Herstal Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Liège, Belgium
Is Airbnb profitable in Herstal in 2025? Explore comprehensive Airbnb analytics for Herstal, Liège, Belgium to uncover income potential. This 2025 STR market report for Herstal, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Herstal, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Herstal Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Herstal Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Herstal (2025)
Understanding the monthly revenue variations for Airbnb listings in Herstal is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Herstal is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Herstal across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,792+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,772 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,615 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $853, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Herstal
Herstal Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Herstal STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Herstal:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Herstal
Average Daily Rate (ADR) Airbnb Trends in Herstal (2025)
Effective short term rental pricing strategy in Herstal involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Herstal typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $182+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $127 or more.
- Typical properties (Median) charge around $71 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Herstal
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Airbnb Seasonality Analysis & Trends in Herstal (2025)
Peak Season (May, April, June)
- Revenue averages $2,517 per month
- Occupancy rates average 57.9%
- Daily rates average $89
Shoulder Season
- Revenue averages $1,867 per month
- Occupancy maintains around 49.7%
- Daily rates hold near $99
Low Season (February, March, September)
- Revenue drops to average $1,456 per month
- Occupancy decreases to average 49.0%
- Daily rates adjust to average $97
Seasonality Insights for Herstal
- The Airbnb seasonality in Herstal shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Herstal's highest earning potential, with monthly revenues capable of climbing to $2,627, occupancy reaching a high of 61.3%, and ADRs peaking at $109.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,335, occupancy could drop to 41.7%, and ADRs may adjust down to $88.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Herstal.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Herstal seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Herstal (2025)
Exploring the top neighborhoods for short-term rentals in Herstal? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Herstal Center | The heart of Herstal, with easy access to public transport and essential services. Ideal for tourists and business travelers looking to explore Liège and the surrounding regions. | Herstal Train Station, Musee Curtius, The Meuse River, Cinéma Le Parc, Local shops and restaurants |
| Battice | A quiet suburb of Herstal, perfect for nature lovers and families, with plenty of green spaces and local attractions. A great getaway spot from city life. | Parc de Battice, Local hiking trails, Historic farms, Community parks |
| Cheratte | A charming area known for its historical architecture and serenity. Offers a unique experience away from the hustle and bustle of the city. | Historic buildings, Local cafes, Scenic views of the Meuse Valley |
| Rocourt | A residential area close to shops and amenities. Appeals to families and those looking for a peaceful stay yet close to city attractions. | Local markets, Community events, Parks and recreation areas |
| La Panne | A beautiful area near the waters of the Meuse, great for visitors seeking a blend of water activities and outdoor experiences. | Waterfront activities, Walking paths along the river, Restaurants with scenic views |
| Ans | Just a short distance from Herstal, Ans offers a suburban feel with local restaurants and shops, making it an attractive lodging option for visitors. | Local parks, Cafés, Boutique shops |
| Seraing | Known for its industrial history, Seraing is evolving and attracting visitors interested in local culture and heritage. | Cultural landmarks, Local breweries, Historical sites |
| Saint-Nicolas | A historic district with a mix of modern amenities and charming streets. Perfect for tourists looking for a unique experience. | Local art scene, Fun local bars, Historical architecture |
Understanding Airbnb License Requirements & STR Laws in Herstal (2025)
While Herstal, Liège, Belgium currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Herstal to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Herstal (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Herstalbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Wellness Suite - Private Jacuzzi, Sauna & Hammam
Entire Place • 1 bedroom
New and bright apartment!
Entire Place • 2 bedrooms
Studio cycladique
Entire Place • 1 bedroom
Pleasant townhouse with terrace and BBQ.
Entire Place • 2 bedrooms
3 Bedrooms - Herstal
Entire Place • 3 bedrooms
Lovely one bedroom apartment
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Herstal (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Herstal based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jean-Philippe | 1 | $35,573 | 41 | 5.00/5.0 |
| Umberto | 1 | $33,853 | 40 | 4.95/5.0 |
| Wahida | 1 | $32,931 | 56 | 4.79/5.0 |
| Désiré Et Brigitte | 2 | $31,105 | 242 | 4.81/5.0 |
| Sarah | 1 | $29,701 | 57 | 4.91/5.0 |
| Reno | 1 | $28,105 | 5 | 4.80/5.0 |
| Jennifer & Ze Team | 1 | $26,534 | 17 | 4.94/5.0 |
| Christophe | 1 | $21,064 | 110 | 4.85/5.0 |
| Mariem | 1 | $20,326 | 6 | 4.50/5.0 |
| Host #348692875 | 1 | $20,024 | 5 | 3.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Herstal.
Dive Deeper: Advanced Herstal STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Herstal. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHerstal Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Herstal
- The Herstal Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Herstal, Apartment/Condo properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 45% portion, catering likely to families or larger groups.
Herstal Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Herstal
- The dominant room capacity in Herstal is 1 bedroom listings, making up 55% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 90.0% of the active Airbnb listings in Herstal, indicating a high concentration in these sizes.
- With over half the market (55%) consisting of studios or 1-bedroom units, Herstal is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Herstal.
Herstal Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Herstal
- The most common guest capacity trend in Herstal vacation rentals is listings accommodating 4 guests (35%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Herstal STR market, accounting for 70.0% of listings.
- On average, properties in Herstal are equipped to host 3.1 guests.
Herstal Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Herstal
- The most common availability pattern in Herstal falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Herstal (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Herstal Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
53.3% of total
2 Nights
4 listings
26.7% of total
3 Nights
1 listings
6.7% of total
4-6 Nights
1 listings
6.7% of total
30+ Nights
1 listings
6.7% of total
Key Insights
- The most prevalent minimum stay requirement in Herstal is 1 Night, adopted by 53.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the Herstal Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 53.3% of Herstal hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Herstal.
Herstal Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
21.4% of total
Moderate
7 listings
50% of total
Firm
2 listings
14.3% of total
Strict
2 listings
14.3% of total
Cancellation Policy Insights for Herstal
- The prevailing Airbnb cancellation policy trend in Herstal is Moderate, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 71.4% of listings offering Flexible or Moderate policies. This suggests guests in Herstal may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Herstal.
- Using a Strict policy might deter some guests, as only 14.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Herstal.
Herstal STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Herstal
- The overall average booking lead time for vacation rentals in Herstal is 43 days.
- Guests book furthest in advance for stays during April (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (77 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Herstal.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Herstal averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Herstal (2025)
Amenity Prevalence
Amenity Insights for Herstal
- Essential amenities in Herstal that guests expect include: Heating, Wifi, Essentials, Hot water, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Free parking on premises, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Herstal: Heating, Wifi, Essentials, Hot water, TV.
- Prioritize adding missing essentials: Essentials, Hot water, TV.
- Consider adding popular differentiators like Smoke alarm or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Herstal to stay competitive.
Herstal Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Herstal
- The typical guest profile for Airbnb in Herstal consists of predominantly international visitors (79%), with top international origins including Belgium, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 21.0% of guests.
- Key international markets include France (38.9%) and Belgium (21%).
- Top languages spoken are English (32%) followed by French (30.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Belgium.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Herstal Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Baarlo | 18 | $5,602 | $313.73 | 60% |
| Dion | 13 | $4,589 | $265.41 | 58% |
| Incourt | 11 | $4,281 | $293.31 | 43% |
| Merksplas | 10 | $3,885 | $256.59 | 44% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |
| Brecht | 10 | $3,531 | $251.70 | 54% |
| Ondenval | 10 | $3,432 | $235.00 | 45% |
| Aubel | 33 | $3,418 | $244.77 | 44% |
| Saint-Hubert | 28 | $3,414 | $294.66 | 41% |
| Heusden-Zolder | 14 | $3,392 | $290.06 | 44% |