Brussels Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brussels-Capital, Belgium
Is Airbnb profitable in Brussels in 2025? Explore comprehensive Airbnb analytics for Brussels, Brussels-Capital, Belgium to uncover income potential. This 2025 STR market report for Brussels, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,214 active listings.
Whether you're considering an Airbnb investment in Brussels, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brussels Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brussels Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brussels (2025)
Understanding the monthly revenue variations for Airbnb listings in Brussels is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brussels is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brussels across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,810+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,677 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,403 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,432, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brussels
Brussels Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brussels STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brussels:
- Best-in-class properties (Top 10%) achieve 91%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 81% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 62%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brussels
Average Daily Rate (ADR) Airbnb Trends in Brussels (2025)
Effective short term rental pricing strategy in Brussels involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brussels typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $271+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $167 or more.
- Typical properties (Median) charge around $114 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Brussels
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Airbnb Seasonality Analysis & Trends in Brussels (2025)
Peak Season (May, April, December)
- Revenue averages $3,589 per month
- Occupancy rates average 61.2%
- Daily rates average $149
Shoulder Season
- Revenue averages $3,101 per month
- Occupancy maintains around 59.7%
- Daily rates hold near $142
Low Season (January, February, March)
- Revenue drops to average $2,086 per month
- Occupancy decreases to average 47.2%
- Daily rates adjust to average $151
Seasonality Insights for Brussels
- The Airbnb seasonality in Brussels shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brussels's highest earning potential, with monthly revenues capable of climbing to $3,646, occupancy reaching a high of 64.3%, and ADRs peaking at $170.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,053, occupancy could drop to 43.8%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brussels.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brussels seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brussels (2025)
Exploring the top neighborhoods for short-term rentals in Brussels? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sablon | A historic area known for its antique shops, chocolate boutiques, and art galleries. It's the perfect spot for tourists looking to experience culture and luxury in Brussels. | Place du Sablon, Royal Museum of Fine Arts, Chocolate shops, Antique shops, Sablon Church |
| Saint-Géry | A vibrant neighborhood filled with bars, restaurants, and a lively market. It's popular among young people and is known for its nightlife and cultural events. | Marché des Ecuries, Place Saint-Géry, Café Le Pantin, Café des Halles |
| Ixelles | A trendy district that blends cultures and offers a variety of restaurants, shops, and cafes. It's popular with locals and expats alike, making it a great area for Airbnb hosting. | Flagey Square, Ixelles Ponds, Eglise Notre-Dame du Sablon, Art galleries, Les Etangs d'Ixelles |
| Montmartre | Known for its artistic history and charming streets, Montmartre attracts tourists looking for a quaint experience with stunning views. | Sacre-Coeur, Artists Square, Montmartre Vineyard, Cabaret Aux Trois Pattes |
| European Quarter | Home to the European Parliament, this area is ideal for business travelers and offers a range of amenities and parks, making it appealing year-round. | Parc Leopold, Berlaymont Building, European Parliament, Place du Luxembourg |
| Marolles | A neighborhood famous for its flea market and vintage shops, it attracts both tourists and locals looking for unique finds and a bohemian atmosphere. | Place du Jeu de Balle, Antique shops, Vintage stores, Local art cafes |
| Brussels City Center | The heart of Brussels, filled with iconic landmarks, shopping streets, and a vibrant atmosphere. A prime location for both leisure and business travelers. | Grand Place, Manneken Pis, Royal Palace, Shopping streets, Brussels Central Station |
| Uccle | A green and residential neighborhood that offers a quieter experience while still being close to the city center. It's appealing for families and longer-term stays. | Parc de Woluwe, Fort Jaco, Museum of Modern Art |
Understanding Airbnb License Requirements & STR Laws in Brussels (2025)
While Brussels, Brussels-Capital, Belgium currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brussels to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Brussels (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brusselsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bold Colors 50s Home for Big Groups Bxl Center
Entire Place • 4 bedrooms
Maison Marguerite Brussel centrum! TOP location!
Entire Place • 7 bedrooms
Sweett | Saint Jean - Anvers V
Entire Place • 3 bedrooms
Sweett | Saint Jean - Anvers I
Entire Place • 3 bedrooms
Sweett | Chartreux V
Entire Place • 3 bedrooms
Sweett | Chartreux VII
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brussels (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brussels based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sweett | 68 | $4,319,263 | 2709 | 4.62/5.0 |
| Esmara Et Philippe | 17 | $830,247 | 2247 | 4.43/5.0 |
| Sam | 20 | $614,932 | 1566 | 4.40/5.0 |
| John | 16 | $545,846 | 8204 | 4.74/5.0 |
| Tony | 5 | $444,054 | 504 | 4.94/5.0 |
| Ruben | 5 | $425,488 | 442 | 4.90/5.0 |
| Smartflats | 16 | $394,295 | 327 | 3.02/5.0 |
| Toni | 5 | $390,182 | 410 | 4.86/5.0 |
| Jonas | 3 | $381,892 | 311 | 4.87/5.0 |
| Maison | 6 | $365,488 | 1539 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brussels.
Dive Deeper: Advanced Brussels STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brussels. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrussels Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brussels
- The Brussels Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.1% of the 1,214 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brussels, Apartment/Condo properties are the most common (82.5%), reflecting the local real estate landscape.
- The presence of 9.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays, outdoor/unique (combined 0.9%) offer potential for unique stay experiences.
Brussels Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brussels
- The dominant room capacity in Brussels is 1 bedroom listings, making up 57.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.8% of the active Airbnb listings in Brussels, indicating a high concentration in these sizes.
- With over half the market (57.9%) consisting of studios or 1-bedroom units, Brussels is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Brussels.
Brussels Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brussels
- The most common guest capacity trend in Brussels vacation rentals is listings accommodating 2 guests (40.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Brussels STR market, accounting for 63.8% of listings.
- A significant 43.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Brussels.
- 12.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brussels.
- On average, properties in Brussels are equipped to host 2.9 guests.
Brussels Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brussels
- The most common availability pattern in Brussels falls within the 271-366 days range, representing 28.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 51.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Brussels (26.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 49.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brussels Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
302 listings
29% of total
2 Nights
221 listings
21.2% of total
3 Nights
125 listings
12% of total
4-6 Nights
60 listings
5.8% of total
7-29 Nights
79 listings
7.6% of total
30+ Nights
256 listings
24.5% of total
Key Insights
- The most prevalent minimum stay requirement in Brussels is 1 Night, adopted by 29% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24.5%) caters to monthly stays (30+ nights) in Brussels, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 29% of Brussels hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 24.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brussels.
Brussels Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
3 listings
0.3% of total
Non-refundable
4 listings
0.4% of total
Super Strict 30 Days
3 listings
0.3% of total
Flexible
200 listings
19.8% of total
Moderate
406 listings
40.1% of total
Firm
141 listings
13.9% of total
Strict
255 listings
25.2% of total
Cancellation Policy Insights for Brussels
- The prevailing Airbnb cancellation policy trend in Brussels is Moderate, used by 40.1% of listings.
- There's a relatively balanced mix between guest-friendly (59.9%) and stricter (39.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.1% market standard in Brussels.
- Regularly review your cancellation policy against competitors and market demand shifts in Brussels.
Brussels STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brussels
- The overall average booking lead time for vacation rentals in Brussels is 47 days.
- Guests book furthest in advance for stays during May (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Brussels.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Brussels averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brussels (2025)
Amenity Prevalence
Amenity Insights for Brussels
- Essential amenities in Brussels that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Smoke alarm, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brussels: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Hot water or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brussels to stay competitive.
Brussels Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brussels
- The typical guest profile for Airbnb in Brussels consists of predominantly international visitors (97%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 2.6% of guests.
- Key international markets include United States (20.6%) and France (15.3%).
- Top languages spoken are English (44.7%) followed by French (14%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brussels Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mont-de-l'Enclus | 10 | $5,508 | $360.62 | 39% |
| Dion | 13 | $4,589 | $265.41 | 58% |
| Incourt | 11 | $4,281 | $293.31 | 43% |
| Merksplas | 10 | $3,885 | $256.59 | 44% |
| Trigny | 10 | $3,775 | $248.19 | 46% |
| Kerkdriel | 25 | $3,607 | $323.16 | 40% |
| Kluisbergen | 17 | $3,584 | $401.50 | 44% |
| Brecht | 10 | $3,531 | $251.70 | 54% |
| Ellezelles | 13 | $3,492 | $292.68 | 45% |
| Aubel | 33 | $3,418 | $244.77 | 44% |