Hoeilaart Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Flemish Brabant, Belgium
Is Airbnb profitable in Hoeilaart in 2025? Explore comprehensive Airbnb analytics for Hoeilaart, Flemish Brabant, Belgium to uncover income potential. This 2025 STR market report for Hoeilaart, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Hoeilaart, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hoeilaart Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hoeilaart Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hoeilaart (2025)
Understanding the monthly revenue variations for Airbnb listings in Hoeilaart is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hoeilaart is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hoeilaart across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,266+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,215 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,205 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $674, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hoeilaart
Hoeilaart Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hoeilaart STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hoeilaart:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hoeilaart
Average Daily Rate (ADR) Airbnb Trends in Hoeilaart (2025)
Effective short term rental pricing strategy in Hoeilaart involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hoeilaart typically peaks in May and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $252+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $143 or more.
- Typical properties (Median) charge around $96 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Hoeilaart
Get Live Hoeilaart Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Hoeilaart (2025)
Peak Season (August, July, April)
- Revenue averages $2,148 per month
- Occupancy rates average 58.0%
- Daily rates average $114
Shoulder Season
- Revenue averages $1,504 per month
- Occupancy maintains around 46.7%
- Daily rates hold near $121
Low Season (January, November, December)
- Revenue drops to average $1,045 per month
- Occupancy decreases to average 41.2%
- Daily rates adjust to average $108
Seasonality Insights for Hoeilaart
- The Airbnb seasonality in Hoeilaart shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hoeilaart's highest earning potential, with monthly revenues capable of climbing to $2,387, occupancy reaching a high of 62.6%, and ADRs peaking at $142.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $867, occupancy could drop to 32.4%, and ADRs may adjust down to $102.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hoeilaart.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hoeilaart seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hoeilaart (2025)
Exploring the top neighborhoods for short-term rentals in Hoeilaart? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hoeilaart Village | Charming village atmosphere with local shops, cafes, and a close-knit community feel. Perfect for visitors seeking a peaceful getaway close to nature. | Hiking in the Sonian Forest, Local artisan shops, Cafes and restaurants, Traditional Flemish architecture, Hoeilaart Cultural Center |
| Sonian Forest | A vast, picturesque forest area ideal for nature lovers and outdoor enthusiasts. Attracts tourists longing for hiking, biking, and serene landscapes. | Sonian Forest trails, Nature walks, Scenic picnic spots, Wildlife observation, Bicycle rentals |
| Royal Golf Club of Belgium | Renowned golf club attracting golfing enthusiasts and tourists. Ideal for hosting Airbnb guests who enjoy leisure and sports activities. | 18-hole golf course, Clubhouse dining options, Golf events, Scenic views, Tournaments |
| Brussels South | Proximity to Brussels makes it attractive for business travelers and tourists looking to explore the capital city while enjoying a tranquil retreat in Hoeilaart. | Direct train access to Brussels, Cultural and historical sites in Brussels, Shopping and dining in the capital, Museums and art galleries in Brussels |
| Kasteel de La Hulpe | Nearby castle renowned for its beautiful park and gardens, attracting visitors interested in history and nature. | Kasteel de La Hulpe park, Walking paths, Historic architecture, Picnic areas, Visitor center |
| Ter Meeren Park | A local park that offers recreational activities and is great for families. Attracts guests looking for a balance of nature and accessibility to the village. | Playgrounds, Walking paths, Sports fields, Community events, Green spaces |
| Hoeilaart wineries | Emerging wine region gaining popularity; offers wine tasting experiences that appeal to visitors interested in local cuisine and beverages. | Local wineries, Wine tasting tours, Vineyard experiences, Culinary events, Scenic vineyards |
| Cultural events venue | A space that hosts various cultural events throughout the year, attracting visitors and locals interested in arts and culture. | Theater performances, Art exhibitions, Concerts and music events, Community festivals, Workshops |
Understanding Airbnb License Requirements & STR Laws in Hoeilaart (2025)
While Hoeilaart, Flemish Brabant, Belgium currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hoeilaart to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 9% licensed listings)
Top Performing Airbnb Properties in Hoeilaart (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hoeilaartbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Nice house with garden.
Entire Place • 2 bedrooms
Bright apartment in Hoeilaart
Entire Place • 1 bedroom
Ateljee Sohie
Entire Place • 1 bedroom
Quiet, charming country house with garden near Brussels
Entire Place • 2 bedrooms
Comfortable apartment in an artistic environment
Entire Place • 1 bedroom
Belle Maison Ville et Nature
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hoeilaart (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hoeilaart based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jan | 3 | $29,266 | 16 | 4.72/5.0 |
| Jérôme | 1 | $27,798 | 90 | 4.78/5.0 |
| Sarah | 1 | $25,177 | 52 | 4.83/5.0 |
| Wilfried | 1 | $22,582 | 113 | 4.88/5.0 |
| Nastassia Alexia | 2 | $20,549 | 73 | 4.74/5.0 |
| Sandrine | 1 | $19,910 | 130 | 4.90/5.0 |
| Aïssatou | 1 | $17,634 | 28 | 4.86/5.0 |
| Elise | 2 | $16,393 | 22 | 4.88/5.0 |
| Host #58015946 | 1 | $13,889 | 4 | 4.25/5.0 |
| Martin | 1 | $9,372 | 30 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hoeilaart.
Dive Deeper: Advanced Hoeilaart STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hoeilaart. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHoeilaart Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hoeilaart
- The Hoeilaart Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 52.2% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 47.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Hoeilaart, House properties are the most common (39.1%), reflecting the local real estate landscape.
- Houses represent a significant 39.1% portion, catering likely to families or larger groups.
- The presence of 21.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Hoeilaart Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hoeilaart
- The dominant room capacity in Hoeilaart is 1 bedroom listings, making up 39.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 56.5% of the active Airbnb listings in Hoeilaart, indicating a high concentration in these sizes.
Hoeilaart Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hoeilaart
- The most common guest capacity trend in Hoeilaart vacation rentals is listings accommodating 2 guests (39.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Hoeilaart STR market, accounting for 52.1% of listings.
- 12.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hoeilaart.
- On average, properties in Hoeilaart are equipped to host 2.4 guests.
Hoeilaart Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hoeilaart
- The most common availability pattern in Hoeilaart falls within the 271-366 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Hoeilaart (30.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hoeilaart Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
45.5% of total
2 Nights
6 listings
27.3% of total
3 Nights
2 listings
9.1% of total
7-29 Nights
1 listings
4.5% of total
30+ Nights
3 listings
13.6% of total
Key Insights
- The most prevalent minimum stay requirement in Hoeilaart is 1 Night, adopted by 45.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.8%) of the Hoeilaart Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.6%) caters to monthly stays (30+ nights) in Hoeilaart, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45.5% of Hoeilaart hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hoeilaart.
Hoeilaart Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
38.1% of total
Moderate
9 listings
42.9% of total
Firm
3 listings
14.3% of total
Strict
1 listings
4.8% of total
Cancellation Policy Insights for Hoeilaart
- The prevailing Airbnb cancellation policy trend in Hoeilaart is Moderate, used by 42.9% of listings.
- The market strongly favors guest-friendly terms, with 81.0% of listings offering Flexible or Moderate policies. This suggests guests in Hoeilaart may expect booking flexibility.
- Strict cancellation policies are quite rare (4.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.9% market standard in Hoeilaart.
- Using a Strict policy might deter some guests, as only 4.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hoeilaart.
Hoeilaart STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hoeilaart
- The overall average booking lead time for vacation rentals in Hoeilaart is 33 days.
- Guests book furthest in advance for stays during May (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (39 days avg.) sees the longest lead times, while Summer (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Hoeilaart.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Hoeilaart averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hoeilaart (2025)
Amenity Prevalence
Amenity Insights for Hoeilaart
- Essential amenities in Hoeilaart that guests expect include: Wifi, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hoeilaart: Wifi, Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hoeilaart to stay competitive.
Hoeilaart Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hoeilaart
- The typical guest profile for Airbnb in Hoeilaart consists of predominantly international visitors (74%), with top international origins including Belgium, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 26.2% of guests.
- Key international markets include France (26.2%) and Belgium (26.2%).
- Top languages spoken are English (34.8%) followed by French (24.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Belgium.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hoeilaart Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mont-de-l'Enclus | 10 | $5,756 | $378.03 | 42% |
| Merksplas | 13 | $4,776 | $309.15 | 41% |
| Dion | 12 | $4,720 | $274.00 | 58% |
| Jemeppe-sur-Sambre | 10 | $4,334 | $483.43 | 45% |
| Raamsdonksveer | 15 | $3,962 | $497.14 | 40% |
| Incourt | 12 | $3,586 | $318.60 | 40% |
| Mettet | 20 | $3,565 | $294.89 | 42% |
| Kluisbergen | 17 | $3,444 | $378.89 | 42% |
| Aubel | 33 | $3,374 | $255.73 | 43% |
| Bertogne | 28 | $3,364 | $311.80 | 40% |