São José da Lapa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Minas Gerais, Brazil
Is Airbnb profitable in São José da Lapa in 2025? Explore comprehensive Airbnb analytics for São José da Lapa, Minas Gerais, Brazil to uncover income potential. This 2025 STR market report for São José da Lapa, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in São José da Lapa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the São José da Lapa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key São José da Lapa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in São José da Lapa (2025)
Understanding the monthly revenue variations for Airbnb listings in São José da Lapa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in São José da Lapa is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in São José da Lapa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,001+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,623 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $986 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $548, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in São José da Lapa
São José da Lapa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the São José da Lapa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in São José da Lapa:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in São José da Lapa
Average Daily Rate (ADR) Airbnb Trends in São José da Lapa (2025)
Effective short term rental pricing strategy in São José da Lapa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in São José da Lapa typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $373+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $220 or more.
- Typical properties (Median) charge around $151 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in São José da Lapa
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Airbnb Seasonality Analysis & Trends in São José da Lapa (2025)
Peak Season (December, October, November)
- Revenue averages $1,607 per month
- Occupancy rates average 33.9%
- Daily rates average $175
Shoulder Season
- Revenue averages $1,391 per month
- Occupancy maintains around 32.8%
- Daily rates hold near $177
Low Season (January, May, June)
- Revenue drops to average $877 per month
- Occupancy decreases to average 22.2%
- Daily rates adjust to average $186
Seasonality Insights for São José da Lapa
- The Airbnb seasonality in São José da Lapa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases São José da Lapa's highest earning potential, with monthly revenues capable of climbing to $1,730, occupancy reaching a high of 36.8%, and ADRs peaking at $193.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $680, occupancy could drop to 21.1%, and ADRs may adjust down to $168.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in São José da Lapa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these São José da Lapa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in São José da Lapa (2025)
Exploring the top neighborhoods for short-term rentals in São José da Lapa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The central area of São José da Lapa, ideal for visitors due to its proximity to local amenities, shops, and services. Offers a mix of culture and convenience for tourists. | Church of São José, Central Market, Shopping Centers, Local Restaurants, Cultural Events |
| São José da Lapa Lake | A beautiful natural area that attracts visitors for its scenic views and outdoor activities. Perfect for families and nature lovers looking for a peaceful getaway. | São José da Lapa Lake, Picnic Areas, Walking Trails, Fishing Spots, Bird Watching |
| Bairro do Encontro | A quaint neighborhood known for its friendly community and accessibility to local attractions. Great for visitors who want a more local experience. | Local Cafes, Artisan Shops, Cultural Festivals, Community Parks, Historical Landmarks |
| Parque Municipal de São José | A large municipal park providing ample space for relaxation and outdoor activities. Attracts families and nature enthusiasts. | Walking and Cycling Trails, Children's Play Areas, Sports Facilities, Regular Events, Nature Walks |
| Cascatinha | A tranquil area recognized for its beautiful waterfalls and natural landscapes. Ideal for those looking to explore nature while enjoying the charm of the region. | Cascatinha Waterfalls, Hiking Trails, Picnic Spots, Nature Photography, Wildlife Watching |
| Zona Rural | The rural area surrounding São José da Lapa offers a glimpse into the agricultural lifestyle of Minas Gerais. It's perfect for those seeking peace and quiet away from the urban hustle. | Farms and Ranches, Local Produce, Hiking Opportunities, Cultural Traditions, Scenic Views |
| Bairro das Flores | A blossoming neighborhood popular with families and young professionals, known for its gardens and community atmosphere. Great for relaxing stays close to nature. | Flower Gardens, Local Parks, Coffee Shops, Family-friendly Activities, Art Exhibitions |
| Shopping São José | A key shopping destination in the city that attracts visitors and locals alike. Offers a mix of retail, dining, and entertainment options. | Shopping Outlets, Food Court, Entertainment Complex, Bowling Alley, Local Events |
Understanding Airbnb License Requirements & STR Laws in São José da Lapa (2025)
While São José da Lapa, Minas Gerais, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for São José da Lapa to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in São José da Lapa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in São José da Lapabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Estância da lapa 30 / 100 pessoas festa com Boate
Entire Place • 6 bedrooms
Sitio Estancia da lapa 30/60 (Festa com BOATE)
Entire Place • 6 bedrooms
Recanto do Imperador Ranch
Entire Place • 4 bedrooms
Canto do Mosmel
Entire Place • 4 bedrooms
Recanto da Lagoa Farmhouse - Inácia
Entire Place • 4 bedrooms
Estância da Lapa-30/100 pessoas
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in São José da Lapa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in São José da Lapa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Robson | 7 | $94,878 | 6 | 5.00/5.0 |
| Adelisa | 2 | $18,395 | 64 | 4.84/5.0 |
| Derlan | 1 | $16,431 | 5 | 5.00/5.0 |
| Vanessa | 1 | $15,972 | 3 | 5.00/5.0 |
| Lafaiete | 1 | $11,632 | 71 | 4.86/5.0 |
| Cleyciane | 1 | $8,415 | 0 | N/A/5.0 |
| Sonia Maria | 1 | $6,239 | 88 | 4.99/5.0 |
| Ronanzera | 1 | $5,870 | 26 | 4.46/5.0 |
| Ana Paula | 1 | $5,076 | 5 | 5.00/5.0 |
| Jessica | 1 | $4,837 | 83 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in São José da Lapa.
Dive Deeper: Advanced São José da Lapa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for São José da Lapa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSão José da Lapa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for São José da Lapa
- The São José da Lapa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in São José da Lapa, House properties are the most common (85.7%), reflecting the local real estate landscape.
- Houses represent a significant 85.7% portion, catering likely to families or larger groups.
- The presence of 9.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.8%) offer potential for unique stay experiences.
São José da Lapa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for São José da Lapa
- The dominant room capacity in São José da Lapa is 5+ bedrooms listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 5+ bedrooms and 4 bedrooms properties represent 76.2% of the active Airbnb listings in São José da Lapa, indicating a high concentration in these sizes.
- A significant 90.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in São José da Lapa.
São José da Lapa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for São José da Lapa
- The most common guest capacity trend in São José da Lapa vacation rentals is listings accommodating 8+ guests (95.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 5 guests dominate the São José da Lapa STR market, accounting for 100.0% of listings.
- 95.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in São José da Lapa.
- On average, properties in São José da Lapa are equipped to host 7.9 guests.
São José da Lapa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for São José da Lapa
- The most common availability pattern in São José da Lapa falls within the 271-366 days range, representing 71.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in São José da Lapa (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
São José da Lapa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
25% of total
2 Nights
8 listings
50% of total
3 Nights
1 listings
6.3% of total
30+ Nights
3 listings
18.8% of total
Key Insights
- The most prevalent minimum stay requirement in São José da Lapa is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the São José da Lapa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.8%) caters to monthly stays (30+ nights) in São José da Lapa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of São José da Lapa hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in São José da Lapa.
São José da Lapa Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
27.3% of total
Moderate
1 listings
9.1% of total
Firm
4 listings
36.4% of total
Strict
3 listings
27.3% of total
Cancellation Policy Insights for São José da Lapa
- The prevailing Airbnb cancellation policy trend in São José da Lapa is Firm, used by 36.4% of listings.
- A majority (63.7%) of hosts in São José da Lapa utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.4% market standard in São José da Lapa.
- Regularly review your cancellation policy against competitors and market demand shifts in São José da Lapa.
São José da Lapa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for São José da Lapa
- The overall average booking lead time for vacation rentals in São José da Lapa is 47 days.
- Guests book furthest in advance for stays during December (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (57 days avg.) sees the longest lead times, while Spring (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in São José da Lapa.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these São José da Lapa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in São José da Lapa (2025)
Amenity Prevalence
Amenity Insights for São José da Lapa
- Essential amenities in São José da Lapa that guests expect include: Pool, Wifi, Kitchen, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like BBQ grill, Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for São José da Lapa: Pool, Wifi, Kitchen, TV, Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like BBQ grill or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in São José da Lapa to stay competitive.
São José da Lapa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for São José da Lapa
- The typical guest profile for Airbnb in São José da Lapa consists of primarily domestic travelers (94%), often arriving from nearby Belo Horizonte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 94.4% of guests.
- Key international markets include Brazil (94.4%) and Canada (1.9%).
- Top languages spoken are Portuguese (59%) followed by English (33.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Belo Horizonte and Minas Gerais.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the São José da Lapa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nova Lima | 170 | $881 | $101.17 | 37% |
| Taquaraçu de Minas | 17 | $877 | $144.46 | 28% |
| Esmeraldas | 78 | $867 | $151.60 | 27% |
| Mateus Leme | 27 | $862 | $152.52 | 29% |
| Confins | 16 | $858 | $165.04 | 30% |
| São Joaquim de Bicas | 13 | $845 | $132.46 | 30% |
| Moeda | 38 | $812 | $114.94 | 26% |
| Jaboticatubas | 200 | $792 | $135.42 | 28% |
| Cláudio | 11 | $756 | $162.95 | 25% |
| Ribeirão das Neves | 25 | $717 | $118.03 | 32% |