Hasselt Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Limburg, Belgium

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Hasselt in 2025? Explore comprehensive Airbnb analytics for Hasselt, Limburg, Belgium to uncover income potential. This 2025 STR market report for Hasselt, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 120 active listings.

Whether you're considering an Airbnb investment in Hasselt, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hasselt Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Hasselt Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$156
The average rental revenue earned for an occupied room per day in Hasselt.
Occupancy Rate(?)
41.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$17,470
Typical annual income for an Airbnb listing in Hasselt. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-1.9%
Slight decrease (-1.9%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Hasselt.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Hasselt.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
120
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Hasselt (2025)

Understanding the monthly revenue variations for Airbnb listings in Hasselt is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hasselt is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hasselt across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,871+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,691 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,793 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $956, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Hasselt

Hasselt Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Hasselt STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hasselt:

  • Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 40%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Hasselt

Average Daily Rate (ADR) Airbnb Trends in Hasselt (2025)

Effective short term rental pricing strategy in Hasselt involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hasselt typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $242+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $175 or more.
  • Typical properties (Median) charge around $117 per night.
  • Entry-level properties (Bottom 25%) earn around $91 per night.

Average Daily Rate (ADR) Trend by Month in Hasselt

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Airbnb Seasonality Analysis & Trends in Hasselt (2025)

Peak Season (July, May, April)
  • Revenue averages $2,602 per month
  • Occupancy rates average 49.2%
  • Daily rates average $141
Shoulder Season
  • Revenue averages $2,104 per month
  • Occupancy maintains around 43.7%
  • Daily rates hold near $146
Low Season (January, February, March)
  • Revenue drops to average $1,526 per month
  • Occupancy decreases to average 35.9%
  • Daily rates adjust to average $150

Seasonality Insights for Hasselt

  • The Airbnb seasonality in Hasselt shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Hasselt's highest earning potential, with monthly revenues capable of climbing to $2,655, occupancy reaching a high of 55.2%, and ADRs peaking at $158.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,404, occupancy could drop to 33.3%, and ADRs may adjust down to $140.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hasselt.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Hasselt seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Hasselt (2025)

Exploring the top neighborhoods for short-term rentals in Hasselt? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
City Center
Hasselt's bustling city center is great for tourists who want to enjoy shopping, dining, and local attractions. It offers easy access to public transport and is rich in cultural activities.
Hasselt Fashion Museum, Japanese Garden, St. Quentin Cathedral, The New Town Hall, Jenever Museum
Herkenrode
A lovely suburb known for its quiet residential areas and green spaces. Perfect for visitors looking for tranquility while still being close to the city.
Herkenrode Abbey, Hasselt Botanical Garden, Park Bellun, Nature reserve Bokrijk, Cultural events in local areas
Zonhoven
This nearby town offers a peaceful retreat with nature parks and outdoor activities, ideal for families and nature lovers.
Hoge Kempen National Park, Zonhoven Nature Reserve, Various biking trails, Local eating spots, Community events
Kuringen
A charming district that combines residential comfort with access to local shops and parks, suitable for longer stays.
Kuringen Castle, Kuringen Park, Local festivals, Biking paths, Cafés and restaurants
Diepenbeek
A vibrant community with a mix of local charm and amenities, perfect for those wanting a quieter experience while still close to Hasselt.
Diepenbeek Castle, Local events and markets, Cycling routes, Nature walks, Community parks
Alken
This small town offers a picturesque environment and is known for its wine production, attracting visitors looking for local experiences.
Alken Castle, Wine tours, Local vineyards, Cultural festivals, Scenic countryside
Lanklaar
A tranquil area close to the water, ideal for guests looking for relaxation and outdoor activities such as cycling and walking.
Lanklaar Lake, Biking paths, Nature walks, Local restaurants, Community events
Hasselt South
A developing area that is attracting more visitors due to its proximity to the city center and local amenities, making it a good investment opportunity.
Cultural sites, Local dining, Shopping centers, Events in the area, Proximity to Hasselt's nightlife

Understanding Airbnb License Requirements & STR Laws in Hasselt (2025)

While Hasselt, Limburg, Belgium currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hasselt to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Hasselt (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Hasseltbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Luxe city villa te Hasselt

Luxe city villa te Hasselt

Entire Place • 4 bedrooms

$89,303
Revenue
38.4%
Occupancy
$444.57
Daily Rate
Villa Herckenrode, garden, terrace and play castle

Villa Herckenrode, garden, terrace and play castle

Entire Place • 5 bedrooms

$84,548
Revenue
48.8%
Occupancy
$336.89
Daily Rate
SHS°Luxe Design: stunning view Family/Parking incl

SHS°Luxe Design: stunning view Family/Parking incl

Entire Place • 2 bedrooms

$60,501
Revenue
71.2%
Occupancy
$228.56
Daily Rate
◊In the heart of Hasselt◊3 BEDROOM│KITCHEN│Netflix

◊In the heart of Hasselt◊3 BEDROOM│KITCHEN│Netflix

Entire Place • 3 bedrooms

$59,608
Revenue
67.7%
Occupancy
$238.98
Daily Rate
Hollandia City House (Hasselt Centre)

Hollandia City House (Hasselt Centre)

Entire Place • 4 bedrooms

$53,154
Revenue
24.9%
Occupancy
$637.07
Daily Rate
Holiday home Twenty Six near the center of Hasselt

Holiday home Twenty Six near the center of Hasselt

Entire Place • 5 bedrooms

$52,429
Revenue
36.1%
Occupancy
$487.20
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Hasselt (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Hasselt based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Tamara2$120,1091254.89/5.0
Host #4677660776$92,54210.00/5.0
Ward1$89,303244.79/5.0
Lydia1$84,548304.93/5.0
Ben3$82,5122184.69/5.0
Björn2$66,0291094.96/5.0
Yves2$55,7442584.92/5.0
Valerie1$52,429304.87/5.0
Kirsten1$43,361294.93/5.0
Matthiece1$43,1372444.85/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hasselt.

Dive Deeper: Advanced Hasselt STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hasselt. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Hasselt Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Hasselt

  • The Hasselt Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.3% of the 120 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 30.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Hasselt, Apartment/Condo properties are the most common (45%), reflecting the local real estate landscape.
  • Houses represent a significant 30.8% portion, catering likely to families or larger groups.
  • The presence of 20% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, outdoor/unique (combined 4.1%) offer potential for unique stay experiences.

Hasselt Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Hasselt

  • The dominant room capacity in Hasselt is 1 bedroom listings, making up 47.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 67.5% of the active Airbnb listings in Hasselt, indicating a high concentration in these sizes.

Hasselt Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Hasselt

  • The most common guest capacity trend in Hasselt vacation rentals is listings accommodating 2 guests (45%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Hasselt STR market, accounting for 57.5% of listings.
  • A significant 45.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Hasselt.
  • 13.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hasselt.
  • On average, properties in Hasselt are equipped to host 2.8 guests.

Hasselt Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Hasselt

  • The most common availability pattern in Hasselt falls within the 271-366 days range, representing 43.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 70.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Hasselt (26.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 30.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Hasselt Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (36.8%)

1 Night

43 listings

36.8% of total

2 Nights (37.6%)

2 Nights

44 listings

37.6% of total

3 Nights (7.7%)

3 Nights

9 listings

7.7% of total

4-6 Nights (2.6%)

4-6 Nights

3 listings

2.6% of total

7-29 Nights (5.1%)

7-29 Nights

6 listings

5.1% of total

30+ Nights (10.3%)

30+ Nights

12 listings

10.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Hasselt is 2 Nights, adopted by 37.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (74.4%) of the Hasselt Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (10.3%) caters to monthly stays (30+ nights) in Hasselt, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 37.6% of Hasselt hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 10.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hasselt.

Hasselt Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (29.2%)

Flexible

28 listings

29.2% of total

Moderate (45.8%)

Moderate

44 listings

45.8% of total

Firm (10.4%)

Firm

10 listings

10.4% of total

Strict (14.6%)

Strict

14 listings

14.6% of total

Cancellation Policy Insights for Hasselt

  • The prevailing Airbnb cancellation policy trend in Hasselt is Moderate, used by 45.8% of listings.
  • The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Hasselt may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 45.8% market standard in Hasselt.
  • Using a Strict policy might deter some guests, as only 14.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Hasselt.

Hasselt STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Hasselt

  • The overall average booking lead time for vacation rentals in Hasselt is 50 days.
  • Guests book furthest in advance for stays during August (average 83 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 33 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Hasselt.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
  • Monitor your own booking lead times against these Hasselt averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Hasselt (2025)

Amenity Prevalence

Amenity Insights for Hasselt

  • Essential amenities in Hasselt that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, Hot water, TV are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Hasselt: Wifi, Smoke alarm.
  • Prioritize adding missing essentials: Wifi, Smoke alarm.
  • Consider adding popular differentiators like Heating or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Hasselt to stay competitive.

Hasselt Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Hasselt

  • The typical guest profile for Airbnb in Hasselt consists of a mix of domestic (40%) and international guests, with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Dutch.
  • Domestic travelers account for 40.0% of guests.
  • Key international markets include Belgium (40%) and Netherlands (13.9%).
  • Top languages spoken are English (36.5%) followed by Dutch (18.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Hasselt Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Baarlo18$5,602$313.7360%
Dion13$4,589$265.4158%
Incourt11$4,281$293.3143%
Merksplas10$3,885$256.5944%
Kerkdriel25$3,607$323.1640%
Brecht10$3,531$251.7054%
Ondenval10$3,432$235.0045%
Aubel33$3,418$244.7744%
Saint-Hubert28$3,414$294.6641%
Heusden-Zolder14$3,392$290.0644%

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