Airbnb Market Analytics, Statistics and Data in Leuven, Flemish Brabant, Belgium
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Leuven? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Leuven:
How much do Airbnb hosts make on average per month in Leuven?
The short-term rental market in Leuven shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,454 per month
- Strong performing properties (top 25%) make $2,397 or more
- Best-in-class properties (top 10%) achieve $3,314+ monthly
- Entry-level properties (bottom 25%) typically earn around $747
Revenue Variations by Month
Occupancy Rates Throughout the Year in Leuven
The market in Leuven shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 54% occupancy rates
- Strong performing properties (top 25%) achieve 76% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Leuven
Daily rates in Leuven vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $79 per night
- Strong performing properties (top 25%) secure $103 or more
- Best-in-class properties (top 10%) pull in $158+ per night
- Entry-level properties (bottom 25%) earn around $56
Daily Rate Variations by Month
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Seasonality patterns in Leuven
Peak Season (September, May, April)
- Revenue peaks at $1981.81 per month
- Occupancy rates reach 68.19%
- Daily rates average $109.15
Shoulder Season
- Revenue averages $1809.40 per month
- Occupancy maintains 51.57%
- Daily rates hold at $100.62
Low Season (August, January, February)
- Revenue drops to $1525.83 per month
- Occupancy decreases to 43.11%
- Daily rates adjust to $92.52
Is it still profitable to do Airbnb in Leuven in 2025?
Yes! Leuven demonstrates strong year-round potential with stable demand, featuring a healthy occupancy rate of 52% and solid monthly revenue averaging $1809 and With 232 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Leuven
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Market Square | Known for its vibrant atmosphere and historic buildings, this area is popular with tourists and locals alike, making it a prime spot for Airbnb listings. | Old Market Square, City Hall of Leuven, St. Peter's Church, University Library, M-Museum Leuven, Dijlepark |
| Leuven Town Center | The heart of Leuven, filled with shops, cafes, and cultural attractions, attracts both visitors and students, ensuring a steady stream of potential Airbnb guests. | Leuven Town Hall, Groot Begijnhof, Kruidtuin, Beguinage, Leuven Christmas Market, Museum M |
| Naamsestraat | This street is lined with restaurants and bars, popular among students and young professionals, making it an attractive location for short-term rentals. | Naamsestraat eateries, Rumba Café, Camino, Soda, Brouwerij Domus, Selah Coffee |
| Brusselsestraat | A vibrant street close to the university and city center, offering access to numerous shops and eateries, ideal for short stays. | University Library, Café de Werf, Leuven Castle, Brusselsestraat shops, Oude Markt |
| Vismarkt | A charming area surrounding the fish market with picturesque streets and nearby attractions, ensuring a delightful stay for guests. | Vismarkt, Tafelrond, Fish Market, Small cafés, St. James's Church |
| Dijlepark | A beautiful park area perfect for relaxation and leisure activities, attracting visitors looking for a serene place to stay close to nature. | Dijlepark, Dijle River, Green spaces, Walking paths, Biking trails |
| Kessel-Lo | A residential area that offers a peaceful environment with good transport links to the city center, suitable for families or longer stays. | Kessel-Lo Park, Green spaces, Local restaurants, Biking paths, Hiking trails |
| Heverlee | Known for its university campus and tranquil surroundings, this suburb attracts students and families, making it a good market for Airbnb hosting. | Heverlee Abbey, Tweebronnen Library, Local parks, University campus, Nearby shops |
Do you need a license for Airbnb in Leuven?
We recommend checking directly with Leuven's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Leuven
Spacious city house close to city center and station
Entire Place • 5 bedrooms
LeuView - Modern Apartment in the heart of Leuven
Entire Place • 2 bedrooms
The Heart of Leuven
Entire Place • 3 bedrooms
Raesborre Mansion Loft
Entire Place • 2 bedrooms
Raesborre Domain (Events, Mansion, Park, Cottage)
Entire Place • 5 bedrooms
LOFT The Spanish Crown in Leuven. 4 to 6 people
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Leuven
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ewoud | 12 | $240,806 | 394 | 4.65/5.0 |
| Mel | 5 | $218,169 | 81 | 4.71/5.0 |
| Patricia | 1 | $93,607 | 90 | 4.53/5.0 |
| Annemie | 5 | $80,819 | 162 | 4.80/5.0 |
| Chloé | 1 | $77,695 | 52 | 4.98/5.0 |
| Liesbeth | 1 | $77,312 | 140 | 4.91/5.0 |
| Michal | 3 | $72,177 | 88 | 3.26/5.0 |
| Sanjana | 7 | $68,609 | 210 | 4.71/5.0 |
| Lies | 2 | $63,722 | 112 | 4.93/5.0 |
| Duncan | 3 | $57,142 | 220 | 4.56/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Leuven
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (55.2%), with apartment & condo and house properties comprising 92.2% of inventory
- Untapped potential in others segments (1.7% combined)
Room Capacity Distribution
Analysis of 232 properties in Leuven shows that 1 bedroom properties are most prevalent, making up 50% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.9% of all listings.
Key Insights
- Most common: 1 bedroom (50%)
- Least common: 4 bedrooms (0.9%)
- Market concentration: 65.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 232 properties in Leuven reveals that 2 guests properties dominate the market, representing 39.7% of all listings. The average property accommodates 2.0 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 52.2% of the market.
Key Insights
- Most common capacity: 2 guests (39.7% of market)
- Least common capacity: 7 guests (0.4% of market)
- Average guest capacity: 2.0 guests per property
- Market concentration: 52.2% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 232 properties in Leuven, the most common availability pattern is 271-366 days (36.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (25.9% of properties).
Key Insights
- Most common availability window: 271-366 days (36.2%)
- Most common booking duration: 181-270 days (25.9%)
- Properties with high availability (180+ days): 61.2%
- Properties with long-term bookings (180+ days): 40.9%
Minimum Stay Distributions
1 Night
41 listings
21% of total
2 Nights
70 listings
35.9% of total
3 Nights
16 listings
8.2% of total
4-6 Nights
36 listings
18.5% of total
7-29 Nights
19 listings
9.7% of total
30+ Nights
13 listings
6.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 56.9%
- Mid-length stays (4-6 nights) represent 18.5% of listings
- Monthly+ stays (6.7%) suggest a stable extended-stay market
- High market flexibility with 65.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
60 listings
29.7% of total
Moderate
78 listings
38.6% of total
Firm
23 listings
11.4% of total
Strict
41 listings
20.3% of total
Key Insights
- Moderate is the preferred policy at 38.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 68.3% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 11.4% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Apr, averaging 73 days
- Shortest booking windows are in Dec, Aug, Jan, averaging 44 days
- Summer shows the longest average booking window at 66 days, while Winter has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 66 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Leuven
Below is the distribution of amenities across listings in Leuven:
Traveler Demographics
Key Insights
- Domestic travelers make up 12.2% of total guests, indicating a mostly international-driven market.
- Primary international markets: Belgium (20.2%) and United Kingdom (16%)
- English is the top language at 48.1%, followed by French (14.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Leuven and Amsterdam markets
- Develop localized content for Belgium and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Leuven. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Mont-de-l'Enclus | 10 | $6,325 | $415.31 | 34% |
| Dion | 13 | $4,927 | $256.45 | 58% |
| Merksplas | 10 | $4,584 | $266.52 | 46% |
| Incourt | 12 | $4,270 | $265.71 | 45% |
| Trigny | 10 | $4,075 | $249.41 | 48% |
| Zerkegem | 10 | $4,009 | $416.46 | 50% |
| Bazeilles | 10 | $3,985 | $266.71 | 44% |
| Haaren | 10 | $3,960 | $282.60 | 52% |
| Aubel | 32 | $3,735 | $247.80 | 45% |
| Kluisbergen | 17 | $3,675 | $393.52 | 41% |
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