Carolina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Maranhão, Brazil
Is Airbnb profitable in Carolina in 2025? Explore comprehensive Airbnb analytics for Carolina, Maranhão, Brazil to uncover income potential. This 2025 STR market report for Carolina, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Carolina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Carolina Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Carolina Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Carolina (2025)
Understanding the monthly revenue variations for Airbnb listings in Carolina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Carolina is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Carolina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $492+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $314 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $169 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $108, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Carolina
Carolina Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Carolina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Carolina:
- Best-in-class properties (Top 10%) achieve 43%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 29% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 16%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Carolina
Average Daily Rate (ADR) Airbnb Trends in Carolina (2025)
Effective short term rental pricing strategy in Carolina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Carolina typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $79+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $52 or more.
- Typical properties (Median) charge around $36 per night.
- Entry-level properties (Bottom 25%) earn around $24 per night.
Average Daily Rate (ADR) Trend by Month in Carolina
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Airbnb Seasonality Analysis & Trends in Carolina (2025)
Peak Season (July, September, August)
- Revenue averages $371 per month
- Occupancy rates average 33.1%
- Daily rates average $46
Shoulder Season
- Revenue averages $215 per month
- Occupancy maintains around 18.8%
- Daily rates hold near $48
Low Season (April, October, November)
- Revenue drops to average $150 per month
- Occupancy decreases to average 14.0%
- Daily rates adjust to average $47
Seasonality Insights for Carolina
- The Airbnb seasonality in Carolina shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Carolina's highest earning potential, with monthly revenues capable of climbing to $489, occupancy reaching a high of 36.2%, and ADRs peaking at $52.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $125, occupancy could drop to 12.1%, and ADRs may adjust down to $45.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Carolina.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Carolina seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Carolina (2025)
Exploring the top neighborhoods for short-term rentals in Carolina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| São Luís | The capital of Maranhão, known for its colonial architecture and rich culture. It's a UNESCO World Heritage site that attracts many tourists throughout the year. | Historic Centre of São Luís, Palácio dos Leões, Praia do Calhau, Museu Histórico e Artístico do Maranhão, Casa das Tulhas |
| Lençóis Maranhenses | A national park famous for its stunning dunes and lagoons, attracting adventure seekers and nature lovers. It is one of the most unique landscapes in Brazil. | Lençóis Maranhenses National Park, Lagoa Bonita, Lagoa Azul, Canto do Atins, Barreirinhas |
| Barreirinhas | The gateway town to Lençóis Maranhenses, popular for its ecological tourism and proximity to the park. It has a range of accommodations that cater to tourists. | Rio Preguiças, Atins, Praia do Caburé, Casa de Cultura, Praia da Marcela |
| Primeira Praia, Morro de São Paulo | A beautiful beach destination with vibrant nightlife and stunning natural beauty. It's popular with both domestic and international tourists. | First Beach (Primeira Praia), Second Beach (Segunda Praia), Morro de São Paulo village, Pulsating nightlife, Tirolesa - Zipline |
| Cana Brava | Known for its beaches and natural beauty, attracting tourists looking for a seaside getaway. It offers a more relaxed atmosphere than nearby crowded locations. | Cana Brava Beach, Dunes of Jericoacoara, Cultural activities, Local seafood restaurants, Natural swimming pools |
| Alcântara | A historic town with colonial architecture, known for its cultural heritage and proximity to São Luís. It attracts visitors interested in history and local culture. | Historic ruins, Church of Our Lady of the Conception, Cultural festivals, Local artisans, Alcântara Palace |
| São João do Caru | A smaller, traditional town that reflects the rural Brazilian culture. It offers a unique experience away from the tourist crowds. | Local festivals, Traditional cuisine, Cultural experiences, Natural parks, Community events |
| Praia do Araçagi | A popular beach near São Luís, known for its beauty and atmosphere. It attracts families and young people looking for leisure and relaxation by the sea. | Clean beaches, Water sports, Beachfront bars and restaurants, Sunbathing, Local markets |
Understanding Airbnb License Requirements & STR Laws in Carolina (2025)
While Carolina, Maranhão, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Carolina to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Carolina (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Carolinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Temporada Recanto do Sabiá in Carolina
Entire Place • 1 bedroom
Apartment no Centro
Entire Place • 1 bedroom
Comfortable house, great location.
Entire Place • 4 bedrooms
Simple and cozy
Entire Place • 2 bedrooms
Casarão Central
Entire Place • 4 bedrooms
'Flatcompleto in the Center
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Carolina (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Carolina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ana Paula | 3 | $8,485 | 129 | 4.91/5.0 |
| Rosa De Fátima Nobre Barros | 1 | $5,224 | 1 | N/A/5.0 |
| Flavi | 2 | $4,840 | 17 | 4.83/5.0 |
| Simone | 3 | $4,698 | 104 | 4.91/5.0 |
| Taina | 1 | $3,731 | 33 | 4.94/5.0 |
| Luna | 5 | $3,601 | 3 | 4.00/5.0 |
| Kayro | 1 | $2,914 | 4 | 5.00/5.0 |
| Mariana | 2 | $2,295 | 19 | 4.89/5.0 |
| Ana Karone | 1 | $1,522 | 12 | 5.00/5.0 |
| Host #546009438 | 1 | $1,373 | 0 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Carolina.
Dive Deeper: Advanced Carolina STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Carolina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCarolina Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Carolina
- The Carolina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.7% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 27.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Carolina, House properties are the most common (57.6%), reflecting the local real estate landscape.
- Houses represent a significant 57.6% portion, catering likely to families or larger groups.
- The presence of 33.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.0%) offer potential for unique stay experiences.
Carolina Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Carolina
- The dominant room capacity in Carolina is 1 bedroom listings, making up 39.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.6% of the active Airbnb listings in Carolina, indicating a high concentration in these sizes.
- A significant 24.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Carolina.
Carolina Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Carolina
- The most common guest capacity trend in Carolina vacation rentals is listings accommodating 8+ guests (36.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Carolina STR market, accounting for 51.6% of listings.
- 54.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Carolina.
- On average, properties in Carolina are equipped to host 5.2 guests.
Carolina Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Carolina
- The most common availability pattern in Carolina falls within the 271-366 days range, representing 93.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Carolina (51.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Carolina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
78.8% of total
2 Nights
6 listings
18.2% of total
3 Nights
1 listings
3% of total
Key Insights
- The most prevalent minimum stay requirement in Carolina is 1 Night, adopted by 78.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (97.0%) of the Carolina Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 78.8% of Carolina hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Carolina.
Carolina Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
40.7% of total
Moderate
9 listings
33.3% of total
Firm
3 listings
11.1% of total
Strict
4 listings
14.8% of total
Cancellation Policy Insights for Carolina
- The prevailing Airbnb cancellation policy trend in Carolina is Flexible, used by 40.7% of listings.
- The market strongly favors guest-friendly terms, with 74.0% of listings offering Flexible or Moderate policies. This suggests guests in Carolina may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40.7% market standard in Carolina.
- Using a Strict policy might deter some guests, as only 14.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Carolina.
Carolina STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Carolina
- The overall average booking lead time for vacation rentals in Carolina is 19 days.
- Guests book furthest in advance for stays during June (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (36 days avg.) sees the longest lead times, while Winter (15 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in Carolina.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Carolina averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Carolina (2025)
Amenity Prevalence
Amenity Insights for Carolina
- Essential amenities in Carolina that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Air conditioning, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Carolina: TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Wifi or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Carolina to stay competitive.
Carolina Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Carolina
- The typical guest profile for Airbnb in Carolina consists of primarily domestic travelers (97%), often arriving from nearby Imperatriz, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 97.2% of guests.
- Key international markets include Brazil (97.2%) and United States (2.8%).
- Top languages spoken are Portuguese (63.6%) followed by English (18.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Imperatriz and Goiânia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Carolina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Araguaína | 43 | $128 | $28.99 | 29% |