrooms
Villa Soleil, 3 BDs, Pool, January Discounted Rate
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Road Town
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michelle | 11 | $1,202,195 | 75 | 4.95/5.0 |
| Sam | 21 | $824,287 | 216 | 4.50/5.0 |
| Elton | 6 | $592,302 | 86 | 4.97/5.0 |
| Jonathan | 6 | $499,811 | 150 | 4.14/5.0 |
| Ben | 3 | $488,779 | 308 | 4.95/5.0 |
| Anthony | 6 | $421,426 | 43 | 2.45/5.0 |
| Mark | 3 | $417,927 | 53 | 5.00/5.0 |
| Kesha | 3 | $338,823 | 21 | 3.31/5.0 |
| Shan | 3 | $196,097 | 109 | 4.97/5.0 |
| Thor | 1 | $192,081 | 38 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Road Town
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.6%), with house and apartment & condo properties comprising 86.7% of inventory
- Untapped potential in outdoor & mobile, others segments (5.6% combined)
Room Capacity Distribution
Analysis of 211 properties in Road Town shows that 1 bedroom properties are most prevalent, making up 32.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 56.4% of all listings.
Key Insights
- Most common: 1 bedroom (32.7%)
- Least common: 5+ bedrooms (5.7%)
- Market concentration: 56.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 211 properties in Road Town reveals that 2 guests properties dominate the market, representing 27.5% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 49.8% of the market.
Key Insights
- Most common capacity: 2 guests (27.5% of market)
- Least common capacity: 7 guests (0.5% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 49.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 211 properties in Road Town, the most common availability pattern is 271-366 days (52.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (30.3% of properties).
Key Insights
- Most common availability window: 271-366 days (52.1%)
- Most common booking duration: 31-90 days (30.3%)
- Properties with high availability (180+ days): 74.4%
- Properties with long-term bookings (180+ days): 26.5%
Minimum Stay Distributions
1 Night
31 listings
16.1% of total
2 Nights
37 listings
19.3% of total
3 Nights
55 listings
28.6% of total
4-6 Nights
48 listings
25% of total
7-29 Nights
14 listings
7.3% of total
30+ Nights
7 listings
3.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 35.4%
- Mid-length stays (4-6 nights) represent 25% of listings
- Monthly+ stays (3.6%) suggest a stable extended-stay market
- High market flexibility with 64.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
31 listings
16.8% of total
Flexible
42 listings
22.8% of total
Moderate
25 listings
13.6% of total
Firm
31 listings
16.8% of total
Strict
55 listings
29.9% of total
Key Insights
- Strict is the preferred policy at 29.9% of listings
- The market shows a balanced distribution between guest-friendly (36.4%) and strict (46.7%) policies
- Moderate policies are least common at 13.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jan, Apr, averaging 100 days
- Shortest booking windows are in Sep, Aug, Oct, averaging 58 days
- Spring shows the longest average booking window at 96 days, while Fall has the shortest at 68 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 96 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Oct when lead times are shortest
Popular Airbnb Amenities in Road Town
Below is the distribution of amenities across listings in Road Town:
Traveler Demographics
Key Insights
- Domestic travelers make up 0.9% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (5.4%) and Puerto Rico (4.9%)
- English is the top language at 71.1%, followed by Spanish (15.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for New York and Boston markets
- Develop localized content for United Kingdom and Puerto Rico
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Road Town. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Buck Island | 14 | $7,987 | $2340.82 | 22% |
| Little Mountain | 10 | $7,748 | $1248.18 | 32% |
| Central | 14 | $6,164 | $999.11 | 40% |
| Cruz Bay | 14 | $5,997 | $588.31 | 49% |
| Fortuna | 12 | $5,665 | $285.89 | 51% |
| Coral Harbour | 162 | $5,000 | $423.36 | 51% |
| Simpson Bay | 49 | $4,996 | $475.10 | 41% |
| Cruz Bay | 413 | $4,734 | $543.92 | 42% |
| Long Bay Village | 25 | $4,560 | $664.52 | 33% |
| West End Village | 18 | $4,123 | $574.93 | 40% |
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