Airbnb Market Analytics, Statistics and Data in Brussels, Brussels-Capital, Belgium
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Brussels? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Brussels:
How much do Airbnb hosts make on average per month in Brussels?
The short-term rental market in Brussels shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,451 per month
- Strong performing properties (top 25%) make $3,750 or more
- Best-in-class properties (top 10%) achieve $6,159+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,497
Revenue Variations by Month
Occupancy Rates Throughout the Year in Brussels
The market in Brussels shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 64% occupancy rates
- Strong performing properties (top 25%) achieve 82% or higher
- Best-in-class properties (top 10%) reach 92%+occupancy
- Entry-level properties (bottom 25%) average around 35%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Brussels
Daily rates in Brussels vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $111 per night
- Strong performing properties (top 25%) secure $165 or more
- Best-in-class properties (top 10%) pull in $270+ per night
- Entry-level properties (bottom 25%) earn around $78
Daily Rate Variations by Month
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Seasonality patterns in Brussels
Peak Season (April, May, June)
- Revenue peaks at $3471.40 per month
- Occupancy rates reach 64.22%
- Daily rates average $166.02
Shoulder Season
- Revenue averages $3118.08 per month
- Occupancy maintains 58.05%
- Daily rates hold at $145.02
Low Season (August, February, January)
- Revenue drops to $1967.63 per month
- Occupancy decreases to 41.00%
- Daily rates adjust to $128.07
Is it still profitable to do Airbnb in Brussels in 2025?
Yes! Brussels demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 58% and strong monthly revenue averaging $3118 and As a mature market with 1259 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Brussels
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Center | The heart of Brussels, filled with historic architecture, shops, and restaurants. A prime location for tourists looking to explore the city's rich culture and history. | Grand Place, Manneken Pis, Brussels Town Hall, Royal Palace of Brussels, Galeries Royales Saint-Hubert |
| Sablon | A chic neighborhood known for its antique shops, boutiques, and chocolate shops. Attracts tourists interested in art and gastronomy. | Place du Grand Sablon, Sablon Church, Magritte Museum, Chocolate shops, Antique shops |
| Ixelles | A vibrant and multicultural area known for its bohemian atmosphere. A hotspot for young professionals and creative types. | Flagey square, Ixelles Ponds, Local markets, Cinemas, Bar and restaurant scene |
| Saint-Gilles | An up-and-coming neighborhood with a mix of trendy bars, restaurants, and art galleries. Appeals to a diverse crowd looking for culture and nightlife. | Parc de Bruxelles, Horta Museum, Art Nouveau architecture, Local festivals, Nightlife spots |
| Etterbeek | A suburban area that is family-friendly and provides a quieter experience close to the center of Brussels. Great for families and long-term visitors. | Parc du Cinquantenaire, Local parks, Museums, Neighborhood cafes, Cinemas |
| Anderlecht | A less touristy area with a rich history and a local feel. Great for visitors wanting to see the non-touristic side of Brussels. | Anderlecht's old city, Cureghem Market, Constantin Meunier Museum, Local eateries, Historic sites |
| Laeken | Home to the Royal Castle of Laeken and beautiful parks, it's ideal for those looking for a tranquil stay near royal attractions. | Royal Castle of Laeken, Laeken Park, Japanese Tower, Mini-Europe, Brussels Atomium |
| Saint-Josse-ten-Noode | A diverse and urban neighborhood with a variety of cuisines and cultures. Attracts those curious about multicultural Brussels. | Rue Jossefer, Local markets, Multicultural restaurants, Galleries, Public transport access |
Do you need a license for Airbnb in Brussels?
We recommend checking directly with Brussels's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Brussels
Sweett | Chartreux V
Entire Place • 3 bedrooms
Triplex penthouse in the center
Entire Place • 3 bedrooms
Sweett | Saint Jean - Anvers I
Entire Place • 3 bedrooms
Sweett | Chartreux VII
Entire Place • 3 bedrooms
Bold Colors 50s Home for Big Groups Bxl Center
Entire Place • 4 bedrooms
Sweett | Saint Jean - Anvers V
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Brussels
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sweett | 73 | $4,995,390 | 2764 | 4.61/5.0 |
| Esmara Et Philippe | 17 | $825,603 | 2247 | 4.43/5.0 |
| John | 16 | $587,320 | 8204 | 4.74/5.0 |
| Sam | 19 | $560,873 | 1469 | 4.40/5.0 |
| Tony | 5 | $514,080 | 504 | 4.94/5.0 |
| Smartflats | 18 | $485,744 | 365 | 3.06/5.0 |
| Ruben | 5 | $465,534 | 442 | 4.90/5.0 |
| Jonas | 3 | $441,782 | 311 | 4.87/5.0 |
| Toni | 5 | $439,486 | 410 | 4.86/5.0 |
| D | 8 | $438,315 | 114 | 4.11/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Brussels
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77.3%), with apartment & condo and boutique & hotels properties comprising 91.9% of inventory
- Untapped potential in others, unique stays, outdoor & mobile segments (0.8% combined)
Room Capacity Distribution
Analysis of 1,259 properties in Brussels shows that 1 bedroom properties are most prevalent, making up 57.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 74.8% of all listings.
Key Insights
- Most common: 1 bedroom (57.7%)
- Least common: 4 bedrooms (0.4%)
- Market concentration: 74.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,259 properties in Brussels reveals that 2 guests properties dominate the market, representing 40.7% of all listings. The average property accommodates 2.9 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 63.7% of the market.
Key Insights
- Most common capacity: 2 guests (40.7% of market)
- Least common capacity: 7 guests (0.6% of market)
- Average guest capacity: 2.9 guests per property
- Market concentration: 63.7% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,259 properties in Brussels, the most common availability pattern is 271-366 days (28.2% of properties). For actual bookings, properties most frequently secure bookings for 271-366 days (26.2% of properties).
Key Insights
- Most common availability window: 271-366 days (28.2%)
- Most common booking duration: 271-366 days (26.2%)
- Properties with high availability (180+ days): 50.1%
- Properties with long-term bookings (180+ days): 51.5%
Minimum Stay Distributions
1 Night
312 listings
30.3% of total
2 Nights
285 listings
27.7% of total
3 Nights
147 listings
14.3% of total
4-6 Nights
67 listings
6.5% of total
7-29 Nights
75 listings
7.3% of total
30+ Nights
144 listings
14% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 58.0%
- Mid-length stays (4-6 nights) represent 6.5% of listings
- Monthly+ stays (14%) suggest a stable extended-stay market
- High market flexibility with 72.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
3 listings
0.3% of total
Super Strict 30 Days
3 listings
0.3% of total
Refundable
3 listings
0.3% of total
Flexible
207 listings
20.1% of total
Moderate
406 listings
39.4% of total
Firm
143 listings
13.9% of total
Strict
265 listings
25.7% of total
Key Insights
- Moderate is the preferred policy at 39.4% of listings
- The market shows a balanced distribution between guest-friendly (59.5%) and strict (39.6%) policies
- Strong market consensus around Moderate policies
- Refundable policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 68 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 44 days
- Summer shows the longest average booking window at 61 days, while Winter has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 61 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Brussels
Below is the distribution of amenities across listings in Brussels:
Traveler Demographics
Key Insights
- Domestic travelers make up 2.7% of total guests, indicating a mostly international-driven market.
- Primary international markets: France (27.4%) and United Kingdom (20.4%)
- English is the top language at 54.6%, followed by French (17.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.1%
Recommendations
- Target marketing campaigns for London and Paris markets
- Develop localized content for France and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Brussels. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Mont-de-l'Enclus | 10 | $6,325 | $415.31 | 34% |
| Dion | 13 | $4,927 | $256.45 | 58% |
| Merksplas | 10 | $4,584 | $266.52 | 46% |
| Incourt | 12 | $4,270 | $265.71 | 45% |
| Trigny | 10 | $4,075 | $249.41 | 48% |
| Zerkegem | 10 | $4,009 | $416.46 | 50% |
| Bazeilles | 10 | $3,985 | $266.71 | 44% |
| Haaren | 10 | $3,960 | $282.59 | 52% |
| Aubel | 32 | $3,735 | $247.80 | 45% |
| Kluisbergen | 17 | $3,675 | $393.52 | 41% |
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