Airbnb Market Analytics, Statistics and Data in Ghent, East Flanders, Belgium
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ghent? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ghent:
How much do Airbnb hosts make on average per month in Ghent?
The short-term rental market in Ghent shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,228 per month
- Strong performing properties (top 25%) make $3,389 or more
- Best-in-class properties (top 10%) achieve $5,135+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,294
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ghent
The market in Ghent shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 59% occupancy rates
- Strong performing properties (top 25%) achieve 78% or higher
- Best-in-class properties (top 10%) reach 90%+occupancy
- Entry-level properties (bottom 25%) average around 34%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ghent
Daily rates in Ghent vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $109 per night
- Strong performing properties (top 25%) secure $154 or more
- Best-in-class properties (top 10%) pull in $227+ per night
- Entry-level properties (bottom 25%) earn around $77
Daily Rate Variations by Month
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Seasonality patterns in Ghent
Peak Season (May, June, July)
- Revenue peaks at $3025.90 per month
- Occupancy rates reach 62.57%
- Daily rates average $139.16
Shoulder Season
- Revenue averages $2670.17 per month
- Occupancy maintains 55.66%
- Daily rates hold at $130.72
Low Season (September, February, January)
- Revenue drops to $1741.42 per month
- Occupancy decreases to 38.38%
- Daily rates adjust to $121.32
Is it still profitable to do Airbnb in Ghent in 2025?
Yes! Ghent demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 56% and strong monthly revenue averaging $2670 and As a mature market with 881 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ghent
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic City Center | The heart of Ghent, filled with medieval architecture, cobbled streets, and historical landmarks. Ideal for tourists looking to explore the rich history and vibrant culture of the city. | Gravensteen Castle, Saint Bavo's Cathedral, Korenmarkt, The Belfry of Ghent, Museum of Fine Arts |
| Patershol | Charming neighborhood known for its quaint streets, restaurants, and art galleries. A perfect spot for visitors wanting to experience local culture and cuisine. | Patershol restaurant district, Design Museum Gent, St. Peter's Abbey, Café de Gravensteen |
| Graslei and Korenlei | Picturesque waterfront area offering beautiful views of the canals and historic buildings. Popular amongst tourists for scenic walks and photography. | Graslei and Korenlei promenades, The House of Alijn, Museum of the History of Science, Canal boat tours |
| Schaudron | A trendy area with cool bars and a vibrant atmosphere, located close to the university. Attracts younger crowds and students during the academic year. | Saint Peter's Square, Local bars and cafes, Art galleries, University of Ghent |
| Dampoort | An upcoming neighborhood with a mix of culture and commerce, ideal for those wanting to stay in a more local and authentic setting. | Dampoort Train Station, Local markets, Cultural events, Street art |
| Citadel Park | A lovely park area near the city center, suitable for families and nature lovers. Offers a peaceful escape with museums and playgrounds nearby. | Citadel Park, SMAK (Museum of Contemporary Art), Museum of Fine Arts, Playgrounds |
| Voorhout | A quiet residential neighborhood that offers convenience and proximity to the city's attractions. Great for long-term stays and families. | Local parks, Proximity to public transport, Shopping street, Cafes |
| Kouter | Known for its flower market and beautiful square, Kouter is a lively area with great dining options, making it popular among locals and visitors alike. | Kouter Flower Market, Café Kouter, Nearby theaters, Shopping opportunities |
Do you need a license for Airbnb in Ghent?
We recommend checking directly with Ghent's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ghent
Nyte estate. Rural familyhouse (4-12p) near Ghent.
Entire Place • 5 bedrooms
Quiet Home near Historic Gent City Centre
Entire Place • 4 bedrooms
Beautiful design house 7 people.
Entire Place • 4 bedrooms
Lightful architectural house
Entire Place • 4 bedrooms
100% Vacation feeling by the Waterside: Pian'Eau
Entire Place • 3 bedrooms
EXCLUSIVE: Charming Guesthouse in Ghent
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Ghent
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anna From HUSWELL | 28 | $1,202,969 | 233 | 3.38/5.0 |
| Winnewald | 2 | $330,223 | 73 | 4.97/5.0 |
| Jamila | 4 | $260,376 | 97 | 4.85/5.0 |
| Donald | 8 | $235,968 | 791 | 4.71/5.0 |
| Tony | 6 | $217,703 | 1155 | 4.67/5.0 |
| Ann | 8 | $201,537 | 205 | 4.42/5.0 |
| Remi | 4 | $198,020 | 304 | 4.74/5.0 |
| Stephen | 3 | $182,823 | 660 | 4.74/5.0 |
| 88128342 | 7 | $173,583 | 75 | 3.24/5.0 |
| Donald | 6 | $167,675 | 469 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ghent
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (71.5%), with apartment & condo and house properties comprising 87.0% of inventory
- Untapped potential in outdoor & mobile, others, unique stays segments (5.2% combined)
Room Capacity Distribution
Analysis of 881 properties in Ghent shows that 1 bedroom properties are most prevalent, making up 49.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 71.3% of all listings.
Key Insights
- Most common: 1 bedroom (49.5%)
- Least common: 5+ bedrooms (0.6%)
- Market concentration: 71.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 881 properties in Ghent reveals that 2 guests properties dominate the market, representing 38% of all listings. The average property accommodates 2.8 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 60.6% of the market.
Key Insights
- Most common capacity: 2 guests (38% of market)
- Least common capacity: 7 guests (1% of market)
- Average guest capacity: 2.8 guests per property
- Market concentration: 60.6% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 881 properties in Ghent, the most common availability pattern is 91-180 days (31.7% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (31.4% of properties).
Key Insights
- Most common availability window: 91-180 days (31.7%)
- Most common booking duration: 181-270 days (31.4%)
- Properties with high availability (180+ days): 50.3%
- Properties with long-term bookings (180+ days): 51.0%
Minimum Stay Distributions
1 Night
194 listings
24.9% of total
2 Nights
340 listings
43.6% of total
3 Nights
74 listings
9.5% of total
4-6 Nights
58 listings
7.4% of total
7-29 Nights
27 listings
3.5% of total
30+ Nights
87 listings
11.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 68.5%
- Mid-length stays (4-6 nights) represent 7.4% of listings
- Monthly+ stays (11.2%) suggest a stable extended-stay market
- High market flexibility with 78.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
0.4% of total
Flexible
184 listings
23.7% of total
Moderate
306 listings
39.5% of total
Firm
122 listings
15.7% of total
Strict
160 listings
20.6% of total
Key Insights
- Moderate is the preferred policy at 39.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 63.2% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.4% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 80 days
- Shortest booking windows are in Oct, Jan, Feb, averaging 49 days
- Summer shows the longest average booking window at 73 days, while Winter has the shortest at 50 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 73 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Feb when lead times are shortest
Popular Airbnb Amenities in Ghent
Below is the distribution of amenities across listings in Ghent:
Traveler Demographics
Key Insights
- Domestic travelers make up 8.9% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (22%) and United States (18%)
- English is the top language at 49.8%, followed by French (15.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for United Kingdom and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ghent. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Kockengen | 14 | $7,617 | $383.93 | 56% |
| Mont-de-l'Enclus | 10 | $6,325 | $415.31 | 34% |
| Lo-Reninge | 12 | $6,031 | $424.26 | 51% |
| Dion | 13 | $4,927 | $256.45 | 58% |
| Merksplas | 10 | $4,584 | $266.52 | 46% |
| Halfweg | 17 | $4,422 | $235.59 | 57% |
| Aerdenhout | 18 | $4,356 | $675.10 | 49% |
| Oud Ade | 16 | $4,344 | $286.63 | 52% |
| Incourt | 12 | $4,270 | $265.71 | 45% |
| Zerkegem | 10 | $4,009 | $416.46 | 50% |
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