Bruges Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in West Flanders, Belgium
Is Airbnb profitable in Bruges in 2025? Explore comprehensive Airbnb analytics for Bruges, West Flanders, Belgium to uncover income potential. This 2025 STR market report for Bruges, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 795 active listings.
Whether you're considering an Airbnb investment in Bruges, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bruges Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bruges Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bruges (2025)
Understanding the monthly revenue variations for Airbnb listings in Bruges is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bruges is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bruges across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,385+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,176 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,702 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,528, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bruges
Bruges Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bruges STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bruges:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bruges
Average Daily Rate (ADR) Airbnb Trends in Bruges (2025)
Effective short term rental pricing strategy in Bruges involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bruges typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $334+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $216 or more.
- Typical properties (Median) charge around $148 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Bruges
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Airbnb Seasonality Analysis & Trends in Bruges (2025)
Peak Season (December, August, May)
- Revenue averages $4,061 per month
- Occupancy rates average 63.1%
- Daily rates average $195
Shoulder Season
- Revenue averages $3,467 per month
- Occupancy maintains around 56.8%
- Daily rates hold near $188
Low Season (January, February, March)
- Revenue drops to average $2,065 per month
- Occupancy decreases to average 38.5%
- Daily rates adjust to average $181
Seasonality Insights for Bruges
- The Airbnb seasonality in Bruges shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bruges's highest earning potential, with monthly revenues capable of climbing to $4,106, occupancy reaching a high of 65.5%, and ADRs peaking at $205.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,875, occupancy could drop to 38.1%, and ADRs may adjust down to $178.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bruges.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bruges seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bruges (2025)
Exploring the top neighborhoods for short-term rentals in Bruges? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic City Center | The heart of Bruges, known for its well-preserved medieval architecture and romantic canals. Popular with tourists looking to explore the city's rich history and culture. | Belfry of Bruges, Market Square, Bruges Canal Tours, Church of the Holy Blood, Basilica of the Holy Blood, Groeningemuseum |
| Minnewaterpark | A picturesque park area near the lake of love, ideal for hosting Airbnb for its tranquility and natural beauty. Attracts couples and nature lovers. | Minnewater Lake, Beguinage, Minnewater Park, Cycling paths, Walking trails |
| Sint-Anna | A charming residential neighborhood known for its quaint streets and local atmosphere. Suitable for visitors wanting a more authentic Bruges experience away from the tourist hotspots. | Historium Bruges, St. Anne's Church, Residential views, Local cafés and shops |
| De Haan | A nearby beach town that offers a coastal experience, appealing to those looking for beach holiday rentals. Ideal for families and summer visitors. | De Haan Beach, Coastal tram, Nature reserves, Cycling paths, Local markets |
| Zand | The lively area known for its beautiful square, surrounded by shops and cafes. Great for tourists who enjoy good food and shopping. | Zand Square, Concert Hall, Restaurants, Shops, Cafes |
| Loppem | A suburban area with a beautiful castle and gardens, offering a peaceful retreat from the city. Good for those looking for historical charm and serenity close to Bruges. | Loppem Castle, Gardens, Local parks, Walking trails |
| Beveren | A lesser-known area that provides an authentic experience with local amenities and accessibility to Bruges city center, perfect for budget-friendly travelers. | Community parks, Local shops, Sports facilities, Cafes |
| Assebroek | A quiet neighborhood just outside the city center, appealing for visitors looking for a peaceful stay with easy access to major attractions. | Local parks, Historic buildings, Cafés, Nature walks |
Understanding Airbnb License Requirements & STR Laws in Bruges (2025)
While Bruges, West Flanders, Belgium currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bruges to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Bruges (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brugesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious vacation home for families and friends
Entire Place • 7 bedrooms
The Three Kings - ST-JACOB
Entire Place • 4 bedrooms
The Three Kings - ST-JAN
Entire Place • 4 bedrooms
Cozy luxury home in the heart of Bruges
Entire Place • 3 bedrooms
Sky & Sand I and II - up to 16 guests in Bruges!
Entire Place • 7 bedrooms
Luxurious home for family and friends in Bruges
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bruges (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bruges based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tom | 7 | $829,969 | 698 | 4.95/5.0 |
| Anna From HUSWELL | 20 | $821,854 | 239 | 3.03/5.0 |
| Els | 4 | $447,495 | 190 | 4.95/5.0 |
| Willy Wonka | 9 | $446,680 | 2235 | 4.68/5.0 |
| Marie | 5 | $393,585 | 543 | 4.83/5.0 |
| Marlien | 4 | $331,929 | 2246 | 4.67/5.0 |
| Michèle | 4 | $252,578 | 239 | 4.95/5.0 |
| Francis | 3 | $247,534 | 318 | 4.84/5.0 |
| The Notary | 7 | $236,926 | 16 | 0.71/5.0 |
| Abc | 4 | $235,884 | 263 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bruges.
Dive Deeper: Advanced Bruges STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bruges. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBruges Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bruges
- The Bruges Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 49.3% of the 795 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 47.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Bruges, House properties are the most common (43.6%), reflecting the local real estate landscape.
- Houses represent a significant 43.6% portion, catering likely to families or larger groups.
- The presence of 26.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, outdoor/unique (combined 2.9%) offer potential for unique stay experiences.
Bruges Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bruges
- The dominant room capacity in Bruges is 1 bedroom listings, making up 34.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 53.6% of the active Airbnb listings in Bruges, indicating a high concentration in these sizes.
Bruges Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bruges
- The most common guest capacity trend in Bruges vacation rentals is listings accommodating 2 guests (28.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Bruges STR market, accounting for 45.0% of listings.
- 19.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bruges.
- On average, properties in Bruges are equipped to host 2.8 guests.
Bruges Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bruges
- The most common availability pattern in Bruges falls within the 91-180 days range, representing 31.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 48.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Bruges (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 53.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bruges Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
223 listings
29.5% of total
2 Nights
330 listings
43.7% of total
3 Nights
44 listings
5.8% of total
4-6 Nights
6 listings
0.8% of total
7-29 Nights
7 listings
0.9% of total
30+ Nights
146 listings
19.3% of total
Key Insights
- The most prevalent minimum stay requirement in Bruges is 2 Nights, adopted by 43.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.2%) of the Bruges Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19.3%) caters to monthly stays (30+ nights) in Bruges, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.7% of Bruges hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 19.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bruges.
Bruges Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
0.6% of total
Super Strict 30 Days
18 listings
2.5% of total
Flexible
106 listings
14.6% of total
Moderate
281 listings
38.7% of total
Firm
133 listings
18.3% of total
Strict
184 listings
25.3% of total
Cancellation Policy Insights for Bruges
- The prevailing Airbnb cancellation policy trend in Bruges is Moderate, used by 38.7% of listings.
- There's a relatively balanced mix between guest-friendly (53.3%) and stricter (43.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.7% market standard in Bruges.
- Regularly review your cancellation policy against competitors and market demand shifts in Bruges.
Bruges STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bruges
- The overall average booking lead time for vacation rentals in Bruges is 62 days.
- Guests book furthest in advance for stays during May (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Bruges.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Bruges averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bruges (2025)
Amenity Prevalence
Amenity Insights for Bruges
- Essential amenities in Bruges that guests expect include: Wifi, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bruges: Wifi, Heating, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Heating, Smoke alarm.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bruges to stay competitive.
Bruges Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bruges
- The typical guest profile for Airbnb in Bruges consists of predominantly international visitors (97%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 3.5% of guests.
- Key international markets include United Kingdom (26.3%) and United States (18.9%).
- Top languages spoken are English (48.6%) followed by French (12.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bruges Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kockengen | 12 | $7,560 | $396.31 | 61% |
| Lo-Reninge | 12 | $6,193 | $432.10 | 49% |
| Mont-de-l'Enclus | 10 | $5,508 | $360.62 | 39% |
| Bentveld | 13 | $4,798 | $443.61 | 54% |
| Dion | 13 | $4,589 | $265.41 | 58% |
| Halfweg | 17 | $4,307 | $231.13 | 55% |
| Aerdenhout | 17 | $4,288 | $694.02 | 53% |
| Incourt | 11 | $4,281 | $293.31 | 43% |
| Merksplas | 10 | $3,885 | $256.59 | 44% |
| Oud Ade | 17 | $3,779 | $277.47 | 51% |