Houyet Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Namur, Belgium

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Houyet in 2025? Explore comprehensive Airbnb analytics for Houyet, Namur, Belgium to uncover income potential. This 2025 STR market report for Houyet, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 46 active listings.

Whether you're considering an Airbnb investment in Houyet, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Houyet Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Houyet Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$235
The average rental revenue earned for an occupied room per day in Houyet.
Occupancy Rate(?)
42.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$32,555
Typical annual income for an Airbnb listing in Houyet. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-9.7%
Slight decrease (-9.7%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Houyet.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Houyet.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
46
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Houyet (2025)

Understanding the monthly revenue variations for Airbnb listings in Houyet is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Houyet is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Houyet across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,407+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,854 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,146 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $973, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Houyet

Houyet Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Houyet STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Houyet:

  • Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 40%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Houyet

Average Daily Rate (ADR) Airbnb Trends in Houyet (2025)

Effective short term rental pricing strategy in Houyet involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Houyet typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $509+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $244 or more.
  • Typical properties (Median) charge around $152 per night.
  • Entry-level properties (Bottom 25%) earn around $106 per night.

Average Daily Rate (ADR) Trend by Month in Houyet

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Airbnb Seasonality Analysis & Trends in Houyet (2025)

Peak Season (May, April, June)
  • Revenue averages $4,078 per month
  • Occupancy rates average 42.1%
  • Daily rates average $224
Shoulder Season
  • Revenue averages $3,296 per month
  • Occupancy maintains around 48.2%
  • Daily rates hold near $228
Low Season (January, February, March)
  • Revenue drops to average $2,252 per month
  • Occupancy decreases to average 38.0%
  • Daily rates adjust to average $224

Seasonality Insights for Houyet

  • The Airbnb seasonality in Houyet shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Houyet's highest earning potential, with monthly revenues capable of climbing to $4,453, occupancy reaching a high of 55.1%, and ADRs peaking at $233.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,066, occupancy could drop to 32.8%, and ADRs may adjust down to $220.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Houyet.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Houyet seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Houyet (2025)

Exploring the top neighborhoods for short-term rentals in Houyet? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Houyet Town Center
The heart of Houyet offers a charming atmosphere with local shops and restaurants. This area is great for tourists wanting to experience authentic Belgian culture while being close to nature.
Local restaurants, Boutique shops, Leffe Brewery, Nearby hiking trails, River Lesse
Dinant
Just a short drive from Houyet, Dinant is known for its stunning citadel and picturesque riverside views. It attracts tourists looking for scenic beauty and outdoor activities.
Dinant Citadel, Meuse River cruises, Collegiate Church of Notre Dame, Bayard Rock, Dinant Jazz Festival
Han-sur-Lesse
Famous for its beautiful caves, Han-sur-Lesse attracts nature lovers and adventure seekers. Ideal for hosting Airbnb for families and explorers.
Han Caves, Wildlife park, Hiking trails, Adventure parks, Local gastronomy
Torgny
A village known for its unique architecture and vineyards. It offers a tranquil escape for tourists interested in wine tasting and rural tourism.
Local vineyards, Scenic walking paths, Biodynamic farms, Village square, Cultural festivals
Gembes
A small village engulfed in nature, great for those looking to escape city life. Perfect for nature lovers and outdoor activities like hiking.
Nature trails, Scenic views, Local fauna, Riverside picnicking, Historical ruins
Ciney
This town is known for its local breweries and festivals, making it a popular spot for beer enthusiasts and cultural visitors.
Ciney Brewery, Saint Lubin's Church, Ciney Castle, Local markets, Annual beer festival
Marche-les-Dames
A peaceful area by the Meuse River, offering lovely views and outdoor activities. It's suitable for relaxing retreats.
Meuse river access, Hiking paths, Picnic areas, Riverfront cafes, Nature reserves
Malmedy
A bit farther but known for winter sports and beautiful nature, popular among those seeking a full vacation experience.
Skiing resorts, Biking trails, Malmedy Christmas Market, Cultural events, Beautiful lakes

Understanding Airbnb License Requirements & STR Laws in Houyet (2025)

While Houyet, Namur, Belgium currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Houyet to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Houyet (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Houyetbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

La Grande Folie, Beautiful family home

La Grande Folie, Beautiful family home

Entire Place • 7 bedrooms

$161,722
Revenue
83.3%
Occupancy
$530.32
Daily Rate
Luxury secluded cottage (all-in) in private estate.

Luxury secluded cottage (all-in) in private estate.

Entire Place • 5 bedrooms

$152,822
Revenue
43.8%
Occupancy
$922.12
Daily Rate
Ardenne cottage; Covered heated pool, 22 people

Ardenne cottage; Covered heated pool, 22 people

Entire Place • 6 bedrooms

$135,958
Revenue
48.6%
Occupancy
$745.33
Daily Rate
La Petite Folie, Charming cottage in nature

La Petite Folie, Charming cottage in nature

Entire Place • 6 bedrooms

$96,459
Revenue
71.7%
Occupancy
$360.01
Daily Rate
House with great views.

House with great views.

Entire Place • 4 bedrooms

$57,566
Revenue
48.2%
Occupancy
$260.97
Daily Rate
Beautiful home on the outskirts of the forest

Beautiful home on the outskirts of the forest

Entire Place • 3 bedrooms

$55,346
Revenue
45.9%
Occupancy
$328.77
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Houyet (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Houyet based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Rodolphe2$258,1812834.86/5.0
Thierry1$152,82285.00/5.0
Dirk1$135,958784.76/5.0
Jean-Michel2$87,1581594.73/5.0
Dorian2$79,053145.00/5.0
Pascale1$57,566394.87/5.0
Steven1$55,346424.95/5.0
Manon1$51,607194.95/5.0
Véronique1$49,5001264.85/5.0
Anne Michèle1$45,044284.86/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Houyet.

Dive Deeper: Advanced Houyet STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Houyet. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Houyet Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Houyet

  • The Houyet Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.5% of the 46 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Houyet, House properties are the most common (80.4%), reflecting the local real estate landscape.
  • Houses represent a significant 80.4% portion, catering likely to families or larger groups.
  • Smaller segments like others, hotel/boutique (combined 8.6%) offer potential for unique stay experiences.

Houyet Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Houyet

  • The dominant room capacity in Houyet is 1 bedroom listings, making up 30.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 47.8% of the active Airbnb listings in Houyet, indicating a high concentration in these sizes.
  • A significant 45.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Houyet.

Houyet Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Houyet

  • The most common guest capacity trend in Houyet vacation rentals is listings accommodating 8+ guests (34.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 2 guests dominate the Houyet STR market, accounting for 54.4% of listings.
  • 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Houyet.
  • On average, properties in Houyet are equipped to host 5.0 guests.

Houyet Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Houyet

  • The most common availability pattern in Houyet falls within the 271-366 days range, representing 30.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 60.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Houyet (28.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 41.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Houyet Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (39.5%)

1 Night

17 listings

39.5% of total

2 Nights (37.2%)

2 Nights

16 listings

37.2% of total

3 Nights (7%)

3 Nights

3 listings

7% of total

30+ Nights (16.3%)

30+ Nights

7 listings

16.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Houyet is 1 Night, adopted by 39.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (76.7%) of the Houyet Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (16.3%) caters to monthly stays (30+ nights) in Houyet, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 39.5% of Houyet hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 16.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Houyet.

Houyet Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

2.4% of total

Flexible (26.2%)

Flexible

11 listings

26.2% of total

Moderate (38.1%)

Moderate

16 listings

38.1% of total

Firm (16.7%)

Firm

7 listings

16.7% of total

Strict (16.7%)

Strict

7 listings

16.7% of total

Cancellation Policy Insights for Houyet

  • The prevailing Airbnb cancellation policy trend in Houyet is Moderate, used by 38.1% of listings.
  • There's a relatively balanced mix between guest-friendly (64.3%) and stricter (33.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 38.1% market standard in Houyet.
  • Regularly review your cancellation policy against competitors and market demand shifts in Houyet.

Houyet STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Houyet

  • The overall average booking lead time for vacation rentals in Houyet is 51 days.
  • Guests book furthest in advance for stays during May (average 89 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 33 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (44 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Houyet.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
  • Monitor your own booking lead times against these Houyet averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Houyet (2025)

Amenity Prevalence

Amenity Insights for Houyet

  • Popular amenities like Wifi, Smoke alarm, Kitchen are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Wifi or Smoke alarm to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Houyet to stay competitive.

Houyet Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Houyet

  • The typical guest profile for Airbnb in Houyet consists of a mix of domestic (54%) and international guests, often arriving from nearby Brussels, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 53.5% of guests.
  • Key international markets include Belgium (53.5%) and Netherlands (16.6%).
  • Top languages spoken are English (33.1%) followed by French (24.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Houyet Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Mont-de-l'Enclus10$5,508$360.6239%
Dion13$4,589$265.4158%
Incourt11$4,281$293.3143%
Merksplas10$3,885$256.5944%
Trigny10$3,775$248.1946%
Kerkdriel25$3,607$323.1640%
Kluisbergen17$3,584$401.5044%
Brecht10$3,531$251.7054%
Ellezelles13$3,492$292.6845%
Aubel33$3,418$244.7744%

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