Mons Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hainaut, Belgium
Is Airbnb profitable in Mons in 2025? Explore comprehensive Airbnb analytics for Mons, Hainaut, Belgium to uncover income potential. This 2025 STR market report for Mons, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 132 active listings.
Whether you're considering an Airbnb investment in Mons, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mons Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mons Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mons (2025)
Understanding the monthly revenue variations for Airbnb listings in Mons is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mons is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mons across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,312+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,219 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,361 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $690, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mons
Mons Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mons STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mons:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mons
Average Daily Rate (ADR) Airbnb Trends in Mons (2025)
Effective short term rental pricing strategy in Mons involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mons typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $162+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $110 or more.
- Typical properties (Median) charge around $80 per night.
- Entry-level properties (Bottom 25%) earn around $54 per night.
Average Daily Rate (ADR) Trend by Month in Mons
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Airbnb Seasonality Analysis & Trends in Mons (2025)
Peak Season (May, April, June)
- Revenue averages $2,006 per month
- Occupancy rates average 42.9%
- Daily rates average $89
Shoulder Season
- Revenue averages $1,640 per month
- Occupancy maintains around 50.3%
- Daily rates hold near $92
Low Season (January, February, March)
- Revenue drops to average $1,359 per month
- Occupancy decreases to average 45.1%
- Daily rates adjust to average $97
Seasonality Insights for Mons
- The Airbnb seasonality in Mons shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mons's highest earning potential, with monthly revenues capable of climbing to $2,209, occupancy reaching a high of 53.3%, and ADRs peaking at $100.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,313, occupancy could drop to 40.8%, and ADRs may adjust down to $89.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mons.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mons seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mons (2025)
Exploring the top neighborhoods for short-term rentals in Mons? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Grand Place | The central square of Mons, known for its stunning architecture and vibrant atmosphere. A popular spot for tourists seeking to enjoy local culture, shops, and restaurants within a historical setting. | Mons Town Hall, Belfry of Mons, Mons Memorial Museum, Cathedral of Saint Waudru, Place du Parc |
| Belfry Quarter | A historic area surrounding the Belfry, offering a mix of history, culture, and leisure. Great for visitors who enjoy historical landmarks and picturesque streets. | Belfry of Mons, Place Royale, Historic urban landscape, Café Le QG |
| Culturally Rich Mons | Known for its artistic vibe and cultural events, this area attracts visitors interested in art and festivals. Ideal for guests looking for immersive experiences. | Mons Art Museum, Festivals like Doudou, L'Esprit Bricoleur, Cultural center La Frontière |
| Ensemble Sportif José Janson | A recreational area that is ideal for sporty guests, with various facilities and proximity to outdoor activities. Great for families and active travelers. | Athletic tracks, Cycling paths, Sports facilities, Nearby parks |
| Nimy | A quaint neighborhood just outside the city center, known for its peaceful residential charm and local eateries. Suitable for those looking for a more relaxed stay while still close to the center. | Local shops, Parks, Quiet streets, Cafés |
| Saint-Symphorien | This area offers a more suburban feel with access to green spaces and parks, appealing to those looking for family-friendly options away from the hustle and bustle of downtown. | Parc de la Dodaine, Community festivals, Local markets |
| Cuesmes | A charming neighborhood with historical significance and access to walking trails. Attracts history enthusiasts and nature lovers who want to explore Mons beyond the city limits. | Historical sites, Walking trails, Community events |
| Boussu | Located a bit further but known for its nature and tranquility. This area invites visitors seeking a countryside retreat with the possibility to explore nearby attractions. | Nature reserves, Hiking trails, Local heritage sites |
Understanding Airbnb License Requirements & STR Laws in Mons (2025)
While Mons, Hainaut, Belgium currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mons to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mons (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Monsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mons Dragon House
Entire Place • 5 bedrooms
Camelia, Montois charm
Entire Place • 6 bedrooms
Secret Hot Tub Mons
Private Room • N/A
Hippie chic !
Entire Place • 3 bedrooms
Capsule Flower - Balneo - Cinema
Entire Place • 1 bedroom
4 person apartment in the city center
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mons (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mons based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bertrand | 3 | $158,817 | 173 | 4.84/5.0 |
| The Dragon House | 6 | $128,347 | 190 | 4.78/5.0 |
| Serge | 7 | $103,834 | 251 | 4.95/5.0 |
| Camille | 4 | $102,380 | 303 | 4.86/5.0 |
| Dongdong | 5 | $100,922 | 145 | 4.78/5.0 |
| Steve | 3 | $96,946 | 70 | 4.80/5.0 |
| Céline | 3 | $66,012 | 148 | 4.94/5.0 |
| Longue | 10 | $57,945 | 55 | 3.00/5.0 |
| Pho | 7 | $45,480 | 43 | 3.43/5.0 |
| Fabio | 3 | $45,434 | 77 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mons.
Dive Deeper: Advanced Mons STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mons. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMons Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mons
- The Mons Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.9% of the 132 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.3% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Mons, Apartment/Condo properties are the most common (69.7%), reflecting the local real estate landscape.
- Houses represent a significant 24.2% portion, catering likely to families or larger groups.
- The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Mons Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mons
- The dominant room capacity in Mons is 1 bedroom listings, making up 43.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.4% of the active Airbnb listings in Mons, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Mons.
Mons Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mons
- The most common guest capacity trend in Mons vacation rentals is listings accommodating 2 guests (28%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Mons STR market, accounting for 50.0% of listings.
- 12.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mons.
- On average, properties in Mons are equipped to host 2.7 guests.
Mons Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mons
- The most common availability pattern in Mons falls within the 271-366 days range, representing 37.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mons (26.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mons Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
55 listings
48.2% of total
2 Nights
24 listings
21.1% of total
3 Nights
10 listings
8.8% of total
4-6 Nights
12 listings
10.5% of total
7-29 Nights
9 listings
7.9% of total
30+ Nights
4 listings
3.5% of total
Key Insights
- The most prevalent minimum stay requirement in Mons is 1 Night, adopted by 48.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.3%) of the Mons Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 48.2% of Mons hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mons.
Mons Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
1.8% of total
Super Strict 30 Days
1 listings
0.9% of total
Flexible
26 listings
23.2% of total
Moderate
38 listings
33.9% of total
Firm
13 listings
11.6% of total
Strict
32 listings
28.6% of total
Cancellation Policy Insights for Mons
- The prevailing Airbnb cancellation policy trend in Mons is Moderate, used by 33.9% of listings.
- There's a relatively balanced mix between guest-friendly (57.1%) and stricter (40.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.9% market standard in Mons.
- Regularly review your cancellation policy against competitors and market demand shifts in Mons.
Mons STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mons
- The overall average booking lead time for vacation rentals in Mons is 43 days.
- Guests book furthest in advance for stays during May (average 106 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (60 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Mons.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Mons averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mons (2025)
Amenity Prevalence
Amenity Insights for Mons
- Essential amenities in Mons that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Smoke alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mons: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mons to stay competitive.
Mons Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mons
- The typical guest profile for Airbnb in Mons consists of predominantly international visitors (75%), with top international origins including Belgium, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 25.3% of guests.
- Key international markets include France (36.6%) and Belgium (25.3%).
- Top languages spoken are English (35.4%) followed by French (29.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Belgium.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mons Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 12 | $6,193 | $432.10 | 49% |
| Morienval | 10 | $5,794 | $400.84 | 32% |
| Mont-de-l'Enclus | 10 | $5,508 | $360.62 | 39% |
| Dion | 13 | $4,589 | $265.41 | 58% |
| Incourt | 11 | $4,281 | $293.31 | 43% |
| Merksplas | 10 | $3,885 | $256.59 | 44% |
| Trigny | 10 | $3,775 | $248.19 | 46% |
| Kluisbergen | 17 | $3,584 | $401.50 | 44% |
| Rosoy-en-Multien | 15 | $3,558 | $367.61 | 51% |
| Brecht | 10 | $3,531 | $251.70 | 54% |