Iúna Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Espírito Santo, Brazil
Is Airbnb profitable in Iúna in 2025? Explore comprehensive Airbnb analytics for Iúna, Espírito Santo, Brazil to uncover income potential. This 2025 STR market report for Iúna, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Iúna, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Iúna Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Iúna Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Iúna (2025)
Understanding the monthly revenue variations for Airbnb listings in Iúna is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Iúna is typically March, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Iúna across different performance tiers:
- Best-in-class properties (Top 10%) achieve $636+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $299 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $176 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $92, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Iúna
Iúna Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Iúna STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Iúna:
- Best-in-class properties (Top 10%) achieve 30%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 20% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 11%.
- Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Iúna
Average Daily Rate (ADR) Airbnb Trends in Iúna (2025)
Effective short term rental pricing strategy in Iúna involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Iúna typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $112+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $69 or more.
- Typical properties (Median) charge around $42 per night.
- Entry-level properties (Bottom 25%) earn around $28 per night.
Average Daily Rate (ADR) Trend by Month in Iúna
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Airbnb Seasonality Analysis & Trends in Iúna (2025)
Peak Season (March, May, February)
- Revenue averages $417 per month
- Occupancy rates average 22.5%
- Daily rates average $56
Shoulder Season
- Revenue averages $246 per month
- Occupancy maintains around 14.3%
- Daily rates hold near $52
Low Season (June, July, September)
- Revenue drops to average $97 per month
- Occupancy decreases to average 9.3%
- Daily rates adjust to average $52
Seasonality Insights for Iúna
- The Airbnb seasonality in Iúna shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Iúna's highest earning potential, with monthly revenues capable of climbing to $458, occupancy reaching a high of 25.0%, and ADRs peaking at $57.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $84, occupancy could drop to 8.3%, and ADRs may adjust down to $51.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Iúna.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Iúna seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Iúna (2025)
Exploring the top neighborhoods for short-term rentals in Iúna? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of Iúna, featuring cultural landmarks and local commerce. Ideal for guests wanting to experience local life and easily access restaurants and shops. | Iúna Municipal Market, Iúna Church, Café com Letras, Local craft shops, Iúna Cultural Center |
| São Pedro | A tranquil neighborhood known for its natural beauty and proximity to parks. Perfect for visitors looking to enjoy outdoor activities and a serene atmosphere. | Parque Municipal de Iúna, Cascata do Salto, Hiking trails, Picnic areas, Wildlife observation |
| Planalto | A growing residential area with modern amenities, attracting families and long-term stays. Offers a mix of urban convenience and suburban peace. | Planalto Shopping, Local schools, Nature parks, Sports facilities, Community centers |
| Eldorado | A vibrant community with various dining options and nightlife. Ideal for those wanting to experience local cuisine and social scenes. | Local restaurants, Bars and nightclubs, Cultural festivals, Art galleries, Community events |
| Vista Alegre | Known for its scenic vistas and relaxed atmosphere. Great for tourists looking for picturesque views and outdoor leisure activities. | Lookout points, Nature trails, Relaxing parks, Bird watching, Photography spots |
| Floresta | A leafy residential area that provides a peaceful retreat while still being close to the city's main attractions. Suitable for families and solo travelers alike. | Floresta Park, Walking trails, Family-friendly cafes, Community gardens |
| Bela Vista | A charming neighborhood that boasts local art and culture, attracting visitors interested in a more authentic Brazilian experience. | Local art studios, Craft markets, Cultural workshops, Traditional Brazilian music venues |
| Jardim do Lago | A picturesque lakeside area, perfect for visitors seeking relaxation and scenic views. Offers a quiet escape from the bustling city life. | Lake Iúna, Parks with picnic areas, Fishing spots, Scenic walking paths |
Understanding Airbnb License Requirements & STR Laws in Iúna (2025)
While Iúna, Espírito Santo, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Iúna to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Iúna (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Iúnabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rancho da Mata
Entire Place • 4 bedrooms
Canto Verde Hostel
Entire Place • 3 bedrooms
Cabana com vista do pôr do sol.
Entire Place • 2 bedrooms
Rural Hosting Rio Claro(CAPARAÓ) Private suites
Private Room • 3 bedrooms
Cantinho da Mata
Entire Place • 2 bedrooms
Country house for group in Iúna (Caparaó)
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Iúna (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Iúna based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #368625742 | 2 | $4,542 | 1 | N/A/5.0 |
| Wagner | 2 | $4,277 | 39 | 5.00/5.0 |
| Nayara | 1 | $4,011 | 11 | 4.82/5.0 |
| Karina | 1 | $3,273 | 4 | 4.50/5.0 |
| Ana Cláudia | 1 | $2,379 | 3 | 5.00/5.0 |
| Silvia | 2 | $2,068 | 38 | 5.00/5.0 |
| Host #266778419 | 1 | $1,108 | 0 | N/A/5.0 |
| Valderli Francisco De Almeida | 1 | $802 | 5 | 4.80/5.0 |
| Thiago | 1 | $695 | 6 | 5.00/5.0 |
| Elvanio | 2 | $494 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Iúna.
Dive Deeper: Advanced Iúna STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Iúna. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIúna Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Iúna
- The Iúna Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 55.6% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 44.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Iúna, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 33.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Iúna Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Iúna
- The dominant room capacity in Iúna is 2 bedrooms listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 72.2% of the active Airbnb listings in Iúna, indicating a high concentration in these sizes.
- A significant 27.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Iúna.
Iúna Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Iúna
- The most common guest capacity trend in Iúna vacation rentals is listings accommodating 8+ guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Iúna STR market, accounting for 55.5% of listings.
- 44.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Iúna.
- On average, properties in Iúna are equipped to host 5.0 guests.
Iúna Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Iúna
- The most common availability pattern in Iúna falls within the 271-366 days range, representing 100% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Iúna (50%), reflecting common guest stay durations or potential owner blocking patterns.
Iúna Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
70.6% of total
2 Nights
4 listings
23.5% of total
3 Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Iúna is 1 Night, adopted by 70.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.1%) of the Iúna Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 70.6% of Iúna hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Iúna.
Iúna Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
23.1% of total
Moderate
5 listings
38.5% of total
Firm
4 listings
30.8% of total
Strict
1 listings
7.7% of total
Cancellation Policy Insights for Iúna
- The prevailing Airbnb cancellation policy trend in Iúna is Moderate, used by 38.5% of listings.
- There's a relatively balanced mix between guest-friendly (61.6%) and stricter (38.5%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.5% market standard in Iúna.
- Using a Strict policy might deter some guests, as only 7.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Iúna.
Iúna STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Iúna
- The overall average booking lead time for vacation rentals in Iúna is 27 days.
- Guests book furthest in advance for stays during May (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (45 days avg.) sees the longest lead times, while Summer (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Iúna.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Iúna averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Iúna (2025)
Amenity Prevalence
Amenity Insights for Iúna
- Popular amenities like TV, Wifi, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Iúna to stay competitive.
Iúna Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Iúna
- The typical guest profile for Airbnb in Iúna consists of primarily domestic travelers (95%), often arriving from nearby Vila Velha, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 95.0% of guests.
- Key international markets include Brazil (95%) and Germany (5%).
- Top languages spoken are Portuguese (50%) followed by English (27.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Vila Velha and Espírito Santo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Iúna Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Domingos Martins | 634 | $654 | $110.23 | 27% |
| Venda Nova do Imigrante | 82 | $652 | $121.39 | 24% |
| Anchieta | 366 | $641 | $122.00 | 27% |
| Santa Teresa | 294 | $621 | $113.86 | 25% |
| Marechal Floriano | 141 | $613 | $103.42 | 26% |
| Castelo | 18 | $579 | $140.17 | 22% |
| Espera Feliz | 32 | $561 | $97.24 | 24% |
| Vargem Alta | 25 | $514 | $101.81 | 24% |
| Vila Velha | 1,567 | $510 | $60.14 | 41% |
| Além Paraíba | 11 | $497 | $195.11 | 17% |