Ghent Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in East Flanders, Belgium
Is Airbnb profitable in Ghent in 2025? Explore comprehensive Airbnb analytics for Ghent, East Flanders, Belgium to uncover income potential. This 2025 STR market report for Ghent, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 898 active listings.
Whether you're considering an Airbnb investment in Ghent, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ghent Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ghent Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ghent (2025)
Understanding the monthly revenue variations for Airbnb listings in Ghent is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ghent is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ghent across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,974+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,351 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,179 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,257, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ghent
Ghent Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ghent STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ghent:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 58%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ghent
Average Daily Rate (ADR) Airbnb Trends in Ghent (2025)
Effective short term rental pricing strategy in Ghent involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ghent typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $229+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $158 or more.
- Typical properties (Median) charge around $111 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Ghent
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Airbnb Seasonality Analysis & Trends in Ghent (2025)
Peak Season (May, July, April)
- Revenue averages $3,013 per month
- Occupancy rates average 60.5%
- Daily rates average $128
Shoulder Season
- Revenue averages $2,709 per month
- Occupancy maintains around 57.5%
- Daily rates hold near $133
Low Season (January, February, March)
- Revenue drops to average $1,892 per month
- Occupancy decreases to average 43.5%
- Daily rates adjust to average $137
Seasonality Insights for Ghent
- The Airbnb seasonality in Ghent shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ghent's highest earning potential, with monthly revenues capable of climbing to $3,164, occupancy reaching a high of 62.6%, and ADRs peaking at $145.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,820, occupancy could drop to 41.7%, and ADRs may adjust down to $127.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ghent.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ghent seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ghent (2025)
Exploring the top neighborhoods for short-term rentals in Ghent? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Graslei and Korenlei | One of the most picturesque parts of Ghent, featuring beautiful medieval buildings along the canals, which attracts both tourists and locals. It’s a hub for dining, nightlife, and cultural experiences. | Graslei, Korenlei, St. Michael's Bridge, Toreken, Museum of Fine Arts |
| Patershol | A charming historic neighborhood with narrow cobblestone streets and a variety of restaurants and cafes. It offers a unique atmosphere and is popular with tourists looking for authentic local experiences. | Gravensteen Castle, St. Bavo's Cathedral, Het Huis van Alijn, Local restaurants and cafes |
| City Center | The vibrant heart of Ghent, filled with shops, boutiques, museums, and historical sites. This area attracts a high volume of tourists and is bustling year-round. | St. Bavo’s Cathedral, Gravensteen, shopping streets, The Design Museum, Korenmarkt |
| Sint-Pietersnieuwstraat | A central area with a variety of residential and commercial spaces, attracting visitors for its proximity to public transport, making it ideal for visitors looking to explore the city and beyond. | Gent-Sint-Pieters Railway Station, Nearby parks, Local cafés and shops |
| Dok Noord | A trendy and up-and-coming area that has been redeveloped, featuring cultural spaces, galleries, and a vibrant community atmosphere, appealing to young travelers and creatives. | Dok Noord Park, Cultural venues, Restaurants and bars |
| Blaarmeersen | A recreational area popular with locals for picnics, swimming, and outdoor activities. It’s ideal for families and those looking for a more relaxed stay near nature. | Blaarmeersen Lake, Outdoor activities, Walking paths |
| Citadelpark | Home to the city’s museums and beautiful green spaces, this area is attractive for both tourists and locals seeking leisure activities and cultural enrichment. | Museum of Fine Arts, Caermersklooster, Parks and gardens |
| Ghent University Area | This area attracts a younger crowd due to the presence of the university, making it ideal for short-term rentals aimed at students and visiting academics. | University buildings, Student cafes, Local bars and eateries |
Understanding Airbnb License Requirements & STR Laws in Ghent (2025)
While Ghent, East Flanders, Belgium currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ghent to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ghent (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ghentbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Nyte estate. Rural familyhouse (4-12p) near Ghent.
Entire Place • 5 bedrooms
Quiet Home near Historic Gent City Centre
Entire Place • 4 bedrooms
Living The Dream - A Hidden Gem
Entire Place • 3 bedrooms
EXCLUSIVE: Charming Guesthouse in Ghent
Entire Place • 3 bedrooms
Lightful architectural house
Entire Place • 4 bedrooms
Beautiful design house 7 people.
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ghent (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ghent based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anna From HUSWELL | 26 | $969,421 | 210 | 3.28/5.0 |
| Winnewald | 2 | $330,503 | 73 | 4.97/5.0 |
| Jamila | 4 | $246,355 | 97 | 4.85/5.0 |
| Ann | 8 | $246,286 | 205 | 4.42/5.0 |
| Donald | 8 | $241,927 | 791 | 4.71/5.0 |
| Tony | 6 | $213,299 | 1155 | 4.67/5.0 |
| Donald | 6 | $179,361 | 469 | 4.83/5.0 |
| Stephen | 3 | $177,323 | 660 | 4.74/5.0 |
| Remi | 4 | $171,596 | 304 | 4.74/5.0 |
| Vince | 4 | $160,250 | 561 | 4.62/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ghent.
Dive Deeper: Advanced Ghent STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ghent. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGhent Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ghent
- The Ghent Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.9% of the 898 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ghent, Apartment/Condo properties are the most common (55.1%), reflecting the local real estate landscape.
- Houses represent a significant 32.2% portion, catering likely to families or larger groups.
- The presence of 7.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 5.1%) offer potential for unique stay experiences.
Ghent Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ghent
- The dominant room capacity in Ghent is 1 bedroom listings, making up 48.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.1% of the active Airbnb listings in Ghent, indicating a high concentration in these sizes.
Ghent Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ghent
- The most common guest capacity trend in Ghent vacation rentals is listings accommodating 2 guests (37%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Ghent STR market, accounting for 60.1% of listings.
- 11.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ghent.
- On average, properties in Ghent are equipped to host 2.8 guests.
Ghent Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ghent
- The most common availability pattern in Ghent falls within the 91-180 days range, representing 34.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Ghent (33.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ghent Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
192 listings
23.5% of total
2 Nights
321 listings
39.3% of total
3 Nights
70 listings
8.6% of total
4-6 Nights
54 listings
6.6% of total
7-29 Nights
36 listings
4.4% of total
30+ Nights
144 listings
17.6% of total
Key Insights
- The most prevalent minimum stay requirement in Ghent is 2 Nights, adopted by 39.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.8%) of the Ghent Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.6%) caters to monthly stays (30+ nights) in Ghent, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.3% of Ghent hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ghent.
Ghent Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
0.4% of total
Flexible
188 listings
23.8% of total
Moderate
311 listings
39.4% of total
Firm
126 listings
16% of total
Strict
161 listings
20.4% of total
Cancellation Policy Insights for Ghent
- The prevailing Airbnb cancellation policy trend in Ghent is Moderate, used by 39.4% of listings.
- There's a relatively balanced mix between guest-friendly (63.2%) and stricter (36.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.4% market standard in Ghent.
- Regularly review your cancellation policy against competitors and market demand shifts in Ghent.
Ghent STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ghent
- The overall average booking lead time for vacation rentals in Ghent is 53 days.
- Guests book furthest in advance for stays during July (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 49 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Ghent.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Ghent averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ghent (2025)
Amenity Prevalence
Amenity Insights for Ghent
- Essential amenities in Ghent that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ghent: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ghent to stay competitive.
Ghent Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ghent
- The typical guest profile for Airbnb in Ghent consists of predominantly international visitors (92%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 8.5% of guests.
- Key international markets include Netherlands (18%) and United Kingdom (14.4%).
- Top languages spoken are English (42.5%) followed by French (13.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ghent Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kockengen | 12 | $7,560 | $396.31 | 61% |
| Lo-Reninge | 12 | $6,193 | $432.10 | 49% |
| Mont-de-l'Enclus | 10 | $5,508 | $360.62 | 39% |
| Bentveld | 13 | $4,798 | $443.61 | 54% |
| Dion | 13 | $4,589 | $265.41 | 58% |
| Halfweg | 17 | $4,307 | $231.13 | 55% |
| Aerdenhout | 17 | $4,288 | $694.02 | 53% |
| Incourt | 11 | $4,281 | $293.31 | 43% |
| Merksplas | 10 | $3,885 | $256.59 | 44% |
| Oud Ade | 17 | $3,779 | $277.47 | 51% |