Airbnb Market Analytics, Statistics and Data in Bruges, West Flanders, Belgium
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bruges? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bruges:
How much do Airbnb hosts make on average per month in Bruges?
The short-term rental market in Bruges shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,761 per month
- Strong performing properties (top 25%) make $4,214 or more
- Best-in-class properties (top 10%) achieve $6,443+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,547
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bruges
The market in Bruges shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 58% occupancy rates
- Strong performing properties (top 25%) achieve 78% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 31%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bruges
Daily rates in Bruges vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $145 per night
- Strong performing properties (top 25%) secure $212 or more
- Best-in-class properties (top 10%) pull in $332+ per night
- Entry-level properties (bottom 25%) earn around $106
Daily Rate Variations by Month
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Seasonality patterns in Bruges
Peak Season (August, December, July)
- Revenue peaks at $4003.60 per month
- Occupancy rates reach 65.36%
- Daily rates average $195.88
Shoulder Season
- Revenue averages $3318.21 per month
- Occupancy maintains 54.95%
- Daily rates hold at $185.87
Low Season (March, February, January)
- Revenue drops to $2060.00 per month
- Occupancy decreases to 35.57%
- Daily rates adjust to $174.82
Is it still profitable to do Airbnb in Bruges in 2025?
Yes! Bruges demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 55% and strong monthly revenue averaging $3318 and As a mature market with 806 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bruges
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Center | The historical heart of Bruges, famed for its medieval architecture and picturesque canals. It attracts tourists year-round, making it a prime area for short-term rentals. | Belfry of Bruges, Market Square, Church of Our Lady, Canal Cruises, Chocolate Museums, Historic City Centre |
| Markt Square | A bustling area surrounded by cafes and historic buildings, this is the hub of Bruges' activity. It's an ideal location for guests wanting to experience local culture. | Belfry Tower, Bruges City Hall, The Provincial Court, Horse-drawn Carriage Rides, Local eateries |
| Sint Anna | Known for its romantic canals and charming streets, this quiet neighborhood offers a more local experience while still being close to major attractions. | Groeningemuseum, Minnewaterpark, Holy Savior Cathedral, Local artisan shops |
| Zilverstraat | A vibrant area filled with trendy bars and restaurants, popular for nightlife and culinary experiences. Great for younger travelers and foodies. | Local breweries, Vibrant night scene, Street performances, Dining spots |
| Kantcentrum | Famous for its lace-making tradition, it offers a unique cultural experience. Perfect for those interested in local crafts and history. | Kantcentrum Museum, Lace shops, Artisan workshops |
| Sint Gilles | A lively area filled with local markets and authentic Bruges charm, ideal for families and travelers seeking a more immersive stay. | Local markets, Family-friendly parks, Cafes and bakeries |
| Assebroek | A residential neighborhood offering a quiet retreat close to the action. Suitable for guests looking for a balance between peace and proximity to the city. | Local parks, Bike paths, Quiet canals |
| Lissewege | A picturesque village just outside Bruges, known for its scenic beauty and tranquility. It provides a unique countryside experience while being a short trip to the city. | Historic windmills, Bicycle routes, Natural landscapes |
Do you need a license for Airbnb in Bruges?
We recommend checking directly with Bruges's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Bruges
Luxurious vacation home for families and friends
Entire Place • 7 bedrooms
The Three Kings - ST-JACOB
Entire Place • 4 bedrooms
The Three Kings - ST-JAN
Entire Place • 4 bedrooms
Cozy luxury home in the heart of Bruges
Entire Place • 3 bedrooms
Sky & Sand I and II - up to 16 guests in Bruges!
Entire Place • 7 bedrooms
Luxurious home for family and friends in Bruges
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Bruges
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anna From HUSWELL | 21 | $990,501 | 258 | 3.11/5.0 |
| Tom | 7 | $795,433 | 698 | 4.95/5.0 |
| Willy Wonka | 9 | $464,059 | 2235 | 4.68/5.0 |
| Els | 4 | $441,901 | 190 | 4.95/5.0 |
| Marie | 5 | $397,195 | 543 | 4.83/5.0 |
| Marlien | 4 | $322,259 | 2246 | 4.67/5.0 |
| Mawghan & Berten | 5 | $252,571 | 867 | 4.90/5.0 |
| The Notary | 7 | $248,691 | 16 | 0.71/5.0 |
| Frederik | 2 | $246,754 | 88 | 4.80/5.0 |
| Michèle | 4 | $244,809 | 239 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bruges
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (48.9%), with house and boutique & hotels properties comprising 69.8% of inventory
- Strong specialty sector (29.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, outdoor & mobile segments (2.7% combined)
Room Capacity Distribution
Analysis of 806 properties in Bruges shows that 1 bedroom properties are most prevalent, making up 36% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 54.7% of all listings.
Key Insights
- Most common: 1 bedroom (36%)
- Least common: 5+ bedrooms (1.7%)
- Market concentration: 54.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 806 properties in Bruges reveals that 2 guests properties dominate the market, representing 28.9% of all listings. The average property accommodates 2.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 46.2% of the market.
Key Insights
- Most common capacity: 2 guests (28.9% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 2.8 guests per property
- Market concentration: 46.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 806 properties in Bruges, the most common availability pattern is 91-180 days (30.3% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (29.5% of properties).
Key Insights
- Most common availability window: 91-180 days (30.3%)
- Most common booking duration: 181-270 days (29.5%)
- Properties with high availability (180+ days): 45.9%
- Properties with long-term bookings (180+ days): 55.2%
Minimum Stay Distributions
1 Night
228 listings
30.9% of total
2 Nights
356 listings
48.2% of total
3 Nights
51 listings
6.9% of total
4-6 Nights
10 listings
1.4% of total
7-29 Nights
4 listings
0.5% of total
30+ Nights
90 listings
12.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 79.1%
- Mid-length stays (4-6 nights) represent 1.4% of listings
- Monthly+ stays (12.2%) suggest a stable extended-stay market
- High market flexibility with 86.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
4 listings
0.5% of total
Super Strict 30 Days
17 listings
2.3% of total
Flexible
116 listings
15.8% of total
Moderate
282 listings
38.3% of total
Firm
129 listings
17.5% of total
Strict
188 listings
25.5% of total
Key Insights
- Moderate is the preferred policy at 38.3% of listings
- The market shows a balanced distribution between guest-friendly (54.1%) and strict (43.0%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 90 days
- Shortest booking windows are in Oct, Jan, Feb, averaging 54 days
- Summer shows the longest average booking window at 84 days, while Winter has the shortest at 60 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 84 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Feb when lead times are shortest
Popular Airbnb Amenities in Bruges
Below is the distribution of amenities across listings in Bruges:
Traveler Demographics
Key Insights
- Domestic travelers make up 3.7% of total guests, indicating a mostly international-driven market.
- Primary international markets: United States (26.3%) and France (14.5%)
- English is the top language at 56.3%, followed by French (14.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and France
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bruges. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Kockengen | 14 | $7,617 | $383.93 | 56% |
| Mont-de-l'Enclus | 10 | $6,325 | $415.31 | 34% |
| Lo-Reninge | 12 | $6,031 | $424.26 | 51% |
| Dion | 13 | $4,927 | $256.45 | 58% |
| Merksplas | 10 | $4,584 | $266.52 | 46% |
| Halfweg | 17 | $4,422 | $235.59 | 57% |
| Aerdenhout | 18 | $4,356 | $675.10 | 49% |
| Oud Ade | 16 | $4,344 | $286.63 | 52% |
| Incourt | 12 | $4,270 | $265.71 | 45% |
| Zerkegem | 10 | $4,009 | $416.46 | 50% |
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