Airbnb Market Analytics, Statistics and Data in Tournai, Hainaut, Belgium
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tournai? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tournai:
How much do Airbnb hosts make on average per month in Tournai?
The short-term rental market in Tournai shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,275 per month
- Strong performing properties (top 25%) make $2,403 or more
- Best-in-class properties (top 10%) achieve $3,531+ monthly
- Entry-level properties (bottom 25%) typically earn around $570
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tournai
The market in Tournai shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 38% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tournai
Daily rates in Tournai vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $100 per night
- Strong performing properties (top 25%) secure $150 or more
- Best-in-class properties (top 10%) pull in $255+ per night
- Entry-level properties (bottom 25%) earn around $74
Daily Rate Variations by Month
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Seasonality patterns in Tournai
Peak Season (May, August, July)
- Revenue peaks at $2116.54 per month
- Occupancy rates reach 51.77%
- Daily rates average $144.18
Shoulder Season
- Revenue averages $1778.95 per month
- Occupancy maintains 40.72%
- Daily rates hold at $132.10
Low Season (December, March, September)
- Revenue drops to $1592.03 per month
- Occupancy decreases to 34.75%
- Daily rates adjust to $119.31
Is it still profitable to do Airbnb in Tournai in 2025?
Yes! Tournai demonstrates strong year-round potential with stable demand, featuring a growing occupancy rate of 41% and solid monthly revenue averaging $1779 and The market's 101 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tournai
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Grand Place | Tournai's historic main square, surrounded by stunning architecture and local shops. A hub for tourists looking to experience the cultural heart of the city. | Tournai Cathedral, Belfry of Tournai, Town Hall, Local cafes and restaurants, Art installations |
| Quai des Vignes | A picturesque riverside area that offers a scenic view of the river and the surrounding town. Ideal for guests wanting a peaceful retreat close to nature. | Escaut River, Promenade along the river, Nearby parks, Bicycle rental services, Outdoor cafes |
| Saint-Brice | A vibrant neighborhood known for its local markets and community events. Offers a genuine Tournai experience with a friendly atmosphere. | Local markets, Community center, Parks, Cultural events, Artisan shops |
| Rue des Chapeliers | A lively street filled with boutiques, cafes, and restaurants. Perfect for travelers who want to enjoy local shopping and dining. | Charming boutiques, Gourmet restaurants, Cafes with outdoor seating, Art studios, Street performers |
| Museum of Fine Arts | This area is home to cultural attractions attracting art lovers and history buffs. A great area for those interested in the arts and culture of Tournai. | Museum of Fine Arts, Contemporary art exhibitions, Art history lectures, Cultural workshops, Art fairs |
| Our Lady of Tournai | A serene area with beautiful churches and historical sites, great for those who appreciate architecture and history. | Cathedral of Our Lady, Historic monasteries, Beautiful gardens, Guided city tours, Photography opportunities |
| Tournai Market Square | The main market area bustling with activity, a great place for visitors to find local goods, fresh produce, and artisan products. | Weekly farmers market, Local crafts, Street food vendors, Festivals, Live music events |
| Porte Blanche | This area is known for its beautiful parks and recreational spaces, making it a good location for families and nature lovers. | Parks, Walking and biking paths, Children's play areas, Picnic spots, Seasonal events |
Do you need a license for Airbnb in Tournai?
We recommend checking directly with Tournai's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Tournai
Moulin de Barbissart
Entire Place • 3 bedrooms
Family home
Entire Place • 4 bedrooms
La Villa Nova - Family house
Entire Place • 3 bedrooms
Spacious eco-lodge with unique view of the mill
Entire Place • 3 bedrooms
Le Renouveau - a haven of peace in the middle of nature
Entire Place • 4 bedrooms
Warm house with a hot tub
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Tournai
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cedric | 3 | $91,763 | 176 | 4.92/5.0 |
| Philippe | 1 | $90,311 | 8 | 5.00/5.0 |
| 78878347 | 3 | $74,407 | 1 | 0.00/5.0 |
| Béatrice | 1 | $73,592 | 30 | 4.50/5.0 |
| Sophie | 5 | $72,123 | 93 | 2.99/5.0 |
| Martine Tarek | 4 | $45,150 | 58 | 4.91/5.0 |
| Marie-Line | 3 | $44,185 | 124 | 4.79/5.0 |
| Nathalie | 1 | $43,033 | 15 | 5.00/5.0 |
| Damien | 2 | $42,799 | 81 | 4.72/5.0 |
| Eric | 1 | $42,516 | 37 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tournai
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (71.3%), with apartment & condo and house properties comprising 70.3% of inventory
- Strong specialty sector (27.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (3.0% combined)
Room Capacity Distribution
Analysis of 101 properties in Tournai shows that 1 bedroom properties are most prevalent, making up 38.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.4% of all listings.
Key Insights
- Most common: 1 bedroom (38.6%)
- Least common: 4 bedrooms (6.9%)
- Market concentration: 64.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 101 properties in Tournai reveals that 4 guests properties dominate the market, representing 28.7% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 47.5% of the market.
Key Insights
- Most common capacity: 4 guests (28.7% of market)
- Least common capacity: 5 guests (2% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 47.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 101 properties in Tournai, the most common availability pattern is 271-366 days (48.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.7% of properties).
Key Insights
- Most common availability window: 271-366 days (48.5%)
- Most common booking duration: 31-90 days (32.7%)
- Properties with high availability (180+ days): 72.3%
- Properties with long-term bookings (180+ days): 29.7%
Minimum Stay Distributions
1 Night
43 listings
46.7% of total
2 Nights
34 listings
37% of total
3 Nights
7 listings
7.6% of total
4-6 Nights
5 listings
5.4% of total
7-29 Nights
1 listings
1.1% of total
30+ Nights
2 listings
2.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 83.7%
- Mid-length stays (4-6 nights) represent 5.4% of listings
- Monthly+ stays (2.2%) suggest a stable extended-stay market
- High market flexibility with 91.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
29 listings
34.1% of total
Moderate
22 listings
25.9% of total
Firm
8 listings
9.4% of total
Strict
26 listings
30.6% of total
Key Insights
- Flexible is the preferred policy at 34.1% of listings
- The market shows a balanced distribution between guest-friendly (60.0%) and strict (40.0%) policies
- Strong market consensus around Flexible policies
- Firm policies are least common at 9.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Jul, Jun, averaging 78 days
- Shortest booking windows are in Jan, Dec, Feb, averaging 39 days
- Summer shows the longest average booking window at 78 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 78 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Tournai
Below is the distribution of amenities across listings in Tournai:
Traveler Demographics
Key Insights
- Domestic travelers make up 29.5% of total guests, indicating a moderate local market presence.
- Primary international markets: Belgium (33.6%) and Netherlands (6.4%)
- French is the top language at 36.4%, followed by English (35.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.1%
Recommendations
- Target marketing campaigns for Brussels and Paris markets
- Develop localized content for Belgium and Netherlands
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tournai. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Morienval | 10 | $6,398 | $414.02 | 36% |
| Mont-de-l'Enclus | 10 | $6,325 | $415.31 | 34% |
| Lo-Reninge | 12 | $6,031 | $424.26 | 51% |
| Dion | 13 | $4,927 | $256.45 | 58% |
| Merksplas | 10 | $4,584 | $266.52 | 46% |
| Incourt | 12 | $4,270 | $265.71 | 45% |
| Trigny | 10 | $4,075 | $249.41 | 48% |
| Zerkegem | 10 | $4,009 | $416.46 | 50% |
| Bazeilles | 10 | $3,985 | $266.71 | 44% |
| Rosoy-en-Multien | 15 | $3,871 | $364.01 | 61% |
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